한글목차

음악 및 비디오 시장(2024-2028년)

음악 및 비디오 시장은 2023년부터 2028년까지 8,750억 달러 규모로 성장할 것으로 예상되며, 예측 기간 동안 연평균 29.09%의 CAGR을 기록할 것으로 예상됩니다. 이 보고서는 음악 및 비디오 시장에 대한 전반적인 분석, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더에 대한 벤더 분석 등의 정보를 전해드립니다.

현재 시장 시나리오, 최신 동향 및 촉진요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 인터넷 및 스마트폰 보급률 증가, 온라인 비디오 스트리밍 서비스의 인기 상승, 온라인 스트리밍 앱의 새로운 컨텐츠 출시로 인해 시장이 활성화되고 있습니다.

이 보고서는 향후 몇 년간 음악 및 비디오 시장의 성장을 촉진할 주요 요인으로 첨단 기술과 온라인 스트리밍 서비스의 통합을 꼽았습니다. 또한, 업체 간 인수합병(M&A)과 전략적 제휴의 증가, 신규 플레이어의 진입, 음악 스트리밍을 활용한 웨어러블 기기의 성장도 시장의 큰 수요로 이어질 것으로 보입니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 상황

• 시장 생태계
• 시장 특징
• 밸류체인 분석

제3장 시장 규모 평가

• 시장 정의
• 시장 부문 분석
• 시장 규모, 2023년
• 시장 전망, 2023-2028년

제4장 시장 규모 실적

• 세계의 음악 및 비디오 시장, 2018-2022년
• 플랫폼별 부문 분석, 2018-2022년
• 유형별 부문 분석, 2018-2022년
• 지역별 부문 분석, 2018-2022년
• 국가별 부문 분석, 2018-2022년

제5장 Five Forces 분석

• Five Forces 요약
• 구매자의 교섭력
• 공급 기업의 교섭력
• 신규 참여업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 상황

제6장 시장 세분화 : 플랫폼별

• 시장 세분화
• 비교 : 플랫폼별
• 디지털 : 시장 규모와 예측, 2023-2028년
• 피지컬 : 시장 규모와 예측, 2023-2028년
• 시장 기회 : 플랫폼별

제7장 시장 세분화 : 유형별

• 시장 세분화
• 비교 : 유형별
• 비디오 : 시장 규모와 예측, 2023-2028년
• 음악 : 시장 규모와 예측, 2023-2028년
• 시장 기회 : 유형별

제8장 고객 상황

• 고객 상황 개요

제9장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측, 2023-2028년
• 유럽 : 시장 규모와 예측, 2023-2028년
• 아시아태평양 : 시장 규모와 예측, 2023-2028년
• 남미 : 시장 규모와 예측, 2023-2028년
• 중동 및 아프리카 : 시장 규모와 예측, 2023-2028년
• 미국 : 시장 규모와 예측, 2023-2028년
• 중국 : 시장 규모와 예측, 2023-2028년
• 영국 : 시장 규모와 예측, 2023-2028년
• 일본 : 시장 규모와 예측, 2023-2028년
• 독일 : 시장 규모와 예측, 2023-2028년
• 시장 기회 : 지역 상황별

제10장 촉진요인, 과제, 기회, 억제요인

• 시장 성장 촉진요인
• 시장 과제
• 성장 촉진요인과 과제의 영향
• 시장 기회/억제요인

제11장 경쟁 상황

• 개요
• 경쟁 상황
• 혼란 상황
• 업계 리스크

제12장 경쟁 분석

• 기업 개요
• 기업의 시장 포지셔닝
• Alphabet Inc.
• Amazon.com Inc.
• Apple Inc.
• Bharti Airtel Ltd.
• Block Inc.
• Deezer SA
• Gamma Gaana Ltd.
• Microsoft Corp.
• Netflix Inc.
• Sirius XM Holdings Inc.
• Sony Group Corp.
• SoundCloud Global Ltd. and Co. KG
• Spotify Technology SA
• Tencent Music Entertainment Group
• The Walt Disney Co.

제13장 부록

영문목차

Music And Video Market 2024-2028

The music and video market is forecasted to grow by USD 875 bn during 2023-2028, accelerating at a CAGR of 29.09% during the forecast period. The report on the music and video market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising internet and smartphone penetrations, rising popularity of online video streaming services, and launch of new content on online streaming apps.

Technavio's music and video market is segmented as below:

By Platform

• Digital
• Physical

By Type

• Video
• Music

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the integration of advanced technologies with online streaming services as one of the prime reasons driving the music and video market growth during the next few years. Also, increase in M and A and strategic alliances among vendors and entry of new players and growing wearables with music streaming will lead to sizable demand in the market.

The report on the music and video market covers the following areas:

• Music and video market sizing
• Music and video market forecast
• Music and video market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading music and video market vendors that include Alphabet Inc., Amazon.com Inc., Apple Inc., Bharti Airtel Ltd., Block Inc., ByteDance Ltd., Deezer SA, Gamma Gaana Ltd., iHeartMedia Inc., Microsoft Corp., Netflix Inc., Reliance Industries Ltd., Sirius XM Holdings Inc., Sony Group Corp., SoundCloud Global Ltd. and Co. KG, Spotify Technology SA, Tencent Music Entertainment Group, The Walt Disney Co., Viacom18 Media Pvt. Ltd., and Vimeo.com Inc. Also, the music and video market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Platform
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Music And Video Market 2018 - 2022
  • Historic Market Size - Data Table on Global Music And Video Market 2018 - 2022 ($ billion)
• 4.2 Platform segment analysis 2018 - 2022
  • Historic Market Size - Platform Segment 2018 - 2022 ($ billion)
• 4.3 Type segment analysis 2018 - 2022
  • Historic Market Size - Type Segment 2018 - 2022 ($ billion)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Platform

• 6.1 Market segments
  • Chart on Platform - Market share 2023-2028 (%)
  • Data Table on Platform - Market share 2023-2028 (%)
• 6.2 Comparison by Platform
  • Chart on Comparison by Platform
  • Data Table on Comparison by Platform
• 6.3 Digital - Market size and forecast 2023-2028
  • Chart on Digital - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Digital - Market size and forecast 2023-2028 ($ billion)
  • Chart on Digital - Year-over-year growth 2023-2028 (%)
  • Data Table on Digital - Year-over-year growth 2023-2028 (%)
• 6.4 Physical - Market size and forecast 2023-2028
  • Chart on Physical - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Physical - Market size and forecast 2023-2028 ($ billion)
  • Chart on Physical - Year-over-year growth 2023-2028 (%)
  • Data Table on Physical - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Platform
  • Market opportunity by Platform ($ billion)
  • Data Table on Market opportunity by Platform ($ billion)

7 Market Segmentation by Type

• 7.1 Market segments
  • Chart on Type - Market share 2023-2028 (%)
  • Data Table on Type - Market share 2023-2028 (%)
• 7.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 7.3 Video - Market size and forecast 2023-2028
  • Chart on Video - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Video - Market size and forecast 2023-2028 ($ billion)
  • Chart on Video - Year-over-year growth 2023-2028 (%)
  • Data Table on Video - Year-over-year growth 2023-2028 (%)
• 7.4 Music - Market size and forecast 2023-2028
  • Chart on Music - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Music - Market size and forecast 2023-2028 ($ billion)
  • Chart on Music - Year-over-year growth 2023-2028 (%)
  • Data Table on Music - Year-over-year growth 2023-2028 (%)
• 7.5 Market opportunity by Type
  • Market opportunity by Type ($ billion)
  • Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ billion)
  • Data Table on China - Market size and forecast 2023-2028 ($ billion)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.10 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ billion)
  • Data Table on UK - Market size and forecast 2023-2028 ($ billion)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.11 Japan - Market size and forecast 2023-2028
  • Chart on Japan - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
  • Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 9.12 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Alphabet Inc.
  • Alphabet Inc. - Overview
  • Alphabet Inc. - Business segments
  • Alphabet Inc. - Key offerings
  • Alphabet Inc. - Segment focus
• 12.4 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
• 12.5 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
• 12.6 Bharti Airtel Ltd.
  • Bharti Airtel Ltd. - Overview
  • Bharti Airtel Ltd. - Business segments
  • Bharti Airtel Ltd. - Key news
  • Bharti Airtel Ltd. - Key offerings
  • Bharti Airtel Ltd. - Segment focus
• 12.7 Block Inc.
  • Block Inc. - Overview
  • Block Inc. - Business segments
  • Block Inc. - Key news
  • Block Inc. - Key offerings
  • Block Inc. - Segment focus
• 12.8 Deezer SA
  • Deezer SA - Overview
  • Deezer SA - Product / Service
  • Deezer SA - Key news
  • Deezer SA - Key offerings
• 12.9 Gamma Gaana Ltd.
  • Gamma Gaana Ltd. - Overview
  • Gamma Gaana Ltd. - Product / Service
  • Gamma Gaana Ltd. - Key offerings
• 12.10 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
• 12.11 Netflix Inc.
  • Netflix Inc. - Overview
  • Netflix Inc. - Product / Service
  • Netflix Inc. - Key offerings
• 12.12 Sirius XM Holdings Inc.
  • Sirius XM Holdings Inc. - Overview
  • Sirius XM Holdings Inc. - Business segments
  • Sirius XM Holdings Inc. - Key offerings
  • Sirius XM Holdings Inc. - Segment focus
• 12.13 Sony Group Corp.
  • Sony Group Corp. - Overview
  • Sony Group Corp. - Business segments
  • Sony Group Corp. - Key news
  • Sony Group Corp. - Key offerings
  • Sony Group Corp. - Segment focus
• 12.14 SoundCloud Global Ltd. and Co. KG
  • SoundCloud Global Ltd. and Co. KG - Overview
  • SoundCloud Global Ltd. and Co. KG - Product / Service
  • SoundCloud Global Ltd. and Co. KG - Key offerings
• 12.15 Spotify Technology SA
  • Spotify Technology SA - Overview
  • Spotify Technology SA - Business segments
  • Spotify Technology SA - Key offerings
  • Spotify Technology SA - Segment focus
• 12.16 Tencent Music Entertainment Group
  • Tencent Music Entertainment Group - Overview
  • Tencent Music Entertainment Group - Product / Service
  • Tencent Music Entertainment Group - Key news
  • Tencent Music Entertainment Group - Key offerings
• 12.17 The Walt Disney Co.
  • The Walt Disney Co. - Overview
  • The Walt Disney Co. - Business segments
  • The Walt Disney Co. - Key news
  • The Walt Disney Co. - Key offerings
  • The Walt Disney Co. - Segment focus

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
• 13.9 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations