스마트 농업 세계 시장 규모는 2024년 187억 달러에 달했습니다. 향후 2033년에는 371억 달러에 달하고, 2025-2033년 CAGR은 7.9%를 보일 것으로 전망됩니다. 현재 북미가 시장을 독점하고 있으며, 2024년에는 44% 이상의 높은 시장 점유율을 차지했습니다. 이 시장은 정부 지원, 첨단 기술 보급, 지속 가능하고 효율적인 농법에 대한 수요 증가, 심각한 노동력 부족에 대한 대응 필요성 증가 등을 배경으로 꾸준히 성장하고 있습니다.
주요 시장 성장 촉진요인 : 스마트 농업 장비 및 농법 채택의 이점에 대한 농부들의 인식이 높아지고, 전 세계적으로 고품질 식품에 대한 수요가 증가하면서 시장 성장을 주도하고 있습니다.
주요 시장 동향 : 농부들이 저비용으로 식량을 생산할 수 있도록 도와주는 자율주행 트랙터와 비행 드론 등 기술적으로 진보된 농업용 로봇의 통합은 시장의 중요한 주요 트렌드 중 하나입니다.
지역별: 보고서에 따르면, 북미가 가장 큰 시장 점유율을 차지하고 있습니다. 이 지역의 성장은 첨단 인프라, 탄탄한 기술 혁신, 농업 공정의 최적화에 중점을 두고 있기 때문입니다. 또한, 북미는 고도로 발달된 기술 생태계를 가지고 있으며, 이 지역의 주요 시장 기업의 존재는 시장 전망을 밝게 하고 있습니다.
과제와 기회: 스마트 농업 시장은 높은 초기 투자 비용, 농가의 인식과 도입 지연, 다양한 기술 통합의 복잡성 등의 문제에 직면해 있습니다. 그러나 식량 생산을 지속적으로 늘리고, 자원 활용을 최적화하며, 기후 변화가 농업에 미치는 영향을 완화해야 할 필요성이 가져다주는 큰 기회가 있습니다.
급격한 인구 증가와 식량 안보에 대한 우려 증가
인구 증가, 가처분 소득 증가, 생활수준의 향상으로 인해 식량 수요가 증가하고 있습니다. 그 결과, 농부들은 가변 비율 파종 및 정밀 시비와 같은 기술을 사용하여 수확량을 최적화하고 낭비를 최소화하는 데 도움을 주고 있습니다. 한 데이터 보고서에 따르면, 2050년 세계 식량 수요를 충족시키기 위해서는 전 세계적으로 농업 생산량이 48.6% 증가해야 한다고 합니다. 여기에 헥타르당 경작지 면적의 감소와 숙련된 노동력의 부족도 스마트 농업의 필요성을 높이고 있습니다. 또한, 도시화가 진행됨에 따라 농촌의 가계는 도시로 이주할 수밖에 없는 상황입니다. 이러한 변화는 다양한 지역에서 농업 노동력 부족을 초래하고 있습니다. 예를 들어, 인도 경제 모니터링 센터(CMIE)의 조사에 따르면, 인도에서는 농업 종사자 수가 2022년 1억 5,820만 명에서 2023년 1억 4,790만 명으로 감소할 것으로 예상하고 있습니다. 인도식량농업위원회는 2050년까지 인도의 농업 종사자 비율이 25.7% 감소할 것으로 예측했습니다. 스마트 농업 관행을 채택함으로써 농부들은 자원 활용을 최적화하고, 자원 부족을 완화하고, 지속가능한 농업 관행에 기여할 수 있습니다. 이는 향후 몇 년 동안 스마트 농업에 대한 시장 수요를 촉진할 것으로 예측됩니다.
기술 발전
다양한 주요 시장 기업들은 효율적인 모니터링을 가능하게 하고 적시에 의사결정을 내릴 수 있도록 기술적으로 진보된 센서를 도입하고 있습니다. 또한, 정밀 농업은 밭마다의 작물 변동성을 관찰, 측정 및 대응하는 데 중점을 두기 때문에 많은 농부들이 정밀 농업을 채택하고 있습니다. 또한, 정밀 농업은 2030년 말까지 농업의 다른 발전을 추월할 것으로 예상되며, 향후 몇 년 동안 스마트 농업 시장 수익을 촉진할 것으로 예측됩니다. 또한 ETNO에 따르면, 2022년부터 2025년까지 EU의 농업 분야 IoT 활성 연결 수는 2022년에 4,692만 개, 2025년에는 7,026만 개에 달할 것으로 예측됩니다. 이 외에도 다양한 기술 제공업체들이 파트너십을 맺어 농부들에게 보다 진보된 정밀 농업 도구와 장비를 제공합니다. 예를 들어, 2023년 10월 디어앤컴퍼니는 스웨덴에 본사를 둔 델라발(Delaval)과 우유 지속가능성 센터(Milk Sustainability Center), 노르웨이에 본사를 둔 야라(Yara)와 지속가능성을 위한 디지털 정밀 농업 도구에 대한 파트너십을 체결했습니다. 지속가능성을 위한 디지털 정밀 농업 도구로 제휴했습니다. 이번 제휴는 농부들이 가축과 비료에 대한 데이터를 추적할 수 있도록 함으로써 환경에 더 나은 더 스마트한 비즈니스 의사결정을 내릴 수 있도록 하는 것을 목표로 하고 있습니다.
유리한 정부 이니셔티브 시행
생산성 극대화를 위한 정부의 이니셔티브는 특히 개발도상국에서 현대 농업 기술의 활용을 촉진하고 있습니다. 예를 들어, 인도에서는 마하라슈트라 주 정부가 2022년 10월 중앙 정부가 농약 살포에 드론을 사용할 수 있도록 허용함에 따라 정책을 도입했습니다. 이 외에도 농업 활동에 인센티브를 제공하고 농가의 경제적 부담을 줄이기 위한 여러 정책, 보조금, 세제 혜택, 보조금 도입이 스마트 농업 시장 점유율을 높이고 있습니다. 예를 들어, 캐나다 정부는 '캐나다 농업 대출법'을 도입하여 농부들이 토지나 트랙터를 구입할 때 최대 50만 달러의 대출을 제공합니다. 이에 따라 관련 규제 당국도 기계 조작자 교육 프로그램에 힘을 쏟고 있습니다. 마찬가지로 인도 농업 및 농민 복지부는 농업의 국가 전자정부 계획(NeGPA)과 같은 몇 가지 이니셔티브를 시행하고 있습니다. 이 계획은 국내 디지털 농업을 촉진하기 위해 인공지능(AI), 머신러닝(ML), 로봇공학, 드론, 데이터 분석, 블록체인 등 최신 기술의 활용을 촉진하기 위한 자금이 제공됩니다.
The global smart agriculture market size was valued at USD 18.7 Billion in 2024. Looking forward, the market is forecasted to reach USD 37.1 Billion by 2033, exhibiting a CAGR of 7.9% during 2025-2033. North America currently dominates the market, holding a significant market share of over 44% in 2024. The market is experiencing steady growth driven by the government support, widespread adoption of advanced technology, the increasing demand for sustainable and efficient farming practices, and rising need to cope with acute labor shortages.
Major Market Drivers: The growing awareness among farmers about the benefits of employing smart agriculture equipment and practices, along with the escalating demand for quality food across the globe, is primarily driving the growth of the market.
Key Market Trends: The integration of technologically advanced agricultural robotics in farming, such as autonomous tractors and flying drones that help farmers produce food at low costs, is one of the significant key trends for the market.
Geographical Landscape: According to the report, North America accounted for the largest market share. The growth in the region can be attributed to the advanced infrastructure, robust technological innovation, and a strong focus on optimizing agricultural processes. Moreover, North America has a highly developed ecosystem of technology, and the presence of key market players in the region is creating a positive outlook for the market.
Competitive Landscape: Some of the leading smart agriculture market companies are AG Leader Technology, AGCO Corporation, AgJunction Inc. (Kubota Corporation), CLAAS KGaA mbH, CropMetrics LLC (CropX Inc.), Deere & Company, DICKEY-john, Farmers Edge Inc., Gamaya, Granular Inc. (Corteva Inc.), Raven Industries Inc. (CNH Industrial N.V.), and Trimble Inc., among many others.
Challenges and Opportunities: The smart agriculture market faces challenges related to high initial investment costs, limited awareness and adoption among farmers, and the complexity of integrating various technologies. However, there are significant opportunities driven by the need to increase food production sustainably, optimize resource use, and mitigate the impact of climate change on agriculture.
Rapid Population Growth and Rising Food Security Concerns
The growing population, inflating disposable incomes, and elevating standards of living have resulted in the increasing food demand. As a result, farmers are using smart agriculture techniques like variable rate seeding and precision fertilization, which help them optimize yields and minimize wastage. According to a data report, in order to meet the global food demand in 2050, agricultural production has to increase by 48.6 percent worldwide. Besides this, declining per hectare area of arable land and low availability of skilled labor are also augmenting the need for smart agriculture practices. Moreover, the elevating level of urbanization is enticing rural households to migrate to urban areas, as these areas offer a plethora of job opportunities. This shift has resulted in a shortage of farm labor in various regions. For instance, according to a survey by the Centre for Monitoring the Indian Economy (CMIE), India witnessed a drop in the number of people employed in agriculture from 158.2 million in 2022 to 147.9 million in 2023. Looking ahead, the Indian Council of Food and Agriculture anticipates a 25.7% decline in the percentage of agriculture workers in India by 2050. By adopting smart agriculture practices, farmers can optimize resource utilization, mitigate resource scarcity, and contribute to sustainable agricultural practices. This, in turn, is anticipated to propel the smart agriculture market demand in the coming years.
Technological Advancements
Various key market players are introducing technologically advanced sensors to enable efficient monitoring and facilitate timely decisions. Moreover, numerous farmers are increasingly adopting precision farming since it focuses on the observation, measurement, and response to crop variability between fields. Additionally, precision farming, which will overtake other advances in agriculture by the end of 2030, is predicted to propel the smart agriculture market revenue in the coming years. Furthermore, according to ETNO, the number of IoT active connections in agriculture was expected to increase in the European Union through the years 2022-2025. It was recorded at 46.92 million connections in 2022 and is expected to reach 70.26 million by 2025. Besides this, various technology providers are forming partnerships to offer more advance precision farming tools and devices to farmers. For instance, in October 2023, Deere & Co partnered with 2 Sweden-based Delaval on the Milk Sustainability Center and Norway-based Yara on digital precision agriculture tools for sustainability. This partnership aims to help farmers track livestock and fertilizer data so they can make smarter business decisions that are better for the environment as well.
Implementation of Favorable Government Initiatives
Government initiatives aimed at maximizing productivity, especially in developing countries, are encouraging the use of modern farming technologies. For instance, in India, the Maharashtra government introduced a policy following the Center's clearance of the use of drones to spray pesticides in October 2022. In addition to this, the introduction of several policies, subsidies, tax incentives, and grants to incentivize agricultural activities and alleviate financial burdens on farmers is augmenting the smart agriculture market share. For example, the Canadian government introduced the 'Canadian Agricultural Loans Act,' which offers farmers a loan of up to US$ 500,000 while purchasing land or a tractor. In line with this, concerned regulatory authorities are also focusing on training programs for machinery operators. Similarly, India's Ministry of Agriculture & Farmers' Welfare has undertaken several initiatives, including the National e-Governance Plan in Agriculture (NeGPA). Under this scheme, funds are provided to facilitate the use of modern technologies such as Artificial Intelligence (AI), Machine Learning (ML), robotics, drones, data analytics, and blockchain to encourage digital agriculture in the country.
Precision farming dominates the market
Precision farming leverages cutting-edge technologies such as GPS, remote sensing, and data analytics to provide farmers with detailed insights into their fields' conditions. This helps farmers to make informed decisions in real-time. As a result, the demand for precision farming techniques and devices is growing, which is bolstering the smart agriculture market recent price. Various farm owners are collaborating with technology providers to deploy precision farming practices. For instance, in October 2023, Zuari FarmHub, a leading agritech company in India, announced its partnership with CropX Technologies, a global agri-tech company specializing in digital agronomic solutions. The collaboration aims to revolutionize farming practices by introducing real-time monitoring technology that empowers farmers with data-driven insights for enhanced productivity and sustainability.
Hardware holds the largest share in the market
Smart agriculture market statistics by IMARC indicate that the hardware components such as sensors, drones, GPS devices, and automated machinery serve as the foundation for gathering critical data and executing precision-based tasks. Farmers heavily rely on hardware to acquire accurate and real-time information about various parameters like soil moisture, temperature, crop health, and weather conditions. Consequently, various market leaders are providing technologically advanced devices to farmers to derive meaningful insights and make informed decisions regarding agricultural practices. For instance, Bhu-Vision was officially launched in August 2023 at AICRP (ICAR-IIRR), Hyderabad. It is a revolutionary IoT-based automated soil testing and agronomy advisory platform. This system seamlessly conducts 12 key soil parameter tests in just 30 minutes, providing quick, accurate results directly to farmers and stakeholders through a soil health card on their mobile devices. Such innovations are projected to positively impact the smart agriculture market outlook in the coming years.
Medium size farm account for the majority of the market share
Medium-sized farms occupy a unique position, balancing scale and resources to harness the benefits of both efficiency and adaptability. Medium-sized farms often possess the resources and infrastructure necessary to adopt modern smart agriculture technologies without the complexities associated with larger operations. They can invest in precision farming equipment, such as sensors, drones, and data analytics systems, enabling them to optimize crop management and resource utilization effectively. Furthermore, medium-sized farms are well-positioned to implement technological advancements while maintaining a level of personal oversight that might be challenging for larger operations. This adaptability allows them to respond to changing conditions swiftly and make informed decisions based on real-time data.
North America exhibits a clear dominance in the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The smart agriculture market overview indicates that the growth in the region can be attributed to the advanced infrastructure, robust technological innovation, and a strong focus on optimizing agricultural processes. Moreover, North America has a highly developed ecosystem of technology, and the presence of key market players in the region is creating a positive outlook for the market. Various farming technology providers are entering collaborations and partnerships to offer advanced to the farmers. For instance, Trimble Agriculture, based in Westminster, Colorado, US, and xFarm Technologies announced a partnership in November 2022. Trimble, the global player in precision farming technology, provides farmers with more valuable and efficient solutions through integration with the xFarm app developed by tech company xFarm Technologies, which uses its digital platform to support and simplify the work of 120,000 farms spread across 1.7 million hectares in over 100 countries. Moreover, farmers in North America recognize the potential of technology to mitigate these challenges and enhance their competitiveness in a global market.
The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include: