세계의 레크리에이션 보트 시장 규모는 2024년에 243억 달러에 달했습니다. 향후 IMARC Group은 2033년에는 374억 달러에 달하며, 2025-2033년에 4.64%의 성장률(CAGR)을 보일 것으로 예측하고 있습니다. 시장을 주도하는 것은 모험 관광 패키지에 보트 액티비티를 포함시키는 여행사 및 투어 오퍼레이터 증가, 보트를 자주 이용하지 않는 사용자에게 보트를 구입하는 것보다 비용 효율적인 보트 대여의 인기 상승, 레저용 보트에 대한 수요 증가입니다.
어드벤처 투어리즘
IMARC Group의 보고서에 따르면 2023년 모험 관광 세계 시장 규모는 4,070억 달러에 달할 것으로 예측됩니다. 어드벤처 관광은 체험형 여행을 중시하고, 사람들이 흥미로운 활동을 추구하도록 유도합니다. 레크리에이션 보트는 카약, 세일링, 제트스키 등 모험을 추구하는 사람들에게 다양한 가능성을 제공합니다. 어드벤처 투어리즘에는 웨이크보드, 스쿠버다이빙, 낚시 등의 액티비티도 포함됩니다. 이러한 확대는 특정 수상 스포츠를 목적으로 하는 다양한 레크리에이션용 보트에 대한 수요를 견인하고 있습니다. 많은 여행사와 여행사들은 어드벤처 관광 패키지에 보트 액티비티를 포함시키고 있습니다. 이러한 패키지는 전체 모험 경험을 원하는 사람들에게 어필하고, 레크리에이션 보트에 대한 참여도를 높이고 있습니다. 소셜미디어 플랫폼의 등장으로 모험 경험을 공유할 수 있는 기회가 많아졌습니다. 많은 관광객들이 소셜미디어에 어울리는 보트 모험을 찾고 있으며, 이는 레저용 보트 산업을 촉진하고 있습니다. 호수, 강, 해안은 모험 관광의 일반적인 목적지입니다. 따라서 관광객들이 이러한 환경을 탐험할 수 있는 보트에 대한 수요가 증가하고 있으며, 보트 대여 및 구매가 증가하고 있습니다.
레저 보트 수요 증가
특히 개발도상국에서는 가처분 소득이 증가함에 따라 레저용 보트를 구입할 수 있는 사람이나 가족이 증가하고 있습니다. 이러한 경제력으로 그들은 보트 놀이와 같은 레크리에이션에 투자할 수 있습니다. 구매자들은 구매시 물질적인 것보다는 경험을 더 선호하게 되었습니다. 레저 보트는 독특한 경험을 제공하며, 그 결과 다양한 유형의 보트에 대한 수요가 증가하고 있습니다. 보트는 레저, 가족 간의 유대감, 일상으로부터의 해방으로 연결되는 경우가 많습니다. 보트 디자인, 소재, 그리고 연비 향상과 내비게이션 시스템 등의 기술 혁신은 레저용 보트에 대한 구매 욕구를 더욱 높이고 있습니다. 이러한 발전은 항해 경험을 향상시키고 더 많은 사람들을 끌어들입니다. IMARC Group의 보고서에 따르면 세계 레저 보트 시장은 2032년까지 611억 달러에 달할 것으로 예측됩니다.
보트 대여의 인기 상승
IMARC Group의 보고서에 따르면 2023년 세계 보트 대여 시장 규모는 194억 달러에 달할 것으로 예측됩니다. 보트 대여는 보트를 소유하지 않은 사람들이 소유에 따른 장기적인 헌신과 비용 없이도 보트 경험을 즐길 수 있게 해줍니다. 이러한 접근성 향상은 레크리에이션 보트 비즈니스에 새로운 참여자를 끌어들일 수 있습니다. 보트를 자주 이용하지 않는 사람에게는 보트 대여가 구매보다 비용 대비 효율적일 수 있습니다. 이러한 비용 효율성으로 인해 더 많은 사람들이 보트에 도전하게 되고, 시장 진출기업이 확대될 것입니다. 보트 렌탈 업체는 종종 소박한 어선에서 호화로운 요트까지 다양한 선박을 제공합니다. 이러한 다양성을 통해 고객은 자신의 필요, 취향, 재정에 가장 적합한 유형의 보트를 선택할 수 있으며, 이는 레크리에이션 보트에 대한 참여를 확대할 수 있습니다. 보트 대여를 위한 인터넷 플랫폼과 앱의 도입으로 고객은 보트를 쉽게 검색하고 예약할 수 있게 되었습니다. 이러한 편리함이 렌탈 서비스 수요를 촉진하고 시장의 저변을 넓히고 있습니다. 많은 렌탈 회사들은 자신들의 서비스를 더 큰 라이프스타일 경험의 일부로 인식하고 있습니다. 가이드 투어, 수상 스포츠, 기타 액티비티가 포함된 패키지를 제공하는 경우가 많아 독특한 레크리에이션 경험을 원하는 사람들을 끌어들이고 있습니다.
The global recreational boating market size reached USD 24.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 37.4 Billion by 2033, exhibiting a growth rate (CAGR) of 4.64% during 2025-2033. The market is driven by the growing number of travel agencies and tour operators that are incorporating boating activities into their adventure tourism packages, rising popularity of boat rental, as it is more cost effective for infrequent users than purchasing one, and increasing demand for leisure boats.
Adventure tourism
According to the IMARC Group's report, the global adventure tourism market size reached US$ 407 Billion in 2023. Adventure tourism focuses on experiencing travel, encouraging people to seek out interesting activities. Recreational boating provides a variety of possibilities for adventure seekers, including kayaking, sailing, and jet skiing. Adventure tourism includes activities, such as wakeboarding, scuba diving, and fishing. This expansion is driving the demand for a wide range of recreational boats intended for certain water sports. Many travel agencies and tour operators are incorporating boating activities into their adventure tourism packages. These packages appeal to people seeking entire adventure experiences, increasing involvement in recreational boating. The rising number of social media platforms is resulting in an increase in sharing adventurous experiences. Many tourists seek for social media worthy boating adventures, which promotes the recreational boating industry. Lakes, rivers, and coastal locations are common destinations for adventure tourism. This, in turn, is catalyzing the demand for boats that allow tourists to explore these surroundings, resulting in more boat rentals and purchases.
Increasing demand for leisure boat
As disposable earnings are improving, especially in developing regions, more people and families can afford recreational boats. This financial capability allows them to invest in recreational pursuits, such as boating. Buyers are preferring experiences over material items when making purchases. Leisure boating provides unique experiences, resulting in increased demand for various types of boats. Boating is frequently connected with leisure, family bonding, and a break from everyday routine. Innovations in boat design, materials, and technology like greater fuel efficiency and navigation systems make recreational boats more desirable to buyers. These advances improve the sailing experience and draw a larger audience. The IMARC Group's report shows that the global leisure boat market is anticipated to reach US$ 61.1 Billion by 2032.
Rising popularity of boat rental
As per the IMARC Group's report, the global boat rental market size reached US$ 19.4 Billion in 2023. Boat rentals allow people who don't own boats to enjoy the experience of boating without the long-term commitment and costs that come with ownership. This increased accessibility attracts new participants to the recreational boating business. Renting a boat is frequently more cost effective for infrequent users than purchasing one. This cost-effectiveness encourages more people to try boating, hence expanding market participation. Boat rental firms often provide a variety of vessels, ranging from modest fishing boats to luxury yachts. This variety allows customers to select the sort of boat that best meets their needs, tastes, and finances, encouraging greater participation in recreational boating. The introduction of internet platforms and apps for boat rentals is making it easier for customers to find and book boats. This convenience is driving the demand for rental services and broadened the market reach. Many rental companies position their services as part of a larger lifestyle experience. They frequently provide packages that include guided excursions, water sports, and other activities, attracting people looking for unique recreational experiences.
Inboard boats account for the majority of the market share
Inboard boats are recognized for their powerful engines, which provide higher performance and speed than outboard ones. This makes them suitable for a variety of water activities, including skiing and wakeboarding. In general, inboard boats provide more stability and control in adverse sea conditions. Inboard boats have more usable deck area because the engine is positioned inside the hull. This design maximizes passenger room and storage, which improves the overall boating experience. Inboard boats can be utilized for a variety of purposes, including cruising, fishing, and watersports. This multifunctionality appeals to a wide range of buyers, catalyzing the demand for inboard units.
Watersports and cruising hold the largest share of the industry
Wakeboarding, waterskiing, jet skiing, and tubing are becoming popular. This rise is fostered by social media, where influencers and enthusiasts share exhilarating experiences, inspiring more people to participate in these activities. Watersports are frequently enjoyed in groups, making them an enticing option for families and friends seeking to socialize and share memorable experiences. This social aspect contributes to the ongoing appeal of watersports. Similarly, cruising provides a more leisurely and enjoyable boating experience, which appeals to individuals and families wishing to escape their daily routines. The ability to tour gorgeous areas while enjoying onboard facilities adds to the overall attraction of sailing.
Aluminum represents the leading market segment
Aluminum boats are much lighter than traditional materials, such as fiberglass or wood. This lightweight design improves maneuverability, making aluminum boats easier to transport, launch, and operate on the water. Aluminum is known for its excellent strength-to-weight ratio, which makes it a tough material that can resist the demands of recreational boating. It resists corrosion and is less susceptible to impact damage, ensuring durability and dependability in a variety of water conditions. Aluminum boats require less upkeep than wood or fiberglass boats. They are resistant to decay, rust, and ultraviolet (UV) damage, simplifying maintenance and lowering long-term expenditures for boat owners.
Less than 30 ft exhibits a clear dominance in the market
Smaller boats are often less expensive to purchase, operate, and maintain than bigger vessels. This lower price point appeals to a broader spectrum of people, including first-time purchasers and families looking for cost-effective recreational options. Boats under 30 feet are easy to manage and control, making them ideal for new boaters. Their reduced size enables easier docking, launching, and navigation in a variety of water conditions, improving the overall boating experience for inexperienced users. Smaller boats are easier to carry and store. They are readily transported by regular cars and take up less storage space, whether at home or at the harbor. This accessibility appeals to customers who may not have enough space for larger boats.
Engine powered dominates the market
Engine-powered boats provide better performance and speed than non-motorized alternatives. This feature is essential for a variety of recreational pursuits, including watersports, fishing, and cruising, where fast maneuverability is frequently required. Engine-powered boats are easier to operate, particularly for inexperienced boaters. The ability to start the motor and move makes for a more straightforward boating experience, eliminating the physical work required for paddling and sailing. Engine-powered vessels can travel longer distances faster, making them excellent for exploring enormous bodies of water and reaching remote locations. This increased range improves the entire recreational experience, allowing for both day trips and longer adventures. Engine-powered boats are adaptable and can be built for a variety of purposes, including fishing, cruising, watersports, and recreational tours.
Europe leads the market, accounting for the largest recreational boating market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe represents the largest regional market for recreational boating.
Europe has a rich maritime past and a robust boating culture that dates back centuries. Many European countries have substantial coasts, lakes, and rivers, which generate a strong love for recreational boating activities. The continent has a diverse range of water bodies, including the Mediterranean Sea, North Sea, Baltic Sea, and countless rivers and lakes. This diversity provides enough opportunity for a wide range of boating activities, attracting enthusiasts from around the world. Many European countries have relatively large disposable incomes, which is also catalyzing the demand for luxury yachts. This economic capacity allows a greater segment of the community to purchase or rent luxury yachts. According to the IMARC Group's report, the Europe luxury yacht market is expected to reach US$ 4.8 Billion by 2032.