한글목차

세계의 구강청결제 시장 규모는 2023-2028년간 24억 4,370만 달러 확대되고, 예측 기간 중 연평균 복합 성장률(CAGR)은 7.62%를 나타낼 전망입니다.

구강청결제 시장에 대한 전체적인 분석, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 대상으로 한 벤더 분석 등의 정보를 게재했습니다.

현재의 시장 시나리오, 최신 동향과 촉진요인, 시장 환경 전체에 관한 최신 분석을 제공합니다. 기술 혁신과 포트폴리오 확대, 구강 건강에 대한 의식 고양, 특정 구강 고민에 대응하는 제품 수요 증가에 의해 시장 성장이 촉진되고 있습니다.

본 조사에서는 향후 몇 년간 구강청결제 시장 성장을 가속하는 주요인 중 하나로서 자체브랜드의 인기 증대를 들고 있습니다. 또한 옴니채널 전략에 의한 유통 채널 액세스, 알코올 프리 구강청결제에 대한 수요 증가 또한 시장의 큰 수요로 연결될 것입니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 구도

• 시장 생태계
• 시장 특징
• 밸류체인 분석

제3장 시장 규모 평가

• 시장의 정의
• 시장 부문 분석
• 시장 규모(2023년)
• 시장 전망(2023년-2028년)

제4장 시장 규모 실적

• 세계의 구강청결제 시장(2018년-2022년)
• 유통 채널별 부문 분석(2018년-2022년)
• 유형별 부문 분석(2018년-2022년)
• 지역별 부문 분석(2018년-2022년)
• 국가별 부문 분석(2018년-2022년)

제5장 Five Forces 분석

• Five Forces 요약
• 바이어의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁 위협
• 시장 현황

제6장 시장 세분화 : 유통 채널별

• 시장 세분화
• 비교 : 유통 채널별
• 오프라인 : 시장 규모와 예측(2023년-2028년)
• 온라인 : 시장 규모와 예측(2023년-2028년)
• 시장 기회 : 유통 채널별

제7장 시장 세분화 : 유형별

• 시장 세분화
• 비교 : 유형별
• 알코올 기반 구강청결제 : 시장 규모와 예측(2023년-2028년)
• 알코올 프리 구강청결제 : 시장 규모와 예측(2023년-2028년)
• 시장 기회 : 유형별

제8장 고객 상황

• 고객 상황 개요

제9장 지역 상황

• 지역 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측(2023년-2028년)
• 유럽 : 시장 규모와 예측(2023년-2028년)
• 아시아태평양 : 시장 규모와 예측(2023년-2028년)
• 남미 : 시장 규모와 예측(2023년-2028년)
• 중동 및 아프리카 : 시장 규모와 예측(2023년-2028년)
• 미국 : 시장 규모와 예측(2023년-2028년)
• 중국 : 시장 규모와 예측(2023년-2028년)
• 독일 : 시장 규모와 예측(2023년-2028년)
• 영국 : 시장 규모와 예측(2023년-2028년)
• 프랑스 : 시장 규모와 예측(2023년-2028년)
• 시장 기회 : 지역 상황별

제10장 성장 촉진요인, 과제, 기회, 성장 억제요인

• 시장 성장 촉진요인
• 시장이 해결해야 할 과제
• 성장 촉진요인과 과제의 영향
• 시장 기회 및 성장 억제요인

제11장 경쟁 구도

• 개요
• 경쟁 구도
• 혼란 상황
• 업계 리스크

제12장 경쟁 분석

• 기업 개요
• 기업의 시장 포지셔닝
• Amway Corp.
• Church and Dwight Co. Inc.
• Colgate Palmolive Co.
• Dabur India Ltd.
• GlaxoSmithKline Plc
• Henkel AG and Co. KGaA
• Johnson and Johnson Services Inc.
• Kao Corp.
• Lion Corp.
• Oral Essentials Inc.
• PerrigPlco Co.
• Sanofi SA
• The Himalaya Drug Co.
• The Procter and Gamble Co.
• Unilever PLC

제13장 부록

영문목차

The mouthwash market is forecasted to grow by USD 2443.7 million during 2023-2028, accelerating at a CAGR of 7.62% during the forecast period. The report on the mouthwash market provides a holistic analysis, market size and forecast, trends, growth drivers, challenges, and vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by innovation and portfolio expansion, an increase in awareness about oral health, and a rise in demand for products for specific oral concern.

Technavio's mouthwash market is segmented as below:

By Distribution Channel

• Offline
• Online

By Type

• Alcohol-based mouthwash
• Alcohol-free mouthwash

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the growing popularity of private-label brands as one of the prime reasons driving the mouthwash market growth during the next few years. Also, access to distribution channels through an omnichannel strategy and growing demand for alcohol-free mouthwash will lead to sizable demand in the market.

The report on the mouthwash market covers the following areas:

• Mouthwash market sizing
• Mouthwash market forecast
• Mouthwash market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mouthwash market vendors that include Amway Corp., Bio Botanica Inc., Church and Dwight Co. Inc., Colgate Palmolive Co., Dabur India Ltd., Dr Organic Ltd., GlaxoSmithKline Plc, Henkel AG and Co. KGaA, Johnson and Johnson Services Inc., Kao Corp., Lion Corp., Oral Essentials Inc., PerrigPlco Co., Raw Essentials Living Foods LLC, Sanofi SA, SmartMouth Oral Health Laboratories, The Himalaya Drug Co., The Procter and Gamble Co., Uncle Harrys Natural Products, and Unilever PLC. Also, the mouthwash market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ million)
  • Data Table on Global - Market size and forecast 2023-2028 ($ million)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Mouthwash Market 2018 - 2022
  • Historic Market Size - Data Table on Global Mouthwash Market 2018 - 2022 ($ million)
• 4.2 Distribution Channel segment analysis 2018 - 2022
  • Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
• 4.3 Type segment analysis 2018 - 2022
  • Historic Market Size - Type Segment 2018 - 2022 ($ million)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
  • Chart on Distribution Channel - Market share 2023-2028 (%)
  • Data Table on Distribution Channel - Market share 2023-2028 (%)
• 6.2 Comparison by Distribution Channel
  • Chart on Comparison by Distribution Channel
  • Data Table on Comparison by Distribution Channel
• 6.3 Offline - Market size and forecast 2023-2028
  • Chart on Offline - Market size and forecast 2023-2028 ($ million)
  • Data Table on Offline - Market size and forecast 2023-2028 ($ million)
  • Chart on Offline - Year-over-year growth 2023-2028 (%)
  • Data Table on Offline - Year-over-year growth 2023-2028 (%)
• 6.4 Online - Market size and forecast 2023-2028
  • Chart on Online - Market size and forecast 2023-2028 ($ million)
  • Data Table on Online - Market size and forecast 2023-2028 ($ million)
  • Chart on Online - Year-over-year growth 2023-2028 (%)
  • Data Table on Online - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)
  • Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Type

• 7.1 Market segments
  • Chart on Type - Market share 2023-2028 (%)
  • Data Table on Type - Market share 2023-2028 (%)
• 7.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 7.3 Alcohol-based mouthwash - Market size and forecast 2023-2028
  • Chart on Alcohol-based mouthwash - Market size and forecast 2023-2028 ($ million)
  • Data Table on Alcohol-based mouthwash - Market size and forecast 2023-2028 ($ million)
  • Chart on Alcohol-based mouthwash - Year-over-year growth 2023-2028 (%)
  • Data Table on Alcohol-based mouthwash - Year-over-year growth 2023-2028 (%)
• 7.4 Alcohol-free mouthwash - Market size and forecast 2023-2028
  • Chart on Alcohol-free mouthwash - Market size and forecast 2023-2028 ($ million)
  • Data Table on Alcohol-free mouthwash - Market size and forecast 2023-2028 ($ million)
  • Chart on Alcohol-free mouthwash - Year-over-year growth 2023-2028 (%)
  • Data Table on Alcohol-free mouthwash - Year-over-year growth 2023-2028 (%)
• 7.5 Market opportunity by Type
  • Market opportunity by Type ($ million)
  • Data Table on Market opportunity by Type ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ million)
  • Data Table on North America - Market size and forecast 2023-2028 ($ million)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ million)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ million)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ million)
  • Data Table on South America - Market size and forecast 2023-2028 ($ million)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ million)
  • Data Table on US - Market size and forecast 2023-2028 ($ million)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ million)
  • Data Table on China - Market size and forecast 2023-2028 ($ million)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.10 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ million)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ million)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.11 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ million)
  • Data Table on UK - Market size and forecast 2023-2028 ($ million)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.12 France - Market size and forecast 2023-2028
  • Chart on France - Market size and forecast 2023-2028 ($ million)
  • Data Table on France - Market size and forecast 2023-2028 ($ million)
  • Chart on France - Year-over-year growth 2023-2028 (%)
  • Data Table on France - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Amway Corp.
  • Amway Corp. - Overview
  • Amway Corp. - Product / Service
  • Amway Corp. - Key offerings
• 12.4 Church and Dwight Co. Inc.
  • Church and Dwight Co. Inc. - Overview
  • Church and Dwight Co. Inc. - Business segments
  • Church and Dwight Co. Inc. - Key offerings
  • Church and Dwight Co. Inc. - Segment focus
• 12.5 Colgate Palmolive Co.
  • Colgate Palmolive Co. - Overview
  • Colgate Palmolive Co. - Business segments
  • Colgate Palmolive Co. - Key news
  • Colgate Palmolive Co. - Key offerings
  • Colgate Palmolive Co. - Segment focus
• 12.6 Dabur India Ltd.
  • Dabur India Ltd. - Overview
  • Dabur India Ltd. - Business segments
  • Dabur India Ltd. - Key news
  • Dabur India Ltd. - Key offerings
  • Dabur India Ltd. - Segment focus
• 12.7 GlaxoSmithKline Plc
  • GlaxoSmithKline Plc - Overview
  • GlaxoSmithKline Plc - Business segments
  • GlaxoSmithKline Plc - Key news
  • GlaxoSmithKline Plc - Key offerings
  • GlaxoSmithKline Plc - Segment focus
• 12.8 Henkel AG and Co. KGaA
  • Henkel AG and Co. KGaA - Overview
  • Henkel AG and Co. KGaA - Business segments
  • Henkel AG and Co. KGaA - Key news
  • Henkel AG and Co. KGaA - Key offerings
  • Henkel AG and Co. KGaA - Segment focus
• 12.9 Johnson and Johnson Services Inc.
  • Johnson and Johnson Services Inc. - Overview
  • Johnson and Johnson Services Inc. - Business segments
  • Johnson and Johnson Services Inc. - Key news
  • Johnson and Johnson Services Inc. - Key offerings
  • Johnson and Johnson Services Inc. - Segment focus
• 12.10 Kao Corp.
  • Kao Corp. - Overview
  • Kao Corp. - Business segments
  • Kao Corp. - Key news
  • Kao Corp. - Key offerings
  • Kao Corp. - Segment focus
• 12.11 Lion Corp.
  • Lion Corp. - Overview
  • Lion Corp. - Business segments
  • Lion Corp. - Key news
  • Lion Corp. - Key offerings
  • Lion Corp. - Segment focus
• 12.12 Oral Essentials Inc.
  • Oral Essentials Inc. - Overview
  • Oral Essentials Inc. - Product / Service
  • Oral Essentials Inc. - Key offerings
• 12.13 PerrigPlco Co.
  • PerrigPlco Co. - Overview
  • PerrigPlco Co. - Business segments
  • PerrigPlco Co. - Key offerings
  • PerrigPlco Co. - Segment focus
• 12.14 Sanofi SA
  • Sanofi SA - Overview
  • Sanofi SA - Business segments
  • Sanofi SA - Key news
  • Sanofi SA - Key offerings
  • Sanofi SA - Segment focus
• 12.15 The Himalaya Drug Co.
  • The Himalaya Drug Co. - Overview
  • The Himalaya Drug Co. - Product / Service
  • The Himalaya Drug Co. - Key offerings
• 12.16 The Procter and Gamble Co.
  • The Procter and Gamble Co. - Overview
  • The Procter and Gamble Co. - Business segments
  • The Procter and Gamble Co. - Key news
  • The Procter and Gamble Co. - Key offerings
  • The Procter and Gamble Co. - Segment focus
• 12.17 Unilever PLC
  • Unilever PLC - Overview
  • Unilever PLC - Business segments
  • Unilever PLC - Key news
  • Unilever PLC - Key offerings
  • Unilever PLC - Segment focus

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
  • 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations