한글목차

보드카 시장은 2022-2027년간 4억 2,210만 달러 증가하고, 예측 기간 동안 2.49%의 CAGR을 나타낼 것으로 예상됩니다.

본 보고서에서는 보드카 시장에 대한 전반적인 분석, 시장 규모와 예측, 동향, 시장 성장 촉진요인 및 저해요인, 과제, 약 25개 벤더를 대상으로 한 벤더 분석 등의 정보를 전해드립니다.

현재의 시장 시나리오, 최신 동향 및 성장요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 시장은 향이 첨가된 보드카에 대한 수요 증가, 밀레니얼 세대수요 증가, 크래프트 음료에 대한 수요 증가에 의해 주도되고 있습니다.

이 보고서는 소셜 미디어와 블로그 사이트의 영향이 향후 몇 년 동안 보드카 시장 성장을 주도할 주요 이유 중 하나로 꼽았습니다. 또한, 온라인 판매의 확대와 보드카에 대한 민족적, 토착적 매력은 시장 수요를 크게 증가시킬 것으로 보입니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 구도

• 시장 생태계

제3장 시장 규모

• 시장의 정의
• 시장별 부문 분석
• 시장 규모(2022년)
• 시장 전망(2022-2027년)

제4장 Five Forces 분석

• Five Forces 요약
• 바이어의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁 위협
• 시장 현황

제5장 시장 세분화 : 유통 채널별

• 시장 부문
• 비교 : 유통 채널별
• 오프트레이드 : 시장 규모와 예측(2022-2027년)
• 온트레이드 : 시장 규모와 예측(2022-2027년)
• 시장 기회 : 유통 채널별

제6장 시장 세분화 : 가격별

• 시장 부문
• 비교 : 가격별
• 프리미엄 : 시장 규모와 예측(2022-2027년)
• 가치 : 시장 규모와 예측(2022-2027년)
• 시장 기회 : 가격별

제7장 시장 세분화 : 제품별

• 시장 부문
• 비교 : 제품별
• Unflavored : 시장 규모와 예측(2022-2027년)
• Flavored : 시장 규모와 예측(2022-2027년)
• 시장 기회 : 제품별

제8장 고객 상황

• 고객 상황 개요

제9장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 유럽 : 시장 규모와 예측(2022-2027년)
• 북미 : 시장 규모와 예측(2022-2027년)
• 아시아태평양 : 시장 규모와 예측(2022-2027년)
• 남미 : 시장 규모와 예측(2022-2027년)
• 중동 및 아프리카 : 시장 규모와 예측(2022-2027년)
• 미국 : 시장 규모와 예측(2022-2027년)
• 영국 : 시장 규모와 예측(2022-2027년)
• 러시아 : 시장 규모와 예측(2022-2027년)
• 브라질 : 시장 규모와 예측(2022-2027년)
• 캐나다 : 시장 규모와 예측(2022-2027년)
• 지역 상황별 시장 기회

제10장 성장 촉진요인, 과제 및 동향

• 시장 성장 촉진요인
• 시장이 해결해야 할 과제
• 성장 촉진요인과 과제의 영향
• 시장 동향

제11장 벤더 구도

• 개요
• 벤더 구도
• 혼란 상황
• 업계 리스크

제12장 벤더 분석

• 대상 벤더
• 벤더의 시장 포지셔닝
• 44 North Vodka
• 619 Spirits North Park
• Abtshof Magdeburg GmbH
• Alcobrew Distilleries India Ltd.
• Alcohol Siberian Group Ltd.
• Bacardi Ltd.
• Bainbridge Organic Distillers
• Beam Suntory Inc.
• Becle SAB de CV
• Beluga Group
• BrewDog Plc
• Brown Forman Corp.
• Candella Micro Distillery
• Cardinal Spirits
• Highland Liquor Co. Ltd.

제13장 부록

영문목차

The vodka market is forecasted to grow by 422.1 mn L during 2022-2027, accelerating at a CAGR of 2.49% during the forecast period. The report on the vodka market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increased demand for flavored vodka, growing demand from millennials, and increased demand for craft drinks.

Technavio's vodka market is segmented as below:

By Distribution Channel

• Off-trade
• On-trade

By Price

• Premium
• Value

By Product

• Unflavored
• Flavored

By Geographical Landscape

• Europe
• North America
• APAC
• South America
• Middle East and Africa

This study identifies the impact of social media and blogging sites as one of the prime reasons driving the vodka market growth during the next few years. Also, growing online sales and ethnic and indigenous appeal associated with vodka will lead to sizable demand in the market.

The report on the vodka market covers the following areas:

• Vodka market sizing
• Vodka market forecast
• Vodka market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading vodka market vendors that include 44 North Vodka, 619 Spirits North Park, Abtshof Magdeburg GmbH, Alcobrew Distilleries India Ltd., Alcohol Siberian Group Ltd., Bacardi Ltd., Bainbridge Organic Distillers, Becle SAB de CV, Beluga Group, BrewDog Plc, Brown Forman Corp., Campari Group, Candella Micro Distillery, Cardinal Spirits, Charbay Distillery, Constellation Brands Inc., Diageo Plc, Eastside Distilling Inc., Highland Liquor Co. Ltd., and Beam Suntory Inc.. Also, the vodka market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary - Chart on Market Segmentation by Price
• Exhibit 07: Executive Summary - Chart on Market Segmentation by Product
• Exhibit 08: Executive Summary - Chart on Incremental Growth
• Exhibit 09: Executive Summary - Data Table on Incremental Growth
• Exhibit 10: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 11: Parent market
• Exhibit 12: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 13: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 14: Market segments
• 3.3 Market size 2022
• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 15: Chart on Global - Market size and forecast 2022-2027 (million L)
• Exhibit 16: Data Table on Global - Market size and forecast 2022-2027 (million L)
• Exhibit 17: Chart on Global Market- Year-over-year growth 2022-2027 (%)
• Exhibit 18: Data Table on Global Market- Year-over-year growth 2022-2027 (%)

4 Five Forces Analysis

• 4.1 Five forces summary
• Exhibit 19: Five forces analysis - Comparison between 2022 and 2027
• 4.2 Bargaining power of buyers
• Exhibit 20: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• 4.3 Bargaining power of suppliers
• Exhibit 21: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• 4.4 Threat of new entrants
• Exhibit 22: Threat of new entrants - Impact of key factors in 2022 and 2027
• 4.5 Threat of substitutes
• Exhibit 23: Threat of substitutes - Impact of key factors in 2022 and 2027
• 4.6 Threat of rivalry
• Exhibit 24: Threat of rivalry - Impact of key factors in 2022 and 2027
• 4.7 Market condition
• Exhibit 25: Chart on Market condition - Five forces 2022 and 2027

5 Market Segmentation by Distribution Channel

• 5.1 Market segments
• Exhibit 26: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 27: Data Table on Distribution Channel - Market share 2022-2027 (%)
• 5.2 Comparison by Distribution Channel
• Exhibit 28: Chart on Comparison by Distribution Channel
• Exhibit 29: Data Table on Comparison by Distribution Channel
• 5.3 Off-trade - Market size and forecast 2022-2027
• Exhibit 30: Chart on Off-trade - Market size and forecast 2022-2027 (million L)
• Exhibit 31: Data Table on Off-trade - Market size and forecast 2022-2027 (million L)
• Exhibit 32: Chart on Off-trade - Year-over-year growth 2022-2027 (%)
• Exhibit 33: Data Table on Off-trade - Year-over-year growth 2022-2027 (%)
• 5.4 On-trade - Market size and forecast 2022-2027
• Exhibit 34: Chart on On-trade - Market size and forecast 2022-2027 (million L)
• Exhibit 35: Data Table on On-trade - Market size and forecast 2022-2027 (million L)
• Exhibit 36: Chart on On-trade - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on On-trade - Year-over-year growth 2022-2027 (%)
• 5.5 Market opportunity by Distribution Channel
• Exhibit 38: Market opportunity by Distribution Channel (million L)
• Exhibit 39: Data Table on Market opportunity by Distribution Channel (million L)

6 Market Segmentation by Price

• 6.1 Market segments
• Exhibit 40: Chart on Price - Market share 2022-2027 (%)
• Exhibit 41: Data Table on Price - Market share 2022-2027 (%)
• 6.2 Comparison by Price
• Exhibit 42: Chart on Comparison by Price
• Exhibit 43: Data Table on Comparison by Price
• 6.3 Premium - Market size and forecast 2022-2027
• Exhibit 44: Chart on Premium - Market size and forecast 2022-2027 (million L)
• Exhibit 45: Data Table on Premium - Market size and forecast 2022-2027 (million L)
• Exhibit 46: Chart on Premium - Year-over-year growth 2022-2027 (%)
• Exhibit 47: Data Table on Premium - Year-over-year growth 2022-2027 (%)
• 6.4 Value - Market size and forecast 2022-2027
• Exhibit 48: Chart on Value - Market size and forecast 2022-2027 (million L)
• Exhibit 49: Data Table on Value - Market size and forecast 2022-2027 (million L)
• Exhibit 50: Chart on Value - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Value - Year-over-year growth 2022-2027 (%)
• 6.5 Market opportunity by Price
• Exhibit 52: Market opportunity by Price (million L)
• Exhibit 53: Data Table on Market opportunity by Price (million L)

7 Market Segmentation by Product

• 7.1 Market segments
• Exhibit 54: Chart on Product - Market share 2022-2027 (%)
• Exhibit 55: Data Table on Product - Market share 2022-2027 (%)
• 7.2 Comparison by Product
• Exhibit 56: Chart on Comparison by Product
• Exhibit 57: Data Table on Comparison by Product
• 7.3 Unflavored - Market size and forecast 2022-2027
• Exhibit 58: Chart on Unflavored - Market size and forecast 2022-2027 (million L)
• Exhibit 59: Data Table on Unflavored - Market size and forecast 2022-2027 (million L)
• Exhibit 60: Chart on Unflavored - Year-over-year growth 2022-2027 (%)
• Exhibit 61: Data Table on Unflavored - Year-over-year growth 2022-2027 (%)
• 7.4 Flavored - Market size and forecast 2022-2027
• Exhibit 62: Chart on Flavored - Market size and forecast 2022-2027 (million L)
• Exhibit 63: Data Table on Flavored - Market size and forecast 2022-2027 (million L)
• Exhibit 64: Chart on Flavored - Year-over-year growth 2022-2027 (%)
• Exhibit 65: Data Table on Flavored - Year-over-year growth 2022-2027 (%)
• 7.5 Market opportunity by Product
• Exhibit 66: Market opportunity by Product (million L)
• Exhibit 67: Data Table on Market opportunity by Product (million L)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 69: Chart on Market share By Geographical Landscape 2022-2027 (%)
• Exhibit 70: Data Table on Market share By Geographical Landscape 2022-2027 (%)
• 9.2 Geographic comparison
• Exhibit 71: Chart on Geographic comparison
• Exhibit 72: Data Table on Geographic comparison
• 9.3 Europe - Market size and forecast 2022-2027
• Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 (million L)
• Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 (million L)
• Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• 9.4 North America - Market size and forecast 2022-2027
• Exhibit 77: Chart on North America - Market size and forecast 2022-2027 (million L)
• Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 (million L)
• Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)
• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 81: Chart on APAC - Market size and forecast 2022-2027 (million L)
• Exhibit 82: Data Table on APAC - Market size and forecast 2022-2027 (million L)
• Exhibit 83: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 85: Chart on South America - Market size and forecast 2022-2027 (million L)
• Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 (million L)
• Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
• 9.7 Middle East and Africa - Market size and forecast 2022-2027
• Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 (million L)
• Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 (million L)
• Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• 9.8 US - Market size and forecast 2022-2027
• Exhibit 93: Chart on US - Market size and forecast 2022-2027 (million L)
• Exhibit 94: Data Table on US - Market size and forecast 2022-2027 (million L)
• Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)
• 9.9 UK - Market size and forecast 2022-2027
• Exhibit 97: Chart on UK - Market size and forecast 2022-2027 (million L)
• Exhibit 98: Data Table on UK - Market size and forecast 2022-2027 (million L)
• Exhibit 99: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on UK - Year-over-year growth 2022-2027 (%)
• 9.10 Russia - Market size and forecast 2022-2027
• Exhibit 101: Chart on Russia - Market size and forecast 2022-2027 (million L)
• Exhibit 102: Data Table on Russia - Market size and forecast 2022-2027 (million L)
• Exhibit 103: Chart on Russia - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Russia - Year-over-year growth 2022-2027 (%)
• 9.11 Brazil - Market size and forecast 2022-2027
• Exhibit 105: Chart on Brazil - Market size and forecast 2022-2027 (million L)
• Exhibit 106: Data Table on Brazil - Market size and forecast 2022-2027 (million L)
• Exhibit 107: Chart on Brazil - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on Brazil - Year-over-year growth 2022-2027 (%)
• 9.12 Canada - Market size and forecast 2022-2027
• Exhibit 109: Chart on Canada - Market size and forecast 2022-2027 (million L)
• Exhibit 110: Data Table on Canada - Market size and forecast 2022-2027 (million L)
• Exhibit 111: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on Canada - Year-over-year growth 2022-2027 (%)
• 9.13 Market opportunity By Geographical Landscape
• Exhibit 113: Market opportunity By Geographical Landscape (million L)
• Exhibit 114: Market opportunity By Geographical Landscape (million L) - Volume

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 115: Impact of drivers and challenges in 2022 and 2027
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 116: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 117: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 118: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 119: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 120: Matrix on vendor position and classification
• 12.3 44 North Vodka
• Exhibit 121: 44 North Vodka - Overview
• Exhibit 122: 44 North Vodka - Product / Service
• Exhibit 123: 44 North Vodka - Key offerings
• 12.4 619 Spirits North Park
• Exhibit 124: 619 Spirits North Park - Overview
• Exhibit 125: 619 Spirits North Park - Product / Service
• Exhibit 126: 619 Spirits North Park - Key offerings
• 12.5 Abtshof Magdeburg GmbH
• Exhibit 127: Abtshof Magdeburg GmbH - Overview
• Exhibit 128: Abtshof Magdeburg GmbH - Product / Service
• Exhibit 129: Abtshof Magdeburg GmbH - Key offerings
• 12.6 Alcobrew Distilleries India Ltd.
• Exhibit 130: Alcobrew Distilleries India Ltd. - Overview
• Exhibit 131: Alcobrew Distilleries India Ltd. - Product / Service
• Exhibit 132: Alcobrew Distilleries India Ltd. - Key offerings
• 12.7 Alcohol Siberian Group Ltd.
• Exhibit 133: Alcohol Siberian Group Ltd. - Overview
• Exhibit 134: Alcohol Siberian Group Ltd. - Product / Service
• Exhibit 135: Alcohol Siberian Group Ltd. - Key offerings
• 12.8 Bacardi Ltd.
• Exhibit 136: Bacardi Ltd. - Overview
• Exhibit 137: Bacardi Ltd. - Product / Service
• Exhibit 138: Bacardi Ltd. - Key offerings
• 12.9 Bainbridge Organic Distillers
• Exhibit 139: Bainbridge Organic Distillers - Overview
• Exhibit 140: Bainbridge Organic Distillers - Product / Service
• Exhibit 141: Bainbridge Organic Distillers - Key offerings
• 12.10 Beam Suntory Inc.
• Exhibit 142: Beam Suntory Inc. - Overview
• Exhibit 143: Beam Suntory Inc. - Product / Service
• Exhibit 144: Beam Suntory Inc. - Key offerings
• 12.11 Becle SAB de CV
• Exhibit 145: Becle SAB de CV - Overview
• Exhibit 146: Becle SAB de CV - Business segments
• Exhibit 147: Becle SAB de CV - Key offerings
• Exhibit 148: Becle SAB de CV - Segment focus
• 12.12 Beluga Group
• Exhibit 149: Beluga Group - Overview
• Exhibit 150: Beluga Group - Business segments
• Exhibit 151: Beluga Group - Key offerings
• Exhibit 152: Beluga Group - Segment focus
• 12.13 BrewDog Plc
• Exhibit 153: BrewDog Plc - Overview
• Exhibit 154: BrewDog Plc - Product / Service
• Exhibit 155: BrewDog Plc - Key offerings
• 12.14 Brown Forman Corp.
• Exhibit 156: Brown Forman Corp. - Overview
• Exhibit 157: Brown Forman Corp. - Product / Service
• Exhibit 158: Brown Forman Corp. - Key offerings
• 12.15 Candella Micro Distillery
• Exhibit 159: Candella Micro Distillery - Overview
• Exhibit 160: Candella Micro Distillery - Product / Service
• Exhibit 161: Candella Micro Distillery - Key offerings
• 12.16 Cardinal Spirits
• Exhibit 162: Cardinal Spirits - Overview
• Exhibit 163: Cardinal Spirits - Product / Service
• Exhibit 164: Cardinal Spirits - Key offerings
• 12.17 Highland Liquor Co. Ltd.
• Exhibit 165: Highland Liquor Co. Ltd. - Overview
• Exhibit 166: Highland Liquor Co. Ltd. - Product / Service
• Exhibit 167: Highland Liquor Co. Ltd. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 168: Inclusions checklist
• Exhibit 169: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 170: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 171: Research methodology
• Exhibit 172: Validation techniques employed for market sizing
• Exhibit 173: Information sources
• 13.5 List of abbreviations
• Exhibit 174: List of abbreviations