한글목차

대규모 공개 온라인 강좌(MOOC) 시장은 2023-2028년간 805억 3,920만 달러 확대되고, 예측 기간 중 연평균 복합 성장률(CAGR)은 52.7%를 나타낼 것으로 예측됩니다.

대규모 공개 온라인 강좌(MOOC) 시장에 대한 전체적인 분석, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 대상으로 한 벤더 분석 등의 정보를 게재했습니다.

현재의 시장 시나리오, 최신 동향과 촉진요인, 시장 환경 전체에 관한 최신 분석을 제공합니다. 지역적인 대규모 공개 온라인 강좌(MOOC) 증가, 고등교육 공동 학습 촉진, 스킬 업을 위한 효과적인 메커니즘이 시장 성장을 촉진하고 있습니다.

본 조사에서는 향후 몇 년간 대규모 공개 온라인 강좌(MOOC) 시장 성장을 가속하는 주요인 중 하나로서 기업 연수 대규모 공개 온라인 강좌(MOOC)의 광범위한 응용을 들고 있습니다. 또한 대규모 공개 온라인 강좌(MOOC)에서 데이터 게이미피케이션이나 분석 용도 주목도가 높아지고 있는 것 또한 이 시장의 높은 수요로 연결될 것입니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 구도

• 시장 생태계
• 시장 특징
• 밸류체인 분석

제3장 시장 규모 평가

• 시장의 정의
• 시장 부문 분석
• 시장 규모(2023년)
• 시장 전망2023-2028년)

제4장 시장 규모 실적

• 세계의 대규모 공개 온라인 강좌(MOOC) 시장(2018-2022년)
• 유형별 부문 분석(2018-2022년)
• 과목별 부문 분석(2018-2022년)
• 지역별 부문 분석(2018-2022년)
• 국가별 부문 분석(2018-2022년)

제5장 Five Forces 분석

• Five Forces 요약
• 바이어의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁 위협
• 시장 현황

제6장 시장 세분화 : 유형별

• 시장 세분화
• 비교 : 유형별
• xMOOC : 시장 규모와 예측(2023-2028년)
• cMOOC : 시장 규모와 예측(2023-2028년)
• 시장 기회 : 유형별

제7장 시장 세분화 : 과목별

• 시장 세분화
• 비교 : 과목별
• 기술 : 시장 규모와 예측(2023-2028년)
• 과학 : 시장 규모와 예측(2023-2028년)
• 비즈니스 및 경영 : 시장 규모와 예측(2023-2028년)
• 예술 및 인문과학 : 시장 규모와 예측(2023-2028년)
• 기타 : 시장 규모와 예측(2023-2028년)
• 시장 기회 : 과목별

제8장 고객 상황

• 고객 상황 개요

제9장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측(2023-2028년)
• 아시아태평양 : 시장 규모와 예측(2023-2028년)
• 유럽 : 시장 규모와 예측(2023-2028년)
• 남미 : 시장 규모와 예측(2023-2028년)
• 중동 및 아프리카 : 시장 규모와 예측(2023-2028년)
• 미국 : 시장 규모와 예측(2023-2028년)
• 중국 : 시장 규모와 예측(2023-2028년)
• 영국 : 시장 규모와 예측(2023-2028년)
• 인도 : 시장 규모와 예측(2023-2028년)
• 이탈리아 : 시장 규모와 예측(2023-2028년)
• 시장 기회 : 지역 상황별

제10장 성장 촉진요인, 과제, 기회, 성장 억제요인

• 시장 성장 촉진요인
• 시장이 해결해야 할 과제
• 성장 촉진요인과 과제의 영향
• 시장 기회 및 성장 억제요인

제11장 경쟁 구도

• 개요
• 경쟁 구도
• 혼란 상황
• 업계 리스크

제12장 경쟁 분석

• 기업 개요
• 기업의 시장 포지셔닝
• Ambow Education Holding Ltd.
• Coursera Inc.
• edX LLC
• Instructure Holdings Inc.
• iTutorGroup Inc.
• iversity Learning Solutions GmbH
• Pearson Plc
• SAP SE
• Seek Ltd.
• SkillShare Inc.
• Telefonica SA
• Udacity Inc.
• Udemy Inc.
• XuetangX

제13장 부록

영문목차

The MOOCs market is forecasted to grow by USD 80539.2 mn during 2023-2028, accelerating at a CAGR of 52.7% during the forecast period. The report on the MOOCs market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise in regional MOOCs, facilitate collaborative learning in higher education, and effective mechanism to upscale skills.

Technavio's MOOCs market is segmented as below:

By Type

• xMOOCs
• cMOOCs

By Subjects

• Technology
• Science
• Business and management
• Arts and humanities
• Others

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the extensive application of MOOCs in corporate training as one of the prime reasons driving the MOOCs market growth during the next few years. Also, growing prominence of gamification and analytical applications of MOOCs data will lead to sizable demand in the market.

The report on the MOOCs market covers the following areas:

• MOOCs market sizing
• MOOCs market forecast
• MOOCs market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading MOOCs market vendors that include 360training.com Inc., Alison, Ambow Education Holding Ltd., Coursera Inc., edX LLC, Instructure Holdings Inc., iTutorGroup Inc., iversity Learning Solutions GmbH, NIIT Ltd., Pearson Plc, SAP SE, Seek Ltd., Simplilearn, SkillShare Inc., Telefonica SA, Think and Learn Pvt. Ltd., Udacity Inc., Udemy Inc., Vedantu Innovations Pvt. Ltd., and XuetangX. Also, the moocs market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Subjects
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ million)
  • Data Table on Global - Market size and forecast 2023-2028 ($ million)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global MOOCs Market 2018 - 2022
  • Historic Market Size - Data Table on Global MOOCs Market 2018 - 2022 ($ million)
• 4.2 Type segment analysis 2018 - 2022
  • Historic Market Size - Type Segment 2018 - 2022 ($ million)
• 4.3 Subjects segment analysis 2018 - 2022
  • Historic Market Size - Subjects Segment 2018 - 2022 ($ million)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Type

• 6.1 Market segments
  • Chart on Type - Market share 2023-2028 (%)
  • Data Table on Type - Market share 2023-2028 (%)
• 6.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 6.3 xMOOCs - Market size and forecast 2023-2028
  • Chart on xMOOCs - Market size and forecast 2023-2028 ($ million)
  • Data Table on xMOOCs - Market size and forecast 2023-2028 ($ million)
  • Chart on xMOOCs - Year-over-year growth 2023-2028 (%)
  • Data Table on xMOOCs - Year-over-year growth 2023-2028 (%)
• 6.4 cMOOCs - Market size and forecast 2023-2028
  • Chart on cMOOCs - Market size and forecast 2023-2028 ($ million)
  • Data Table on cMOOCs - Market size and forecast 2023-2028 ($ million)
  • Chart on cMOOCs - Year-over-year growth 2023-2028 (%)
  • Data Table on cMOOCs - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Type
  • Market opportunity by Type ($ million)
  • Data Table on Market opportunity by Type ($ million)

7 Market Segmentation by Subjects

• 7.1 Market segments
  • Chart on Subjects - Market share 2023-2028 (%)
  • Data Table on Subjects - Market share 2023-2028 (%)
• 7.2 Comparison by Subjects
  • Chart on Comparison by Subjects
  • Data Table on Comparison by Subjects
• 7.3 Technology - Market size and forecast 2023-2028
  • Chart on Technology - Market size and forecast 2023-2028 ($ million)
  • Data Table on Technology - Market size and forecast 2023-2028 ($ million)
  • Chart on Technology - Year-over-year growth 2023-2028 (%)
  • Data Table on Technology - Year-over-year growth 2023-2028 (%)
• 7.4 Science - Market size and forecast 2023-2028
  • Chart on Science - Market size and forecast 2023-2028 ($ million)
  • Data Table on Science - Market size and forecast 2023-2028 ($ million)
  • Chart on Science - Year-over-year growth 2023-2028 (%)
  • Data Table on Science - Year-over-year growth 2023-2028 (%)
• 7.5 Business and management - Market size and forecast 2023-2028
  • Chart on Business and management - Market size and forecast 2023-2028 ($ million)
  • Data Table on Business and management - Market size and forecast 2023-2028 ($ million)
  • Chart on Business and management - Year-over-year growth 2023-2028 (%)
  • Data Table on Business and management - Year-over-year growth 2023-2028 (%)
• 7.6 Arts and humanities - Market size and forecast 2023-2028
  • Chart on Arts and humanities - Market size and forecast 2023-2028 ($ million)
  • Data Table on Arts and humanities - Market size and forecast 2023-2028 ($ million)
  • Chart on Arts and humanities - Year-over-year growth 2023-2028 (%)
  • Data Table on Arts and humanities - Year-over-year growth 2023-2028 (%)
• 7.7 Others - Market size and forecast 2023-2028
  • Chart on Others - Market size and forecast 2023-2028 ($ million)
  • Data Table on Others - Market size and forecast 2023-2028 ($ million)
  • Chart on Others - Year-over-year growth 2023-2028 (%)
  • Data Table on Others - Year-over-year growth 2023-2028 (%)
• 7.8 Market opportunity by Subjects
  • Market opportunity by Subjects ($ million)
  • Data Table on Market opportunity by Subjects ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ million)
  • Data Table on North America - Market size and forecast 2023-2028 ($ million)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ million)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.5 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ million)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ million)
  • Data Table on South America - Market size and forecast 2023-2028 ($ million)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ million)
  • Data Table on US - Market size and forecast 2023-2028 ($ million)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ million)
  • Data Table on China - Market size and forecast 2023-2028 ($ million)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.10 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ million)
  • Data Table on UK - Market size and forecast 2023-2028 ($ million)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.11 India - Market size and forecast 2023-2028
  • Chart on India - Market size and forecast 2023-2028 ($ million)
  • Data Table on India - Market size and forecast 2023-2028 ($ million)
  • Chart on India - Year-over-year growth 2023-2028 (%)
  • Data Table on India - Year-over-year growth 2023-2028 (%)
• 9.12 Italy - Market size and forecast 2023-2028
  • Chart on Italy - Market size and forecast 2023-2028 ($ million)
  • Data Table on Italy - Market size and forecast 2023-2028 ($ million)
  • Chart on Italy - Year-over-year growth 2023-2028 (%)
  • Data Table on Italy - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
  • 360training.com Inc.
  • 360training.com Inc. - Overview
  • 360training.com Inc. - Product / Service
  • 360training.com Inc. - Key offerings
• 12.4 Ambow Education Holding Ltd.
  • Ambow Education Holding Ltd. - Overview
  • Ambow Education Holding Ltd. - Product / Service
  • Ambow Education Holding Ltd. - Key offerings
• 12.5 Coursera Inc.
  • Coursera Inc. - Overview
  • Coursera Inc. - Business segments
  • Coursera Inc. - Key offerings
  • Coursera Inc. - Segment focus
• 12.6 edX LLC
  • edX LLC - Overview
  • edX LLC - Product / Service
  • edX LLC - Key offerings
• 12.7 Instructure Holdings Inc.
  • Instructure Holdings Inc. - Overview
  • Instructure Holdings Inc. - Product / Service
  • Instructure Holdings Inc. - Key offerings
• 12.8 iTutorGroup Inc.
  • iTutorGroup Inc. - Overview
  • iTutorGroup Inc. - Product / Service
  • iTutorGroup Inc. - Key offerings
• 12.9 iversity Learning Solutions GmbH
  • iversity Learning Solutions GmbH - Overview
  • iversity Learning Solutions GmbH - Product / Service
  • iversity Learning Solutions GmbH - Key offerings
• 12.10 Pearson Plc
  • Pearson Plc - Overview
  • Pearson Plc - Business segments
  • Pearson Plc - Key offerings
  • Pearson Plc - Segment focus
• 12.11 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
• 12.12 Seek Ltd.
  • Seek Ltd. - Overview
  • Seek Ltd. - Business segments
  • Seek Ltd. - Key offerings
  • Seek Ltd. - Segment focus
• 12.13 SkillShare Inc.
  • SkillShare Inc. - Overview
  • SkillShare Inc. - Product / Service
  • SkillShare Inc. - Key offerings
• 12.14 Telefonica SA
  • Telefonica SA - Overview
  • Telefonica SA - Business segments
  • Telefonica SA - Key offerings
  • Telefonica SA - Segment focus
• 12.15 Udacity Inc.
  • Udacity Inc. - Overview
  • Udacity Inc. - Product / Service
  • Udacity Inc. - Key offerings
• 12.16 Udemy Inc.
  • Udemy Inc. - Overview
  • Udemy Inc. - Business segments
  • Udemy Inc. - Key offerings
  • Udemy Inc. - Segment focus
• 12.17 XuetangX
  • XuetangX - Overview
  • XuetangX - Product / Service
  • XuetangX - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
• 13.9 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations