한글목차

개요

자동차 OEM 프리미엄 오디오 시장은 2023년부터 2028년까지 47억 1,000만 달러로 예측되며, 예측 기간 동안 6.3%의 CAGR로 성장할 것으로 예상됩니다.

본 보고서는 자동차 OEM 프리미엄 오디오 시장에 대한 전반적인 분석, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 포함한 벤더 분석 등을 정리하여 전해드립니다.

현재 시장 시나리오, 최신 동향 및 촉진요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 시장을 주도하는 요인은 우수한 서라운드 사운드 경험의 확산, 차별화된 차량 내 경험에 대한 수요 증가, 고객 만족도를 높이기 위한 가상 튜닝 등이 있습니다.

이 보고서는 오디오 기술의 급속한 발전이 향후 몇 년 동안 자동차 OEM 프리미엄 오디오 시장의 성장을 이끄는 주요 요인 중 하나라고 분석했습니다. 또한, 자동차 OEM과 오디오 브랜드 간의 협업이 증가하고 프리미엄 오디오 시스템에 ANC 기술을 통합하는 것이 시장의 큰 수요로 이어지고 있습니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 상황

• 시장 생태계

제3장 시장 규모

• 시장 정의
• 시장 부문 분석
• 시장 규모 2023
• 시장 전망 2023-2028

제4장 시장 규모 실적

• 자동차 OEM 프리미엄 오디오 세계 시장 2018-2022
• 용도별 부문 분석 2018-2022
• 유형별 부문 분석 2018-2022
• 지역별 부문 분석 2018-2022
• 국가별 부문 분석 2018-2022

제5장 Five Forces 분석

• Five Forces 요약
• 구매자의 교섭력
• 공급 기업의 교섭력
• 신규 참여업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 상황

제6장 시장 세분화 : 용도별

• 시장 부문
• 비교 : 용도별
• 고급차 : 시장 규모와 예측 2023-2028
• 중형차 : 시장 규모와 예측 2023-2028
• 시장 기회 : 용도별

제7장 시장 세분화 : 유형별

• 시장 부문
• 비교 : 유형별
• 스피커 : 시장 규모와 예측 2023-2028
• 증폭기 : 시장 규모와 예측 2023-2028
• 기타 : 시장 규모와 예측 2023-2028
• 시장 기회 : 유형별

제8장 고객 상황

• 고객 상황 개요

제9장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 유럽 : 시장 규모와 예측 2023-2028
• 북미 : 시장 규모와 예측 2023-2028
• 아시아태평양 : 시장 규모와 예측 2023-2028
• 남미 : 시장 규모와 예측 2023-2028
• 중동 및 아프리카 : 시장 규모와 예측 2023-2028
• 미국 : 시장 규모와 예측 2023-2028
• 중국 : 시장 규모와 예측 2023-2028
• 독일 : 시장 규모와 예측 2023-2028
• 프랑스 : 시장 규모와 예측 2023-2028
• 일본 : 시장 규모와 예측 2023-2028
• 시장 기회 : 지역 상황별

제10장 촉진요인, 과제 및 동향

• 시장 성장 촉진요인
• 시장 과제
• 성장 촉진요인과 과제의 영향
• 시장 동향

제11장 벤더 상황

• 개요
• 벤더 상황
• 혼란 상황
• 업계 리스크

제12장 벤더 분석

• 대상 벤더
• 벤더의 시장 포지셔닝
• Alps Alpine Co. Ltd.
• Aurelius Group
• Bang and Olufsen Group
• Bose Corp.
• Bowers and Wilkins
• Burmester Audiosysteme GmbH
• Canton Elektronik GmbH Co. KG
• Clarion Co. Ltd.
• Dynaudio AS
• Fender Musical Instruments Corp.
• FOCAL JMLAB
• Masimo Corp.
• McIntosh Laboratory Inc.
• Meridian Audio Ltd.
• Panasonic Holdings Corp.

제13장 부록

영문목차

Abstract

The automotive OEM premium audio market is forecasted to grow by USD 4.71 bn during 2023-2028, accelerating at a CAGR of 6.3% during the forecast period. The report on the automotive OEM premium audio market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by superior surround sound experience driving its penetration, growing demand for differentiated in-car experiences, and virtual tuning to enhance customer satisfaction.

Technavio's automotive OEM premium audio market is segmented as below:

By Application

• Luxury vehicles
• Mid-size vehicles

By Type

• Speaker
• Amplifier
• Others

By Geographical Landscape

• Europe
• North America
• APAC
• South America
• Middle East and Africa

This study identifies the rapid advancements in audio technologies as one of the prime reasons driving the automotive OEM premium audio market growth during the next few years. Also, increase in collaboration among automotive OEMs with audio brands and integration of ANC technology in premium audio systems will lead to sizable demand in the market.

The report on the automotive OEM premium audio market covers the following areas:

• Automotive OEM premium audio market sizing
• Automotive OEM premium audio market forecast
• Automotive OEM premium audio market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading automotive OEM premium audio market vendors that include Alps Alpine Co. Ltd., Aurelius Group, Bang and Olufsen Group, Bose Corp., Bowers and Wilkins, Burmester Audiosysteme GmbH, Canton Elektronik GmbH Co. KG, Clarion Co. Ltd., Dynaudio AS, Fender Musical Instruments Corp., FOCAL JMLAB, JVCKENWOOD Corp., Masimo Corp., McIntosh Laboratory Inc., Meridian Audio Ltd., Panasonic Holdings Corp., Pioneer Corp., Samsung Electronics Co. Ltd., Sony Group Corp., and VOXX International Corp.. Also, the automotive OEM premium audio market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
• Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global automotive OEM premium audio market 2018 - 2022
• Exhibit 18: Historic Market Size - Data Table on global automotive oem premium audio market 2018 - 2022 ($ billion)
• 4.2 Application Segment Analysis 2018 - 2022
• Exhibit 19: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
• 4.3 Type Segment Analysis 2018 - 2022
• Exhibit 20: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
• 4.4 Geography Segment Analysis 2018 - 2022
• Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.5 Country Segment Analysis 2018 - 2022
• Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

• 6.1 Market segments
• Exhibit 30: Chart on Application - Market share 2023-2028 (%)
• Exhibit 31: Data Table on Application - Market share 2023-2028 (%)
• 6.2 Comparison by Application
• Exhibit 32: Chart on Comparison by Application
• Exhibit 33: Data Table on Comparison by Application
• 6.3 Luxury vehicles - Market size and forecast 2023-2028
• Exhibit 34: Chart on Luxury vehicles - Market size and forecast 2023-2028 ($ billion)
• Exhibit 35: Data Table on Luxury vehicles - Market size and forecast 2023-2028 ($ billion)
• Exhibit 36: Chart on Luxury vehicles - Year-over-year growth 2023-2028 (%)
• Exhibit 37: Data Table on Luxury vehicles - Year-over-year growth 2023-2028 (%)
• 6.4 Mid-size vehicles - Market size and forecast 2023-2028
• Exhibit 38: Chart on Mid-size vehicles - Market size and forecast 2023-2028 ($ billion)
• Exhibit 39: Data Table on Mid-size vehicles - Market size and forecast 2023-2028 ($ billion)
• Exhibit 40: Chart on Mid-size vehicles - Year-over-year growth 2023-2028 (%)
• Exhibit 41: Data Table on Mid-size vehicles - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Application
• Exhibit 42: Market opportunity by Application ($ billion)
• Exhibit 43: Data Table on Market opportunity by Application ($ billion)

7 Market Segmentation by Type

• 7.1 Market segments
• Exhibit 44: Chart on Type - Market share 2023-2028 (%)
• Exhibit 45: Data Table on Type - Market share 2023-2028 (%)
• 7.2 Comparison by Type
• Exhibit 46: Chart on Comparison by Type
• Exhibit 47: Data Table on Comparison by Type
• 7.3 Speaker - Market size and forecast 2023-2028
• Exhibit 48: Chart on Speaker - Market size and forecast 2023-2028 ($ billion)
• Exhibit 49: Data Table on Speaker - Market size and forecast 2023-2028 ($ billion)
• Exhibit 50: Chart on Speaker - Year-over-year growth 2023-2028 (%)
• Exhibit 51: Data Table on Speaker - Year-over-year growth 2023-2028 (%)
• 7.4 Amplifier - Market size and forecast 2023-2028
• Exhibit 52: Chart on Amplifier - Market size and forecast 2023-2028 ($ billion)
• Exhibit 53: Data Table on Amplifier - Market size and forecast 2023-2028 ($ billion)
• Exhibit 54: Chart on Amplifier - Year-over-year growth 2023-2028 (%)
• Exhibit 55: Data Table on Amplifier - Year-over-year growth 2023-2028 (%)
• 7.5 Others - Market size and forecast 2023-2028
• Exhibit 56: Chart on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibit 57: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibit 58: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibit 59: Data Table on Others - Year-over-year growth 2023-2028 (%)
• 7.6 Market opportunity by Type
• Exhibit 60: Market opportunity by Type ($ billion)
• Exhibit 61: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 63: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibit 64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
• Exhibit 65: Chart on Geographic comparison
• Exhibit 66: Data Table on Geographic comparison
• 9.3 Europe - Market size and forecast 2023-2028
• Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.4 North America - Market size and forecast 2023-2028
• Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
• Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
• Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
• Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 China - Market size and forecast 2023-2028
• Exhibit 91: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibit 92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibit 93: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibit 94: Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.10 Germany - Market size and forecast 2023-2028
• Exhibit 95: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibit 96: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibit 97: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibit 98: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.11 France - Market size and forecast 2023-2028
• Exhibit 99: Chart on France - Market size and forecast 2023-2028 ($ billion)
• Exhibit 100: Data Table on France - Market size and forecast 2023-2028 ($ billion)
• Exhibit 101: Chart on France - Year-over-year growth 2023-2028 (%)
• Exhibit 102: Data Table on France - Year-over-year growth 2023-2028 (%)
• 9.12 Japan - Market size and forecast 2023-2028
• Exhibit 103: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibit 104: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibit 105: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibit 106: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
• Exhibit 107: Market opportunity By Geographical Landscape ($ billion)
• Exhibit 108: Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 109: Impact of drivers and challenges in 2023 and 2028
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 111: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 112: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 113: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 114: Matrix on vendor position and classification
• 12.3 Alps Alpine Co. Ltd.
• Exhibit 115: Alps Alpine Co. Ltd. - Overview
• Exhibit 116: Alps Alpine Co. Ltd. - Business segments
• Exhibit 117: Alps Alpine Co. Ltd. - Key offerings
• Exhibit 118: Alps Alpine Co. Ltd. - Segment focus
• 12.4 Aurelius Group
• Exhibit 119: Aurelius Group - Overview
• Exhibit 120: Aurelius Group - Business segments
• Exhibit 121: Aurelius Group - Key offerings
• Exhibit 122: Aurelius Group - Segment focus
• 12.5 Bang and Olufsen Group
• Exhibit 123: Bang and Olufsen Group - Overview
• Exhibit 124: Bang and Olufsen Group - Business segments
• Exhibit 125: Bang and Olufsen Group - Key offerings
• Exhibit 126: Bang and Olufsen Group - Segment focus
• 12.6 Bose Corp.
• Exhibit 127: Bose Corp. - Overview
• Exhibit 128: Bose Corp. - Product / Service
• Exhibit 129: Bose Corp. - Key news
• Exhibit 130: Bose Corp. - Key offerings
• 12.7 Bowers and Wilkins
• Exhibit 131: Bowers and Wilkins - Overview
• Exhibit 132: Bowers and Wilkins - Product / Service
• Exhibit 133: Bowers and Wilkins - Key offerings
• 12.8 Burmester Audiosysteme GmbH
• Exhibit 134: Burmester Audiosysteme GmbH - Overview
• Exhibit 135: Burmester Audiosysteme GmbH - Product / Service
• Exhibit 136: Burmester Audiosysteme GmbH - Key offerings
• 12.9 Canton Elektronik GmbH Co. KG
• Exhibit 137: Canton Elektronik GmbH Co. KG - Overview
• Exhibit 138: Canton Elektronik GmbH Co. KG - Product / Service
• Exhibit 139: Canton Elektronik GmbH Co. KG - Key offerings
• 12.10 Clarion Co. Ltd.
• Exhibit 140: Clarion Co. Ltd. - Overview
• Exhibit 141: Clarion Co. Ltd. - Product / Service
• Exhibit 142: Clarion Co. Ltd. - Key offerings
• 12.11 Dynaudio AS
• Exhibit 143: Dynaudio AS - Overview
• Exhibit 144: Dynaudio AS - Product / Service
• Exhibit 145: Dynaudio AS - Key offerings
• 12.12 Fender Musical Instruments Corp.
• Exhibit 146: Fender Musical Instruments Corp. - Overview
• Exhibit 147: Fender Musical Instruments Corp. - Product / Service
• Exhibit 148: Fender Musical Instruments Corp. - Key offerings
• 12.13 FOCAL JMLAB
• Exhibit 149: FOCAL JMLAB - Overview
• Exhibit 150: FOCAL JMLAB - Product / Service
• Exhibit 151: FOCAL JMLAB - Key offerings
• 12.14 Masimo Corp.
• Exhibit 152: Masimo Corp. - Overview
• Exhibit 153: Masimo Corp. - Product / Service
• Exhibit 154: Masimo Corp. - Key offerings
• 12.15 McIntosh Laboratory Inc.
• Exhibit 155: McIntosh Laboratory Inc. - Overview
• Exhibit 156: McIntosh Laboratory Inc. - Product / Service
• Exhibit 157: McIntosh Laboratory Inc. - Key offerings
• 12.16 Meridian Audio Ltd.
• Exhibit 158: Meridian Audio Ltd. - Overview
• Exhibit 159: Meridian Audio Ltd. - Product / Service
• Exhibit 160: Meridian Audio Ltd. - Key offerings
• 12.17 Panasonic Holdings Corp.
• Exhibit 161: Panasonic Holdings Corp. - Overview
• Exhibit 162: Panasonic Holdings Corp. - Business segments
• Exhibit 163: Panasonic Holdings Corp. - Key news
• Exhibit 164: Panasonic Holdings Corp. - Key offerings
• Exhibit 165: Panasonic Holdings Corp. - Segment focus

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 166: Inclusions checklist
• Exhibit 167: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 168: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 169: Research methodology
• Exhibit 170: Validation techniques employed for market sizing
• Exhibit 171: Information sources
• 13.5 List of abbreviations
• Exhibit 172: List of abbreviations