한글목차

액체 세제 시장은 2023-2028년간 189억 2,000만 달러 확대되고, 예측 기간 중 연평균 복합 성장률(CAGR)은 6.77%를 나타낼 것으로 예측됩니다.

액체 세제 시장에 대한 전체적인 분석, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 대상으로 한 벤더 분석 등의 정보를 게재했습니다.

현재의 시장 시나리오, 최신 동향과 촉진요인, 시장 환경 전체에 관한 최신 분석을 제공합니다. 액체 세제 부문에서의 신제품 발매, 분말 세제나 막대 모양 세제와 비교한 액체 세제의 장점, 온라인 판매 확대와 벤더의 적극적인 마케팅 전략에 의해 시장 성장이 촉진되고 있습니다.

본 조사에서는 오가닉 친환경 액체 세제에 대한 수요 증가를 향후 몇 년간 액체 세제 시장 성장을 가속하는 주요인 중 하나라고 분석했습니다. 또한 초농축 액체 세제의 혁신적인 포장 솔루션에 대한 수요 증가는 시장의 큰 수요로 연결될 것입니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 구도

• 시장 생태계

제3장 시장 규모

• 시장의 정의
• 시장 부문 분석
• 시장 규모(2023년)
• 시장 전망(2023-2028년)

제4장 시장 규모 실적

• 세계의 액체 세제 시장(2018-2022년)
• 유통 채널별 부문 분석(2018-2022년)
• 제품별 부문 분석(2018-2022년)
• 지역별 부문 분석(2018-2022년)
• 국가별 부문 분석(2018-2022년)

제5장 Five Forces 분석

• Five Forces 요약
• 바이어의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁 위협
• 시장 현황

제6장 시장 세분화 : 유통 채널별

• 시장 부문
• 비교 : 유통 채널별
• 오프라인 : 시장 규모와 예측(2023-2028년)
• 온라인 : 시장 규모와 예측(2023-2028년)
• 시장 기회 : 유통 채널별

제7장 시장 세분화 : 제품별

• 시장 부문
• 비교 : 제품별
• 액체 세탁용 세제 : 시장 규모와 예측(2023-2028년)
• 액체 식기용 세제 : 시장 규모와 예측(2023-2028년)
• 시장 기회 : 제품별

제8장 고객 상황

• 고객 상황 개요

제9장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측(2023-2028년)
• 아시아태평양 : 시장 규모와 예측(2023-2028년)
• 유럽 : 시장 규모와 예측(2023-2028년)
• 남미 : 시장 규모와 예측(2023-2028년)
• 중동 및 아프리카 : 시장 규모와 예측(2023-2028년)
• 미국 : 시장 규모와 예측(2023-2028년)
• 중국 : 시장 규모와 예측(2023-2028년)
• 캐나다 : 시장 규모와 예측(2023-2028년)
• 영국 : 시장 규모와 예측(2023-2028년)
• 독일 : 시장 규모와 예측(2023-2028년)
• 시장 기회 : 지역 상황별

제10장 성장 촉진요인, 과제 및 동향

• 시장 성장 촉진요인
• 시장이 해결해야 할 과제
• 성장 촉진요인과 과제의 영향
• 시장 동향

제11장 벤더 구도

• 개요
• 벤더 구도
• 혼란 상황
• 업계 리스크

제12장 벤더 분석

• 대상 벤더
• 벤더의 시장 포지셔닝
• Amway Corp.
• BASF SE
• Bombril SA
• Church and Dwight Co. Inc.
• Colgate Palmolive Co.
• Godrej Consumer Products Ltd.
• Henkel AG and Co. KGaA
• Johnson and Johnson
• Kao Corp.
• Reckitt Benckiser Group Plc
• S.C. Johnson and Son Inc.
• Saraya Co. Ltd.
• Tetra Laval SA
• The Procter and Gamble Co.
• Unilever PLC

제13장 부록

영문목차

The liquid detergent market is forecasted to grow by USD 18.92 bn during 2023-2028, accelerating at a CAGR of 6.77% during the forecast period. The report on the liquid detergent market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by new product launches in liquid detergent segment, benefits of liquid detergent over powder and bar forms of detergent, and growing online sales and aggressive marketing strategies by vendors.

Technavio's liquid detergent market is segmented as below:

By Distribution Channel

• Offline
• Online

By Product

• Liquid laundry detergent
• Liquid dishwashing detergent

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the growing demand for organic and environment-friendly liquid detergents as one of the prime reasons driving the liquid detergent market growth during the next few years. Also, rising demand for ultra-concentrated liquid detergents and innovative packaging solutions for liquid detergents will lead to sizable demand in the market.

The report on the liquid detergent market covers the following areas:

• Liquid detergent market sizing
• Liquid detergent market forecast
• Liquid detergent market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading liquid detergent market vendors that include Acuro Organics Ltd., Amway Corp., BASF SE, Bombril SA, Church and Dwight Co. Inc., Colgate Palmolive Co., Galaxy Surfactants Ltd., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Johnson and Johnson, Kao Corp., Lion Corp., McBride Plc, Oxiteno SA, Reckitt Benckiser Group Plc, S.C. Johnson and Son Inc., Saraya Co. Ltd., Tetra Laval SA, The Procter and Gamble Co., and Unilever PLC. Also, the liquid detergent market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary - Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
• Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global liquid detergent market 2018 - 2022
• Exhibit 18: Historic Market Size - Data Table on global liquid detergent market 2018 - 2022 ($ billion)
• 4.2 Distribution Channel Segment Analysis 2018 - 2022
• Exhibit 19: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
• 4.3 Product Segment Analysis 2018 - 2022
• Exhibit 20: Historic Market Size - Product Segment 2018 - 2022 ($ billion)
• 4.4 Geography Segment Analysis 2018 - 2022
• Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.5 Country Segment Analysis 2018 - 2022
• Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
• Exhibit 30: Chart on Distribution Channel - Market share 2023-2028 (%)
• Exhibit 31: Data Table on Distribution Channel - Market share 2023-2028 (%)
• 6.2 Comparison by Distribution Channel
• Exhibit 32: Chart on Comparison by Distribution Channel
• Exhibit 33: Data Table on Comparison by Distribution Channel
• 6.3 Offline - Market size and forecast 2023-2028
• Exhibit 34: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibit 35: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibit 36: Chart on Offline - Year-over-year growth 2023-2028 (%)
• Exhibit 37: Data Table on Offline - Year-over-year growth 2023-2028 (%)
• 6.4 Online - Market size and forecast 2023-2028
• Exhibit 38: Chart on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibit 39: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibit 40: Chart on Online - Year-over-year growth 2023-2028 (%)
• Exhibit 41: Data Table on Online - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Distribution Channel
• Exhibit 42: Market opportunity by Distribution Channel ($ billion)
• Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Product

• 7.1 Market segments
• Exhibit 44: Chart on Product - Market share 2023-2028 (%)
• Exhibit 45: Data Table on Product - Market share 2023-2028 (%)
• 7.2 Comparison by Product
• Exhibit 46: Chart on Comparison by Product
• Exhibit 47: Data Table on Comparison by Product
• 7.3 Liquid laundry detergent - Market size and forecast 2023-2028
• Exhibit 48: Chart on Liquid laundry detergent - Market size and forecast 2023-2028 ($ billion)
• Exhibit 49: Data Table on Liquid laundry detergent - Market size and forecast 2023-2028 ($ billion)
• Exhibit 50: Chart on Liquid laundry detergent - Year-over-year growth 2023-2028 (%)
• Exhibit 51: Data Table on Liquid laundry detergent - Year-over-year growth 2023-2028 (%)
• 7.4 Liquid dishwashing detergent - Market size and forecast 2023-2028
• Exhibit 52: Chart on Liquid dishwashing detergent - Market size and forecast 2023-2028 ($ billion)
• Exhibit 53: Data Table on Liquid dishwashing detergent - Market size and forecast 2023-2028 ($ billion)
• Exhibit 54: Chart on Liquid dishwashing detergent - Year-over-year growth 2023-2028 (%)
• Exhibit 55: Data Table on Liquid dishwashing detergent - Year-over-year growth 2023-2028 (%)
• 7.5 Market opportunity by Product
• Exhibit 56: Market opportunity by Product ($ billion)
• Exhibit 57: Data Table on Market opportunity by Product ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 59: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibit 60: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
• Exhibit 61: Chart on Geographic comparison
• Exhibit 62: Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• Exhibit 63: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 64: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 65: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibit 66: Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 APAC - Market size and forecast 2023-2028
• Exhibit 67: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibit 68: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibit 69: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibit 70: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.5 Europe - Market size and forecast 2023-2028
• Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
• Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
• Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 China - Market size and forecast 2023-2028
• Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.10 Canada - Market size and forecast 2023-2028
• Exhibit 91: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
• Exhibit 92: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
• Exhibit 93: Chart on Canada - Year-over-year growth 2023-2028 (%)
• Exhibit 94: Data Table on Canada - Year-over-year growth 2023-2028 (%)
• 9.11 UK - Market size and forecast 2023-2028
• Exhibit 95: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibit 96: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibit 97: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibit 98: Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.12 Germany - Market size and forecast 2023-2028
• Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
• Exhibit 103: Market opportunity By Geographical Landscape ($ billion)
• Exhibit 104: Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 105: Impact of drivers and challenges in 2023 and 2028
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 107: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 108: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 109: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 110: Matrix on vendor position and classification
• 12.3 Amway Corp.
• Exhibit 111: Amway Corp. - Overview
• Exhibit 112: Amway Corp. - Product / Service
• Exhibit 113: Amway Corp. - Key news
• Exhibit 114: Amway Corp. - Key offerings
• 12.4 BASF SE
• Exhibit 115: BASF SE - Overview
• Exhibit 116: BASF SE - Business segments
• Exhibit 117: BASF SE - Key news
• Exhibit 118: BASF SE - Key offerings
• Exhibit 119: BASF SE - Segment focus
• 12.5 Bombril SA
• Exhibit 120: Bombril SA - Overview
• Exhibit 121: Bombril SA - Product / Service
• Exhibit 122: Bombril SA - Key offerings
• 12.6 Church and Dwight Co. Inc.
• Exhibit 123: Church and Dwight Co. Inc. - Overview
• Exhibit 124: Church and Dwight Co. Inc. - Business segments
• Exhibit 125: Church and Dwight Co. Inc. - Key offerings
• Exhibit 126: Church and Dwight Co. Inc. - Segment focus
• 12.7 Colgate Palmolive Co.
• Exhibit 127: Colgate Palmolive Co. - Overview
• Exhibit 128: Colgate Palmolive Co. - Business segments
• Exhibit 129: Colgate Palmolive Co. - Key offerings
• Exhibit 130: Colgate Palmolive Co. - Segment focus
• 12.8 Godrej Consumer Products Ltd.
• Exhibit 131: Godrej Consumer Products Ltd. - Overview
• Exhibit 132: Godrej Consumer Products Ltd. - Business segments
• Exhibit 133: Godrej Consumer Products Ltd. - Key news
• Exhibit 134: Godrej Consumer Products Ltd. - Key offerings
• Exhibit 135: Godrej Consumer Products Ltd. - Segment focus
• 12.9 Henkel AG and Co. KGaA
• Exhibit 136: Henkel AG and Co. KGaA - Overview
• Exhibit 137: Henkel AG and Co. KGaA - Business segments
• Exhibit 138: Henkel AG and Co. KGaA - Key news
• Exhibit 139: Henkel AG and Co. KGaA - Key offerings
• Exhibit 140: Henkel AG and Co. KGaA - Segment focus
• 12.10 Johnson and Johnson
• Exhibit 141: Johnson and Johnson - Overview
• Exhibit 142: Johnson and Johnson - Business segments
• Exhibit 143: Johnson and Johnson - Key news
• Exhibit 144: Johnson and Johnson - Key offerings
• Exhibit 145: Johnson and Johnson - Segment focus
• 12.11 Kao Corp.
• Exhibit 146: Kao Corp. - Overview
• Exhibit 147: Kao Corp. - Business segments
• Exhibit 148: Kao Corp. - Key offerings
• Exhibit 149: Kao Corp. - Segment focus
• 12.12 Reckitt Benckiser Group Plc
• Exhibit 150: Reckitt Benckiser Group Plc - Overview
• Exhibit 151: Reckitt Benckiser Group Plc - Business segments
• Exhibit 152: Reckitt Benckiser Group Plc - Key offerings
• Exhibit 153: Reckitt Benckiser Group Plc - Segment focus
• 12.13 S.C. Johnson and Son Inc.
• Exhibit 154: S.C. Johnson and Son Inc. - Overview
• Exhibit 155: S.C. Johnson and Son Inc. - Product / Service
• Exhibit 156: S.C. Johnson and Son Inc. - Key offerings
• 12.14 Saraya Co. Ltd.
• Exhibit 157: Saraya Co. Ltd. - Overview
• Exhibit 158: Saraya Co. Ltd. - Product / Service
• Exhibit 159: Saraya Co. Ltd. - Key offerings
• 12.15 Tetra Laval SA
• Exhibit 160: Tetra Laval SA - Overview
• Exhibit 161: Tetra Laval SA - Product / Service
• Exhibit 162: Tetra Laval SA - Key offerings
• 12.16 The Procter and Gamble Co.
• Exhibit 163: The Procter and Gamble Co. - Overview
• Exhibit 164: The Procter and Gamble Co. - Business segments
• Exhibit 165: The Procter and Gamble Co. - Key news
• Exhibit 166: The Procter and Gamble Co. - Key offerings
• Exhibit 167: The Procter and Gamble Co. - Segment focus
• 12.17 Unilever PLC
• Exhibit 168: Unilever PLC - Overview
• Exhibit 169: Unilever PLC - Business segments
• Exhibit 170: Unilever PLC - Key news
• Exhibit 171: Unilever PLC - Key offerings
• Exhibit 172: Unilever PLC - Segment focus

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 173: Inclusions checklist
• Exhibit 174: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 175: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 176: Research methodology
• Exhibit 177: Validation techniques employed for market sizing
• Exhibit 178: Information sources
• 13.5 List of abbreviations
• Exhibit 179: List of abbreviations