한글목차

게임 소프트웨어 시장은 2023-2028년간 5,010만 달러 확대되고, 예측 기간 중 연평균 복합 성장률(CAGR)은 6.07%를 나타낼 전망입니다.

게임 소프트웨어 시장에 대한 전체적인 분석, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 대상으로 한 벤더 분석 등의 정보를 게재했습니다.

현재의 시장 시나리오, 최신 동향과 촉진요인, 시장 환경 전체에 관한 최신 분석을 제공합니다. 게임 엔진의 혁신적인 개량, 크로스 플랫폼 게임 지원 개발 확대, 프리미엄 고객의 인앱 빌링 등이 시장 성장을 촉진하고 있습니다.

본 조사에서는 향후 몇 년간 게임 소프트웨어 시장 성장을 가속하는 주요 요인으로서 esports의 인기를 들고 있습니다. 또한 소셜 미디어 플랫폼과의 통합이나 5G 기술의 등장은 시장의 큰 수요로 연결될 것입니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 구도

• 시장 생태계
• 시장 특징
• 밸류체인 분석

제3장 시장 규모 평가

• 시장의 정의
• 시장 부문 분석
• 시장 규모(2023년)
• 시장 전망(2023-2028년)

제4장 시장 규모 실적

• 세계의 게임 소프트웨어 시장(2018-2022년)
• 유형별 부문 분석(2018-2022년)
• 수입원별 부문 분석(2018-2022년)
• 지역별 부문 분석(2018-2022년)
• 국가별 부문 분석(2018-2022년)

제5장 Five Forces 분석

• Five Forces 요약
• 바이어의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁 위협
• 시장 현황

제6장 시장 세분화 : 유형별

• 시장 세분화
• 비교 : 유형별
• 모바일 게임 : 시장 규모와 예측(2023-2028년)
• 콘솔 게임 : 시장 규모와 예측(2023-2028년)
• PC 게임 : 시장 규모와 예측(2023-2028년)
• 시장 기회 : 유형별

제7장 시장 세분화 : 수입원별

• 시장 세분화
• 비교 : 수입원별
• 박스/CD 게임 : 시장 규모와 예측(2023-2028년)
• 쉐어웨어 : 시장 규모와 예측(2023-2028년)
• 프리 소프트웨어 : 시장 규모와 예측(2023-2028년)
• 인앱 구매 : 시장 규모와 예측(2023-2028년)
• 시장 기회 : 수입원별

제8장 고객 상황

• 고객 상황 개요

제9장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 아시아태평양 : 시장 규모와 예측(2023-2028년)
• 북미 : 시장 규모와 예측(2023-2028년)
• 유럽 : 시장 규모와 예측(2023-2028년)
• 남미 : 시장 규모와 예측(2023-2028년)
• 중동 및 아프리카 : 시장 규모와 예측(2023-2028년)
• 중국 : 시장 규모와 예측(2023-2028년)
• 미국 : 시장 규모와 예측(2023-2028년)
• 일본 : 시장 규모와 예측(2023-2028년)
• 독일 : 시장 규모와 예측(2023-2028년)
• 영국 : 시장 규모와 예측(2023-2028년)
• 시장 기회 : 지역별

제10장 성장 촉진요인, 과제, 기회 및 억제요인

• 시장 성장 촉진요인
• 시장이 해결해야 할 과제
• 성장 촉진요인과 과제의 영향
• 시장 기회 및 성장 억제요인

제11장 경쟁 구도

• 개요
• 경쟁 구도
• 혼란 상황
• 업계 리스크

제12장 경쟁 분석

• 기업 개요
• 기업의 시장 포지셔닝
• Activision Blizzard Inc.
• Aristocrat Leisure Ltd.
• AT and T Inc.
• Electronic Arts Inc.
• Krafton Inc.
• Microsoft Corp.
• Nintendo Co. Ltd.
• Playtika Holding Corp.
• Roblox Corp.
• Sega Sammy Holdings Inc.
• Sony Group Corp.
• Take Two Interactive Software Inc.
• Tencent Holdings Ltd.
• Ubisoft Entertainment SA
• Unity Software Inc.

제13장 부록

영문목차

The gaming software market is forecasted to grow by USD 50.1 mn during 2023-2028, accelerating at a CAGR of 6.07% during the forecast period. The report on the gaming software market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by revolutionary improvements in gaming engines, growing developments in cross-platform gaming support, and in-app purchases from freemium customers.

Technavio's gaming software market is segmented as below:

By Type

• Mobile games
• Console games
• PC games

By Revenue Stream

• Box/CD game
• Shareware
• Freeware
• In-app purchases

By Geography

• APAC
• North America
• Europe
• South America
• Middle East and Africa

This study identifies the growing popularity of esports as one of the prime reasons driving the gaming software market growth during the next few years. Also, integration with social media platforms and advent of 5g technology will lead to sizable demand in the market.

The report on the gaming software market covers the following areas:

• Gaming software market sizing
• Gaming software market forecast
• Gaming software market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading gaming software market vendors that include Activision Blizzard Inc., Aristocrat Leisure Ltd., AT and T Inc., Bandai Namco Holdings Inc., Capcom Co. Ltd., Daybreak Game Co. LLC, Electronic Arts Inc., Epic Games Inc., Konami Group Corp., Krafton Inc., Microsoft Corp., Nintendo Co. Ltd., Playtika Holding Corp., Roblox Corp., Sega Sammy Holdings Inc., Sony Group Corp., Take Two Interactive Software Inc., Tencent Holdings Ltd., Ubisoft Entertainment SA, and Unity Software Inc.. Also, the gaming software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Revenue Stream
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ million)
  • Data Table on Global - Market size and forecast 2023-2028 ($ million)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Gaming Software Market 2018 - 2022
  • Historic Market Size - Data Table on Global Gaming Software Market 2018 - 2022 ($ million)
• 4.2 Type segment analysis 2018 - 2022
  • Historic Market Size - Type Segment 2018 - 2022 ($ million)
• 4.3 Revenue Stream segment analysis 2018 - 2022
  • Historic Market Size - Revenue Stream Segment 2018 - 2022 ($ million)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Type

• 6.1 Market segments
  • Chart on Type - Market share 2023-2028 (%)
  • Data Table on Type - Market share 2023-2028 (%)
• 6.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 6.3 Mobile games - Market size and forecast 2023-2028
  • Chart on Mobile games - Market size and forecast 2023-2028 ($ million)
  • Data Table on Mobile games - Market size and forecast 2023-2028 ($ million)
  • Chart on Mobile games - Year-over-year growth 2023-2028 (%)
  • Data Table on Mobile games - Year-over-year growth 2023-2028 (%)
• 6.4 Console games - Market size and forecast 2023-2028
  • Chart on Console games - Market size and forecast 2023-2028 ($ million)
  • Data Table on Console games - Market size and forecast 2023-2028 ($ million)
  • Chart on Console games - Year-over-year growth 2023-2028 (%)
  • Data Table on Console games - Year-over-year growth 2023-2028 (%)
• 6.5 PC games - Market size and forecast 2023-2028
  • Chart on PC games - Market size and forecast 2023-2028 ($ million)
  • Data Table on PC games - Market size and forecast 2023-2028 ($ million)
  • Chart on PC games - Year-over-year growth 2023-2028 (%)
  • Data Table on PC games - Year-over-year growth 2023-2028 (%)
• 6.6 Market opportunity by Type
  • Market opportunity by Type ($ million)
  • Data Table on Market opportunity by Type ($ million)

7 Market Segmentation by Revenue Stream

• 7.1 Market segments
  • Chart on Revenue Stream - Market share 2023-2028 (%)
  • Data Table on Revenue Stream - Market share 2023-2028 (%)
• 7.2 Comparison by Revenue Stream
  • Chart on Comparison by Revenue Stream
  • Data Table on Comparison by Revenue Stream
• 7.3 Box/CD game - Market size and forecast 2023-2028
  • Chart on Box/CD game - Market size and forecast 2023-2028 ($ million)
  • Data Table on Box/CD game - Market size and forecast 2023-2028 ($ million)
  • Chart on Box/CD game - Year-over-year growth 2023-2028 (%)
  • Data Table on Box/CD game - Year-over-year growth 2023-2028 (%)
• 7.4 Shareware - Market size and forecast 2023-2028
  • Chart on Shareware - Market size and forecast 2023-2028 ($ million)
  • Data Table on Shareware - Market size and forecast 2023-2028 ($ million)
  • Chart on Shareware - Year-over-year growth 2023-2028 (%)
  • Data Table on Shareware - Year-over-year growth 2023-2028 (%)
• 7.5 Freeware - Market size and forecast 2023-2028
  • Chart on Freeware - Market size and forecast 2023-2028 ($ million)
  • Data Table on Freeware - Market size and forecast 2023-2028 ($ million)
  • Chart on Freeware - Year-over-year growth 2023-2028 (%)
  • Data Table on Freeware - Year-over-year growth 2023-2028 (%)
• 7.6 In-app purchases - Market size and forecast 2023-2028
  • Chart on In-app purchases - Market size and forecast 2023-2028 ($ million)
  • Data Table on In-app purchases - Market size and forecast 2023-2028 ($ million)
  • Chart on In-app purchases - Year-over-year growth 2023-2028 (%)
  • Data Table on In-app purchases - Year-over-year growth 2023-2028 (%)
• 7.7 Market opportunity by Revenue Stream
  • Market opportunity by Revenue Stream ($ million)
  • Data Table on Market opportunity by Revenue Stream ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape2023-2028 (%)
  • Data Table on Market share By Geographical Landscape2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ million)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.4 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ million)
  • Data Table on North America - Market size and forecast 2023-2028 ($ million)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.5 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ million)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ million)
  • Data Table on South America - Market size and forecast 2023-2028 ($ million)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ million)
  • Data Table on China - Market size and forecast 2023-2028 ($ million)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.9 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ million)
  • Data Table on US - Market size and forecast 2023-2028 ($ million)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.10 Japan - Market size and forecast 2023-2028
  • Chart on Japan - Market size and forecast 2023-2028 ($ million)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ million)
  • Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 9.11 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ million)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ million)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.12 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ million)
  • Data Table on UK - Market size and forecast 2023-2028 ($ million)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity by geography
  • Market opportunity By Geographical Landscape($ million)
  • Data Tables on Market opportunity By Geographical Landscape($ million)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Activision Blizzard Inc.
  • Activision Blizzard Inc. - Overview
  • Activision Blizzard Inc. - Business segments
  • Activision Blizzard Inc. - Key news
  • Activision Blizzard Inc. - Key offerings
  • Activision Blizzard Inc. - Segment focus
• 12.4 Aristocrat Leisure Ltd.
  • Aristocrat Leisure Ltd. - Overview
  • Aristocrat Leisure Ltd. - Business segments
  • Aristocrat Leisure Ltd. - Key offerings
  • Aristocrat Leisure Ltd. - Segment focus
• 12.5 AT and T Inc.
  • AT and T Inc. - Overview
  • AT and T Inc. - Business segments
  • AT and T Inc. - Key news
  • AT and T Inc. - Key offerings
  • AT and T Inc. - Segment focus
• 12.6 Electronic Arts Inc.
  • Electronic Arts Inc. - Overview
  • Electronic Arts Inc. - Product / Service
  • Electronic Arts Inc. - Key offerings
• 12.7 Krafton Inc.
  • Krafton Inc. - Overview
  • Krafton Inc. - Product / Service
  • Krafton Inc. - Key offerings
• 12.8 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
• 12.9 Nintendo Co. Ltd.
  • Nintendo Co. Ltd. - Overview
  • Nintendo Co. Ltd. - Product / Service
  • Nintendo Co. Ltd. - Key offerings
• 12.10 Playtika Holding Corp.
  • Playtika Holding Corp. - Overview
  • Playtika Holding Corp. - Product / Service
  • Playtika Holding Corp. - Key offerings
• 12.11 Roblox Corp.
  • Roblox Corp. - Overview
  • Roblox Corp. - Product / Service
  • Roblox Corp. - Key offerings
• 12.12 Sega Sammy Holdings Inc.
  • Sega Sammy Holdings Inc. - Overview
  • Sega Sammy Holdings Inc. - Business segments
  • Sega Sammy Holdings Inc. - Key offerings
  • Sega Sammy Holdings Inc. - Segment focus
• 12.13 Sony Group Corp.
  • Sony Group Corp. - Overview
  • Sony Group Corp. - Business segments
  • Sony Group Corp. - Key news
  • Sony Group Corp. - Key offerings
  • Sony Group Corp. - Segment focus
• 12.14 Take Two Interactive Software Inc.
  • Take Two Interactive Software Inc. - Overview
  • Take Two Interactive Software Inc. - Product / Service
  • Take Two Interactive Software Inc. - Key offerings
• 12.15 Tencent Holdings Ltd.
  • Tencent Holdings Ltd. - Overview
  • Tencent Holdings Ltd. - Business segments
  • Tencent Holdings Ltd. - Key offerings
  • Tencent Holdings Ltd. - Segment focus
• 12.16 Ubisoft Entertainment SA
  • Ubisoft Entertainment SA - Overview
  • Ubisoft Entertainment SA - Business segments
  • Ubisoft Entertainment SA - Key offerings
  • Ubisoft Entertainment SA - Segment focus
• 12.17 Unity Software Inc.
  • Unity Software Inc. - Overview
  • Unity Software Inc. - Product / Service
  • Unity Software Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
• 13.9 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations