세계 어닝 시장 규모는 2024년 101억 달러에 달했습니다. 향후 IMARC Group은 2033년까지 164억 달러에 달하고, 2025-2033년 연평균 성장률(CAGR)은 5.31%를 보일 것으로 예측했습니다. 직사광선을 차단하고 건물 내 열 축적을 낮춰 에너지를 절약하려는 관심 증가, 자외선(UV)의 유해한 영향으로 인한 피부암 유병률 증가, 홈 데코레이션 아이템에 대한 수요 증가 등이 이 시장을 주도하고 있습니다.
고급 호텔 증가
IMARC Group의 보고서에 따르면, 고급 호텔 시장 규모는 2023년 1,098억 달러에 달할 것으로 예측됩니다. 고급 호텔은 시각적으로 매력적이고 개성 있는 외관을 구축하는 것을 우선시합니다. 어닝은 호텔의 브랜드 아이덴티티와 전체적인 매력에 기여하는 색상, 패턴, 로고로 개인화할 수 있습니다. 고급 호텔이 독특함을 추구하는 가운데, 어닝은 현관, 파티오, 수영장 등 야외 공간에 우아함과 매력을 더하는 인기 있는 방법입니다. 어닝은 그늘을 만들어 햇빛, 비, 바람 등 악천후로부터 보호합니다. 다이닝 공간과 라운지, 옥상 테라스 등 야외 시설은 투숙객의 쾌적한 환경을 중시하는 고급 호텔에서 흔히 볼 수 있는 시설입니다. 어닝은 호텔이 일년 내내 야외 공간을 최대한 활용하여 더 나은 숙박 경험을 제공할 수 있습니다.
피부암 증가
자외선(UV)의 유해한 영향, 특히 피부암 발병에 미치는 역할에 대한 관심이 높아지면서 사람들은 햇빛을 줄일 수 있는 방법을 찾고 있습니다. 어닝은 유해한 자외선을 차단하고 그늘을 만들어 피부 손상을 줄이기 위해 야외에 설치하는 데 효과적인 솔루션입니다. 이 때문에 주택, 상업시설, 특히 파티오, 야외 식사 공간, 오락 공간 등에서 어닝에 대한 수요가 증가하고 있습니다. 건강 단체와 캠페인으로 피부암 예방을 위해 자외선 차단이 필요하다는 인식이 확산되면서 주택 소유자나 기업들도 어닝막과 같은 자외선 차단 아이템에 투자하고 있습니다. 자외선 지수가 높은 지역에서는 정부나 보건 당국이 어닝 구조물 개발을 장려하고 장려금을 지급하는 경우가 많아 어닝 판매량이 더욱 증가하고 있습니다. ScienceDirect 웹사이트에 게재된 논문에 따르면, 흑색종 피부암의 유병률은 2040년까지 전 세계적으로 51만 명이 새로 발병하고 9만 6,000명이 사망할 것으로 예측되고 있습니다.
인테리어에 대한 관심 증가
주택 소유주들의 디자인 의식이 높아지면서 인테리어뿐만 아니라 파티오, 데크, 정원 등 야외 공간을 더욱 멋지게 꾸밀 수 있는 방법을 모색하고 있습니다. 어닝은 아름다움을 더하면서 외부 생활 공간을 확장하는 매력적인 방법입니다. 다양한 색상, 패턴, 소재의 어닝은 주택의 전체 외관을 돋보이게 하는 커스터마이징이 가능하며, 주택 소유자는 외부 장식에 맞게 조정할 수 있습니다. 현대 주택 장식의 개념은 실내와 실외의 원활한 생활을 우선시합니다. 어닝은 인테리어 디자인을 외부까지 확장하여 실내의 편안함과 실외의 분위기를 구분을 모호하게 하여 시각적으로 조화로운 실내를 구현하는 데 기여합니다. 개폐식 어닝, 캐노피 일체형 퍼걸러, 디자이너 쉐이드 솔루션이 인기를 끌고 있으며, 주택 소유자는 우아한 야외 공간을 만들 수 있습니다. 스마트 홈 디자인은 사람들 사이에서 매우 인기가 있으며, 어닝도 점차적으로 이러한 디자인에 도입되고 있습니다. 기술 혁신으로 인해 전동식 및 자동식 어닝 시스템의 통합이 쉬워지고 있습니다. IMARC Group의 보고서에 따르면, 세계 주택 장식 시장은 2032년까지 1조 875억 달러에 달할 것으로 예측됩니다.
The global awning market size reached USD 10.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 16.4 Billion by 2033, exhibiting a growth rate (CAGR) of 5.31% during 2025-2033. The market is driven by the growing focus on saving energy by blocking direct sunlight and lowering heat buildup within the property, increasing prevalence of skin cancer due to the harmful impact of ultraviolet (UV) radiation, and the escalating demand for home decor items.
Growing number of luxury hotels
The IMARC Group's report shows that the luxury hotel market size reached US$ 109.8 Billion in 2023. Luxury hotels prioritize constructing visually appealing and distinct exteriors. Awnings can be personalized with colors, patterns, and logos, which contributes to a hotel's brand identity and overall appeal. As luxury hotels strive for distinctiveness, awnings are a popular way to add elegance and appeal to outdoor spaces, such as entranceways, patios, and pool areas. Awnings give shade and protection from inclement weather like sun, rain, and wind. Outdoor amenities, including dining areas, lounges, and rooftop terraces are common in luxury hotels, where guests value a comfortable setting. Awnings enable hotels to make the most of their outside spaces year-round, resulting in a better guest experience.
Rising prevalence of skin cancer
People are looking for ways to decrease their sun exposure as they are becoming more concerned about the detrimental consequences of ultraviolet (UV) radiation, particularly its role in the development of skin cancer. Awnings are a useful solution for outdoor areas since they block harmful UV rays, allowing for shaded places and reducing the danger of skin damage. This is resulting in the increased demand for awnings in both residential and commercial settings, particularly for patios, outdoor dining areas, and entertainment areas. Health groups and campaigns are generating awareness about the necessity of sun protection in preventing skin cancer, and so both homeowners and businesses are investing in sun-protective items, such as awnings. In areas with a high UV index, governments and health authorities frequently promote or reward the development of shade structures, further increasing the sales of awnings. According to an article published on the website of the ScienceDirect, the prevalence of melanoma skin cancer is anticipated to rise to 510,000 new cases and 96,000 deaths by 2040 worldwide.
Increasing focus on home decor
As homeowners are becoming more design-conscious, they are seeking ways to enhance not only their interiors but also their outside spaces, such as patios, decks, and gardens. Awnings are an attractive way to extend living space outside while adding beauty. Awnings, which come in a wide range of colors, patterns, and materials, provide customization possibilities that can compliment a home's overall look, allowing homeowners to match them to their external decor. Contemporary home decor concepts prioritize seamless indoor-outdoor living. Awnings contribute to visually harmonious rooms by extending interior design to the exterior, blurring the distinction between inside comfort and outdoor ambiance. Retractable awnings, pergolas with integrated canopies, and designer shade solutions are becoming popular, allowing homeowners to create elegant outdoor spaces. Smart home designs are very popular among people and awnings are gradually included in these designs. Because of technological innovations, integrating motorized and automated awning systems is becoming easier. As per the IMARC Group's report, the global home decor market is expected to reach USD 1,087.5 Billion by 2032.
Retractable awning accounts for the majority of the market share
Retractable awnings can expand or retract the awning according to the weather or personal preferences of individuals. This flexibility allows users to enjoy shade when needed while retracting the awning when not in use, making them more adaptable than fixed awnings. This is especially appealing to homes and companies seeking versatile outdoor spaces. Unlike fixed awnings, retractable awnings can be retracted during inclement weather, such as strong winds, storms, or snowfall, preventing potential damage. This trait increases their durability and longevity, making them an economical choice in the long term. Their retractable design protects both the awning and the structure to which it is attached, which is a major selling feature.
Patio holds the largest share of the industry
The growing tendency of expanding living spaces outside is a primary driver of patio awnings. Homeowners are investing in comfortable and useful outside spaces, such as patios and decks, for dining, lounging, and entertaining. Patio awnings give shade and protection from the elements, making outdoor spaces useable in all weather conditions. This tendency is resulting in a strong demand for patio awnings in the residential sector. Patio awnings are quite versatile, coming in a variety of sizes, styles, and designs that may be tailored as per different sorts of outdoor settings. They can be customized to match the home's architecture or the space's individual requirements, whether it's a little deck or a large patio. This flexibility is creating the need for personalized awnings among homeowners for their patios.
Residential represents the leading market segment
Homeowners are investing in outdoor living spaces like patios, decks, and balconies as extensions of their indoor spaces. The need to create comfortable and useful outdoor spaces for activities, such as dining, resting, and entertaining, is propelling the awning market growth. Awnings provide shade and weather protection, making outdoor spaces more functional and enjoyable all year. In the residential market, awnings are frequently chosen because of their potential to improve the appearance of a home. Awnings come in a variety of shapes, colors, and patterns that can compliment a home's architectural style while also adding visual appeal to outdoor areas. Homeowners value the flexibility to modify awnings to match their home's style, which boosts their appeal in the residential market.
North America leads the market, accounting for the largest awning market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for awning.
In North America, there is an increase in the trend of extending living rooms into the outdoors. Homeowners are investing in useful and comfortable outdoor spaces, such as patios, decks, and gardens for entertainment, leisure, and eating. Awnings provide valuable shade and weather protection, making outdoor spaces more useful all year. This trend is a key contributor to the need for awnings, particularly in residential applications. Besides this, awnings are used in North American business settings, such as restaurants, cafes, and hotels, to enhance outside seating and dining options. This tendency is catalyzing the demand for commercial awnings, which provide shade and cover for outdoor locations. As luxury hotels are growing in the North American region, especially US, there is a rise in the demand for awnings. For instance, in September 2024, Palm House luxury hotel, which is a part of L+R hotels, announced that it will open the luxury Palm House Hotel in November in USA.