한글목차

테크나비오(Technavio)는 헤어 스타일링제 시장을 조사하여 2023년부터 2028년까지 53억 6,070만 달러, 예측 기간 동안 5.39%의 CAGR로 성장할 것으로 예측했습니다.

본 보고서는 헤어 스타일링제 시장에 대한 전반적인 분석, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 포함한 벤더 분석 등을 정리하여 전해드립니다.

현재 시장 시나리오, 최신 동향 및 촉진요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 이 시장은 제품의 프리미엄화를 이끄는 기술 혁신과 포트폴리오 확대, 헤어 스타일링의 패션 트렌드 진화, 유행에 민감한 소비자의 증가에 의해 주도되고 있습니다.

이 조사는 향후 몇 년 동안 헤어 스타일링제 시장 성장을 이끄는 주요 요인 중 하나로 천연 및 유기농 헤어 스타일링제에 대한 수요 증가를 꼽았습니다. 또한, 헤어 스타일링 제품의 온라인 판매 증가와 소셜 미디어 마케팅의 활용은 시장의 큰 수요로 이어질 것입니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 상황

• 시장 생태계
• 시장 특징
• 밸류체인 분석

제3장 시장 규모 평가

• 시장 정의
• 시장 부문 분석
• 시장 규모 2023
• 시장 전망 2023-2028

제4장 시장 규모 실적

• 세계 헤어 스타일링제 시장 2018-2022
• 유형별 부문 분석 2018-2022
• 유통 채널별 부문 분석 2018-2022
• 지역별 부문 분석 2018-2022
• 국가별 부문 분석 2018-2022

제5장 Five Forces 분석

• Five Forces 요약
• 구매자의 교섭력
• 공급 기업의 교섭력
• 신규 참여업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 상황

제6장 시장 세분화 : 유형별

• 시장 세분화
• 비교 : 유형별
• HCGP : 시장 규모와 예측 2023-2028
• 헤어 스타일링 스프레이 : 시장 규모와 예측 2023-2028
• 드라이 샴푸 : 시장 규모와 예측 2023-2028
• 시장 기회 : 유형별

제7장 시장 세분화 : 유통 채널별

• 시장 세분화
• 비교 : 유통 채널별
• 오프라인 : 시장 규모와 예측 2023-2028
• 온라인 : 시장 규모와 예측 2023-2028
• 시장 기회 : 유통 채널별

제8장 고객 상황

• 고객 상황 개요

제9장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 유럽 : 시장 규모와 예측 2023-2028
• 북미 : 시장 규모와 예측 2023-2028
• 아시아태평양 : 시장 규모와 예측 2023-2028
• 남미 : 시장 규모와 예측 2023-2028
• 중동 및 아프리카 : 시장 규모와 예측 2023-2028
• 미국 : 시장 규모와 예측 2023-2028
• 중국 : 시장 규모와 예측 2023-2028
• 독일 : 시장 규모와 예측 2023-2028
• 브라질 : 시장 규모와 예측 2023-2028
• 일본 : 시장 규모와 예측 2023-2028
• 시장 기회 : 지역별

제10장 촉진요인, 과제, 기회, 억제요인

• 시장 성장 촉진요인
• 시장 과제
• 성장 촉진요인과 과제의 영향
• 시장 기회·억제요인

제11장 경쟁 상황

• 개요
• 경쟁 상황
• 혼란 상황
• 업계 리스크

제12장 경쟁 분석

• 기업 개요
• 기업의 시장 포지셔닝
• Amorepacific Corp.
• Amway Corp.
• Godrej Consumer Products Ltd.
• Henkel AG and Co. KGaA
• Hoyu Co. Ltd.
• Kao Corp.
• LOreal SA
• Mandom Corp.
• Oriflame Cosmetics S.A.
• Revlon Inc.
• Shiseido Co. Ltd.
• The Estee Lauder Companies Inc.
• The Procter and Gamble Co.
• Unilever PLC
• Wella International Operations Switzerland Sarl

제13장 부록

영문목차

Technavio has been monitoring the hair styling products market and is forecast to grow by USD 5360.7 mn during 2023-2028, accelerating at a CAGR of 5.39% during the forecast period. Our report on the hair styling products market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by innovation and portfolio extension leading to product premiumization, evolving fashion trends in hair styling, and rise in number of fashion-conscious consumers.

Technavio's hair styling products market is segmented as below:

By Type

• HCGP
• Hair styling spray
• Dry shampoo

By Distribution Channel

• Offline
• Online

By Geography

• Europe
• North America
• APAC
• South America
• Middle East and Africa

This study identifies the growing demand for natural and organic hair styling products as one of the prime reasons driving the hair styling products market growth during the next few years. Also, rise in online sales of hair styling products and use of social media marketing will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the hair styling products market covers the following areas:

• Hair styling products market sizing
• Hair styling products market forecast
• Hair styling products market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading hair styling products market vendors that include Amorepacific Corp., Amway Corp., Flora and Curl Ltd., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Hoyu Co. Ltd., Kao Corp., LOreal SA, Mandom Corp., NATULIQUE Ltd., Olaplex Holdings Inc., Oriflame Cosmetics S.A., Pai Shau Inc., Revlon Inc., Shiseido Co. Ltd., The Avon Co., The Estee Lauder Companies Inc., The Procter and Gamble Co., Unilever PLC, and Wella International Operations Switzerland Sarl. Also, the hair styling products market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ million)
  • Data Table on Global - Market size and forecast 2023-2028 ($ million)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Hair Styling Products Market 2018 - 2022
  • Historic Market Size - Data Table on Global Hair Styling Products Market 2018 - 2022 ($ million)
• 4.2 Type segment analysis 2018 - 2022
  • Historic Market Size - Type Segment 2018 - 2022 ($ million)
• 4.3 Distribution Channel segment analysis 2018 - 2022
  • Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Type

• 6.1 Market segments
  • Chart on Type - Market share 2023-2028 (%)
  • Data Table on Type - Market share 2023-2028 (%)
• 6.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 6.3 HCGP - Market size and forecast 2023-2028
  • Chart on HCGP - Market size and forecast 2023-2028 ($ million)
  • Data Table on HCGP - Market size and forecast 2023-2028 ($ million)
  • Chart on HCGP - Year-over-year growth 2023-2028 (%)
  • Data Table on HCGP - Year-over-year growth 2023-2028 (%)
• 6.4 Hair styling spray - Market size and forecast 2023-2028
  • Chart on Hair styling spray - Market size and forecast 2023-2028 ($ million)
  • Data Table on Hair styling spray - Market size and forecast 2023-2028 ($ million)
  • Chart on Hair styling spray - Year-over-year growth 2023-2028 (%)
  • Data Table on Hair styling spray - Year-over-year growth 2023-2028 (%)
• 6.5 Dry shampoo - Market size and forecast 2023-2028
  • Chart on Dry shampoo - Market size and forecast 2023-2028 ($ million)
  • Data Table on Dry shampoo - Market size and forecast 2023-2028 ($ million)
  • Chart on Dry shampoo - Year-over-year growth 2023-2028 (%)
  • Data Table on Dry shampoo - Year-over-year growth 2023-2028 (%)
• 6.6 Market opportunity by Type
  • Market opportunity by Type ($ million)
  • Data Table on Market opportunity by Type ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
  • Chart on Distribution Channel - Market share 2023-2028 (%)
  • Data Table on Distribution Channel - Market share 2023-2028 (%)
• 7.2 Comparison by Distribution Channel
  • Chart on Comparison by Distribution Channel
  • Data Table on Comparison by Distribution Channel
• 7.3 Offline - Market size and forecast 2023-2028
  • Chart on Offline - Market size and forecast 2023-2028 ($ million)
  • Data Table on Offline - Market size and forecast 2023-2028 ($ million)
  • Chart on Offline - Year-over-year growth 2023-2028 (%)
  • Data Table on Offline - Year-over-year growth 2023-2028 (%)
• 7.4 Online - Market size and forecast 2023-2028
  • Chart on Online - Market size and forecast 2023-2028 ($ million)
  • Data Table on Online - Market size and forecast 2023-2028 ($ million)
  • Chart on Online - Year-over-year growth 2023-2028 (%)
  • Data Table on Online - Year-over-year growth 2023-2028 (%)
• 7.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)
  • Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape2023-2028 (%)
  • Data Table on Market share By Geographical Landscape2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ million)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.4 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ million)
  • Data Table on North America - Market size and forecast 2023-2028 ($ million)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ million)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ million)
  • Data Table on South America - Market size and forecast 2023-2028 ($ million)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ million)
  • Data Table on US - Market size and forecast 2023-2028 ($ million)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ million)
  • Data Table on China - Market size and forecast 2023-2028 ($ million)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.10 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ million)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ million)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.11 Brazil - Market size and forecast 2023-2028
  • Chart on Brazil - Market size and forecast 2023-2028 ($ million)
  • Data Table on Brazil - Market size and forecast 2023-2028 ($ million)
  • Chart on Brazil - Year-over-year growth 2023-2028 (%)
  • Data Table on Brazil - Year-over-year growth 2023-2028 (%)
• 9.12 Japan - Market size and forecast 2023-2028
  • Chart on Japan - Market size and forecast 2023-2028 ($ million)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ million)
  • Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity by geography
  • Market opportunity By Geographical Landscape($ million)
  • Data Tables on Market opportunity By Geographical Landscape($ million)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Amorepacific Corp.
  • Amorepacific Corp. - Overview
  • Amorepacific Corp. - Business segments
  • Amorepacific Corp. - Key news
  • Amorepacific Corp. - Key offerings
  • Amorepacific Corp. - Segment focus
• 12.4 Amway Corp.
  • Amway Corp. - Overview
  • Amway Corp. - Product / Service
  • Amway Corp. - Key offerings
• 12.5 Godrej Consumer Products Ltd.
  • Godrej Consumer Products Ltd. - Overview
  • Godrej Consumer Products Ltd. - Business segments
  • Godrej Consumer Products Ltd. - Key offerings
  • Godrej Consumer Products Ltd. - Segment focus
• 12.6 Henkel AG and Co. KGaA
  • Henkel AG and Co. KGaA - Overview
  • Henkel AG and Co. KGaA - Business segments
  • Henkel AG and Co. KGaA - Key news
  • Henkel AG and Co. KGaA - Key offerings
  • Henkel AG and Co. KGaA - Segment focus
• 12.7 Hoyu Co. Ltd.
  • Hoyu Co. Ltd. - Overview
  • Hoyu Co. Ltd. - Product / Service
  • Hoyu Co. Ltd. - Key offerings
• 12.8 Kao Corp.
  • Kao Corp. - Overview
  • Kao Corp. - Business segments
  • Kao Corp. - Key news
  • Kao Corp. - Key offerings
  • Kao Corp. - Segment focus
• 12.9 LOreal SA
  • LOreal SA - Overview
  • LOreal SA - Business segments
  • LOreal SA - Key news
  • LOreal SA - Key offerings
  • LOreal SA - Segment focus
• 12.10 Mandom Corp.
  • Mandom Corp. - Overview
  • Mandom Corp. - Business segments
  • Mandom Corp. - Key offerings
  • Mandom Corp. - Segment focus
• 12.11 Oriflame Cosmetics S.A.
  • Oriflame Cosmetics S.A. - Overview
  • Oriflame Cosmetics S.A. - Product / Service
  • Oriflame Cosmetics S.A. - Key offerings
• 12.12 Revlon Inc.
  • Revlon Inc. - Overview
  • Revlon Inc. - Business segments
  • Revlon Inc. - Key offerings
  • Revlon Inc. - Segment focus
• 12.13 Shiseido Co. Ltd.
  • Shiseido Co. Ltd. - Overview
  • Shiseido Co. Ltd. - Product / Service
  • Shiseido Co. Ltd. - Key news
  • Shiseido Co. Ltd. - Key offerings
• 12.14 The Estee Lauder Companies Inc.
  • The Estee Lauder Companies Inc. - Overview
  • The Estee Lauder Companies Inc. - Product / Service
  • The Estee Lauder Companies Inc. - Key news
  • The Estee Lauder Companies Inc. - Key offerings
• 12.15 The Procter and Gamble Co.
  • The Procter and Gamble Co. - Overview
  • The Procter and Gamble Co. - Business segments
  • The Procter and Gamble Co. - Key news
  • The Procter and Gamble Co. - Key offerings
  • The Procter and Gamble Co. - Segment focus
• 12.16 Unilever PLC
  • Unilever PLC - Overview
  • Unilever PLC - Business segments
  • Unilever PLC - Key news
  • Unilever PLC - Key offerings
  • Unilever PLC - Segment focus
• 12.17 Wella International Operations Switzerland Sarl
  • Wella International Operations Switzerland Sarl - Overview
  • Wella International Operations Switzerland Sarl - Product / Service
  • Wella International Operations Switzerland Sarl - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
• 13.9 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations