세계 프로바이오틱스 식이보충제 시장 규모는 2024년 78억 달러에 달했습니다. IMARC Group은 2033년까지 시장 규모가 129억 달러에 달하고, 2025-2033년 5.8%의 연평균 성장률(CAGR)을 보일 것으로 예측했습니다. 건강한 장을 유지하려는 개인들의 인식이 높아지면서 시장을 주도하고 있습니다.
건강 보조 식품과의 통합 증가
시장을 자극하는 주요 요인 중 하나는 프로바이오틱스를 미네랄, 비타민, 허브 추출물과 같은 다른 영양 보충제와 결합하여 종합 건강 보조 식품으로 만드는 수요가 확대되고 있다는 점입니다. 예를 들어, 2024년 4월, 바이브런트 헬스(Vibrant Health)는 품질 저하 없이 웰빙 루틴을 단순화하도록 설계된 하루 3알의 종합비타민 + 오메가3 + 프로바이오틱스 보충제인 트릴로지(Trilogy)를 출시했습니다. 이 종합비타민에는 비타민 B12, A, C, D3, E와 마그네슘, 셀레늄, 아연 등 필수 미네랄이 함유되어 있습니다. 마찬가지로 2024년 4월, 사노피 소비자 건강관리(CHC)는 영국에서 프로바이오틱스 기반 장 건강 보조제를 출시했습니다. 이것이 프로바이오틱스 식이보충제 시장 점유율을 확대하고 있습니다.
제품 혁신 증가
각 업체들은 새로운 프로바이오틱스 균주 및 전달 방법을 개발하고 있으며, 이는 큰 성장 촉진요인으로 작용하고 있습니다. 프로바이오틱스는 기존의 캡슐뿐만 아니라 분말, 젤리, 음료, 심지어 스킨케어 제품까지 다양한 형태로 출시되고 있습니다. 이렇게 다양화되면서 소비자의 취향도 다양해졌고, 프로바이오틱스를 라이프스타일에 쉽게 접목할 수 있게 되었습니다. 예를 들어, 2024년 6월 이스라엘의 농식품 스타트업 원더베지스는 세계 최초로 프로바이오틱스 박테리아가 식물 조직에 침투해 엔도파이트로 작용할 수 있도록 하는 기술을 이용해 세계 최초의 프로바이오틱스 신선식품을 출시했습니다. 이는 프로바이오틱스 식이보충제 시장 전망에 긍정적인 영향을 미치고 있습니다.
개인 맞춤형 영양에 대한 수요 증가
개인의 건강 프로파일에 따라 맞춤형 프로바이오틱스 보충제를 제공하는 새로운 트렌드가 시장에 활력을 불어넣고 있습니다. 이 외에도 마이크로바이옴 분석, 유전자 검사, 생활습관 평가 등의 데이터를 활용하여 맞춤형 솔루션을 통해 특정 건강 요구 사항을 보다 효과적으로 해결하는 것을 목표로 하고 있습니다. 예를 들어, 영양 과학 분야 제공 업체 중 하나인 Nestle Health Science는 2024년 6월 glp-1nutrition.com을 발표했습니다. glp-1nutrition.com은 특히 GLP-1 약물을 사용하는 개인의 체중 관리 여정을 지원하기 위해 고안된 웹 플랫폼입니다. 이로 인해 프로바이오틱스 식이보충제 시장에 대한 수요가 증가하고 있습니다.
The global probiotic dietary supplement market size reached USD 7.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 12.9 Billion by 2033, exhibiting a growth rate (CAGR) of 5.8% during 2025-2033. The growing awareness among individuals towards maintaining a healthy gut is primarily driving the market.
Increasing Integration with Nutraceuticals
One of the key factors stimulating the market is the widespread demand for probiotics combined with other nutraceuticals, such as minerals, vitamins, herbal extracts, etc., to create comprehensive health supplements. For instance, in April 2024, Vibrant Health released Trilogy, a daily 3-in-1 multivitamin plus omega-3 and probiotic supplement designed to simplify wellness routines without compromising on quality. The multivitamin provides vitamins B12, A, C, D3, E and essential minerals like magnesium, selenium, zinc, etc. Similarly, in April 2024, Sanofi Consumer Healthcare introduced a probiotic-based gut health supplement in the UK. This is expanding the probiotic dietary supplement market share.
Rising Product Innovations
Companies are developing new probiotic strains and delivery methods, which is a significant growth-inducing factor. Beyond traditional capsules, probiotics are now found in powders, gummies, beverages, and even skincare products. This diversification caters to different consumer preferences, thereby making it easier for people to incorporate probiotics into their lifestyles. For instance, in June 2024, Israeli agrifood tech startup Wonder Veggies launched the world's first probiotic fresh produce by using technology that enables probiotic bacteria to penetrate plant tissue and serve as endophytes. This is positively influencing the probiotic dietary supplement market outlook.
Growing Demand for Personalized Nutrition
The emerging trend of offering tailored probiotic supplements based on individual health profiles is stimulating the market. Apart from this, adopting data from microbiome analysis, genetic tests, and lifestyle assessments, these customized solutions aim to address specific health needs more effectively. For example, in June 2024, Nestle Health Science, one of the providers in nutritional science, introduced glp-1nutrition.com, a web platform designed to support individuals on their weight management journey, particularly those using GLP-1 medications. This is escalating the probiotic dietary supplement market demand.
Capsule currently exhibits a clear dominance in the market
Probiotic dietary supplements in the form of capsules are one of the most popular and convenient ways for consumers to incorporate beneficial bacteria into their daily health regimen. These capsules are designed to deliver live probiotic cultures directly to the gut, where they can help balance the intestinal microbiota, support digestion, and enhance immune function. For instance, a well-known product like Culturelle Health & Wellness Probiotic capsules contains Lactobacillus rhamnosus GG, a strain extensively studied for its health benefits. This, in turn, is elevating the probiotic dietary supplement market revenue.
Currently, pharmacy and health stores hold the largest market share
Probiotic dietary supplements are widely available through pharmacies and health stores, making them easily accessible for consumers seeking to enhance their gut health. These retail outlets often offer a broad range of probiotic products catering to various health needs and preferences. For example, pharmacies like CVS and health stores such as GNC carry well-known brands like Align Probiotic, which is designed to promote digestive balance and support healthy gut flora. This is elevating the probiotic dietary supplement market's recent price.
Nutritional supplements account for the majority of the total market share
Probiotic nutritional supplements have become a cornerstone of modern health and wellness routines, offering a convenient way to support digestive and overall health. These supplements are often formulated with a blend of beneficial bacterial strains designed to replenish and maintain a healthy gut microbiome. For example, Garden of Life's Dr. Formulated Probiotics offers a comprehensive nutritional supplement that includes prebiotics and digestive enzymes alongside its high-potency probiotic blend. This is increasing the probiotic dietary supplement market statistics.
Europe currently dominates the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.
The market in Europe is experiencing significant growth, driven by the increasing consumer awareness and demand for health-promoting products. Moreover, consumers across the region are becoming more health-conscious, leading to a higher adoption rate of probiotics for their benefits in digestive health, immunity, and overall well-being. For example, the German company SymbioPharm is a prominent player in this market, offering a range of probiotic supplements like SymbioLact, which contains various strains of lactic acid bacteria to support gut health. As per the probiotic dietary supplement market overview, the region is also characterized by a strong regulatory framework, with organizations such as the European Food Safety Authority (EFSA) ensuring that probiotic supplements meet high safety and efficacy standards.
Key players are investing in research and development (R&D) activities to develop innovative probiotic formulations and delivery methods. They are conducting studies to demonstrate the efficacy and safety of their products and are collaborating with scientific and medical communities. In line with this, companies are diversifying their product portfolios by offering specialized probiotics for specific health conditions, vegan and vegetarian options, and products suitable for various age groups. This is one of the probiotic dietary supplement market recent opportunities. Furthermore, they are implementing rigorous quality control measures to ensure the viability and purity of probiotics in their supplements. Apart from this, major manufacturers are ensuring that their products comply with the regulations and labeling requirements.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major probiotic dietary supplement market companies have also been provided. Some of the key players in the market include: