세계의 모자 헬스케어 시장 규모는 2025년에 1조 42억 달러에 달했습니다. 향후 IMARC Group은 2034년까지 시장 규모가 2조 5,489억 달러에 달하고, 2026년부터 2034년까지 CAGR 10.58%로 성장할 것으로 예측하고 있습니다. 본 시장의 성장 요인으로는 디지털 헬스 솔루션의 보급 확대를 들 수 있습니다. 이는 접근성, 효율성, 환자 참여도 향상에 기여하고, 의료비 지출 증가로 이어지고 있습니다. 의료 서비스의 접근성과 질적 향상을 통해 모자보건의 발전에 중요한 역할을 하고 있으며, 의료보험의 보장 범위에 대한 의존도가 높아지는 것도 시장 확대를 촉진하고 있습니다.
디지털 헬스 보급 확대
IMARC Group의 보고서에 따르면, 세계 디지털 헬스 시장은 2023년 4,217억 달러에 달할 것으로 예상됩니다. 디지털 헬스 플랫폼은 임산부와 어린 자녀를 둔 부모에게 의료 서비스를 제공하는 데 있어 원격 통신 기술과 정보 기술을 활용하여, 특히 지방이나 의료 서비스가 부족한 지역에서 의료 서비스에 대한 접근성을 개선하고 적시에 의료 상담을 받을 수 있는 장벽을 낮추는 데 도움이 됩니다. 의료상담의 장벽을 낮춥니다. 또한, 임신 중과 출산 후에는 웨어러블 기기나 모바일 건강 앱을 통해 산모와 아이의 건강 상태를 지속적으로 모니터링할 수 있습니다. 또한, 부모들은 디지털 플랫폼을 통해 모성 및 아동 건강 관련 정보와 리소스를 쉽게 얻을 수 있으며, 임신, 아이의 성장, 영양 관리, 건강 관리에 대한 정보를 얻을 수 있습니다.
헬스케어 비용 증가
의료비 상승은 산전관리, 산부인과 서비스, 신생아 관리, 소아 의료, 전문 치료를 포함한 모자보건 서비스에 대한 인프라 구축, 시설 확충, 접근성 향상을 촉진하고 있습니다. 또한, 의료비 증가는 의료 종사자 양성, 임상 실습 개선, 품질 보증 조치 시행에 대한 투자를 가능하게 하고, 의료의 질 향상, 환자 안전 강화, 모자 건강 증진으로 이어집니다. 이에 따라 보건의료 지출은 예방접종, 산전 검사, 영양교육, 피임 등 모자보건을 포함한 예방의료의 목표를 촉진하여 모자보건 시장의 수익에 영향을 미치고 있습니다. 미국 의료보험 및 의료보조서비스센터(CMS) 웹사이트에 2024년 업데이트된 정보에 따르면, GDP 대비 의료비 지출은 2022년 17.3%에서 2032년 19.7%로 증가할 것으로 예측됩니다.
의료보험에 대한 의존도 증가
건강보험은 임산부 건강검진, 분만 서비스, 산후조리, 소아 의료 등 필수적인 모자보건 서비스 이용 촉진에 기여합니다. 보험 가입자들은 조기 및 정기적인 의료 및 예방관리 서비스의 중요성을 인식하고 있습니다. 또한, 많은 보험 플랜은 임산부 건강검진, 신생아 관리, 예방접종, 가족계획 서비스 등 모자 건강에 중요한 예방 의료 서비스를 제공하고 있습니다. 예방의료의 보험 적용은 합병증과 만성질환을 예방하여 장기적으로 의료비 절감으로 이어집니다. IMARC Group의 보고서에 따르면, 세계 건강 보험 시장은 2032년까지 3조 2,084억 달러에 달할 것으로 예상됩니다.
The global mother and child healthcare market size reached USD 1,004.2 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 2,548.9 Billion by 2034, exhibiting a growth rate (CAGR) of 10.58% during 2026-2034. The market is driven by the growing adoption of digital health solutions, as they improve accessibility, efficiency, and patient engagement, increasing healthcare spending, which plays a vital role in advancing maternal and child healthcare by enhancing access and quality of healthcare services, and rising reliance on healthcare insurance coverage.
Growing adoption of digital health
As per the IMARC Group's report, the global digital health market reached US$ 421.7 Billion in 2023. Digital health platforms involve the use of remote communications and information technologies in the provision of healthcare to pregnant women or parents of young children, which improves access to healthcare services, especially in rural or underserved areas, and reduces barriers to timely medical advice. In addition, maternal and pediatric health status is constantly monitored by wearable devices and mobile health apps during pregnancy and after the birth of a child. Besides this, parents have easy access to information and resources from digital platforms concerning maternal and childhood health, enabling them to learn about pregnancy, child growth, feeding, and healthcare.
Rising healthcare spending
High healthcare spending is leading to the development of infrastructure, facilities and easy access to maternal and child health care services, encompassing antenatal care, obstetrics, gynecology services, neonatal, child health care, and specialized treatments. In addition, increasing healthcare spending allows for investments in training healthcare professionals, improving clinical practices, and implementing quality assurance measures, which is leading to improved healthcare, increase in patient safety, and better health of mothers and children. In line with this, healthcare spending promotes the goal of preventive healthcare, including maternal and child health like vaccinations, prenatal testing, nutritional education, and birth control, thereby influencing the mother and child healthcare market revenue. According to the content updated on the website of the Centers for Medicare & Medicaid Services in 2024, the health spending share of GDP is forecasted to grow from 17.3 percent in 2022 to 19.7 percent in 2032.
Increasing reliance on healthcare insurance coverage
Health insurance helps to increase the utilization of essential maternal and child health care services, such as prenatal, childbirth services, postpartum care, and pediatric care. People with insurance embrace the importance of early and regular medical and preventive care services. Additionally, many insurance plans offer preventive care services which are important for the health of mothers and children like prenatal and newborn care, vaccinations and family planning services. Coverage for preventive care reduces long-term healthcare costs by preventing complications and chronic diseases. The IMARC Group's report shows that the global health insurance market is expected to reach US$ 3,208.4 Billion by 2032.
Post-natal services account for the majority of the market share
Post-natal services include numerous deliverables of medical nature, nutritional support, and counseling tailored to address the specific needs of mothers and newborns. Moreover, post-natal care comprises frequent follow-up visits to observe the health of the mother and newborn. Additionally, post-natal services encompass breastfeeding and lactation consultation which are essential in meeting the needs of the newborns. Besides medical treatment, post-natal services incorporate counseling, representing diverse aspects, including childcare information and preventive immunizations, family planning education to empower parents with essential knowledge and skills for nurturing their children development.
People in this age group normally represent a large percentage of the population either planning or within their childbearing age, which directly relates to the provision of prenatal care, childbirth and postnatal care, as this age of women generally have higher fertility rates compared to older age groups. Additionally, women within the age of 20 are generally considered to be in their peak reproductive years, characterized by optimal fertility and lower risks related to pregnancy and childbirth complications compared to older age women, thus driving the mother and child healthcare demand.
Hospitals offer a range of specialized facilities and departments including maternity wards, labor and delivery units, neonatal intensive care units (NICUs), pediatric departments, and child healthcare clinics. These facilities are equipped with advanced medical technologies and staffed by skilled healthcare professionals, such as obstetricians, gynecologists, pediatricians, neonatologists, and nurses specializing in maternal and child health. Hospitals play a pivotal role in providing prenatal care, childbirth services, postnatal care, pediatric consultations, vaccinations, and treatment for childhood illnesses and injuries.
Nursing homes and clinics play a pivotal role in promoting preventive healthcare practices and early intervention strategies. They facilitate regular monitoring of maternal health during pregnancy, ensure timely screenings and tests for fetal development, and offer guidance on nutrition, prenatal exercises, and childbirth preparation classes. This proactive approach helps in mitigating risks and complications, ultimately strengthening the mother and child healthcare market growth.
In-home services cater directly to the needs of expectant mothers, infants, and young children by delivering healthcare services in the comfort of their homes. This approach is particularly favored for its convenience, allowing families to receive essential healthcare without the need to travel to healthcare facilities, which can be especially beneficial for mothers recovering from childbirth or managing newborns. In-home services encompass a wide range of offerings including postnatal care, breastfeeding support, newborn care, vaccinations, pediatric check-ups, and even specialized care for children with chronic conditions.
North America leads the market, accounting for the largest mother and child healthcare market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for mother and child healthcare.
As per an article published on the website of Canadian Institute for Health Information, Canada health care spending reached $344 billion in 2023. With the growing emphasis on preventive care and early intervention, healthcare spending is rising continuously in the region, supporting initiatives aimed at improving maternal and child health outcomes. Moreover, North America has a high level of healthcare expenditure per capita, facilitating extensive prenatal and postnatal care services, including routine check-ups, vaccinations, and early childhood development programs. In line with this, robust public health initiatives and awareness campaigns contribute to higher healthcare utilization rates among expectant mothers and children, further strengthening the market growth.
Key players are adopting telemedicine, mobile health apps, and remote monitoring tools. They are also investing in research and development (R&D) activities to introduce advanced medications and therapies specific to maternal and pediatric care. In addition, key manufactures are increasing access to maternal and pediatric healthcare services through new clinics, hospitals, and specialized centers. Besides this, mother and child healthcare market recent developments, such as specialized care for high-risk pregnancies, including fetal monitoring and intervention techniques are done by key players. They are implementing quality improvement measures and patient safety protocols to enhance healthcare service delivery. For instance, in 2024, Truveta, the company with a mission of Saving Lives with Data, announced the largest and most complete mother-child electronic health record (EHR) dataset to advance healthcare.