세계 디지털 지도 시장 규모는 2024년 60억 달러에 달했습니다. 향후 IMARC Group은 2033년에는 157억 달러에 달할 것으로 예상하며, 2025-2033년 사이 12.73%의 연평균 성장률(CAGR)을 보일 것으로 예측했습니다. 다양한 산업 분야에서 위치정보 서비스에 대한 수요 증가, 모바일 기기 및 초고속 인터넷의 보급, 업계의 지속적인 기술 발전은 시장 성장을 가속하는 주요 요인 중 하나입니다.
스마트폰과 인터넷 사용 증가
세계 스마트폰 사용자 수가 크게 증가하면서 전 세계 수많은 사용자에게 디지털 지도에 대한 액세스를 제공합니다. 예를 들어 국제전기통신연합(ITU)에 따르면 2022년 휴대폰 가입자는 85억 8,000만 명을 돌파할 것으로 예상되는데, 이에 비해 세계 인구는 79억 5,000만 명에 불과합니다. 또한 GPS 기능이 탑재된 스마트폰은 강력한 내비게이션 장치로 기능하며, 디지털 지도는 위치 검색, 길 찾기, 길 찾기, 경로 계획에 필수적인 역할을 하고 있습니다. 라이드헤일링 앱, 음식 배달 서비스, 지역 업체 검색 등 위치 기반 서비스(LBS)는 디지털 지도에 크게 의존하고 있습니다. 예를 들어 대표적인 온라인 음식 배달 앱 중 하나인 조마토(Zomato)는 2023년 약 6억 4,700만 건의 주문을 처리했습니다. 이 외에도 디지털 지도를 활용하는 모바일 앱과 플랫폼이 급증하고 있습니다. 여기에는 Google Maps, Waze, Apple Maps와 같은 내비게이션 앱과 여행, 피트니스, 소셜 네트워킹 등 특정 목적에 특화된 다양한 앱이 포함됩니다. 예를 들어 2023년 미국에서 가장 많이 다운로드된 지도 및 내비게이션 소프트웨어는 구글 맵스(Google Maps)였습니다. 2위는 Waze로, 대상 기간 중 989만 다운로드가 이루어졌습니다. 이들 앱은 실시간 교통정보, 대중교통 정보, 위치 기반 추천 정보 등 내비게이션 이외의 기능도 제공합니다. 또한 Facebook, Instagram, Snapchat과 같은 소셜 네트워킹 플랫폼에는 위치정보 공유 기능이 내장되어 있으며, 사용자들이 자신의 위치를 친구들과 공유하거나 주변 관광지를 발견할 수 있으므로 디지털 지도 시장 점유율은 더욱 확대될 것으로 예측됩니다. 점유율은 더욱 확대되고 있습니다.
자율주행차의 부상
자율주행차 개발 및 테스트에는 매우 상세하고 정확한 디지털 지도가 필요합니다. 자율주행 기술에 투자하는 기업은 첨단 지도 솔루션에 대한 수요가 증가하고 있습니다. 자율주행차의 보급과 함께 고품질의 실시간 지도 데이터에 대한 수요가 빠르게 증가하고 있습니다. 2019년 전 세계 자율주행차 수는 약 3,100만 대였으나, 2024년에는 5,400만 대를 넘어설 것으로 예측됩니다. 또한 자율주행차가 안전하고 효율적으로 도로를 주행하기 위해서는 디지털 지도가 필수적입니다. 이와는 별개로, 디지털 지도 시장의 각 업체들은 자율주행차 고유의 요구사항을 충족하는 고급 매핑 솔루션을 제공하기 위해 기술 혁신을 추진하고 있습니다. 이러한 추세는 업계 상황을 재편하고, 매핑 기술에 대한 대규모 투자를 촉진하고, 디지털 지도 시장의 매출을 더욱 증가시키고 있습니다. 예를 들어 2023년 3월 Volkswagen AG의 일부인 Volkswagen ADMT GmbH는 자율주행 ID를 위한 하드웨어 소프트웨어 구성 요소와 디지털 지도를 개발 및 공급하기 위해 Mobileye Global Inc. 자율주행차와 디지털 지도의 융합은 개인의 이동 방식에 혁명을 가져왔고, 스마트 교통 시스템 개발을 가속화하고 있습니다. 예를 들어 2021년 2월 베트남의 국내 제조업체인 빈패스트(Vin Fast)는 캘리포니아주 공공 도로에서 자율주행차 테스트를 실시할 수 있는 면허를 취득했습니다. 이 회사는 미국에서 전기자동차를 보급하기 위해 이 허가를 신청했습니다.
기술 발전
기술의 발전은 디지털 지도 시장 전망에 긍정적인 영향을 미치고 있습니다. GPS 지원 차량, 웨어러블 기기, 스마트홈 기기 등 IoT 기기는 방대한 양의 위치 정보 데이터를 생성합니다. 이 데이터는 디지털 지도 개선에 활용되어 보다 정확하고 상세한 정보를 제공합니다. 예를 들어 Reliance Jio는 2023년 11월에 플러그 앤 플레이 방식의 차량용 4G GPS 추적기인 JioMotive를 출시했습니다. 이 트래커는 자동차의 OBD(On-Board Diagnostics) 커넥터에 장착하므로 사용법이 간단합니다. JioMotive는 운전 습관, 차량의 현재 위치 등 다양한 중요한 활동을 추적할 수 있도록 도와줍니다. 이 외에도 GPS는 차량용 Wi-Fi 핫스팟으로도 사용할 수 있습니다. 또한 빅데이터 분석과 머신러닝 알고리즘을 사용하여 디지털 지도 프로바이더는 교통 패턴, 사용자 행동 등 대량의 데이터를 분석하여 매핑의 정확도를 높이고 보다 개인화된 서비스를 제공할 수 있습니다. 이에 따라 3D 지도의 통합이 빠르게 진행되고 있으며, 이 또한 성장을 가속하는 요인으로 작용하고 있습니다. 예를 들어 2024년 2월 인도 총리 나렌드라 모디(Narendra Modi)는 주요 지도 기업인 제네시스 인터내셔널 코퍼레이션(Genesys International Corporation)에 바라나시의 3D 디지털 트윈을 개발하도록 요청했습니다. Genesys New India Map 스택을 활용한 이 프로젝트는 바라나시의 디지털 혁신을 위한 중요한 발걸음입니다. 이러한 요인들로 인해 향후 수년간 디지털 지도 시장 수요는 더욱 증가할 것으로 예측됩니다.
The global digital map market size reached USD 6.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 15.7 Billion by 2033, exhibiting a growth rate (CAGR) of 12.73% during 2025-2033. The growing demand for location-based services across various industries, the proliferation of mobile devices and high-speed internet, and ongoing technological advancements in the industry represent some of the key factors driving the market growth.
Rising Usage of Smartphones and Internet
The number of smartphone users across the globe has surged significantly, providing access to digital maps to a vast number of users worldwide. For instance, according to the International Telecommunication Union (ITU) mobile subscriptions surpassed 8.58 billion in 2022 as compared to the global population of 7.95 billion halfway through the year. Additionally, smartphones equipped with GPS capabilities serve as powerful navigation devices, making digital maps indispensable for finding locations, getting directions, and planning routes. Location-based services (LBS), such as ride-hailing apps, food delivery services, and local business searches, heavily rely on digital maps. For instance, Zomato, one of the leading online food delivery apps delivered nearly 647 million orders in 2023. Besides this, the proliferation of mobile apps and platforms that utilize digital maps has surged. This includes navigation apps like Google Maps, Waze, and Apple Maps, as well as various specialized apps for specific purposes like travel, fitness, and social networking. For instance, Google Maps was the most downloaded map and navigation software in the U.S. in 2023. Waze came up second, with 9.89 million downloads during the time under review. In line with this, these apps provide functionalities beyond navigation, such as real-time traffic updates, public transportation information, and location-based recommendations. Apart from this, social networking platforms like Facebook, Instagram, and Snapchat incorporate location-sharing features, enabling users to share their whereabouts with friends and discover nearby points of interest, further adding to the digital map market share.
Emergence of Autonomous Vehicles
The development and testing of autonomous vehicles require highly detailed and precise digital maps. Companies investing in autonomous driving technologies are fueling the demand for advanced mapping solutions. As self-driving cars become more prevalent, the demand for high-quality, real-time mapping data is increasing rapidly. In 2019, there were nearly 31 million automated cars across the globe, whereas the number of automated cars is expected to surpass 54 million in 2024. Moreover, digital maps are essential for autonomous vehicles to navigate safely and efficiently on the roads. Apart from this, companies in the digital map market are innovating to provide advanced mapping solutions that meet the unique requirements of autonomous vehicles. This trend is reshaping the industry landscape and driving significant investments in mapping technology, which is further adding to the digital map market revenue. For instance, in March 2023, Volkswagen ADMT GmbH, a part of Volkswagen AG, joined Mobileye Global Inc. to develop and supply hardware software components and digital maps for the self-driving ID. Buzz AD. In essence, the convergence of autonomous vehicles and digital maps is revolutionizing the way individuals move and accelerating the development of smart transportation systems. For instance, in February 2021, Vin Fast, a domestic manufacturer in Vietnam, obtained a license to conduct autonomous vehicle tests on public roads in California. To promote its electric cars in the U.S., the business applied for this permit.
Technological Advancements
The rising advancement of technology is positively impacting the digital map market outlook. IoT devices, such as GPS-enabled vehicles, wearables, and smart home devices, generate vast amounts of location-based data. This data is used to improve digital maps, providing more accurate and detailed information. For instance, in November 2023, Reliance Jio launched JioMotive, a plug-and-play 4G GPS tracker for cars. Since the auto tracker attaches to the OBD (On-Board Diagnostics) connector of the car, it is simple to use. JioMotive can assist in tracking a variety of crucial activities, including driving habits and a vehicle's current location. Apart from this, the GPS also functions as a Wi-Fi hotspot for the car. In addition, the use of big data analytics and machine learning algorithms enables digital map providers to analyze large volumes of data, such as traffic patterns and user behavior, to improve mapping accuracy and provide more personalized services. In line with this, the surging integration of 3D maps is acting as another growth-inducing factor. For instance, in February 2024, the Prime Minister of India, Narendra Modi, assigned Genesys International Corporation, a leading mapping company, to develop a 3D Digital Twin of Varanasi. Utilizing the Genesys New India Map stack, the project is a significant step in Varanasi towards digital transformation. These factors are further expected to drive the digital map market demand in the coming years.
GIS represented the largest segment
GIS-powered maps are being used to leverage cellular connectivity and expand telecom networks in order to achieve real-time map execution and user accessibility. Digital map solutions are becoming more sophisticated with vector development and map simulation approaches as GIS manufacturers create mobile-based geospatial sensor platforms. For instance, the Central Water Authority of Mauritius implemented ESRI's Geographical Information System (GIS) technology across customer service operations. It allows a clear picture of the water distribution network to its stakeholders.
Outdoor accounted for the largest market share
The rising adoption of outdoor maps in the automotive industry is proliferating the segment growth. In line with this, many outdoor enthusiasts use digital maps to track their sports activities, such as hiking, biking, running, and skiing. These apps provide features like real-time GPS tracking, distance measurement, elevation tracking, and performance analysis. Popular examples include Strava, MapMyRun, and Ski Tracks.
Software represented the largest segment
According to the digital map market overview, the increasing demand for mapping software is attributed to the surging usage of the internet. In line with this, with the proliferation of smartphones, more people have access to mapping applications. This has led to increased demand for mapping software that can provide navigation, location-based services, and real-time information. In addition, the integration of big data and artificial intelligence (AI) with mapping software has enabled advanced functionalities such as predictive analytics, route optimization, and real-time traffic updates. This has heightened the demand for mapping software that can handle and analyze large volumes of spatial data efficiently.
On-premise accounted for the largest market share
Many businesses, especially those dealing with sensitive location data, have concerns about data security and privacy. With on-premises deployment, organizations have more control over their data and can ensure compliance with regulations like GDPR (General Data Protection Regulation). They can keep sensitive data within their own infrastructure, reducing the risk of data breaches and unauthorized access. Besides this, on-premise solutions offer greater customization and flexibility compared to cloud-based solutions. Organizations can tailor the digital mapping software to their specific needs and integrate it with their existing IT infrastructure. This level of customization is particularly beneficial for industries with unique requirements or complex workflows.
Routing and navigation represented the largest segment
According to the digital map market statistics, the surging demand for routing and navigation is attributed to the growing urbanization and the expansion of transportation networks. This leads to a higher demand for efficient routing and navigation solutions. People are constantly on the move, whether commuting to work, traveling for leisure, or conducting business, and they rely on digital maps for navigation guidance. Apart from this, traffic congestion is a major concern in urban areas, leading to wasted time, fuel, and increased pollution. Routing and navigation solutions help users find the fastest routes, avoid traffic jams, and reduce travel time, thereby improving overall efficiency and reducing stress. For instance, in December 2023, the BMW Group launched new models with BMW/MINI Operating System 9 featuring a new navigation system supported by Mapbox. A 3D map layout that is immersive and incorporates dynamic lighting and accurate buildings, along with advanced navigation tools like route planning suited for charging, are among the latest additions.
Automotive accounted for the largest market share
Navigation systems have become standard features in modern automotive vehicles. Digital maps are the backbone of these systems, providing real-time guidance, turn-by-turn directions, and traffic updates. In addition, the development of connected and autonomous vehicles heavily relies on digital maps. These vehicles require highly detailed and accurate maps for precise localization, path planning, and decision-making. Digital maps enable CAVs to understand road conditions, recognize lane markings, and navigate complex environments safely. Consumers expect accurate and up-to-date maps integrated seamlessly into their vehicles for convenient and safe navigation. For instance, in January 2024, Toyota Motor Corporation integrated Mapbox software, which is a major provider of innovative mapping, navigation, and location-based technologies, in its vehicle navigation system.
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for digital maps.
Some of the factors driving the North America digital map market included the rising demand for location-based services, increasing use of mobile technologies for navigation, and ongoing product innovation. These will continue to positively influence the digital map market forecast. Moreover, North America is a hub for location-based services, including navigation, geolocation-based marketing, and delivery services. The demand for digital maps is driven by the widespread adoption of smartphones and the increasing integration of location-based features into mobile apps and services. For instance, Mitsubishi Motors North America, Inc. (MMNA) introduced ClickShop 2.0, an industry-first digital solution, in collaboration with AutoFi Inc. and Santander Consumer USA. With ClickShop 2.0, the car-buying process is seamlessly connected from the Tier-1 and Tier-3 websites of Mitsubishi Motors and its dealer partners to the Mitsubishi dealer showrooms, providing an unmatched and smooth shopping experience. Besides this, with the increasing urbanization and traffic congestion in major North American cities, there's a high demand for digital maps that provide accurate real-time traffic updates, alternative route suggestions, and predictive traffic analytics. Navigation apps like Google Maps and Waze are heavily used by commuters in North America.