세계 제과 시장 규모는 2024년 1,982억 달러에 달했습니다. 향후 2033년에는 2,660억 달러에 달하고, 2025-2033년 연평균 성장률(CAGR)은 2.99%를 보일 것으로 예측됩니다. 2024년 시장은 북미가 지배적이었습니다. 소비자 선호도 변화, 가처분 소득 증가, 혁신적인 제품 제공, 과자류 선물 트렌드, 도시화 진행, 건강 및 웰빙에 대한 관심 증가, 유통 채널 확대, 전략적 제휴, 연구개발(R&D) 투자 등이 시장 성장의 요인으로 작용하고 있습니다.
소비자 취향의 변화
기호성이 높고 편리한 스낵류에 대한 소비자의 선호도 변화는 전 세계 과자 시장 형성에 중요한 역할을 하고 있습니다. 소비자들은 점점 더 미각의 만족과 편의성을 충족시키는 제품을 원하고 있으며, 이는 초콜릿, 사탕, 껌 등 다양한 유형의 과자류 제품 유형에 대한 수요를 촉진하고 있습니다. 특히 이동 중 간식을 선호하는 바쁜 라이프스타일을 가진 도시인들 사이에서 이러한 패턴이 두드러집니다. 또한, 문화적 다양성과 세계 각국의 요리에 영향을 받아 소비 패턴이 변화함에 따라 각 제조업체들은 다양한 입맛에 맞는 새로운 맛과 제품 유형을 모색하게 되었고, 제품의 유형은 계속 증가하고 있습니다. 이 때문에 시장의 주요 기업들은 자사 제품의 경쟁력과 매력을 유지하기 위해 소비자 행동을 이해하고 예측하기 위한 연구개발(R&D)에 투자하고 있습니다.
1인당 소득 증가
특히 신흥국 시장의 가처분 소득 증가는 세계 제과 시장의 성장을 뒷받침하는 중요한 이니셔티브입니다. 구매력 향상으로 소비자는 식욕부진으로 인한 소득의 일부를 과자 카테고리의 제품을 포함한 다양한 간식 및 스낵에 소비할 가능성이 높아졌습니다. 또한, 저렴한 가격에 사치를 즐기는 문화와 저렴한 가격에 사치를 즐길 수 있다는 인식도 시장 성장을 견인하고 있습니다. 또한, 경제 성장으로 인해 소비자들은 제과 제품을 포함한 식음료(F&B)에 더 많은 지출을 하게 되었고, 이는 앞서 언급한 상품에 대한 수요를 자극하고 있습니다. 이에 따라 시장은 가처분 소득 증가, 바람직한 목표 시장, 수요 증가를 배경으로 신흥국 시장에서의 역할을 전략적으로 확대하고 있습니다.
혁신적인 제품 개발
제품 제형의 혁신과 효과적인 마케팅 이니셔티브의 도입은 세계 제과 시장의 성장을 가속하는 데 필수적인 역할을 하고 있습니다. 각 제조업체들은 소비자의 관심을 끌고 경쟁사 제품과 차별화할 수 있는 새로운 맛, 배합, 패키지 디자인을 출시하기 위해 제품 혁신에 힘쓰고 있습니다. 이러한 노력은 건강한 제품, 고급 식재료, 이국적인 맛을 선호하는 소비자 트렌드 변화에 따라 변화하는 니즈에 따른 것입니다. 제품뿐만 아니라 광고, 소셜 미디어 캠페인, 효과적인 제품 배치 등의 마케팅 전략도 브랜드 인지도와 소비자 매력을 높이는 데 필수적입니다. 이 두 가지 측면을 바탕으로 주요 기업은 시장에서의 존재감을 높이고, 새로운 소비자를 끌어들이고, 경쟁이 치열한 시장에서 지속적으로 성장할 수 있는 새로운 방법을 개발할 수 있습니다.
The global confectionery market size reached USD 198.2 Billion in 2024. Looking forward, the market is expected to reach USD 266.0 Billion by 2033, exhibiting a growth rate (CAGR) of 2.99% during 2025-2033. North America dominated the market in 2024. Changing consumer preferences, rising disposable incomes, innovative product offerings, the trend of gifting confectionery items, growing urbanization, and heightened focus on health and wellness, expansion of distribution channels, strategic collaborations, and investments in research and development (R&D) activities are factors contributing to market growth.
Shifting consumer preferences
Shift in consumer preference toward indulgent and convenient snacks has played a crucial role in shaping the confectionery market globally. Consumers are increasingly looking for products that can meet their taste satisfaction and convenience, which is fueling the industry demand for various types of confectionery like chocolates, candies, and gums. More specifically, the pattern is apparent among urban dwellers with busy lifestyles who prefer snacking on-the-go. Additionally, the variety of products continues to increase as changing consumption patterns influenced by cultural diversity and global cuisines drive manufacturers to explore new flavors and product varieties to suit different palates. This is leading key market players to invest in research and development (R&D) to understand and predict consumer behavior to ensure their products remain competitive and attractive.
Inflating per capita income
The rise in disposable incomes, especially in developing markets, is a significant initiative behind the growth in the global confectionery market. With improved purchasing power, consumers are more likely to spend a share of their anorexic incomes on a range of treat and snack items, which includes products in the confectionery category. The culture of affordable luxuries and the perception of affordable indulgences also drive the market growth. Additionally, economic growth allows consumers to spend more on food and beverages (F&B), including confectionery products, which stimulates the demand for the goods being discussed above. In response, the market has strategically expanded its role in developing markets with increased disposable income, desirable target markets, and growing demand.
Development of innovative product offerings
Innovation in product formulations and incorporation of effective marketing initiatives play an integral role in enhancing growth within the global confectionery market. Manufacturers are innovating their products to launch new flavors, formulations, and packaging designs that attract consumer attention and differentiate their products from those of competitors. Such efforts are informed by the need to change with the changing consumer trends that favor healthy products, premium ingredients, and exotic flavors. In addition to products, marketing strategies, including advertising, social media campaigns, and effective product placements, are essential for enhancing brand awareness and consumer attraction. Based on the two aspects, key players can develop new methodologies to enhance their market presence, attract new consumers and grow sustainably in the competitive market.
Chocolate represents the leading market segment
The chocolate segment is driven by the increasing consumer awareness of its health benefits, particularly its high cocoa content which is associated with antioxidants and potential cardiovascular benefits. Moreover, the rising popularity of artisanal and premium dark chocolates among discerning consumers seeking indulgence and sophistication further propels market growth. Additionally, the milk chocolate segment is driven by the increasing demand for nostalgic and comforting flavors, catering to consumers' desire for familiar and accessible treats. The versatility of milk chocolate in various applications, including confectionery, bakery, and beverage industries, also contributes to its market expansion. Furthermore, the white chocolate segment is driven by the growing trend of exotic and innovative flavors, as well as the perception of white chocolate as a luxurious and indulgent option. The creamy texture and sweet taste of white chocolate appeal to a wide range of consumers, including those with a preference for milder flavors and those seeking novel taste experiences.
Adult represents the leading market segment
The adult confectionery segment is driven by the increasing demand for sophisticated and indulgent flavor profiles, catering to mature palates seeking unique taste experiences. Consumers in this segment are often drawn to rich and complex flavors, such as dark chocolate with hints of spices or exotic fruits, as well as premium ingredients like single-origin cocoa beans or artisanal nuts. Moreover, there is a growing emphasis on the health benefits of dark chocolate, with its antioxidant properties and lower sugar content appealing to health-conscious adults. Additionally, the adult segment is influenced by the rising popularity of experiential consumption, with consumers seeking confectionery products that offer not only exceptional taste but also memorable sensory experiences, such as chocolate tasting events or guided pairing sessions with wine or spirits.
Economy represents the leading market segment
The economy segment of the confectionery market is primarily driven by a variety of key factors that influence both production and consumer behavior. Firstly, price sensitivity among consumers, especially in emerging markets and among cost-conscious demographics, plays a crucial role. In these segments, affordability is often a deciding factor in purchasing decisions, leading manufacturers to focus on cost-effective production and bulk offerings. Secondly, the availability and cost of raw materials directly impact the production costs for confectionery items. Fluctuations in the prices of sugar, cocoa, and dairy products can compel producers to adjust their strategies to maintain profit margins while keeping products affordable. Another significant driver is the increasing competition from both local and international brands, which often leads to aggressive pricing strategies and promotional activities to capture a larger market share. Additionally, economic downturns and periods of inflation can increase the demand for economy confectionery products as consumers look for cheaper alternatives to premium brands.
Supermarkets and hypermarkets represents the leading market segment
The supermarkets and hypermarkets segment is driven by the increasing demand for convenience and variety among consumers. These retail formats offer a wide range of confectionery products under one roof, catering to diverse consumer preferences and providing convenience in shopping. Additionally, supermarkets and hypermarkets often leverage strategic location strategies, placing stores in high-traffic areas to attract footfall and capitalize on impulse purchases of confectionery items. Furthermore, the competitive pricing and promotional offers available in these stores attract budget-conscious consumers, driving sales volume in the confectionery market. Moreover, supermarkets and hypermarkets invest in extensive marketing campaigns and attractive display arrangements to enhance the visibility of confectionery products and stimulate consumer interest. This segment also benefits from the increasing trend of bulk purchases, as consumers stock up on confectionery items for special occasions and events, contributing to higher sales revenue.
North America leads the market, accounting for the largest confectionery market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for confectionery.
The North American region is driven by the increasing consumer demand for premium and indulgent confectionery products, fueled by a culture of celebration and gifting, as well as a strong tradition of snacking. Consumers in North America are increasingly seeking high-quality and innovative confectionery items, including chocolates, candies, and gourmet treats, reflecting a growing preference for indulgent experiences. Moreover, the rise in disposable incomes and a robust economy contribute to higher spending on confectionery products, as consumers perceive them as affordable luxuries and convenient snacks for everyday consumption and special occasions. Additionally, the influence of popular culture and media further propels the demand for confectionery products, as they are often associated with entertainment and social gatherings. Furthermore, the North American market benefits from extensive distribution networks and effective marketing strategies employed by key players, ensuring widespread availability and visibility of confectionery items across various retail channels, including supermarkets, convenience stores, and e-commerce platforms. Moreover, the region's diverse demographic landscape, including a sizable population of millennials and Generation Z, drives demand for innovative and trendy confectionery products, such as organic, gluten-free, and vegan options, catering to evolving consumer preferences for healthier and more sustainable choices.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)