[시장보고서]디지털 소매 마케팅 시장(2024-2028년)

디지털 소매 마케팅 시장(2024-2028년)

Global digital retail marketing market 2024-2028

상품코드 : 1516173 해당 상품은 즉시 배송 가능합니다

리서치사 : TechNavio

발행일 : 2024년 06월

페이지 정보 : 영문 175 Pages

라이선스 & 가격 (부가세 별도)

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한글목차

샘플 요청 목록에 추가

세계의 디지털 소매 마케팅 시장(2024-2028년)

디지털 소매 마케팅 시장은 2023-20281년에 1조 8,798억 달러, 예측 기간 중 CAGR은 36.5%로 성장할 것으로 예측됩니다. 디지털 소매 마케팅 시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인·과제, 약 25개의 벤더를 다룬 벤더 분석 등을 게재하고 있습니다.

현재 시장 시나리오, 최신 동향과 촉진요인, 시장 환경 전체에 관한 최신 분석을 제공하고 있습니다. 시장은 소셜미디어 급성장, 온라인 광고 브랜드 상기 증가, 디지털 마케팅 전략 진화에 의해 촉진되고 있습니다.

시장 범위
기준년	2024
종료년	2028
예측 기간	2024-2028
성장 모멘텀	가속
전년대비 2024년	26.89%
CAGR	36.5%
증분액	1조 8,798억 달러

본 조사에서는 향후 수년간 데지타르리테이링 시장 성장을 촉진하는 주요 요인의 하나로 기존 소매 광고 채널로부터 디지털 소매 광고 채널에 대한 선호도 이동이 진행되고 있는 것을 들고 있습니다. 또한 다이렉트 마케팅 AI 도입 및 마케팅 퍼스널라이제이션에 대한 주목 증가도 시장의 큰 수요로 연결될 것으로 생각됩니다.

시장 세분화
비교 : 유형별
검색 광고 : 시장 규모와 예측 2023-2028
디스플레이 광고 : 시장 규모와 예측 2023-2028
소셜미디어 : 시장 규모와 예측 2023-2028
메일 마케팅 : 시장 규모와 예측 2023-2028
기타 : 시장 규모와 예측 2023-2028
시장 기회 : 유형별

제7장 시장 세분화 : 플랫폼별

시장 세분화
비교 : 플랫폼별
모바일 디바이스 : 시장 규모와 예측 2023-2028
데스크톱 : 시장 규모와 예측 2023-2028
시장 기회 : 플랫폼별

제8장 고객 상황

고객 상황 개요

제9장 지역별 상황

지역별 세분화
지역별 비교
아시아태평양 : 시장 규모와 예측 2023-2028
북미 : 시장 규모와 예측 2023-2028
유럽 : 시장 규모와 예측 2023-2028
남미 : 시장 규모와 예측 2023-2028
중동 및 아프리카 : 시장 규모와 예측 2023-2028
미국 : 시장 규모와 예측 2023-2028
중국 : 시장 규모와 예측 2023-2028
영국 : 시장 규모와 예측 2023-2028
일본 : 시장 규모와 예측 2023-2028
독일 : 시장 규모와 예측 2023-2028
시장 기회 : 지역 상황별

제10장 촉진요인·과제·기회·억제요인

시장 성장 촉진요인
시장이 해결해야 할 과제
촉진요인과 과제 영향
시장 기회·억제요인

제11장 경쟁 구도

개요
경쟁 구도
혼란 상황
업계 리스크

제12장 경쟁 분석

기업 개요
기업의 시장 포지셔닝
BigCommerce Holdings Inc.
Daniel J. Edelman Holdings Inc.
Fujitsu Ltd.
Medallion Retail
Microsoft Corp.
Salesforce Inc.
Shopify Inc.
SocialSEO
Stream Companies
Tesco Plc
The Interpublic Group of Companies Inc.
Theory House
Vivendi SE
WebFX

제13장 부록

KSA

영문 목차

영문목차

Global Digital Retailing Market 2024-2028

The digital retailing market is forecasted to grow by USD 1879.8 bn during 2023-2028, accelerating at a CAGR of 36.5% during the forecast period. The report on the digital retailing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rapid growth in social media, higher brand recall in online advertisement, and evolution of digital marketing strategies.

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	26.89%
CAGR	36.5%
Incremental Value	$1879.8bn

Technavio's digital retailing market is segmented as below:

By Type

Search ads
Display ads
Social media
E-mail marketing
Others

By Platform

Mobile devices
Desktops

By Geographical Landscape

APAC
North America
Europe
South America
Middle East and Africa

This study identifies the growing shift of preference from traditional to digital retail advertising channels as one of the prime reasons driving the digital retailing market growth during the next few years. Also, implementation of AI in direct marketing and increased focus on personalization in marketing will lead to sizable demand in the market.

The report on the digital retailing market covers the following areas:

Digital retailing market sizing
Digital retailing market forecast
Digital retailing market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital retailing market vendors that include 123 Internet Group, Advantage Solutions Inc., AMP Agency, Ascential Plc, BigCommerce Holdings Inc., Daniel J. Edelman Holdings Inc., Fujitsu Ltd., Medallion Retail, Microsoft Corp., Salesforce Inc., Shopify Inc., SocialSEO, Straight North LLC, Stream Companies, Tesco Plc, The Interpublic Group of Companies Inc., Theory House, Unfoldr B.V., Vivendi SE, and WebFX. Also, the digital retailing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Digital Retail Marketing Market 2018 - 2022
- Historic Market Size - Data Table on Global Digital Retail Marketing Market 2018 - 2022 ($ billion)
4.2 Type segment analysis 2018 - 2022
- Historic Market Size - Type Segment 2018 - 2022 ($ billion)
4.3 Platform segment analysis 2018 - 2022
- Historic Market Size - Platform Segment 2018 - 2022 ($ billion)
4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Type

6.1 Market segments
- Chart on Type - Market share 2023-2028 (%)
- Data Table on Type - Market share 2023-2028 (%)
6.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
6.3 Search ads - Market size and forecast 2023-2028
- Chart on Search ads - Market size and forecast 2023-2028 ($ billion)
- Data Table on Search ads - Market size and forecast 2023-2028 ($ billion)
- Chart on Search ads - Year-over-year growth 2023-2028 (%)
- Data Table on Search ads - Year-over-year growth 2023-2028 (%)
6.4 Display ads - Market size and forecast 2023-2028
- Chart on Display ads - Market size and forecast 2023-2028 ($ billion)
- Data Table on Display ads - Market size and forecast 2023-2028 ($ billion)
- Chart on Display ads - Year-over-year growth 2023-2028 (%)
- Data Table on Display ads - Year-over-year growth 2023-2028 (%)
6.5 Social media - Market size and forecast 2023-2028
- Chart on Social media - Market size and forecast 2023-2028 ($ billion)
- Data Table on Social media - Market size and forecast 2023-2028 ($ billion)
- Chart on Social media - Year-over-year growth 2023-2028 (%)
- Data Table on Social media - Year-over-year growth 2023-2028 (%)
6.6 E-mail marketing - Market size and forecast 2023-2028
- Chart on E-mail marketing - Market size and forecast 2023-2028 ($ billion)
- Data Table on E-mail marketing - Market size and forecast 2023-2028 ($ billion)
- Chart on E-mail marketing - Year-over-year growth 2023-2028 (%)
- Data Table on E-mail marketing - Year-over-year growth 2023-2028 (%)
6.7 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ billion)
- Data Table on Others - Market size and forecast 2023-2028 ($ billion)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
6.8 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)

7 Market Segmentation by Platform

7.1 Market segments
- Chart on Platform - Market share 2023-2028 (%)
- Data Table on Platform - Market share 2023-2028 (%)
7.2 Comparison by Platform
- Chart on Comparison by Platform
- Data Table on Comparison by Platform
7.3 Mobile devices - Market size and forecast 2023-2028
- Chart on Mobile devices - Market size and forecast 2023-2028 ($ billion)
- Data Table on Mobile devices - Market size and forecast 2023-2028 ($ billion)
- Chart on Mobile devices - Year-over-year growth 2023-2028 (%)
- Data Table on Mobile devices - Year-over-year growth 2023-2028 (%)
7.4 Desktops - Market size and forecast 2023-2028
- Chart on Desktops - Market size and forecast 2023-2028 ($ billion)
- Data Table on Desktops - Market size and forecast 2023-2028 ($ billion)
- Chart on Desktops - Year-over-year growth 2023-2028 (%)
- Data Table on Desktops - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Platform
- Market opportunity by Platform ($ billion)
- Data Table on Market opportunity by Platform ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
9.3 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.4 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
9.5 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
9.11 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ billion)
- Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
9.12 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview
11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
- Overview on factors of disruption
11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered
12.2 Market positioning of companies
- Matrix on companies position and classification
- 123 Internet Group
- 123 Internet Group - Overview
- 123 Internet Group - Product / Service
- 123 Internet Group - Key offerings
12.4 BigCommerce Holdings Inc.
- BigCommerce Holdings Inc. - Overview
- BigCommerce Holdings Inc. - Product / Service
- BigCommerce Holdings Inc. - Key news
- BigCommerce Holdings Inc. - Key offerings
12.5 Daniel J. Edelman Holdings Inc.
- Daniel J. Edelman Holdings Inc. - Overview
- Daniel J. Edelman Holdings Inc. - Product / Service
- Daniel J. Edelman Holdings Inc. - Key offerings
12.6 Fujitsu Ltd.
- Fujitsu Ltd. - Overview
- Fujitsu Ltd. - Business segments
- Fujitsu Ltd. - Key news
- Fujitsu Ltd. - Key offerings
- Fujitsu Ltd. - Segment focus
12.7 Medallion Retail
- Medallion Retail - Overview
- Medallion Retail - Product / Service
- Medallion Retail - Key offerings
12.8 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
12.9 Salesforce Inc.
- Salesforce Inc. - Overview
- Salesforce Inc. - Product / Service
- Salesforce Inc. - Key news
- Salesforce Inc. - Key offerings
12.10 Shopify Inc.
- Shopify Inc. - Overview
- Shopify Inc. - Product / Service
- Shopify Inc. - Key offerings
12.11 SocialSEO
- SocialSEO - Overview
- SocialSEO - Product / Service
- SocialSEO - Key offerings
12.12 Stream Companies
- Stream Companies - Overview
- Stream Companies - Product / Service
- Stream Companies - Key offerings
12.13 Tesco Plc
- Tesco Plc - Overview
- Tesco Plc - Business segments
- Tesco Plc - Key news
- Tesco Plc - Key offerings
- Tesco Plc - Segment focus
12.14 The Interpublic Group of Companies Inc.
- The Interpublic Group of Companies Inc. - Overview
- The Interpublic Group of Companies Inc. - Business segments
- The Interpublic Group of Companies Inc. - Key news
- The Interpublic Group of Companies Inc. - Key offerings
- The Interpublic Group of Companies Inc. - Segment focus
12.15 Theory House
- Theory House - Overview
- Theory House - Product / Service
- Theory House - Key offerings
12.16 Vivendi SE
- Vivendi SE - Overview
- Vivendi SE - Business segments
- Vivendi SE - Key offerings
- Vivendi SE - Segment focus
12.17 WebFX
- WebFX - Overview
- WebFX - Product / Service
- WebFX - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
13.3 Currency conversion rates for US$
- Currency conversion rates for US$
13.4 Research methodology
- Research methodology
13.5 Data procurement
- Information sources
13.6 Data validation
- Data validation
13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
13.8 Data synthesis
- Data synthesis
13.9 360 degree market analysis
- 360 degree market analysis
13.10 List of abbreviations
- List of abbreviations