한글목차

개요

스마트 웨어러블 피트니스 및 스포츠 기기와 서비스 시장은 2023-2028년 893억 2,000만 달러로 예측되며 예측 기간 동안 14.91%의 CAGR로 성장할 것으로 예상됩니다. 스마트 웨어러블 피트니스 및 스포츠 기기와 서비스 시장에 대한 전반적인 분석, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 대상으로 한 벤더 분석 등의 정보를 전해드립니다.

현재 시장 시나리오, 최신 동향 및 촉진요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 이 시장은 건강한 라이프스타일의 이점에 대한 인식 증가, 스마트워치의 보급 확대, 스포츠 및 스포츠 관련 제품에 대한 고객의 관심 증가 등에 의해 주도되고 있습니다.

이 보고서는 향후 몇 년 동안 스마트 웨어러블 피트니스 및 스포츠 기기와 서비스 시장의 성장을 촉진하는 주요 요인 중 하나로 스포츠 분석에서 스마트 웨어러블 기기의 사용 증가를 꼽고 있습니다. 또한, 시장 내 업체 간 인수합병(M&A) 및 제휴 증가와 신제품 출시가 시장 수요를 견인하는 요인으로 작용하고 있습니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 상황

• 시장 생태계

제3장 시장 규모

• 시장 정의
• 시장 부문 분석
• 시장 규모 2023
• 시장 전망 2023-2028

제4장 시장 규모 실적

• 스마트 웨어러블 피트니스 및 스포츠 기기와 서비스 세계 시장 2018-2022
• 제품 부문 분석 2018-2022
• 유통 채널 부문 분석 2018-2022
• 지역별 부문 분석 2018-2022
• 국가별 부문 분석 2018-2022

제5장 Five Forces 분석

• Five Forces 요약
• 구매자의 교섭력
• 공급 기업의 교섭력
• 신규 참여업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 상황

제6장 시장 세분화 : 제품별

• 시장 부문
• 비교 : 제품별
• 스마트 웨어러블 피트니스 디바이스 : 시장 규모와 예측 2023-2028
• 스마트 웨어러블 스포츠 디바이스 : 시장 규모와 예측 2023-2028
• 시장 기회 : 제품별

제7장 시장 세분화 : 유통 채널별

• 시장 부문
• 비교 : 유통 채널별
• 온라인 : 시장 규모와 예측 2023-2028
• 오프라인 : 시장 규모와 예측 2023-2028
• 시장 기회 : 유통 채널별

제8장 고객 상황

• 고객 상황 개요

제9장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측 2023-2028
• 아시아태평양 : 시장 규모와 예측 2023-2028
• 유럽 : 시장 규모와 예측 2023-2028
• 남미 : 시장 규모와 예측 2023-2028
• 중동 및 아프리카 : 시장 규모와 예측 2023-2028
• 미국 : 시장 규모와 예측 2023-2028
• 중국 : 시장 규모와 예측 2023-2028
• 캐나다 : 시장 규모와 예측 2023-2028
• 인도 : 시장 규모와 예측 2023-2028
• 독일 : 시장 규모와 예측 2023-2028
• 시장 기회 : 지역별

제10장 촉진요인, 과제 및 동향

• 시장 성장 촉진요인
• 시장 과제
• 성장 촉진요인과 과제의 영향
• 시장 동향

제11장 벤더 상황

• 개요
• 벤더 상황
• 혼란 상황
• 업계 리스크

제12장 벤더 분석

• 대상 벤더
• 벤더의 시장 포지셔닝
• Alphabet Inc.
• Apple Inc.
• AT and T Inc.
• BT Group Plc
• Cogent Communications Holdings Inc.
• Crossbeats
• Garmin Ltd.
• Hexoskin
• Nexxbase Marketing Pvt. Ltd.
• Nike Inc.
• Samsung Electronics Co. Ltd.
• Shot Tracker
• Sony Group Corp.
• SUUNTO
• Telefonica SA

제13장 부록

영문목차

Abstract

The smart wearable fitness and sports devices and services market is forecasted to grow by USD 89.32 bn during 2023-2028, accelerating at a CAGR of 14.91% during the forecast period. The report on the smart wearable fitness and sports devices and services market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing awareness about benefits of healthy lifestyle, increasing adoption of smartwatches, and rise in customer interest in sports and sports-related products.

Technavio's smart wearable fitness and sports devices and services market is segmented as below:

By Product

• Smart wearable fitness devices
• Smart wearable sports devices

By Distribution Channel

• Online
• Offline

By Geography

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the increasing use of smart wearable devices in sports analytics as one of the prime reasons driving the smart wearable fitness and sports devices and services market growth during the next few years. Also, increasing number of m and a and collaborations among vendors in market and new product launches in market will lead to sizable demand in the market.

The report on the smart wearable fitness and sports devices and services market covers the following areas:

• Smart wearable fitness and sports devices and services market sizing
• Smart wearable fitness and sports devices and services market forecast
• Smart wearable fitness and sports devices and services market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smart wearable fitness and sports devices and services market vendors that include Alphabet Inc., Apple Inc., AT and T Inc., BT Group Plc, BTS Bioengineering Corp., Cogent Communications Holdings Inc., Cool Shirt Systems, Crossbeats, Garmin Ltd., Hexoskin, Logitech International SA, Nexxbase Marketing Pvt. Ltd., Nike Inc., Samsung Electronics Co. Ltd., Shot Tracker, Sony Group Corp., SUUNTO, Telefonica SA, Weartrons Labs, and XeNSR. Also, the smart wearable fitness and sports devices and services market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market by Geography
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
• Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global smart wearable fitness and sports devices and services market 2018 - 2022
• Exhibit 18: Historic Market Size - Data Table on global smart wearable fitness and sports devices and services market 2018 - 2022 ($ billion)
• 4.2 Product Segment Analysis 2018 - 2022
• Exhibit 19: Historic Market Size - Product Segment 2018 - 2022 ($ billion)
• 4.3 Distribution Channel Segment Analysis 2018 - 2022
• Exhibit 20: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
• 4.4 Geography Segment Analysis 2018 - 2022
• Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.5 Country Segment Analysis 2018 - 2022
• Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Product

• 6.1 Market segments
• Exhibit 30: Chart on Product - Market share 2023-2028 (%)
• Exhibit 31: Data Table on Product - Market share 2023-2028 (%)
• 6.2 Comparison by Product
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product
• 6.3 Smart wearable fitness devices - Market size and forecast 2023-2028
• Exhibit 34: Chart on Smart wearable fitness devices - Market size and forecast 2023-2028 ($ billion)
• Exhibit 35: Data Table on Smart wearable fitness devices - Market size and forecast 2023-2028 ($ billion)
• Exhibit 36: Chart on Smart wearable fitness devices - Year-over-year growth 2023-2028 (%)
• Exhibit 37: Data Table on Smart wearable fitness devices - Year-over-year growth 2023-2028 (%)
• 6.4 Smart wearable sports devices - Market size and forecast 2023-2028
• Exhibit 38: Chart on Smart wearable sports devices - Market size and forecast 2023-2028 ($ billion)
• Exhibit 39: Data Table on Smart wearable sports devices - Market size and forecast 2023-2028 ($ billion)
• Exhibit 40: Chart on Smart wearable sports devices - Year-over-year growth 2023-2028 (%)
• Exhibit 41: Data Table on Smart wearable sports devices - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Product
• Exhibit 42: Market opportunity by Product ($ billion)
• Exhibit 43: Data Table on Market opportunity by Product ($ billion)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• Exhibit 44: Chart on Distribution Channel - Market share 2023-2028 (%)
• Exhibit 45: Data Table on Distribution Channel - Market share 2023-2028 (%)
• 7.2 Comparison by Distribution Channel
• Exhibit 46: Chart on Comparison by Distribution Channel
• Exhibit 47: Data Table on Comparison by Distribution Channel
• 7.3 Online - Market size and forecast 2023-2028
• Exhibit 48: Chart on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibit 49: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibit 50: Chart on Online - Year-over-year growth 2023-2028 (%)
• Exhibit 51: Data Table on Online - Year-over-year growth 2023-2028 (%)
• 7.4 Offline - Market size and forecast 2023-2028
• Exhibit 52: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibit 53: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibit 54: Chart on Offline - Year-over-year growth 2023-2028 (%)
• Exhibit 55: Data Table on Offline - Year-over-year growth 2023-2028 (%)
• 7.5 Market opportunity by Distribution Channel
• Exhibit 56: Market opportunity by Distribution Channel ($ billion)
• Exhibit 57: Data Table on Market opportunity by Distribution Channel ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 59: Chart on Market share by geography 2023-2028 (%)
• Exhibit 60: Data Table on Market share by geography 2023-2028 (%)
• 9.2 Geographic comparison
• Exhibit 61: Chart on Geographic comparison
• Exhibit 62: Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• Exhibit 63: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 64: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 65: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibit 66: Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 APAC - Market size and forecast 2023-2028
• Exhibit 67: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibit 68: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibit 69: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibit 70: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.5 Europe - Market size and forecast 2023-2028
• Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
• Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
• Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 China - Market size and forecast 2023-2028
• Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.10 Canada - Market size and forecast 2023-2028
• Exhibit 91: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
• Exhibit 92: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
• Exhibit 93: Chart on Canada - Year-over-year growth 2023-2028 (%)
• Exhibit 94: Data Table on Canada - Year-over-year growth 2023-2028 (%)
• 9.11 India - Market size and forecast 2023-2028
• Exhibit 95: Chart on India - Market size and forecast 2023-2028 ($ billion)
• Exhibit 96: Data Table on India - Market size and forecast 2023-2028 ($ billion)
• Exhibit 97: Chart on India - Year-over-year growth 2023-2028 (%)
• Exhibit 98: Data Table on India - Year-over-year growth 2023-2028 (%)
• 9.12 Germany - Market size and forecast 2023-2028
• Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity by geography
• Exhibit 103: Market opportunity by geography ($ billion)
• Exhibit 104: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 105: Impact of drivers and challenges in 2023 and 2028
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 107: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 108: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 109: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 110: Matrix on vendor position and classification
• 12.3 Alphabet Inc.
• Exhibit 111: Alphabet Inc. - Overview
• Exhibit 112: Alphabet Inc. - Business segments
• Exhibit 113: Alphabet Inc. - Key news
• Exhibit 114: Alphabet Inc. - Key offerings
• Exhibit 115: Alphabet Inc. - Segment focus
• 12.4 Apple Inc.
• Exhibit 116: Apple Inc. - Overview
• Exhibit 117: Apple Inc. - Business segments
• Exhibit 118: Apple Inc. - Key news
• Exhibit 119: Apple Inc. - Key offerings
• Exhibit 120: Apple Inc. - Segment focus
• 12.5 AT and T Inc.
• Exhibit 121: AT and T Inc. - Overview
• Exhibit 122: AT and T Inc. - Business segments
• Exhibit 123: AT and T Inc. - Key news
• Exhibit 124: AT and T Inc. - Key offerings
• Exhibit 125: AT and T Inc. - Segment focus
• 12.6 BT Group Plc
• Exhibit 126: BT Group Plc - Overview
• Exhibit 127: BT Group Plc - Business segments
• Exhibit 128: BT Group Plc - Key offerings
• Exhibit 129: BT Group Plc - Segment focus
• 12.7 Cogent Communications Holdings Inc.
• Exhibit 130: Cogent Communications Holdings Inc. - Overview
• Exhibit 131: Cogent Communications Holdings Inc. - Product / Service
• Exhibit 132: Cogent Communications Holdings Inc. - Key offerings
• 12.8 Crossbeats
• Exhibit 133: Crossbeats - Overview
• Exhibit 134: Crossbeats - Key offerings
• 12.9 Garmin Ltd.
• Exhibit 135: Garmin Ltd. - Overview
• Exhibit 136: Garmin Ltd. - Business segments
• Exhibit 137: Garmin Ltd. - Key offerings
• Exhibit 138: Garmin Ltd. - Segment focus
• 12.10 Hexoskin
• Exhibit 139: Hexoskin - Overview
• Exhibit 140: Hexoskin - Product / Service
• Exhibit 141: Hexoskin - Key offerings
• 12.11 Nexxbase Marketing Pvt. Ltd.
• Exhibit 142: Nexxbase Marketing Pvt. Ltd. - Overview
• Exhibit 143: Nexxbase Marketing Pvt. Ltd. - Product / Service
• Exhibit 144: Nexxbase Marketing Pvt. Ltd. - Key offerings
• 12.12 Nike Inc.
• Exhibit 145: Nike Inc. - Overview
• Exhibit 146: Nike Inc. - Business segments
• Exhibit 147: Nike Inc. - Key news
• Exhibit 148: Nike Inc. - Key offerings
• Exhibit 149: Nike Inc. - Segment focus
• 12.13 Samsung Electronics Co. Ltd.
• Exhibit 150: Samsung Electronics Co. Ltd. - Overview
• Exhibit 151: Samsung Electronics Co. Ltd. - Business segments
• Exhibit 152: Samsung Electronics Co. Ltd. - Key news
• Exhibit 153: Samsung Electronics Co. Ltd. - Key offerings
• Exhibit 154: Samsung Electronics Co. Ltd. - Segment focus
• 12.14 Shot Tracker
• Exhibit 155: Shot Tracker - Overview
• Exhibit 156: Shot Tracker - Product / Service
• Exhibit 157: Shot Tracker - Key offerings
• 12.15 Sony Group Corp.
• Exhibit 158: Sony Group Corp. - Overview
• Exhibit 159: Sony Group Corp. - Business segments
• Exhibit 160: Sony Group Corp. - Key news
• Exhibit 161: Sony Group Corp. - Key offerings
• Exhibit 162: Sony Group Corp. - Segment focus
• 12.16 SUUNTO
• Exhibit 163: SUUNTO - Overview
• Exhibit 164: SUUNTO - Product / Service
• Exhibit 165: SUUNTO - Key offerings
• 12.17 Telefonica SA
• Exhibit 166: Telefonica SA - Overview
• Exhibit 167: Telefonica SA - Business segments
• Exhibit 168: Telefonica SA - Key offerings
• Exhibit 169: Telefonica SA - Segment focus

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 170: Inclusions checklist
• Exhibit 171: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 172: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 173: Research methodology
• Exhibit 174: Validation techniques employed for market sizing
• Exhibit 175: Information sources
• 13.5 List of abbreviations
• Exhibit 176: List of abbreviations