한글목차

세계의 방향제 시장 규모는 2023-2028년 55억 3,530만 달러 성장하며, 예측 기간 중 CAGR 6.48%에 달할 전망입니다.

방향제 시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 다룬 벤더 분석 등을 제공합니다.

현재의 시장 시나리오, 최신 동향과 촉진요인, 시장 환경 전체에 관한 최신 분석을 제공하고 있습니다. 시장은 제품 발매, 온라인 판매의 성장, 향수 시장의 융성에 의해 촉진되고 있습니다.

본 조사에서는 향후 수년간 방향제 시장의 성장을 촉진하는 주요 요인의 하나로 혁신적인 방향제의 이용 가능성 증가를 들고 있습니다. 또한 디지털 미디어 플랫폼의 부상과 방향제에서 에센셜 오일의 인기 증가는 시장의 큰 수요로 연결됩니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 구도

• 시장 에코시스템
• 시장의 특징
• 밸류체인 분석

제3장 시장 규모 평가

• 시장의 정의
• 시장 부문 분석
• 시장 규모, 2023년
• 시장 전망, 2023-2028년

제4장 시장 규모 실적

• 세계의 방향제 시장, 2018-2022년
• 용도별 부문 분석, 2018-2022년
• 제품별 부문 분석, 2018-2022년
• 최종사용자별 부문 분석, 2018-2022년
• 지역별 부문 분석, 2018-2022년
• 국가별 부문 분석, 2018-2022년

제5장 Five forces 분석

• Five Forces 요약
• 구매자의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 현황

제6장 시장 세분화 : 용도별

• 시장 세분화
• 비교 : 용도별
• 주택 : 시장 규모·예측, 2023-2028년
• 기업 오피스 : 시장 규모·예측, 2023-2028년
• 차 : 시장 규모·예측, 2023-2028년
• 기타 : 시장 규모·예측, 2023-2028년
• 시장 기회 : 용도별

제7장 시장 세분화 : 제품별

• 시장 세분화
• 비교 : 제품별
• 스프레이/에어로졸 : 시장 규모·예측, 2023-2028년
• 전기 : 시장 규모·예측, 2023-2028년
• 기타 : 시장 규모·예측, 2023-2028년
• 시장 기회 : 제품별

제8장 시장 세분화 : 최종사용자별

• 시장 세분화
• 비교 : 최종사용자별
• 개인 사용자 : 시장 규모·예측, 2023-2028년
• 기업 사용자 : 시장 규모·예측, 2023-2028년
• 시장 기회 : 최종사용자별

제9장 고객 상황

• 고객 상황의 개요

제10장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 유럽 : 시장 규모·예측, 2023-2028년
• 북미 : 시장 규모·예측, 2023-2028년
• 아시아태평양 : 시장 규모·예측, 2023-2028년
• 남미 : 시장 규모·예측, 2023-2028년
• 중동 및 아프리카 : 시장 규모·예측, 2023-2028년
• 미국 : 시장 규모·예측, 2023-2028년
• 중국 : 시장 규모·예측, 2023-2028년
• 독일 : 시장 규모·예측, 2023-2028년
• 영국 : 시장 규모·예측, 2023-2028년
• 캐나다 : 시장 규모·예측, 2023-2028년
• 시장 기회 : 지역 상황별

제11장 촉진요인·과제·기회·억제요인

• 시장 촉진요인
• 시장이 해결해야 할 과제
• 촉진요인과 과제의 영향
• 시장의 기회·억제요인

제12장 경쟁 구도

• 개요
• 경쟁 구도
• 혼란의 상황
• 산업의 리스크

제13장 경쟁 분석

• 기업 개요
• 기업의 시장 포지셔닝
• ABC Compounding Co. Inc.
• Air Delights Inc.
• Amway Corp.
• Aromate Industries Co. Ltd.
• Beaumont Products Inc.
• CAR-FRESHNER Corp.
• Church and Dwight Co. Inc.
• Farcent Enterprise Co. Ltd.
• Godrej Consumer Products Ltd.
• Henkel AG and Co. KGaA
• Kobayashi Pharmaceutical Co. Ltd.
• Newell Brands Inc.
• Reckitt Benckiser Group Plc
• S.C. Johnson and Son Inc.
• The Procter and Gamble Co.

제14장 부록

영문목차

The air freshener market is forecasted to grow by USD 5535.3 million during 2023-2028, accelerating at a CAGR of 6.48% during the forecast period. The report on the air freshener market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by product launches, growth in online sales, and flourishing fragrance market.

Technavio's air freshener market is segmented as below:

By Application

• Residential
• Corporate office
• Car
• Others

By Product

• Spray/aerosol
• Electric
• Others

By End-user

• Individual users
• Enterprise users

By Geographical Landscape

• Europe
• North America
• APAC
• South America
• Middle East and Africa

This study identifies the rising availability of innovative air fresheners as one of the prime reasons driving the air freshener market growth during the next few years. Also, growing prominence of digital media platforms and rising popularity of essential oils in air fresheners will lead to sizable demand in the market.

The report on the air freshener market covers the following areas:

• Air freshener market sizing
• Air freshener market forecast
• Air freshener market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading air freshener market vendors that include ABC Compounding Co. Inc., Air Delights Inc., Amway Corp., Aromate Industries Co. Ltd., Beaumont Products Inc., CAR-FRESHNER Corp., Church and Dwight Co. Inc., Dabur India Ltd., Energizer Holdings Inc., Enviroscent Inc., Farcent Enterprise Co. Ltd., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Kobayashi Pharmaceutical Co. Ltd., Newell Brands Inc., Reckitt Benckiser Group Plc, S.T. Group, S.C. Johnson and Son Inc., The Procter and Gamble Co., and Xiaomi Communications Co. Ltd.. Also, the air freshener market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ million)
  • Data Table on Global - Market size and forecast 2023-2028 ($ million)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Air Freshener Market 2018 - 2022
  • Historic Market Size - Data Table on Global Air Freshener Market 2018 - 2022 ($ million)
• 4.2 Application segment analysis 2018 - 2022
  • Historic Market Size - Application Segment 2018 - 2022 ($ million)
• 4.3 Product segment analysis 2018 - 2022
  • Historic Market Size - Product Segment 2018 - 2022 ($ million)
• 4.4 End-user segment analysis 2018 - 2022
  • Historic Market Size - End-user Segment 2018 - 2022 ($ million)
• 4.5 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.6 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

• 6.1 Market segments
  • Chart on Application - Market share 2023-2028 (%)
  • Data Table on Application - Market share 2023-2028 (%)
• 6.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 6.3 Residential - Market size and forecast 2023-2028
  • Chart on Residential - Market size and forecast 2023-2028 ($ million)
  • Data Table on Residential - Market size and forecast 2023-2028 ($ million)
  • Chart on Residential - Year-over-year growth 2023-2028 (%)
  • Data Table on Residential - Year-over-year growth 2023-2028 (%)
• 6.4 Corporate office - Market size and forecast 2023-2028
  • Chart on Corporate office - Market size and forecast 2023-2028 ($ million)
  • Data Table on Corporate office - Market size and forecast 2023-2028 ($ million)
  • Chart on Corporate office - Year-over-year growth 2023-2028 (%)
  • Data Table on Corporate office - Year-over-year growth 2023-2028 (%)
• 6.5 Car - Market size and forecast 2023-2028
  • Chart on Car - Market size and forecast 2023-2028 ($ million)
  • Data Table on Car - Market size and forecast 2023-2028 ($ million)
  • Chart on Car - Year-over-year growth 2023-2028 (%)
  • Data Table on Car - Year-over-year growth 2023-2028 (%)
• 6.6 Others - Market size and forecast 2023-2028
  • Chart on Others - Market size and forecast 2023-2028 ($ million)
  • Data Table on Others - Market size and forecast 2023-2028 ($ million)
  • Chart on Others - Year-over-year growth 2023-2028 (%)
  • Data Table on Others - Year-over-year growth 2023-2028 (%)
• 6.7 Market opportunity by Application
  • Market opportunity by Application ($ million)
  • Data Table on Market opportunity by Application ($ million)

7 Market Segmentation by Product

• 7.1 Market segments
  • Chart on Product - Market share 2023-2028 (%)
  • Data Table on Product - Market share 2023-2028 (%)
• 7.2 Comparison by Product
  • Chart on Comparison by Product
  • Data Table on Comparison by Product
• 7.3 Spray/aerosol - Market size and forecast 2023-2028
  • Chart on Spray/aerosol - Market size and forecast 2023-2028 ($ million)
  • Data Table on Spray/aerosol - Market size and forecast 2023-2028 ($ million)
  • Chart on Spray/aerosol - Year-over-year growth 2023-2028 (%)
  • Data Table on Spray/aerosol - Year-over-year growth 2023-2028 (%)
• 7.4 Electric - Market size and forecast 2023-2028
  • Chart on Electric - Market size and forecast 2023-2028 ($ million)
  • Data Table on Electric - Market size and forecast 2023-2028 ($ million)
  • Chart on Electric - Year-over-year growth 2023-2028 (%)
  • Data Table on Electric - Year-over-year growth 2023-2028 (%)
• 7.5 Others - Market size and forecast 2023-2028
  • Chart on Others - Market size and forecast 2023-2028 ($ million)
  • Data Table on Others - Market size and forecast 2023-2028 ($ million)
  • Chart on Others - Year-over-year growth 2023-2028 (%)
  • Data Table on Others - Year-over-year growth 2023-2028 (%)
• 7.6 Market opportunity by Product
  • Market opportunity by Product ($ million)
  • Data Table on Market opportunity by Product ($ million)

8 Market Segmentation by End-user

• 8.1 Market segments
  • Chart on End-user - Market share 2023-2028 (%)
  • Data Table on End-user - Market share 2023-2028 (%)
• 8.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 8.3 Individual users - Market size and forecast 2023-2028
  • Chart on Individual users - Market size and forecast 2023-2028 ($ million)
  • Data Table on Individual users - Market size and forecast 2023-2028 ($ million)
  • Chart on Individual users - Year-over-year growth 2023-2028 (%)
  • Data Table on Individual users - Year-over-year growth 2023-2028 (%)
• 8.4 Enterprise users - Market size and forecast 2023-2028
  • Chart on Enterprise users - Market size and forecast 2023-2028 ($ million)
  • Data Table on Enterprise users - Market size and forecast 2023-2028 ($ million)
  • Chart on Enterprise users - Year-over-year growth 2023-2028 (%)
  • Data Table on Enterprise users - Year-over-year growth 2023-2028 (%)
• 8.5 Market opportunity by End-user
  • Market opportunity by End-user ($ million)
  • Data Table on Market opportunity by End-user ($ million)

9 Customer Landscape

• 9.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

• 10.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 10.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 10.3 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ million)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 10.4 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ million)
  • Data Table on North America - Market size and forecast 2023-2028 ($ million)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 10.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ million)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 10.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ million)
  • Data Table on South America - Market size and forecast 2023-2028 ($ million)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 10.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 10.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ million)
  • Data Table on US - Market size and forecast 2023-2028 ($ million)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 10.9 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ million)
  • Data Table on China - Market size and forecast 2023-2028 ($ million)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 10.10 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ million)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ million)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 10.11 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ million)
  • Data Table on UK - Market size and forecast 2023-2028 ($ million)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 10.12 Canada - Market size and forecast 2023-2028
  • Chart on Canada - Market size and forecast 2023-2028 ($ million)
  • Data Table on Canada - Market size and forecast 2023-2028 ($ million)
  • Chart on Canada - Year-over-year growth 2023-2028 (%)
  • Data Table on Canada - Year-over-year growth 2023-2028 (%)
• 10.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

11 Drivers, Challenges, and Opportunity/Restraints

• 11.1 Market drivers
• 11.2 Market challenges
• 11.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 11.4 Market opportunities/restraints

12 Competitive Landscape

• 12.1 Overview
• 12.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 12.3 Landscape disruption
  • Overview on factors of disruption
• 12.4 Industry risks
  • Impact of key risks on business

13 Competitive Analysis

• 13.1 Companies profiled
  • Companies covered
• 13.2 Market positioning of companies
  • Matrix on companies position and classification
• 13.3 ABC Compounding Co. Inc.
  • ABC Compounding Co. Inc. - Overview
  • ABC Compounding Co. Inc. - Product / Service
  • ABC Compounding Co. Inc. - Key offerings
• 13.4 Air Delights Inc.
  • Air Delights Inc. - Overview
  • Air Delights Inc. - Product / Service
  • Air Delights Inc. - Key offerings
• 13.5 Amway Corp.
  • Amway Corp. - Overview
  • Amway Corp. - Product / Service
  • Amway Corp. - Key offerings
• 13.6 Aromate Industries Co. Ltd.
  • Aromate Industries Co. Ltd. - Overview
  • Aromate Industries Co. Ltd. - Product / Service
  • Aromate Industries Co. Ltd. - Key offerings
• 13.7 Beaumont Products Inc.
  • Beaumont Products Inc. - Overview
  • Beaumont Products Inc. - Product / Service
  • Beaumont Products Inc. - Key offerings
• 13.8 CAR-FRESHNER Corp.
  • CAR-FRESHNER Corp. - Overview
  • CAR-FRESHNER Corp. - Product / Service
  • CAR-FRESHNER Corp. - Key offerings
• 13.9 Church and Dwight Co. Inc.
  • Church and Dwight Co. Inc. - Overview
  • Church and Dwight Co. Inc. - Business segments
  • Church and Dwight Co. Inc. - Key offerings
  • Church and Dwight Co. Inc. - Segment focus
• 13.10 Farcent Enterprise Co. Ltd.
  • Farcent Enterprise Co. Ltd. - Overview
  • Farcent Enterprise Co. Ltd. - Product / Service
  • Farcent Enterprise Co. Ltd. - Key offerings
• 13.11 Godrej Consumer Products Ltd.
  • Godrej Consumer Products Ltd. - Overview
  • Godrej Consumer Products Ltd. - Business segments
  • Godrej Consumer Products Ltd. - Key offerings
  • Godrej Consumer Products Ltd. - Segment focus
• 13.12 Henkel AG and Co. KGaA
  • Henkel AG and Co. KGaA - Overview
  • Henkel AG and Co. KGaA - Business segments
  • Henkel AG and Co. KGaA - Key news
  • Henkel AG and Co. KGaA - Key offerings
  • Henkel AG and Co. KGaA - Segment focus
• 13.13 Kobayashi Pharmaceutical Co. Ltd.
  • Kobayashi Pharmaceutical Co. Ltd. - Overview
  • Kobayashi Pharmaceutical Co. Ltd. - Business segments
  • Kobayashi Pharmaceutical Co. Ltd. - Key offerings
  • Kobayashi Pharmaceutical Co. Ltd. - Segment focus
• 13.14 Newell Brands Inc.
  • Newell Brands Inc. - Overview
  • Newell Brands Inc. - Business segments
  • Newell Brands Inc. - Key news
  • Newell Brands Inc. - Key offerings
  • Newell Brands Inc. - Segment focus
• 13.15 Reckitt Benckiser Group Plc
  • Reckitt Benckiser Group Plc - Overview
  • Reckitt Benckiser Group Plc - Business segments
  • Reckitt Benckiser Group Plc - Key offerings
  • Reckitt Benckiser Group Plc - Segment focus
• 13.16 S.C. Johnson and Son Inc.
  • S.C. Johnson and Son Inc. - Overview
  • S.C. Johnson and Son Inc. - Product / Service
  • S.C. Johnson and Son Inc. - Key offerings
• 13.17 The Procter and Gamble Co.
  • The Procter and Gamble Co. - Overview
  • The Procter and Gamble Co. - Business segments
  • The Procter and Gamble Co. - Key news
  • The Procter and Gamble Co. - Key offerings
  • The Procter and Gamble Co. - Segment focus

14 Appendix

• 14.1 Scope of the report
• 14.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 14.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 14.4 Research methodology
  • Research methodology
• 14.5 Data procurement
  • Information sources
• 14.6 Data validation
  • Data validation
• 14.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 14.8 Data synthesis
  • Data synthesis
  • 360 degree market analysis
  • 360 degree market analysis
• 14.10 List of abbreviations
  • List of abbreviations