Phone-based Authentication Market Report by Product Type (Single Factor Certification, Multifactor Certification), Application (Banking, Financial Services, And Insurance (BFSI), Payment Card Industry (PCI), Government), and Region 2025-2033
The global phone-based authentication market size reached USD 1.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.7 Billion by 2033, exhibiting a growth rate (CAGR) of 8.77% during 2025-2033. The increasing cybersecurity concerns, extensive research and development (R&D) activities, stringent regulatory requirements for data protection and privacy, rapid technological advancements, and rising demand for secure and convenient authentication methods represent some of the key factors driving the market.
Phone-based authentication is a method of verifying the identity of a user through a mobile phone as a form of authentication. It involves using the phone as a trusted device or channel to confirm the user's identity during the login or access request process. SMS verification, such as one-time password (OTP), voice call verification, mobile app authentication, passwords, and fingerprint scanners or face recognition features, are some of the commonly used phone-based authentication methods. It provides an additional layer of security beyond traditional username and password combinations that help in fraud prevention and account recovery. As a result, phone-based authentication is widely used in various applications and services, such as online banking, email accounts, and social media platforms.
Phone-based Authentication Market Trends:
The increasing cybersecurity concerns across the globe are one of the key factors propelling the market growth. Moreover, the growing demand for advanced authentication methods due to the rising cyber threats and data breaches among organizations and individuals is acting as a growth-inducing factor. In line with this, the widespread adoption of smartphones and mobile devices, as they provide convenient access to a wide range of applications and services, is favoring the market growth. Apart from this, the integration of biometric sensors in smartphones, such as fingerprint scanners and facial recognition, which help in improving the accuracy and reliability of phone-based authentication, is providing a thrust to the market growth. Additionally, the launch of behavioral biometrics, which adds a layer of security by continuously monitoring user behavior and identifying anomalies that may indicate fraudulent activity, is contributing to the market growth. Furthermore, the increasing utilization of phone-based authentication that offers convenience to users by incorporating authentication into their devices and eliminating the need for carrying additional physical tokens or remembering complex passwords is positively influencing the market growth. Other factors, including stringent regulatory requirements for data protection and privacy, rapid technological advancements, enhanced focus on research and development (R&D) activities and rising demand for secure and convenient authentication methods, are presenting remunerative growth opportunities for the market.
Key Market Segmentation:
Product Type Insights:
Single Factor Certification
Multifactor Certification
Application Insights:
Banking, Financial Services, And Insurance (BFSI)
Payment Card Industry (PCI)
Government
Regional Insights:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others) and the Middle East and Africa. According to the report, North America was the largest market for phone-based authentication. Some of the factors driving the North America phone-based authentication market included the increasing cybersecurity concerns, extensive research and development (R&D) activities, and rising demand for secure and convenient authentication methods.
Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the global phone-based authentication market. Detailed profiles of all major companies have been provided. Some of the companies covered include Cisco System Inc., Deepnet Security Limited, Early Warning Services LLC, Entrust Corporation, Hid Global Corporation (Assa Abloy AB), OneSpan, Swivel Secure Ltd., Telesign Corporation (BICS), Thales Group, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Key Questions Answered in This Report:
How has the global phone-based authentication market performed so far, and how will it perform in the coming years?
What are the drivers, restraints, and opportunities in the global phone-based authentication market?
What is the impact of each driver, restraint, and opportunity on the global phone-based authentication market?
What are the key regional markets?
Which countries represent the most attractive phone-based authentication market?
What is the breakup of the market based on the product type?
Which is the most attractive product type in the phone-based authentication market?
What is the breakup of the market based on the application?
Which is the most attractive application in the phone-based authentication market?
What is the competitive structure of the global phone-based authentication market?
Who are the key players/companies in the global phone-based authentication market?
Table of Contents
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Phone-based Authentication Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Single Factor Certification
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Multifactor Certification
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Application
7.1 Banking, Financial Services, And Insurance (BFSI)
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Payment Card Industry (PCI)
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Government
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Region
8.1 North America
8.1.1 United States
8.1.1.1 Market Trends
8.1.1.2 Market Forecast
8.1.2 Canada
8.1.2.1 Market Trends
8.1.2.2 Market Forecast
8.2 Asia-Pacific
8.2.1 China
8.2.1.1 Market Trends
8.2.1.2 Market Forecast
8.2.2 Japan
8.2.2.1 Market Trends
8.2.2.2 Market Forecast
8.2.3 India
8.2.3.1 Market Trends
8.2.3.2 Market Forecast
8.2.4 South Korea
8.2.4.1 Market Trends
8.2.4.2 Market Forecast
8.2.5 Australia
8.2.5.1 Market Trends
8.2.5.2 Market Forecast
8.2.6 Indonesia
8.2.6.1 Market Trends
8.2.6.2 Market Forecast
8.2.7 Others
8.2.7.1 Market Trends
8.2.7.2 Market Forecast
8.3 Europe
8.3.1 Germany
8.3.1.1 Market Trends
8.3.1.2 Market Forecast
8.3.2 France
8.3.2.1 Market Trends
8.3.2.2 Market Forecast
8.3.3 United Kingdom
8.3.3.1 Market Trends
8.3.3.2 Market Forecast
8.3.4 Italy
8.3.4.1 Market Trends
8.3.4.2 Market Forecast
8.3.5 Spain
8.3.5.1 Market Trends
8.3.5.2 Market Forecast
8.3.6 Russia
8.3.6.1 Market Trends
8.3.6.2 Market Forecast
8.3.7 Others
8.3.7.1 Market Trends
8.3.7.2 Market Forecast
8.4 Latin America
8.4.1 Brazil
8.4.1.1 Market Trends
8.4.1.2 Market Forecast
8.4.2 Mexico
8.4.2.1 Market Trends
8.4.2.2 Market Forecast
8.4.3 Others
8.4.3.1 Market Trends
8.4.3.2 Market Forecast
8.5 Middle East and Africa
8.5.1 Market Trends
8.5.2 Market Breakup by Country
8.5.3 Market Forecast
9 Drivers, Restraints, and Opportunities
9.1 Overview
9.2 Drivers
9.3 Restraints
9.4 Opportunities
10 Value Chain Analysis
11 Porters Five Forces Analysis
11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes
12 Price Analysis
13 Competitive Landscape
13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
13.3.1 Cisco System Inc.
13.3.1.1 Company Overview
13.3.1.2 Product Portfolio
13.3.2 Deepnet Security Limited
13.3.2.1 Company Overview
13.3.2.2 Product Portfolio
13.3.3 Early Warning Services LLC
13.3.3.1 Company Overview
13.3.3.2 Product Portfolio
13.3.4 Entrust Corporation
13.3.4.1 Company Overview
13.3.4.2 Product Portfolio
13.3.5 Hid Global Corporation (Assa Abloy AB)
13.3.5.1 Company Overview
13.3.5.2 Product Portfolio
13.3.6 OneSpan
13.3.6.1 Company Overview
13.3.6.2 Product Portfolio
13.3.7 Swivel Secure Ltd.
13.3.7.1 Company Overview
13.3.7.2 Product Portfolio
13.3.8 Telesign Corporation (BICS)
13.3.8.1 Company Overview
13.3.8.2 Product Portfolio
13.3.9 Thales Group
13.3.9.1 Company Overview
13.3.9.2 Product Portfolio
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.