한글목차

개요

고객 데이터 플랫폼 시장은 2023-20281년에 190억 2,000만 달러, 예측 기간 중 CAGR은 32.12%로 성장할 것으로 예측됩니다.

고객 데이터 플랫폼 시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 다룬 벤더 분석 등을 제공합니다.

현재의 시장 시나리오, 최신 동향과 촉진요인, 시장 환경 전체에 관한 최신 분석을 제공하고 있습니다. 시장은 소매업계에서 퍼스널라이즈 고객 서비스에 대한 수요의 증가, 고객 관여에 대한 주목의 증가, 기업에 의한 전략적 투자의 증가에 의해 촉진되고 있습니다.

본 조사에서는 옴니채널 플랫폼에 대한 수요의 증가를 향후 수년간 고객 데이터 플랫폼 시장의 성장을 촉진하는 주요 이유의 하나로 식별하고 있습니다. 또한 퍼스널라이즈 고객 서비스를 제공하기 위한 AI의 이용이 확대하며, 세계의 고객 데이터 플랫폼 시장에서 자동화의 채택이 증가하고 있는 것도 이 시장에서 큰 수요로 연결될 것으로 생각됩니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 구도

• 시장 에코시스템

제3장 시장 규모

• 시장의 정의
• 시장 부문 분석
• 시장 규모 2023
• 시장 전망 2023-2028

제4장 시장 규모 실적

• 세계의 고객 데이터 플랫폼 시장 2018-2022
• 도입 부문 분석 2018-2022
• 최종사용자 부문 분석 2018-2022
• 지역별 부문 분석 2018-2022
• 국가별 부문 분석 2018-2022

제5장 Five forces 분석

• Five Forces 요약
• 구매자의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 현황

제6장 시장 세분화 : 도입별

• 시장 부문
• 비교 : 도입별
• 온프레미스 : 시장 규모와 예측 2023-2028
• 클라우드 기반 : 시장 규모와 예측 2023-2028
• 시장 기회 : 도입별

제7장 시장 세분화 : 최종사용자별

• 시장 부문
• 비교 : 최종사용자별
• 대기업 : 시장 규모와 예측 2023-2028
• 중소기업 : 시장 규모와 예측 2023-2028
• 시장 기회 : 최종사용자별

제8장 고객 상황

• 고객 상황의 개요

제9장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측 2023-2028
• 유럽 : 시장 규모와 예측 2023-2028
• 아시아태평양 : 시장 규모와 예측 2023-2028
• 남미 : 시장 규모와 예측 2023-2028
• 중동 및 아프리카 : 시장 규모와 예측 2023-2028
• 미국 : 시장 규모와 예측 2023-2028
• 독일 : 시장 규모와 예측 2023-2028
• 중국 : 시장 규모와 예측 2023-2028
• 영국 : 시장 규모와 예측 2023-2028
• 일본 : 시장 규모와 예측 2023-2028
• 시장 기회 : 지역 상황별

제10장 촉진요인, 과제 및 동향

• 시장 촉진요인
• 시장이 해결해야 할 과제
• 촉진요인과 과제의 영향
• 시장 동향

제11장 벤더 구도

• 개요
• 벤더 구도
• 혼란의 상황
• 업계의 리스크

제12장 벤더 분석

• 대상 벤더
• 벤더의 시장 포지셔닝
• Acquia Inc.
• Adobe Inc.
• Caliber UX Inc.
• Cloudera Inc.
• D4t4 Solutions plc
• Leadspace
• Microsoft Corp.
• NICE Ltd.
• Oracle Corp.
• Salesforce Inc.
• SAP SE
• SAS Institute Inc.
• Tealium Inc.
• Teradata Corp.
• Twilio Inc.

제13장 부록

영문목차

Abstract

The customer data platform market is forecasted to grow by USD 19.02 bn during 2023-2028, accelerating at a CAGR of 32.12% during the forecast period. The report on the customer data platform market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising demand for personalized customer services in retail industry, increasing focus on customer engagement, and increase in strategic investments by enterprises.

Technavio's customer data platform market is segmented as below:

By Deployment

• On-premises
• Cloud based

By End-user

• Large enterprises
• Small and medium size enterprises

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the rising demand for omnichannel platforms as one of the prime reasons driving the customer data platform market growth during the next few years. Also, growing use of AI to provide personalized customer services and increasing adoption of automation in global customer data platform market will lead to sizable demand in the market.

The report on the customer data platform market covers the following areas:

• Customer data platform market sizing
• Customer data platform market forecast
• Customer data platform market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading customer data platform market vendors that include Acquia Inc., Adobe Inc., Amperity Inc., BlueConic Inc., Caliber UX Inc., Cloudera Inc., D4t4 Solutions plc, Lytics Inc., Microsoft Corp., NICE Ltd., Optimove Inc., Oracle Corp., Salesforce Inc., SAP SE, SAS Institute Inc., Tealium Inc., Teradata Corp., Totango, Twilio Inc., and Leadspace. Also, the customer data platform market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Deployment
• Exhibit 06: Executive Summary - Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
• Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global customer data platform market 2018 - 2022
• Exhibit 18: Historic Market Size - Data Table on global customer data platform market 2018 - 2022 ($ billion)
• 4.2 Deployment Segment Analysis 2018 - 2022
• Exhibit 19: Historic Market Size - Deployment Segment 2018 - 2022 ($ billion)
• 4.3 End-user Segment Analysis 2018 - 2022
• Exhibit 20: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
• 4.4 Geography Segment Analysis 2018 - 2022
• Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.5 Country Segment Analysis 2018 - 2022
• Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Deployment

• 6.1 Market segments
• Exhibit 30: Chart on Deployment - Market share 2023-2028 (%)
• Exhibit 31: Data Table on Deployment - Market share 2023-2028 (%)
• 6.2 Comparison by Deployment
• Exhibit 32: Chart on Comparison by Deployment
• Exhibit 33: Data Table on Comparison by Deployment
• 6.3 On-premises - Market size and forecast 2023-2028
• Exhibit 34: Chart on On-premises - Market size and forecast 2023-2028 ($ billion)
• Exhibit 35: Data Table on On-premises - Market size and forecast 2023-2028 ($ billion)
• Exhibit 36: Chart on On-premises - Year-over-year growth 2023-2028 (%)
• Exhibit 37: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
• 6.4 Cloud based - Market size and forecast 2023-2028
• Exhibit 38: Chart on Cloud based - Market size and forecast 2023-2028 ($ billion)
• Exhibit 39: Data Table on Cloud based - Market size and forecast 2023-2028 ($ billion)
• Exhibit 40: Chart on Cloud based - Year-over-year growth 2023-2028 (%)
• Exhibit 41: Data Table on Cloud based - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Deployment
• Exhibit 42: Market opportunity by Deployment ($ billion)
• Exhibit 43: Data Table on Market opportunity by Deployment ($ billion)

7 Market Segmentation by End-user

• 7.1 Market segments
• Exhibit 44: Chart on End-user - Market share 2023-2028 (%)
• Exhibit 45: Data Table on End-user - Market share 2023-2028 (%)
• 7.2 Comparison by End-user
• Exhibit 46: Chart on Comparison by End-user
• Exhibit 47: Data Table on Comparison by End-user
• 7.3 Large enterprises - Market size and forecast 2023-2028
• Exhibit 48: Chart on Large enterprises - Market size and forecast 2023-2028 ($ billion)
• Exhibit 49: Data Table on Large enterprises - Market size and forecast 2023-2028 ($ billion)
• Exhibit 50: Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
• Exhibit 51: Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
• 7.4 Small and medium size enterprises - Market size and forecast 2023-2028
• Exhibit 52: Chart on Small and medium size enterprises - Market size and forecast 2023-2028 ($ billion)
• Exhibit 53: Data Table on Small and medium size enterprises - Market size and forecast 2023-2028 ($ billion)
• Exhibit 54: Chart on Small and medium size enterprises - Year-over-year growth 2023-2028 (%)
• Exhibit 55: Data Table on Small and medium size enterprises - Year-over-year growth 2023-2028 (%)
• 7.5 Market opportunity by End-user
• Exhibit 56: Market opportunity by End-user ($ billion)
• Exhibit 57: Data Table on Market opportunity by End-user ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 59: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibit 60: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
• Exhibit 61: Chart on Geographic comparison
• Exhibit 62: Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• Exhibit 63: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 64: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 65: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibit 66: Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
• Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
• Exhibit 71: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibit 72: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibit 73: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibit 74: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
• Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
• Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 Germany - Market size and forecast 2023-2028
• Exhibit 87: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibit 88: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibit 89: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibit 90: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.10 China - Market size and forecast 2023-2028
• Exhibit 91: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibit 92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibit 93: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibit 94: Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.11 UK - Market size and forecast 2023-2028
• Exhibit 95: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibit 96: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibit 97: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibit 98: Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.12 Japan - Market size and forecast 2023-2028
• Exhibit 99: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibit 100: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibit 101: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibit 102: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
• Exhibit 103: Market opportunity By Geographical Landscape ($ billion)
• Exhibit 104: Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 105: Impact of drivers and challenges in 2023 and 2028
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 107: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 108: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 109: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 110: Matrix on vendor position and classification
• 12.3 Acquia Inc.
• Exhibit 111: Acquia Inc. - Overview
• Exhibit 112: Acquia Inc. - Product / Service
• Exhibit 113: Acquia Inc. - Key news
• Exhibit 114: Acquia Inc. - Key offerings
• 12.4 Adobe Inc.
• Exhibit 115: Adobe Inc. - Overview
• Exhibit 116: Adobe Inc. - Business segments
• Exhibit 117: Adobe Inc. - Key offerings
• Exhibit 118: Adobe Inc. - Segment focus
• 12.5 Caliber UX Inc.
• Exhibit 119: Caliber UX Inc. - Overview
• Exhibit 120: Caliber UX Inc. - Product / Service
• Exhibit 121: Caliber UX Inc. - Key offerings
• 12.6 Cloudera Inc.
• Exhibit 122: Cloudera Inc. - Overview
• Exhibit 123: Cloudera Inc. - Business segments
• Exhibit 124: Cloudera Inc. - Key offerings
• Exhibit 125: Cloudera Inc. - Segment focus
• 12.7 D4t4 Solutions plc
• Exhibit 126: D4t4 Solutions plc - Overview
• Exhibit 127: D4t4 Solutions plc - Product / Service
• Exhibit 128: D4t4 Solutions plc - Key offerings
• 12.8 Leadspace
• Exhibit 129: Leadspace - Overview
• Exhibit 130: Leadspace - Product / Service
• Exhibit 131: Leadspace - Key offerings
• 12.9 Microsoft Corp.
• Exhibit 132: Microsoft Corp. - Overview
• Exhibit 133: Microsoft Corp. - Business segments
• Exhibit 134: Microsoft Corp. - Key news
• Exhibit 135: Microsoft Corp. - Key offerings
• Exhibit 136: Microsoft Corp. - Segment focus
• 12.10 NICE Ltd.
• Exhibit 137: NICE Ltd. - Overview
• Exhibit 138: NICE Ltd. - Business segments
• Exhibit 139: NICE Ltd. - Key news
• Exhibit 140: NICE Ltd. - Key offerings
• Exhibit 141: NICE Ltd. - Segment focus
• 12.11 Oracle Corp.
• Exhibit 142: Oracle Corp. - Overview
• Exhibit 143: Oracle Corp. - Business segments
• Exhibit 144: Oracle Corp. - Key news
• Exhibit 145: Oracle Corp. - Key offerings
• Exhibit 146: Oracle Corp. - Segment focus
• 12.12 Salesforce Inc.
• Exhibit 147: Salesforce Inc. - Overview
• Exhibit 148: Salesforce Inc. - Product / Service
• Exhibit 149: Salesforce Inc. - Key news
• Exhibit 150: Salesforce Inc. - Key offerings
• 12.13 SAP SE
• Exhibit 151: SAP SE - Overview
• Exhibit 152: SAP SE - Business segments
• Exhibit 153: SAP SE - Key news
• Exhibit 154: SAP SE - Key offerings
• Exhibit 155: SAP SE - Segment focus
• 12.14 SAS Institute Inc.
• Exhibit 156: SAS Institute Inc. - Overview
• Exhibit 157: SAS Institute Inc. - Product / Service
• Exhibit 158: SAS Institute Inc. - Key news
• Exhibit 159: SAS Institute Inc. - Key offerings
• 12.15 Tealium Inc.
• Exhibit 160: Tealium Inc. - Overview
• Exhibit 161: Tealium Inc. - Product / Service
• Exhibit 162: Tealium Inc. - Key offerings
• 12.16 Teradata Corp.
• Exhibit 163: Teradata Corp. - Overview
• Exhibit 164: Teradata Corp. - Business segments
• Exhibit 165: Teradata Corp. - Key offerings
• Exhibit 166: Teradata Corp. - Segment focus
• 12.17 Twilio Inc.
• Exhibit 167: Twilio Inc. - Overview
• Exhibit 168: Twilio Inc. - Product / Service
• Exhibit 169: Twilio Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 170: Inclusions checklist
• Exhibit 171: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 172: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 173: Research methodology
• Exhibit 174: Validation techniques employed for market sizing
• Exhibit 175: Information sources
• 13.5 List of abbreviations
• Exhibit 176: List of abbreviations