세계 OLED 재료 시장 규모는 2024년 297억 달러에 달했습니다. 향후 IMARC Group은 2033년까지 시장 규모가 1,401억 달러에 달할 것으로 예상하며, 2025년부터 2033년까지 18.8%의 연평균 성장률(CAGR)을 기록할 것으로 전망하고 있습니다. 플렉서블 디스플레이 및 접이식 디스플레이 기술에 대한 수요 증가와 소비자 전자제품의 채택 증가가 시장 성장의 주요 원동력이 되고 있습니다.
TV와 휴대폰 보급 확대
소비자 전자제품의 급속한 보급은 고화질 초고화질 디스플레이에 대한 수요를 증가시키고 있으며, 이는 OLED 소재 시장을 크게 자극하고 있습니다. 초고화질 디스플레이는 고명암비, 광시야각, 선명하고 에너지 효율이 높은 디스플레이입니다. 예를 들어, 한 데이터 보고서에 따르면 2023년 말까지 전 세계 인구의 약 70%가 스마트폰 사용자가 될 것이라고 합니다. 마찬가지로, 인도 가구의 87% 가량이 TV를 소유하고 있습니다. 이러한 스마트폰과 TV의 보급과 활용도가 높아짐에 따라 제조사들이 프리미엄 디스플레이 품질을 제공하는 데 박차를 가하고 있습니다. 또한, 이러한 전자제품에 대한 수요 증가에 따라 다양한 제조업체들이 생산능력을 확장하고, 더 넓은 타겟층에 대응하기 위해 투자를 늘리고 있습니다. 예를 들어, 중국 기업들은 OLED를 생산하는 대규모 생산 기지 설립을 서두르고 있으며, BOE와 같은 반도체 기업은 중국 남서부 충칭시에 소형 OLED 생산 공장을 건설하고 있습니다. 이 생산라인은 중국 내 단일 공장으로는 최대 규모로 연간 1억 1,500만 장의 패널을 생산할 수 있습니다. 이러한 투자로 OLED 재료의 시장 점유율은 향후 몇 년 동안 상승할 것으로 예상됩니다.
제품 제공 증가
다양한 가전업체들이 OLED 솔루션을 개선한 스마트 기기를 출시하기 위해 연구개발에 대한 투자를 늘리고 있습니다. 예를 들어, 2022년 1월 LG디스플레이는 2024년까지 애플 아이패드에 OLED 패널을 공급할 것이라고 발표했습니다. 또한, 2022년 5월에는 차세대 OLED 솔루션 출시도 발표했습니다. 이 외에도 다양한 기업들이 경쟁에서 앞서 나가기 위해 플렉서블 디스플레이를 탑재한 스마트워치를 출시하고 있습니다. 예를 들어, 2020년 7월에는 플렉서블 AMOLED 스크린을 탑재하고 eSIM을 지원하는 Nubia watch 등이 발표되었습니다. 디스플레이는 4.01인치(960x192 픽셀), 픽셀 밀도는 244ppi에 가깝다. 또한, 애플은 접이식 휴대전화를 개발하고 있으며, 프리미엄 아이폰 조립 공장을 인도에서 가동할 예정입니다. 이 공장의 가동으로 인해 이 회사의 휴대폰은 더 저렴하게 구입할 수 있게 될 것입니다. 이와 같이 기술 혁신의 속도가 크게 증가하고 기술적으로 진보된 소비자 전자기기의 도입으로 OLED 재료 시장의 수요는 예측 기간 동안 확대될 것으로 예상됩니다.
자동차 분야에서의 제품 적용 증가
OLED 소재는 첨단 조명 시스템 및 디스플레이를 중심으로 자동차 애플리케이션에 점점 더 많이 사용되고 있으며, OLED 디스플레이는 역동적인 기능을 갖춘 헤드라이트 및 미등과 같은 정교하고 사용자 정의 가능한 조명 디자인을 만들 수 있게 합니다. 또한 OLED 디스플레이는 대시보드와 실내 조명에 통합되어 선명하고 생생한 시각을 제공하고 미래 지향적 인 미학으로 전반적인 운전 경험을 향상시킵니다. 또한, 각 자동차 제조업체들은 스마트 OLED 조명과 통합된 최고급 실내 인테리어를 갖춘 신차 모델을 출시하고 있습니다. 예를 들어, 2024년 4월, 지능형 센서 및 이미터의 주요 제조업체 중 하나인 AM Osram은 말레이시아의 선도적인 자동차 LED 솔루션 제조업체인 DOMINANT Opto Technologies와 협력하여 자동차 주변 조명 개발을 추진하고 있습니다. 진행하고 있습니다. 이 외에도 소비자의 가처분 소득 증가, 기업 증가, 편리한 교통수단에 대한 선호도 증가로 승용차 및 상용차 생산 및 판매가 증가하여 OLED 소재 산업에 긍정적인 영향을 미치고 있습니다. 예를 들어, 인도의 승용차 도매 판매량은 2025-2033 회계연도에 전년 대비 8.4% 증가한 4,218만 8,746대로 사상 최고치를 기록했습니다. 마찬가지로 전체 상용차 판매량은 7,16,566대에서 9,62,468대로 증가했습니다.
The global OLED materials market size reached USD 29.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 140.1 Billion by 2033, exhibiting a growth rate (CAGR) of 18.8% during 2025-2033. The increasing demand for flexible and foldable display technologies, along with the increasing adoption of consumer electronics, is primarily driving the market growth.
Growing Adoption of Televisions and Mobiles
The escalating adoption of consumer electronics is bolstering the demand for demand for high-definition ultra-high displays, which, in turn, is significantly catalyzing the market for OLED materials. They offer vibrant, energy-efficient displays with high contrast and wide viewing angles. For instance, according to a data report, by the end of 2023, approximately 70% of the world's population were smartphone users. Similarly, nearly 87% of Indian households owned a television. Such a significant adoption and utilization of smartphones and televisions is promoting manufacturers to offer premium display quality. Moreover, with the increasing demand for these electronic devices, various manufacturers are increasingly investing in expanding their production capabilities and catering to a wider target audience. For instance, Chinese companies are moving quickly to set up large-scale production bases to churn out OLEDs. Semiconductor companies like BOE are constructing a production plant for smaller OLEDs in the southwestern Chinese city of Chongqing. The manufacturing line is the largest for a single factory in China, producing 115 million panels annually. Such investments are anticipated to propel the OLED materials market share in the coming years.
Increasing Product Offerings
Various consumer electronics providers are increasingly investing in research and development activities to launch smart devices with improved OLED solutions. For instance, in January 2022, LG Display Co. Ltd announced the supply of OLED panels for the Apple iPad by 2024. Additionally, in May 2022, the company also announced the launch of its next-generation OLED solutions. Besides this, various companies are releasing smartwatches with flexible displays to stay ahead of the competition. For example, in July 2020, the Nubia watch was released with a flexible AMOLED screen and eSIM support, among other features. The display is a 4.01-inch (960x192 pixels) and has nearly 244ppi pixel density. Additionally, Apple Inc. is developing its foldable phone and has planned to start the assembly plant in India for premium iPhones. The commencement of this plant will make its phones available at cheaper rates. Such a significant increase in the pace of innovation and introduction of technologically advanced consumer electronic devices is projected to augment the OLED materials market demand over the forecasted period.
Rising Product Application in the Automotive Sector
OLED materials are increasingly being utilized in automotive applications, primarily for advanced lighting systems and displays. They enable the creation of sleek, customizable lighting designs, including headlights and taillights with dynamic functionalities. OLED displays are also integrated into dashboards and interior lighting to provide clear, vibrant visuals and enhance the overall driving experience with futuristic aesthetics. Moreover, manufacturers are launching new vehicle models with top-tier cabin interiors integrated with smart OLED lighting. For instance, in April 2024, AM OSRAM, one of the key players in intelligent sensors and emitters, joined forces with DOMINANT Opto Technologies, a leading Malaysian manufacturer of automotive LED solutions, to advance automotive ambient lighting. Besides this, the increasing production and sales of both passenger and commercial vehicles, on account of the inflating disposable incomes of consumers, the increasing businesses, and the rising preference for convenient modes of transportation, are positively impacting the OLED materials industry. For instance, India's passenger vehicle wholesales reached a new high of 42,18,746 units in the 2025-2033 financial year, an 8.4% increase from the previous year. Similarly, the overall commercial vehicle sales elevated from 7,16,566 to 9,62,468 units.
Substrates hold the majority of the total market share
The OLED materials market report has provided a detailed breakup and analysis of the market based on the type. This includes substrates, encapsulation, anode, hole injection layer (HIL), hole transport layer (HTL), electron transport layer (ETL), emissive layer (EML), and cathode. According to the report, substrates represented the largest market segmentation.
Substrates are crucial in the market as they serve as the foundation upon which OLED layers are deposited to form displays or lighting panels. Demand for substrates stems from their role in determining the performance and durability of OLED devices. Glass substrates are commonly used due to their transparency, thermal stability, and smooth surface, ideal for high-resolution displays. Flexible plastic substrates are gaining traction for their ability to enable bendable and rollable OLED displays, catering to the growing demand for flexible electronics. As OLED technology advances, the demand for versatile and high-quality substrates continues to grow to meet diverse application needs.
Display currently exhibits a clear dominance in the market
The OLED materials market report research report has provided a detailed breakup and analysis of the market based on the application. This includes display (television and monitors, smartphones, notebooks and tablets, automotive, and others) and lighting. According to the report, display represented the largest market segmentation.
Their unique advantages drive the demand for OLED materials in displays over traditional LCD technology. They enable displays with superior image quality, including vibrant colors, deep blacks, and wide viewing angles. They offer flexibility in design, allowing for curved or foldable screens in smartphones and tablets. OLED displays also consume less power, contributing to longer battery life in portable devices. As consumer electronics continue to demand thinner, lighter, and more energy-efficient displays, OLED materials play a crucial role in meeting these requirements and enhancing the overall user experience.
Residential products account for the largest market share
The growth of the segment can be attributed to the rising demand for consumer electronics and lighting fixtures within homes. OLED materials are employed in manufacturing televisions, where they enable ultra-thin screens with vibrant colors, high contrast ratios, and energy efficiency. Furthermore, a significant rise in demand for OLED TVs in the residential sector is offering lucrative growth opportunities to the overall market. For instance, Samsung's OLED TV lineup recorded about 1.01 million units sold in 2023, capturing a market share of 22.7%.
Asia-Pacific currently dominates the global market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia-Pacific accounted for the largest market share.
The economies of major Asia Pacific countries like India and China are growing, leading to an increase in the uptake of consumer electronic devices like curved televisions and premium smartphones. Thus driving the OLED materials market in the region. Moreover, the OLED materials market forecast by IMARC indicates that Chinese companies are moving quickly to set up large-scale production bases to churn out OLEDs. For instance, BOE is constructing a production plant for smaller OLEDs in the southwestern Chinese city of Chongqing. The OLED production line is the largest for a single factory in China, producing 115 million panels annually. Also, the Tech giant Apple Inc. is investing in developing its foldable phone and has planned to start the assembly plant in India for premium iPhones. The commencement of this plant will make its phones available at cheaper rates. Hence, the demand will drive the growth of the OLED market in the region.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major market companies have also been provided. Some of the key players in the market include: