한글목차

개요

디지털 스토리텔링 강좌 시장은 2023-2028년 2억 6,784만 달러로 예측되며, 예측 기간 동안 9.87%의 CAGR로 성장할 것으로 예상됩니다.

본 보고서에서는 디지털 스토리텔링 강좌 시장에 대한 전반적인 분석과 시장 규모 및 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 대상으로 한 벤더 분석 등의 정보를 전해드립니다.

현재 시장 시나리오, 최신 동향 및 촉진요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 이 시장은 소프트 스킬 향상, CRM 개선 및 브랜드 포지셔닝 강화, K-12 쌍방향 학습의 활용 확대에 대한 관심 증가 등에 의해 주도되고 있습니다.

이 보고서는 향후 몇 년간 디지털 스토리텔링 강좌 시장의 성장을 견인할 주요 요인 중 하나로 스마트 교실 도입 증가를 꼽았습니다. 또한, 기업들의 디지털 마케팅에 대한 관심 증가와 신흥국의 수요 증가가 시장의 큰 수요로 이어지고 있습니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 상황

• 시장 생태계

제3장 시장 규모

• 시장 정의
• 시장 부문 분석
• 시장 규모 2023
• 시장 전망 2023-2028

제4장 시장 규모 실적

• 디지털 스토리텔링 강좌 세계 시장 2018-2022
• 유형별 부문 분석 2018-2022
• 최종사용자별 부문 분석 2018-2022
• 지역별 부문 분석 2018-2022
• 국가별 부문 분석 2018-2022

제5장 Five Forces 분석

• Five Forces 요약
• 구매자의 교섭력
• 공급 기업의 교섭력
• 신규 참여업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 상황

제6장 시장 세분화 : 유형별

• 시장 부문
• 비교 : 유형별
• 학위 과정 : 시장 규모와 예측 2023-2028
• 비학위와 자격 : 시장 규모와 예측 2023-2028
• 시장 기회 : 유형별

제7장 시장 세분화 : 최종사용자별

• 시장 부문
• 비교 : 최종사용자별
• 교육기관 학습자 : 시장 규모와 예측 2023-2028
• 개인 학습자 : 시장 규모와 예측 2023-2028
• 시장 기회 : 최종사용자별

제8장 고객 상황

• 고객 상황 개요

제9장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측 2023-2028
• 유럽 : 시장 규모와 예측 2023-2028
• 아시아태평양 : 시장 규모와 예측 2023-2028
• 중동 및 아프리카 : 시장 규모와 예측 2023-2028
• 남미 : 시장 규모와 예측 2023-2028
• 미국 : 시장 규모와 예측 2023-2028
• 독일 : 시장 규모와 예측 2023-2028
• 캐나다 : 시장 규모와 예측 2023-2028
• 중국 : 시장 규모와 예측 2023-2028
• 영국 : 시장 규모와 예측 2023-2028
• 시장 기회 : 지역 상황별

제10장 촉진요인, 과제 및 동향

• 시장 성장 촉진요인
• 시장 과제
• 성장 촉진요인과 과제의 영향
• 시장 동향

제11장 벤더 상황

• 개요
• 벤더 상황
• 혼란 상황
• 업계 리스크

제12장 벤더 분석

• 대상 벤더
• 벤더의 시장 포지셔닝
• Alphabet Inc.
• Ambedkar University Delhi
• Coursera Inc.
• D and AD
• edX LLC
• Europass Teacher Academy SRL
• FutureLearn Ltd.
• Harvard University
• Khan Academy Inc.
• Nanyang Polytechnic
• Queensland University of Technology
• RMIT University
• The University of Melbourne
• The Walt Disney Co.
• Udemy Inc.

제13장 부록

영문목차

Abstract

The digital storytelling courses market is forecasted to grow by USD 267.84 mn during 2023-2028, accelerating at a CAGR of 9.87% during the forecast period. The report on the digital storytelling courses market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing focus on enhancing soft skills, improvement of CRM and enhancement of brand positioning, and increasing the use of K-12 interactive learning.

Technavio's digital storytelling courses market is segmented as below:

By Type

• Degree
• Non-degree
• Certification

By End-user

• Institutional learners
• Individual learners

By Geographical Landscape

• North America
• Europe
• APAC
• Middle East and Africa
• South America

This study identifies the rising adoption of smart classrooms as one of the prime reasons driving the digital storytelling courses market growth during the next few years. Also, increased focus on digital marketing by companies and increasing demand from emerging countries will lead to sizable demand in the market.

The report on the digital storytelling courses market covers the following areas:

• Digital storytelling courses market sizing
• Digital storytelling courses market forecast
• Digital storytelling courses market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital storytelling courses market vendors that include Alphabet Inc., Ambedkar University Delhi, Coursera Inc., D and AD, edX LLC, Europass Teacher Academy SRL, FutureLearn Ltd., Harvard University, Khan Academy Inc., Nanyang Polytechnic, Queensland University of Technology, RMIT University, The University of Melbourne, The Walt Disney Co., Udemy Inc., University of Adelaide, University of California Berkeley, University of the Arts London, University of Westminster, and University of Wollongong. Also, the digital storytelling courses market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary - Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
• Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global digital storytelling courses market 2018 - 2022
• Exhibit 18: Historic Market Size - Data Table on global digital storytelling courses market 2018 - 2022 ($ million)
• 4.2 Type Segment Analysis 2018 - 2022
• Exhibit 19: Historic Market Size - Type Segment 2018 - 2022 ($ million)
• 4.3 End-user Segment Analysis 2018 - 2022
• Exhibit 20: Historic Market Size - End-user Segment 2018 - 2022 ($ million)
• 4.4 Geography Segment Analysis 2018 - 2022
• Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.5 Country Segment Analysis 2018 - 2022
• Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Type

• 6.1 Market segments
• Exhibit 30: Chart on Type - Market share 2023-2028 (%)
• Exhibit 31: Data Table on Type - Market share 2023-2028 (%)
• 6.2 Comparison by Type
• Exhibit 32: Chart on Comparison by Type
• Exhibit 33: Data Table on Comparison by Type
• 6.3 Degree - Market size and forecast 2023-2028
• Exhibit 34: Chart on Degree - Market size and forecast 2023-2028 ($ million)
• Exhibit 35: Data Table on Degree - Market size and forecast 2023-2028 ($ million)
• Exhibit 36: Chart on Degree - Year-over-year growth 2023-2028 (%)
• Exhibit 37: Data Table on Degree - Year-over-year growth 2023-2028 (%)
• 6.4 Non-degree and certification - Market size and forecast 2023-2028
• Exhibit 38: Chart on Non-degree and certification - Market size and forecast 2023-2028 ($ million)
• Exhibit 39: Data Table on Non-degree and certification - Market size and forecast 2023-2028 ($ million)
• Exhibit 40: Chart on Non-degree and certification - Year-over-year growth 2023-2028 (%)
• Exhibit 41: Data Table on Non-degree and certification - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Type
• Exhibit 42: Market opportunity by Type ($ million)
• Exhibit 43: Data Table on Market opportunity by Type ($ million)

7 Market Segmentation by End-user

• 7.1 Market segments
• Exhibit 44: Chart on End-user - Market share 2023-2028 (%)
• Exhibit 45: Data Table on End-user - Market share 2023-2028 (%)
• 7.2 Comparison by End-user
• Exhibit 46: Chart on Comparison by End-user
• Exhibit 47: Data Table on Comparison by End-user
• 7.3 Institutional learners - Market size and forecast 2023-2028
• Exhibit 48: Chart on Institutional learners - Market size and forecast 2023-2028 ($ million)
• Exhibit 49: Data Table on Institutional learners - Market size and forecast 2023-2028 ($ million)
• Exhibit 50: Chart on Institutional learners - Year-over-year growth 2023-2028 (%)
• Exhibit 51: Data Table on Institutional learners - Year-over-year growth 2023-2028 (%)
• 7.4 Individual learners - Market size and forecast 2023-2028
• Exhibit 52: Chart on Individual learners - Market size and forecast 2023-2028 ($ million)
• Exhibit 53: Data Table on Individual learners - Market size and forecast 2023-2028 ($ million)
• Exhibit 54: Chart on Individual learners - Year-over-year growth 2023-2028 (%)
• Exhibit 55: Data Table on Individual learners - Year-over-year growth 2023-2028 (%)
• 7.5 Market opportunity by End-user
• Exhibit 56: Market opportunity by End-user ($ million)
• Exhibit 57: Data Table on Market opportunity by End-user ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 59: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibit 60: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
• Exhibit 61: Chart on Geographic comparison
• Exhibit 62: Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• Exhibit 63: Chart on North America - Market size and forecast 2023-2028 ($ million)
• Exhibit 64: Data Table on North America - Market size and forecast 2023-2028 ($ million)
• Exhibit 65: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibit 66: Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
• Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
• Exhibit 71: Chart on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibit 72: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibit 73: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibit 74: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 Middle East and Africa - Market size and forecast 2023-2028
• Exhibit 75: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibit 76: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibit 77: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibit 78: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.7 South America - Market size and forecast 2023-2028
• Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ million)
• Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ million)
• Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
• Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ million)
• Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ million)
• Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 Germany - Market size and forecast 2023-2028
• Exhibit 87: Chart on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibit 88: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibit 89: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibit 90: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.10 Canada - Market size and forecast 2023-2028
• Exhibit 91: Chart on Canada - Market size and forecast 2023-2028 ($ million)
• Exhibit 92: Data Table on Canada - Market size and forecast 2023-2028 ($ million)
• Exhibit 93: Chart on Canada - Year-over-year growth 2023-2028 (%)
• Exhibit 94: Data Table on Canada - Year-over-year growth 2023-2028 (%)
• 9.11 China - Market size and forecast 2023-2028
• Exhibit 95: Chart on China - Market size and forecast 2023-2028 ($ million)
• Exhibit 96: Data Table on China - Market size and forecast 2023-2028 ($ million)
• Exhibit 97: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibit 98: Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.12 UK - Market size and forecast 2023-2028
• Exhibit 99: Chart on UK - Market size and forecast 2023-2028 ($ million)
• Exhibit 100: Data Table on UK - Market size and forecast 2023-2028 ($ million)
• Exhibit 101: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibit 102: Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
• Exhibit 103: Market opportunity By Geographical Landscape ($ million)
• Exhibit 104: Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 105: Impact of drivers and challenges in 2023 and 2028
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 107: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 108: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 109: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 110: Matrix on vendor position and classification
• 12.3 Alphabet Inc.
• Exhibit 111: Alphabet Inc. - Overview
• Exhibit 112: Alphabet Inc. - Business segments
• Exhibit 113: Alphabet Inc. - Key news
• Exhibit 114: Alphabet Inc. - Key offerings
• Exhibit 115: Alphabet Inc. - Segment focus
• 12.4 Ambedkar University Delhi
• Exhibit 116: Ambedkar University Delhi - Overview
• Exhibit 117: Ambedkar University Delhi - Product / Service
• Exhibit 118: Ambedkar University Delhi - Key offerings
• 12.5 Coursera Inc.
• Exhibit 119: Coursera Inc. - Overview
• Exhibit 120: Coursera Inc. - Business segments
• Exhibit 121: Coursera Inc. - Key offerings
• Exhibit 122: Coursera Inc. - Segment focus
• 12.6 D and AD
• Exhibit 123: D and AD - Overview
• Exhibit 124: D and AD - Product / Service
• Exhibit 125: D and AD - Key offerings
• 12.7 edX LLC
• Exhibit 126: edX LLC - Overview
• Exhibit 127: edX LLC - Product / Service
• Exhibit 128: edX LLC - Key offerings
• 12.8 Europass Teacher Academy SRL
• Exhibit 129: Europass Teacher Academy SRL - Overview
• Exhibit 130: Europass Teacher Academy SRL - Product / Service
• Exhibit 131: Europass Teacher Academy SRL - Key offerings
• 12.9 FutureLearn Ltd.
• Exhibit 132: FutureLearn Ltd. - Overview
• Exhibit 133: FutureLearn Ltd. - Product / Service
• Exhibit 134: FutureLearn Ltd. - Key offerings
• 12.10 Harvard University
• Exhibit 135: Harvard University - Overview
• Exhibit 136: Harvard University - Product / Service
• Exhibit 137: Harvard University - Key news
• Exhibit 138: Harvard University - Key offerings
• 12.11 Khan Academy Inc.
• Exhibit 139: Khan Academy Inc. - Overview
• Exhibit 140: Khan Academy Inc. - Product / Service
• Exhibit 141: Khan Academy Inc. - Key offerings
• 12.12 Nanyang Polytechnic
• Exhibit 142: Nanyang Polytechnic - Overview
• Exhibit 143: Nanyang Polytechnic - Product / Service
• Exhibit 144: Nanyang Polytechnic - Key offerings
• 12.13 Queensland University of Technology
• Exhibit 145: Queensland University of Technology - Overview
• Exhibit 146: Queensland University of Technology - Product / Service
• Exhibit 147: Queensland University of Technology - Key offerings
• 12.14 RMIT University
• Exhibit 148: RMIT University - Overview
• Exhibit 149: RMIT University - Product / Service
• Exhibit 150: RMIT University - Key offerings
• 12.15 The University of Melbourne
• Exhibit 151: The University of Melbourne - Overview
• Exhibit 152: The University of Melbourne - Product / Service
• Exhibit 153: The University of Melbourne - Key offerings
• 12.16 The Walt Disney Co.
• Exhibit 154: The Walt Disney Co. - Overview
• Exhibit 155: The Walt Disney Co. - Business segments
• Exhibit 156: The Walt Disney Co. - Key offerings
• Exhibit 157: The Walt Disney Co. - Segment focus
• 12.17 Udemy Inc.
• Exhibit 158: Udemy Inc. - Overview
• Exhibit 159: Udemy Inc. - Business segments
• Exhibit 160: Udemy Inc. - Key offerings
• Exhibit 161: Udemy Inc. - Segment focus

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 162: Inclusions checklist
• Exhibit 163: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 164: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 165: Research methodology
• Exhibit 166: Validation techniques employed for market sizing
• Exhibit 167: Information sources
• 13.5 List of abbreviations
• Exhibit 168: List of abbreviations