한글목차

개요

소셜미디어용 인공지능(AI) 시장은 2023-20281년에 55억 7,000만 달러, 예측 기간 중 CAGR은 27.82%로 성장할 것으로 예측됩니다.

소셜미디어용 인공지능(AI) 시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 다룬 벤더 분석 등을 제공합니다.

현재의 시장 시나리오, 최신 동향과 촉진요인, 시장 환경 전체에 관한 최신 분석을 제공하고 있습니다. 이 시장은 데이터 통합과 비주얼 분석에 대한 수요의 증가, 데이터에 기반한 의사결정의 채택 증가, 스마트 접속 디바이스의 증가에 의해 촉진되고 있습니다.

본 조사에서는 향후 수년간 소셜미디어용 인공지능(AI) 시장의 성장을 촉진하는 주요 요인의 하나로 광고에서 소셜미디어 이용의 증가를 들고 있습니다. 또한 디지털화와 인터넷의 보급이 진행되고, 클라우드 기반 솔루션의 채택이 증가하고 있는 것도 시장의 큰 수요로 연결될 것으로 전망됩니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 구도

• 시장 에코시스템

제3장 시장 규모

• 시장의 정의
• 시장 부문 분석
• 시장 규모 2023
• 시장 전망 2023-2028

제4장 시장 규모 실적

• 세계의 소셜미디어용 인공지능(AI) 시장 2018-2022
• 용도별 부문 분석 2018-2022
• 최종사용자 부문 분석 2018-2022
• 지역별 부문 분석 2018-2022
• 국가별 부문 분석 2018-2022

제5장 Five forces 분석

• Five Forces 요약
• 구매자의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 현황

제6장 시장 세분화 : 용도별

• 시장 부문
• 비교 : 용도별
• 예측적 리스크 관리 : 시장 규모와 예측 2023-2028
• 고객 경험 관리(CXM) : 시장 규모와 예측 2023-2028
• 세일즈와 마케팅 : 시장 규모와 예측 2023-2028
• 시장 기회 : 용도별

제7장 시장 세분화 : 최종사용자별

• 시장 부문
• 비교 : 최종사용자별
• 대기업 : 시장 규모와 예측 2023-2028
• 중소기업 : 시장 규모와 예측 2023-2028
• 시장 기회 : 최종사용자별

제8장 고객 상황

• 고객 상황의 개요

제9장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측 2023-2028
• 유럽 : 시장 규모와 예측 2023-2028
• 아시아태평양 : 시장 규모와 예측 2023-2028
• 중동 및 아프리카 : 시장 규모와 예측 2023-2028
• 남미 : 시장 규모와 예측 2023-2028
• 미국 : 시장 규모와 예측 2023-2028
• 영국 : 시장 규모와 예측 2023-2028
• 중국 : 시장 규모와 예측 2023-2028
• 독일 : 시장 규모와 예측 2023-2028
• 인도 : 시장 규모와 예측 2023-2028
• 시장 기회 : 지역 상황별

제10장 촉진요인, 과제 및 동향

• 시장 촉진요인
• 시장이 해결해야 할 과제
• 촉진요인과 과제의 영향
• 시장 동향

제11장 벤더 구도

• 개요
• 벤더 구도
• 혼란의 상황
• 업계의 리스크

제12장 벤더 분석

• 대상 벤더
• 벤더의 시장 포지셔닝
• Adobe Inc.
• Alphabet Inc.
• Amazon.com Inc.
• Cision US Inc.
• Converseon Inc
• International Business Machines Corp.
• Meltwater NV
• Meta Platforms Inc.
• Microsoft Corp.
• NetBase Solutions Inc.
• Qualtrics LLC
• Salesforce Inc.
• SAS Institute Inc.
• Sprinklr Inc.
• Sprout Social Inc.

제13장 부록

영문목차

Abstract

The artificial intelligence (AI) in social media market is forecasted to grow by USD 5,570 mn during 2023-2028, accelerating at a CAGR of 27.82% during the forecast period. The report on artificial intelligence (AI) in social media market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand for data integration and visual analytics, an increase in the adoption of data-guided decision-making, and an increase in the number of smart-connected devices.

Technavio's artificial intelligence (AI) in social media market is segmented as below:

By Application

• Predictive risk management
• Consumer experience management
• Sales and marketing

By End-user

• Large Enterprise
• SMEs

By Geographical Landscape

• North America
• Europe
• APAC
• Middle East and Africa
• South America

This study identifies the increasing use of social media for advertising as one of the prime reasons driving artificial intelligence (AI) in social media market growth during the next few years. Also, the growth of digitalization and internet penetration and the rising adoption of cloud-based solutions will lead to sizable demand in the market.

The report on artificial intelligence (AI) in social media market covers the following areas:

• Artificial intelligence (AI) in social media market sizing
• Artificial intelligence (AI) in social media market forecast
• Artificial intelligence (AI) in social media market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading artificial intelligence (AI) in social media market vendors that include Adobe Inc., Alphabet Inc., Amazon.com Inc., Cision US Inc., Converseon Inc, Meta Platforms Inc., Hootsuite Inc, International Business Machines Corp., Ipsos Group S A, LinkedIn Corp., Meltwater NV, Microsoft Corp., NetBase Solutions Inc., Qualtrics LLC, Salesforce Inc., SAS Institute Inc., Snap Inc., Sprinklr Inc., Sprout Social Inc., and Talkwalker Sarl. Also, the artificial intelligence (AI) in social media market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape and an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary - Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
• Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global artificial intelligence (AI) in social media market 2018 - 2022
• Exhibit 18: Historic Market Size - Data Table on global artificial intelligence (ai) in social media market 2018 - 2022 ($ million)
• 4.2 Application Segment Analysis 2018 - 2022
• Exhibit 19: Historic Market Size - Application Segment 2018 - 2022 ($ million)
• 4.3 End-user Segment Analysis 2018 - 2022
• Exhibit 20: Historic Market Size - End-user Segment 2018 - 2022 ($ million)
• 4.4 Geography Segment Analysis 2018 - 2022
• Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.5 Country Segment Analysis 2018 - 2022
• Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

• 6.1 Market segments
• Exhibit 30: Chart on Application - Market share 2023-2028 (%)
• Exhibit 31: Data Table on Application - Market share 2023-2028 (%)
• 6.2 Comparison by Application
• Exhibit 32: Chart on Comparison by Application
• Exhibit 33: Data Table on Comparison by Application
• 6.3 Predictive risk management - Market size and forecast 2023-2028
• Exhibit 34: Chart on Predictive risk management - Market size and forecast 2023-2028 ($ million)
• Exhibit 35: Data Table on Predictive risk management - Market size and forecast 2023-2028 ($ million)
• Exhibit 36: Chart on Predictive risk management - Year-over-year growth 2023-2028 (%)
• Exhibit 37: Data Table on Predictive risk management - Year-over-year growth 2023-2028 (%)
• 6.4 Consumer experience management - Market size and forecast 2023-2028
• Exhibit 38: Chart on Consumer experience management - Market size and forecast 2023-2028 ($ million)
• Exhibit 39: Data Table on Consumer experience management - Market size and forecast 2023-2028 ($ million)
• Exhibit 40: Chart on Consumer experience management - Year-over-year growth 2023-2028 (%)
• Exhibit 41: Data Table on Consumer experience management - Year-over-year growth 2023-2028 (%)
• 6.5 Sales and marketing - Market size and forecast 2023-2028
• Exhibit 42: Chart on Sales and marketing - Market size and forecast 2023-2028 ($ million)
• Exhibit 43: Data Table on Sales and marketing - Market size and forecast 2023-2028 ($ million)
• Exhibit 44: Chart on Sales and marketing - Year-over-year growth 2023-2028 (%)
• Exhibit 45: Data Table on Sales and marketing - Year-over-year growth 2023-2028 (%)
• 6.6 Market opportunity by Application
• Exhibit 46: Market opportunity by Application ($ million)
• Exhibit 47: Data Table on Market opportunity by Application ($ million)

7 Market Segmentation by End-user

• 7.1 Market segments
• Exhibit 48: Chart on End-user - Market share 2023-2028 (%)
• Exhibit 49: Data Table on End-user - Market share 2023-2028 (%)
• 7.2 Comparison by End-user
• Exhibit 50: Chart on Comparison by End-user
• Exhibit 51: Data Table on Comparison by End-user
• 7.3 Large Enterprise - Market size and forecast 2023-2028
• Exhibit 52: Chart on Large Enterprise - Market size and forecast 2023-2028 ($ million)
• Exhibit 53: Data Table on Large Enterprise - Market size and forecast 2023-2028 ($ million)
• Exhibit 54: Chart on Large Enterprise - Year-over-year growth 2023-2028 (%)
• Exhibit 55: Data Table on Large Enterprise - Year-over-year growth 2023-2028 (%)
• 7.4 SMEs - Market size and forecast 2023-2028
• Exhibit 56: Chart on SMEs - Market size and forecast 2023-2028 ($ million)
• Exhibit 57: Data Table on SMEs - Market size and forecast 2023-2028 ($ million)
• Exhibit 58: Chart on SMEs - Year-over-year growth 2023-2028 (%)
• Exhibit 59: Data Table on SMEs - Year-over-year growth 2023-2028 (%)
• 7.5 Market opportunity by End-user
• Exhibit 60: Market opportunity by End-user ($ million)
• Exhibit 61: Data Table on Market opportunity by End-user ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 63: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibit 64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
• Exhibit 65: Chart on Geographic comparison
• Exhibit 66: Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• Exhibit 67: Chart on North America - Market size and forecast 2023-2028 ($ million)
• Exhibit 68: Data Table on North America - Market size and forecast 2023-2028 ($ million)
• Exhibit 69: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibit 70: Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
• Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
• Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 Middle East and Africa - Market size and forecast 2023-2028
• Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.7 South America - Market size and forecast 2023-2028
• Exhibit 83: Chart on South America - Market size and forecast 2023-2028 ($ million)
• Exhibit 84: Data Table on South America - Market size and forecast 2023-2028 ($ million)
• Exhibit 85: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibit 86: Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
• Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ million)
• Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ million)
• Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 UK - Market size and forecast 2023-2028
• Exhibit 91: Chart on UK - Market size and forecast 2023-2028 ($ million)
• Exhibit 92: Data Table on UK - Market size and forecast 2023-2028 ($ million)
• Exhibit 93: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibit 94: Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.10 China - Market size and forecast 2023-2028
• Exhibit 95: Chart on China - Market size and forecast 2023-2028 ($ million)
• Exhibit 96: Data Table on China - Market size and forecast 2023-2028 ($ million)
• Exhibit 97: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibit 98: Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.11 Germany - Market size and forecast 2023-2028
• Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.12 India - Market size and forecast 2023-2028
• Exhibit 103: Chart on India - Market size and forecast 2023-2028 ($ million)
• Exhibit 104: Data Table on India - Market size and forecast 2023-2028 ($ million)
• Exhibit 105: Chart on India - Year-over-year growth 2023-2028 (%)
• Exhibit 106: Data Table on India - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
• Exhibit 107: Market opportunity By Geographical Landscape ($ million)
• Exhibit 108: Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 109: Impact of drivers and challenges in 2023 and 2028
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 111: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 112: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 113: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 114: Matrix on vendor position and classification
• 12.3 Adobe Inc.
• Exhibit 115: Adobe Inc. - Overview
• Exhibit 116: Adobe Inc. - Business segments
• Exhibit 117: Adobe Inc. - Key offerings
• Exhibit 118: Adobe Inc. - Segment focus
• 12.4 Alphabet Inc.
• Exhibit 119: Alphabet Inc. - Overview
• Exhibit 120: Alphabet Inc. - Business segments
• Exhibit 121: Alphabet Inc. - Key news
• Exhibit 122: Alphabet Inc. - Key offerings
• Exhibit 123: Alphabet Inc. - Segment focus
• 12.5 Amazon.com Inc.
• Exhibit 124: Amazon.com Inc. - Overview
• Exhibit 125: Amazon.com Inc. - Business segments
• Exhibit 126: Amazon.com Inc. - Key news
• Exhibit 127: Amazon.com Inc. - Key offerings
• Exhibit 128: Amazon.com Inc. - Segment focus
• 12.6 Cision US Inc.
• Exhibit 129: Cision US Inc. - Overview
• Exhibit 130: Cision US Inc. - Product / Service
• Exhibit 131: Cision US Inc. - Key offerings
• 12.7 Converseon Inc
• Exhibit 132: Converseon Inc - Overview
• Exhibit 133: Converseon Inc - Product / Service
• Exhibit 134: Converseon Inc - Key offerings
• 12.8 International Business Machines Corp.
• Exhibit 135: International Business Machines Corp. - Overview
• Exhibit 136: International Business Machines Corp. - Business segments
• Exhibit 137: International Business Machines Corp. - Key news
• Exhibit 138: International Business Machines Corp. - Key offerings
• Exhibit 139: International Business Machines Corp. - Segment focus
• 12.9 Meltwater NV
• Exhibit 140: Meltwater NV - Overview
• Exhibit 141: Meltwater NV - Product / Service
• Exhibit 142: Meltwater NV - Key offerings
• 12.10 Meta Platforms Inc.
• Exhibit 143: Meta Platforms Inc. - Overview
• Exhibit 144: Meta Platforms Inc. - Business segments
• Exhibit 145: Meta Platforms Inc. - Key offerings
• Exhibit 146: Meta Platforms Inc. - Segment focus
• 12.11 Microsoft Corp.
• Exhibit 147: Microsoft Corp. - Overview
• Exhibit 148: Microsoft Corp. - Business segments
• Exhibit 149: Microsoft Corp. - Key news
• Exhibit 150: Microsoft Corp. - Key offerings
• Exhibit 151: Microsoft Corp. - Segment focus
• 12.12 NetBase Solutions Inc.
• Exhibit 152: NetBase Solutions Inc. - Overview
• Exhibit 153: NetBase Solutions Inc. - Product / Service
• Exhibit 154: NetBase Solutions Inc. - Key offerings
• 12.13 Qualtrics LLC
• Exhibit 155: Qualtrics LLC - Overview
• Exhibit 156: Qualtrics LLC - Product / Service
• Exhibit 157: Qualtrics LLC - Key offerings
• 12.14 Salesforce Inc.
• Exhibit 158: Salesforce Inc. - Overview
• Exhibit 159: Salesforce Inc. - Product / Service
• Exhibit 160: Salesforce Inc. - Key news
• Exhibit 161: Salesforce Inc. - Key offerings
• 12.15 SAS Institute Inc.
• Exhibit 162: SAS Institute Inc. - Overview
• Exhibit 163: SAS Institute Inc. - Product / Service
• Exhibit 164: SAS Institute Inc. - Key news
• Exhibit 165: SAS Institute Inc. - Key offerings
• 12.16 Sprinklr Inc.
• Exhibit 166: Sprinklr Inc. - Overview
• Exhibit 167: Sprinklr Inc. - Product / Service
• Exhibit 168: Sprinklr Inc. - Key news
• Exhibit 169: Sprinklr Inc. - Key offerings
• 12.17 Sprout Social Inc.
• Exhibit 170: Sprout Social Inc. - Overview
• Exhibit 171: Sprout Social Inc. - Product / Service
• Exhibit 172: Sprout Social Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 173: Inclusions checklist
• Exhibit 174: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 175: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 176: Research methodology
• Exhibit 177: Validation techniques employed for market sizing
• Exhibit 178: Information sources
• 13.5 List of abbreviations
• Exhibit 179: List of abbreviations