세계 알코올 원료 시장 규모는 2024년 21억 달러에 달했습니다. 향후 IMARC Group은 2033년에는 34억 달러에 달할 것으로 예상하며, 2025-2033년 연평균 성장률(CAGR)은 5.33%에 달할 것으로 예측했습니다. 이 시장은 혁신적이고 프리미엄 음료에 대한 수요 증가, 건강에 대한 관심 증가와 저알코올 및 비주류에 대한 선호도 증가, 신흥 시장에서의 주류 소비 확대, 발효 및 증류 기술의 급속한 발전, 향이 첨가된 음료와 크래프트 음료의 인기 증가 등을 배경으로 강력한 성장세를 보이고 있습니다.
혁신적이고 프리미엄급 주류에 대한 수요 증가
혁신적이고 프리미엄급 주류에 대한 소비자의 선호도가 높아지면서 알코올 원료 시장의 역학에 긍정적인 영향을 미치고 있습니다. 이는 독특하고 고품질의 음주 경험을 제공하기 위해 수제 맥주 양조장, 장인 정신의 증류소, 부티크 와이너리의 증가로 이어집니다. 예를 들어, 유럽연합(EU)의 활성 양조장 수는 2021년 9500개에서 2022년 9680개로 증가했습니다. 또한, 프리미엄 제품에 대한 욕구는 향이 첨가된 맥아 음료, RTD(Ready To Drink) 칵테일, 알코올 함유 제품 등 새로운 카테고리로 확대되고 있습니다. 이에 따라 기업들은 매력적인 경험으로 고객을 만족시키기 위해 혁신적인 제품 출시에 집중하고 있습니다. 예를 들어, 2023년 코카콜라와 페르노리카는 2024년 Absolut Vodka & Sprite를 RTD(Ready-to-Drink) 프리믹스 칵테일로 출시할 예정이라고 발표했습니다. 이러한 혁신적인 제품에는 이국적인 과일, 희귀한 식물, 독특한 조미료 등 특수한 원료가 필요하며, 이것이 고품질 알코올 원료에 대한 수요를 견인하고 있습니다.
저주류와 비주류에 대한 수요 증가
알코올 원료에 대한 예측은 소비자의 건강 지향성이 높아짐에 따라 저주류와 비주류로의 전환이 진행되고 있습니다. 이러한 추세는 음주의 사회적 측면이나 감각적 측면을 해치지 않으면서도 건강상의 이유로 알코올 섭취를 줄이고자 하는 욕구에서 비롯된 것입니다. 알코올 관련 질병 영향도(ARDI) 애플리케이션에 따르면, 2020년부터 2021년까지 과도한 알코올 사용은 미국에서 매년 평균 약 178,000명이 사망하고 400만 명의 잠재적 인명 손실이 발생했습니다. 그 결과, 2020-21년 미국에서는 음주자의 39%가 칵테일이나 혼합음료를 선택하게 될 것으로 예상됩니다. 이러한 음료에는 천연 감미료, 향료, 기능성 성분 등 기존 주류의 맛, 입맛, 종합적인 경험을 재현할 수 있는 혁신적인 원료가 필요합니다.
신흥 시장에서의 주류 산업 확대
급속한 경제 성장, 도시화 진행, 가처분 소득 증가로 인한 신흥 지역의 주류 시장 점유율 확대는 이 산업의 주요 촉진요인입니다. 중산층의 증가는 전통 주류와 고급 주류 모두에 대한 수요를 창출하고 있습니다. 인도의 이 계층은 매년 6.3%씩 증가하여 현재 인구의 31%를 차지하고 있습니다. 또한, 2047년에는 60%가 될 것으로 예상됩니다. 알코올 원료 시장 개요에서는 이 급성장하는 소비자층이 현지 생산에 필요한 원료를 공급하는 제조업체에게 큰 비즈니스 기회가 될 것으로 예측하고 있습니다. 또한, 현지 제조업체들이 고품질 주류에 대한 수요 증가에 대응하고 국제 브랜드와 경쟁하기 위해 노력하는 가운데, 고품질의 혁신적인 원료의 필요성이 중요해집니다.
The global alcohol ingredients market size reached USD 2.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.4 Billion by 2033, exhibiting a growth rate (CAGR) of 5.33% during 2025-2033. The market is experiencing robust growth, driven by the rising demand for innovative and premium beverages, increasing health consciousness and preference for low-alcohol and non-alcoholic options, widespread consumption of alcoholic beverages in emerging markets, rapid advancements in fermentation and distillation technologies, and the heightened popularity of flavored and craft beverages.
Rising Demand for Innovative and Premium Alcoholic Beverages
The growing consumer preference for innovative and premium alcoholic beverages is positively influencing the alcohol ingredient market dynamics. This leads to a rise in craft breweries, artisanal distilleries, and boutique wineries in order to offer unique and high-quality drinking experiences. For instance, the number of active breweries in the European Union (EU) rose from 9500 breweries in 2021 to 9,680 in the year 2022. Moreover, the desire for premium products extends to emerging categories such as flavored malt beverages, ready-to-drink (RTD) cocktails, and alcohol-infused products. In line with this, companies are focusing on launching innovative products to satisfy its customers with an appealing experience. For example, in the year 2023, the Coca-Cola Company and Pernod Ricard announced to debut Absolut Vodka & Sprite as a ready-to-drink (RTD) pre-mixed cocktail in 2024. These innovative products require specialized ingredients such as exotic fruits, rare botanicals, and unique flavorings, which drives the demand for high-quality alcohol ingredients.
Increasing Demand for Low-Alcohol and Non-Alcoholic Beverages
The alcohol ingredient forecast shows an ongoing shift towards low-alcohol and non-alcoholic beverages as health consciousness grows among consumers. This trend is driven by a desire to reduce alcohol intake for health reasons without compromising on the social and sensory aspects of drinking. According to the alcohol-related disease impact (ARDI) application, during 2020-2021, excessive alcohol use was responsible for about 178,000 deaths and 4 million years of potential life lost each year, on average, in the U.S. This led to a rising consciousness among consumers leading to the adoption and development of low-alcohol and non-alcoholic beverages. As a result, in the U.S. during 2020-21, 39% of alcohol drinkers choose cocktails or mixed drinks. These beverages require innovative ingredients that can replicate the taste, mouthfeel, and overall experience of traditional alcoholic drinks which includes natural sweeteners, flavors, and functional ingredients.
Expansion of the Alcoholic Beverage Industry in Emerging Markets
The expansion of the alcoholic beverage market share in emerging regions due to rapid economic growth, increasing urbanization, and rising disposable incomes is a major driver of this industry. The growing middle-class populations is creating the demand for both traditional and premium alcoholic products. This demographic in India is rising at 6.3 percent per year and it now represents 31 percent of the population. It is also expected to be 60 percent in 2047. The alcohol ingredients market overview predicts that this burgeoning consumer base presents substantial opportunities for manufacturers to supply the necessary raw materials for local production. Moreover, as local producers strive to meet the increasing demand for high-quality alcoholic beverages and compete with international brands, the need for high-quality and innovative ingredients becomes critical.
Flavors and salts accounts for the majority of the market share
As per the alcohol ingredients market report and trends, flavors and salts represented the largest segment due to their critical role in differentiating and enhancing alcoholic beverages. Flavors, including fruit extracts, spices, herbs, and botanical infusions, are essential in crafting unique and appealing profiles for a wide range of products, such as craft beers, spirits, and ready-to-drink cocktails. Salts are vital in brewing and distillation processes to balance taste and stabilize products. Moreover, the continuous innovation in flavor development and the increasing demand for exotic and novel taste experiences are boosting the alcohol ingredient market size.
Beer holds the largest share of the industry
Alcohol ingredients market insights and analysis show that beer accounted for the largest market share, driven by its widespread popularity and its cultural significance across various regions. Moreover, the heightened emphasis on unique flavors, artisanal brewing methods, and the use of high-quality ingredients while crafting beers is contributing to the market growth. Along with this, the continuous innovation in brewing techniques and the introduction of diverse beer styles, such as India pale ales (IPAs), stouts, and lagers, is fueling the specialized alcohol ingredients demand like unique hop varieties, specialty malts, and innovative yeast strains.
Europe leads the market, accounting for the largest alcohol ingredients market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe represents the largest regional market for alcohol ingredients.
According to the alcohol ingredient market segmentation and research report, Europe constituted the largest segment, driven by the continent's rich tradition and diverse culture of alcohol consumption. Moreover, the region is a hub of numerous renowned breweries, distilleries, and wineries that prioritize quality and innovation, demanding high-quality and specialized ingredients. Additionally, the burgeoning craft beer and artisanal spirits markets in Europe are contributing to the demand for unique and premium ingredients. Moreover, the rising trend towards organic and sustainable alcoholic beverages that aligns with the European consumers' growing environmental consciousness, is boosting the alcohol ingredients market revenue.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)