단백질 보충제 시장 세계 시장 규모는 2024년 262억 달러에 달했습니다. 향후 IMARC Group은 2033년까지 468억 달러에 달할 것으로 예상하며, 2025년부터 2033년까지 6.6%의 연평균 성장률(CAGR)을 기록할 것으로 전망하고 있습니다. 일상 생활에서 건강보조식품 소비 증가, 노화에 따른 근육 감소에 대한 인식 증가, 소셜 미디어 인플루언서 및 유명인의 영향력 증가 등이 시장을 주도하는 주요 요인 중 일부입니다.
단백질 보충제는 유청, 카제인, 콩, 완두콩, 달걀 등 다양한 공급원에서 추출한 단백질을 농축한 제품입니다. 근육 강화, 체중 관리, 일일 식단 충족 등 다양한 이유로 단백질 섭취를 늘리는 데 중점을 두는 사람들이 일반적으로 사용합니다. 추출, 정제, 건조 등의 공정을 거쳐 분말, 바, 쉐이크 등으로 가공되어 생산됩니다. 단백질 보충제는 근육 회복, 면역 지원, 효소 생성 등 신체가 다양한 기능에 필요한 필수 아미노산을 제공합니다. 특히 운동 후 근육 회복을 돕고 전반적인 단백질 필요량을 지원합니다.
전반적인 건강 유지를 위해 일상적으로 영양 보충제를 섭취하는 기회가 증가함에 따라 전 세계적으로 단백질 보충제에 대한 수요가 증가하고 있습니다. 또한, 노화에 따른 근육 감소와 근육량 유지를 위한 단백질 섭취의 중요성에 대한 인식이 높아짐에 따라 시장 성장을 촉진하고 있습니다. 또한, 건강한 라이프스타일과 제품을 옹호하는 소셜 미디어 인플루언서 및 유명인의 영향력이 증가함에 따라 시장에 긍정적인 영향을 미치고 있습니다. 이와는 별도로 건강하고 영양가있는 식단의 채택이 증가하는 것도 시장 성장에 기여하고 있습니다. 또한, 레크리에이션 스포츠, 피트니스 및 운동 활동에 대한 참여가 증가함에 따라 시장 성장을 촉진하고 있습니다.
건강 및 피트니스에 대한 인식이 높아짐
건강에 대한 인식이 높아짐에 따라 개인은 피트니스 목표를 달성할 수 있는 방법을 모색하고 있습니다. 단백질 보충제는 근육의 회복과 성장에 필수적인 필수 아미노산을 쉽게 섭취할 수 있는 방법입니다. 건강한 체성분 유지와 체중 조절에 있어 단백질의 역할에 대한 인식이 높아지고 있습니다.
비건 및 채식주의자 라이프스타일 증가
비건과 채식주의자들은 식물성 식단만으로는 충분한 단백질을 섭취할 수 없다는 문제에 종종 직면합니다. 완두콩, 콩, 쌀 등을 원료로 한 단백질 보충제는 이러한 증가 추세에 있는 계층의 영양 선호도를 충족시킬 수 있는 실행 가능한 솔루션을 제공합니다.
라이프스타일과 식생활 패턴의 변화
현대인의 라이프스타일은 일반적인 식단에서 단백질 섭취가 부족한 경우가 많습니다. 영양 보충제는 바쁜 일정과 식단 제한이 있는 사람들에게 빠르고 효율적인 솔루션을 제공합니다. 식물성 식단으로의 전환은 식물성 단백질 보충제와 같은 대체 단백질 공급원에 대한 수요를 증가시키고 있습니다.
The global protein supplements market size reached USD 26.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 46.8 Billion by 2033, exhibiting a growth rate (CAGR) of 6.6% during 2025-2033. The increasing consumption of dietary supplements in daily routines, rising awareness about age related muscle loss, and the growing influence of social media influencers and celebrities are some of the major factors propelling the market.
Protein supplements are concentrated sources of protein derived from various sources, including whey, casein, soy, pea, or egg. They are commonly used by individuals focusing on increasing their protein intake for various reasons, including muscle building, weight management, or to meet every day dietary needs. They are produced through processes like extraction, purification, and drying, which results in powders, bars, or shakes. Protein supplements provide essential amino acids that the body needs for various functions, including muscle repair, immune support, and enzyme production. They offer convenient and quick protein intake, especially after workouts, aid in muscle recovery and support overall protein requirements, particularly for those with limited dietary options or specific fitness goals.
The increasing consumption of dietary supplements in daily routines for maintaining overall health is catalyzing the demand for protein supplements around the world. Moreover, the rising awareness about age related muscle loss and the importance of consuming protein for maintaining muscle mass is favoring the growth of the market. In addition, the growing influence of social media influencers and celebrities endorsing healthy lifestyles and products is influencing the market positively. Apart from this, the increasing adoption of a healthy and nutritious diet is contributing to the market growth. Furthermore, the rising participation in recreational sports, fitness, and athletic activities is bolstering the market growth.
Increase in health and fitness awareness
As health consciousness is rising, individuals are seeking ways to achieve their fitness goals. Protein supplements provide a convenient source of essential amino acids crucial for muscle repair and growth. People are increasingly aware about the role protein plays in maintaining a healthy body composition and aiding weight management.
Rise in vegan and vegetarian lifestyles
The vegan and vegetarian population often faces challenges in obtaining adequate protein from plant-based diets alone. Protein supplements derived from sources like pea, soy, or rice offer a feasible solution, which caters to the dietary preferences of this growing demographic.
Growing change in lifestyles and dietary patterns
Modern lifestyles often lead to inadequate protein intake from regular diets. Protein supplements provide a quick and efficient solution for those with busy schedules or dietary restrictions. The shift towards plant-based diets has also boosted the demand for alternative protein sources, such as plant-based protein supplements.
Whey protein dominates the market
Casein is a slow-digesting protein derived from milk. It forms a gel-like consistency in the stomach, leading to a gradual release of amino acids into the bloodstream. This makes it an excellent option for sustained protein intake.
Soy protein is a plant-based protein source derived from soybeans. It is considered a complete protein, which contains all essential amino acids. It is particularly popular among vegetarians and vegans as an alternative to animal-based protein sources. It can also offer some potential health benefits due to its phytochemical content.
Protein powder holds the largest share in the market
Protein bars are convenient, portable options for getting protein on the go. They usually combine protein sources with carbohydrates, fats, and various flavors. They are available in a wide range of flavors and formulations, which cater to different dietary preferences. Protein bars are handy for a quick protein boost between meals or as a snack after a workout.
Ready to drink (RTD) protein supplements are pre-mixed liquid shakes that come in bottles or cans. They are a convenient option when you do not have the time or means to mix the protein powder. RTD protein beverages are often used as grab-and-go post-workout options or as a quick protein source.
Animal-based dominates the market
Plant-based protein supplements are derived from plant sources, such as soy, pea, rice, hemp, and others. They are often sought after by vegetarians, vegans, and individuals with dairy or other animal-based protein allergies. They can also offer additional nutritional benefits like fiber and phytonutrients.
Sports nutrition dominates the market
Protein supplements are also used as ingredients in functional foods, which are foods that provide additional health benefits beyond basic nutrition. These foods are designed to improve overall health, well-being, and even prevent certain health conditions. Protein-fortified foods, such as protein-enriched cereals, snacks, and beverages, can help individuals increase their protein intake without consuming traditional protein supplements. These functional foods cater to a wider audience by incorporating protein into everyday dietary choices.
Online stores holds the largest share in the market
Protein supplements are commonly distributed through traditional retail channels, such as supermarkets and hypermarkets. These are brick-and-mortar stores where consumers can physically visit to purchase products. Protein supplements may be found in the health and wellness section, sports nutrition aisle, or as part of the dietary supplements category. This distribution channel provides convenience for shoppers who prefer to browse and purchase products in person.
North America exhibits a clear dominance, accounting for the largest protein supplements market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The increasing awareness about the health benefits of consuming protein supplements represents one of the primary factors fueling the market growth in the North America region. Moreover, the rising health consciousness among the masses is bolstering the market growth in the region. Besides this, the growing purchase of protein supplement-based beverages and bakery products through online retail channels is influencing the market positively in the region.
The leading companies are using advanced biotechnology to create novel protein sources with improved nutritional profiles. This includes genetic modification of microorganisms or plants to produce proteins with enhanced amino acid compositions, allergen reduction, and increased digestibility. Moreover, product manufacturers are utilizing genetic testing, biomarker analysis, and artificial intelligence (AI)-driven algorithms to recommend specific protein blends and dosages tailored to the genetic makeup, fitness goals, and dietary preferences of an individual. They are also adopting the 3D printing technology to create customized protein bars and supplements. Consumers can select ingredients, flavors, and nutritional content to create products tailored to their specific needs. This allows for greater flexibility and personalization. Besides this, key players are adopting nanoencapsulation techniques to improve the solubility, stability, and absorption of protein supplements. Nano-sized particles can protect protein molecules from degradation, which ensures that they reach the bloodstream intact for optimal utilization.