세계의 RTD 차·RTD 커피 시장 규모는 2024년에 1,127억 달러에 달했습니다. IMARC Group은 2025-2033년의 성장률(CAGR)이 6.2%로, 2033년에는 1,942억 달러에 달할 것으로 예측하고 있습니다. 개인의 구매력 증가, 다양한 장소와 역에 RTD 차·RTD 커피 자동판매기가 설치되어 있는 것이 시장의 수요를 촉진하고 있는 주요 요인입니다. 또한 새로운 향료의 개발이 새로운 시장 성장 기회를 창출하고 있습니다.
RTD 차 및 RTD 커피는 미리 만들어져 별도의 준비가 필요 없는 포장된 음료로, 최근 수년간 큰 인기를 끌고 있습니다. RTD 차는 일반적으로 홍차, 녹차, 백차, 허브차 등 다양한 맛으로 양조되어 병에 담겨져 있으며, RTD 커피는 콜드브루, 아이스커피, 아이스커피, 차, 커피 등 다양한 맛으로 제공됩니다. 반면 RTD 커피는 콜드브루, 아이스커피, 라떼 등 다양한 형태로 제공되며, 추출이나 바리스타의 기술 없이도 빠르게 카페인을 보충할 수 있습니다. 편의성이 높아 업무 중이나 여행 중 맛있는 기분 전환을 원하는 바쁜 사람들에게 추천할 만한 선택입니다. 또한 1회용 용기에 담겨 있는 경우가 많아 신선도가 유지되고 낭비가 적습니다.
개인의 구매력 향상이 세계 시장을 주도하고 있습니다. 또한 카페테리아, 커피숍, 카페, 레스토랑, 퀵서비스 레스토랑(QSR) 체인, 호텔과 같은 상업 공간은 시장을 더욱 확대하는 데 중요한 역할을 하고 있으며, 이러한 시설들이 차 및 커피 브랜드와 제휴하여 추천 프로그램을 출시하고 있으므로 시장을 더욱 확대하는 데 중요한 역할을 하고 있습니다. 하고 있습니다. 또한 공항, 병원, 쇼핑몰, 학교 식당, 철도, 주유소 등 다양한 장소에 RTD 차 및 커피 자판기가 설치되어 있는 것도 시장을 지원하고 있습니다. 또한 각 업체들은 말차, 헤이즐넛, 민트, 히비스커스, 태국 아이스티, 캐러멜, 땅콩버터, 패션후르츠, 키위 그린티, 망고, 멜론 등 흥미진진한 신맛을 지속적으로 출시하여 대중의 관심을 끌고 있습니다. 또한 유명인 추천, 소셜미디어 캠페인 등의 홍보 전략은 시장의 밝은 전망을 만들어 내고 있습니다. 기타에도 편의성, 다양한 제품군, 빠른 배송 옵션, 할인 정보, 다양한 결제 방법 등을 제공하는 온라인 소매 채널을 통한 택배 서비스의 인기가 높아지고 있습니다.
편리함과 이동 중에도 즐길 수 있는 라이프스타일 동향 증가
RTD 차 및 RTD 커피에 대한 수요 증가는 현대 소비자의 빠르게 변화하는 라이프스타일과 편리함에 대한 욕구에 크게 기인합니다. 현재 개인은 끊임없이 이동하며 직장, 가족, 사회적 약속을 병행하고 있으므로 전통적인 양조 방법이나 커피숍을 방문할 시간이 거의 없는데, RTD 음료는 미리 포장되어 바로 마실 수 있으므로 번거롭지 않고 빠른 해결책을 제공합니다. 바쁜 업무 중 상쾌함을 주는 병에 든 아이스 티든, 헬스장에 가기 전 에너지를 보충하기 위한 콜드브루 커피 캔이든, 이러한 음료는 맛과 품질에 대한 타협 없이 준비의 번거로움을 덜어주며 소비자의 바쁜 일상에 매끄럽게 어울립니다. 빠르게 변화하는 일상에 맞추어져 있습니다.
증가하는 건강 및 웰빙 동향
건강과 웰빙에 대한 소비자들의 관심이 높아지면서 RTD 차 및 RTD 커피 시장이 활성화되고 있습니다. RTD 차 및 RTD 커피 제품은 저칼로리, 저당, 천연 성분 기반 등 건강한 대안을 제공함으로써 이러한 동향에 발맞추어 저칼로리, 저당, 천연 성분 기반 등 건강한 대안을 제공함으로써 RTD 차 및 RTD 커피 시장에 활력을 불어넣고 있습니다. 이러한 추세에 편승하고 있습니다. 또한 녹차, 허브 인퓨전, 유기농 커피는 건강상의 이점과 항산화 특성으로 인해 인기를 얻고 있습니다. 또한 제조업체들은 비타민, 미네랄, 어댑트겐과 같은 기능성 성분을 제품에 통합하여 카페인 부스트 이상의 것을 제공하는 음료를 찾는 건강 지향적인 소비자들에게 어필하고 있습니다.
다양한 맛프로파일과 프리미엄화
RTD 차 및 RTD 커피 시장은 다양한 맛의 제공으로 지원되고 있습니다. 제조업체들은 다양한 미각과 문화적 취향에 호소하기 위해 다양한 맛으로 끊임없이 혁신을 거듭하고 있습니다. 전통적인 홍차와 클래식한 커피부터 이국적인 과일이 들어간 홍차, 고급스러운 모카 블렌드 커피에 이르기까지 선택의 폭은 계속 넓어지고 있습니다. 이러한 다양한 맛은 새로운 소비자를 끌어들일 뿐만 아니라 기존 고객들도 다양한 제품을 시도해볼 수 있도록 유도합니다. 또한 프리미엄화 추세는 RTD 차, RTD 커피에 대한 인식을 단순한 편의성 제품에서 세련된 고급 음료의 선택으로 끌어올리고 있습니다. 장인정신이 깃든 콜드브루, 싱글 오리진 블렌드 커피, 수제 홍차는 고품질의 특별한 미각 경험을 위해 기꺼이 프리미엄을 지불할 의향이 있는 애호가들 사이에서 열광적인 지지를 받고 있습니다.
The global ready to drink tea and coffee market size reached USD 112.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 194.2 Billion by 2033, exhibiting a growth rate (CAGR) of 6.2% during 2025-2033. The increasing purchasing power of individuals and the installation of RTD tea and coffee vending machines in various places and stations are some of the major factors propelling the market demand. In addition, the development of new flavors is creating new market growth opportunities.
Ready-to-drink tea and coffee refer to packaged beverages that are pre-made and require no additional preparation. These convenient and on-the-go options have gained immense popularity in recent years, catering to the fast-paced lifestyles of consumers. Ready-to-drink teas are usually brewed and bottled with various flavors, including black, green, white, or herbal, offering a refreshing and thirst-quenching experience. On the other hand, ready-to-drink coffee comes in different forms, such as cold brews, iced coffees, and lattes, providing a quick caffeine fix without the need for brewing or barista skills. They offer convenience, making them a go-to choice for busy individuals seeking a delicious pick-me-up during work or travel. Moreover, they often come in single-serving containers, maintaining freshness and reducing waste.
The increasing purchasing power of individuals is driving the global market. Furthermore, commercial spaces, such as cafeterias, coffee shops, cafes, restaurants, quick-service restaurant (QSR) chains, and hotels, are playing a crucial role in fuelling the market as these establishments are partnering with tea and coffee brands to launch endorsement programs, which further augments the market. Additionally, the installation of RTD tea and coffee vending machines in various places, such as airports, hospitals, shopping malls, school canteens, railways, and petrol stations, is supporting the market. Moreover, manufacturers are continuously innovating by introducing new and exciting flavors such as matcha, hazelnut, mint, hibiscus, Thai iced tea, caramel, peanut butter, passion fruit, kiwi green tea, mango, and melon, which are gaining prominence among the masses. Besides, promotional strategies, including celebrity endorsements and social media campaigns, are creating a positive market outlook. Additionally, the market is benefiting from the rising popularity of home delivery services through online retail channels, providing convenience, a wide product selection, fast shipping options, discounted deals, and various payment methods.
The Rising Trend for Convenience and On-The-Go Lifestyles
The increasing demand for ready-to-drink tea and coffee can be attributed significantly to the modern consumer's fast-paced lifestyle and the desire for convenience. Presently, individuals are constantly on the move, juggling work, family, and social commitments, leaving little time for traditional brewing or coffee shop visits. Ready-to-drink beverages offer a quick and hassle-free solution, as they come pre-packaged and ready for immediate consumption. Whether it's a bottled iced tea for a refreshing pick-me-up during a hectic workday or a canned cold brew coffee for a boost of energy before hitting the gym, these beverages fit seamlessly into the fast-paced routines of consumers, eliminating the need for preparation without compromising on taste or quality.
Escalating Health and Wellness Trends
The growing focus on health and wellness among consumers is catalyzing the market for ready to drink tea and coffee. As individuals are becoming more health-conscious and are seeking ways to make better dietary choices, they are turning away from sugary sodas and carbonated drinks. Ready-to-drink tea and coffee products have capitalized on this trend by offering healthier alternatives, such as low-calorie, low-sugar, and natural ingredient-based options. Moreover, green tea, herbal infusions, and organic coffee varieties have gained popularity due to their perceived health benefits and antioxidant properties. Additionally, manufacturers are incorporating functional ingredients, including vitamins, minerals, and adaptogens into their products to appeal to health-conscious consumers seeking beverages that offer more than just a caffeine boost.
Diverse Flavor Profiles and Premiumization
The ready-to-drink tea and coffee market is supported by the availability of various flavors. Manufacturers are continuously innovating with a wide range of flavors, appealing to various taste preferences and cultural preferences. From traditional black tea and classic coffee to exotic fruit-infused teas and indulgent mocha coffee blends, the options are ever-expanding. This extensive flavor variety not only attracts new consumers but also encourages existing customers to explore and experiment with different offerings. Moreover, the trend towards premiumization has elevated the perception of ready-to-drink tea and coffee from a mere convenience product to a sophisticated and upscale beverage choice. Artisanal cold brews, single-origin coffee blends, and handcrafted tea concoctions have garnered a dedicated following among connoisseurs willing to pay a premium for high-quality and exclusive taste experiences.
RTD tea dominates the market
RTD tea stands out as the largest product segment as it has long been a widely consumed beverage globally, with a rich cultural history and tradition in many regions. As such, the concept of bottled or canned RTD tea resonates well with consumers who seek the convenience of enjoying their favorite tea flavors on-the-go. Additionally, the health-conscious trend among consumers has fueled the demand for RTD tea, as it is often perceived as a healthier alternative to sugary carbonated drinks. Furthermore, the availability of diverse and refreshing RTD tea flavors, including green tea, herbal infusions, and fruit-infused blends, has broadened the appeal to a wide range of consumers. Moreover, effective marketing and branding strategies have played a significant role in promoting RTD tea as a trendy and appealing beverage choice. Companies have leveraged social media, influencers, and eye-catching packaging designs to attract young consumers and create a strong brand presence. This modern and aspirational approach has contributed to RTD tea's dominance in the market, especially among millennials and gen Z consumers.
Consumer palates are constantly seeking novel and enticing taste experiences, and flavored RTD beverages cater to this demand. Beverage manufacturers are continuously innovating and developing a wide array of flavors, ranging from classic favorites, including lemon, raspberry, and peach to more exotic options, including lychee, passion fruit, and coconut. The availability of diverse and exciting flavors not only attracts new consumers but also encourages repeat purchases and brand loyalty. Additionally, flavors allow beverage companies to tap into various demographics and cultural preferences, ensuring a broader market appeal.
On the other hand, with increasing concerns about sugar consumption and its impact on health, consumers are actively seeking healthier alternatives to traditional sugary beverages. Artificial sweeteners offer the advantage of providing sweetness without the added calories and are widely used to formulate low-calorie or sugar-free RTD beverages.
PET bottle dominates the market
PET bottles offer a perfect balance between functionality, convenience, and sustainability, making them a popular choice for both manufacturers and consumers. Their lightweight nature makes them easy to transport and handle, enhancing the overall convenience for consumers, especially those on the go. Additionally, PET bottles are known for their excellent transparency, allowing consumers to visually assess the product's quality and freshness before making a purchase. Moreover, PET is recyclable, aligning with the growing consumer demand for eco-friendly and sustainable packaging options. The recyclability of PET bottles reflects positively on the brand's image, attracting environmentally conscious consumers. As a result of these advantages, beverage companies widely adopt PET bottles for their RTD products, making it the largest packaging segment and an integral part of the thriving RTD beverage industry.
When analyzing the price segments in the market for ready-to-drink (RTD) beverages, premium and regular products emerge as the largest price segment. The premium segment targets consumers who seek a higher quality, exclusive, and indulgent experience. These RTD beverages often feature premium ingredients, unique flavors, and sophisticated packaging, positioning them as a more luxurious choice. The premium category appeals to consumers who are willing to pay a premium price for a distinctive and superior product.
On the other hand, the regular segment encompasses products that are more affordable and accessible to a broader consumer base. These offerings focus on providing a satisfactory taste experience at a reasonable price, making them suitable for everyday consumption. The regular segment's affordability and availability make it a popular choice among budget-conscious consumers and those seeking a familiar, consistent RTD beverage option.
Off-trade channel holds the largest share in the market
The popularity of the off-trade segment can be attributed to its widespread accessibility and convenience for consumers. These retail outlets are easily accessible in both urban and rural areas, ensuring a broad reach for RTD beverage brands. Moreover, consumers appreciate the convenience of being able to purchase their favorite RTD beverages along with their regular groceries or other shopping needs. The off-trade distribution also allows beverage companies to tap into a vast consumer base and leverage retail visibility to promote their products through attractive displays and promotional campaigns. Off-trade retailers frequently engage in cross-promotional activities and brand partnerships with RTD beverage companies. Collaborations between retailers and brands, such as co-branded promotions or exclusive product launches, generate excitement among consumers and enhance the appeal of RTD tea and coffee products, further solidifying the dominance of off-trade channels in the market.
Asia Pacific exhibits a clear dominance, accounting for the largest ready to drink tea and coffee market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, Asia Pacific accounted for the largest market share.
Asia Pacific holds a significant position in the market. Due to rapid urbanization, coupled with the adoption of Western lifestyles and preferences, has accelerated the consumption of convenience-oriented products, such as RTD beverages among the masses. Moreover, the diverse and vibrant culinary cultures of the Asia Pacific have influenced the proliferation of a wide array of unique and innovative RTD beverage flavors, appealing to a broad range of tastes. Additionally, the rising disposable incomes in several countries within the region have led to an increased willingness among consumers to explore and indulge in premium and high-quality RTD offerings. Furthermore, the dynamic growth of modern retail channels and the widespread presence of convenience stores and supermarkets have facilitated easy access to RTD beverages, accelerating their popularity.
Companies have been continuously innovating their RTD tea and coffee offerings by introducing new and unique flavors, blends, and formulations. They aim to cater to diverse consumer preferences and stay ahead in the market. Moreover, with the growing trend of health-conscious consumers, several companies are developing healthier versions of RTD tea and coffee. This includes products with reduced sugar content, natural ingredients, and added functional benefits, such as antioxidants or vitamins. Furthermore, environmental concerns have prompted companies to adopt more sustainable practices. They are exploring eco-friendly packaging options, implementing recycling programs, and sourcing ingredients responsibly to appeal to eco-conscious consumers. Besides, leading players are investing in marketing campaigns and branding strategies to create stronger brand identities and connect with their target audience. This includes celebrity endorsements, social media promotions, and interactive campaigns.