IMARC Group은 2024년 카놀라유 세계 시장 규모가 2,910만 톤에 달했고, 2025-2033년간 1.1%의 연평균 성장률(CAGR)을 기록하여 2033년에는 3,200만 톤에 이를 것으로 예측했습니다. 이 시장은 식생활 목표에 부합하는 식품에 대한 개인의 선호도 증가, 환경 및 지속가능성에 대한 관심 증가, 다양한 요리 용도의 카놀라유 사용 증가 등을 배경으로 꾸준한 성장세를 보이고 있습니다.
시장 성장 및 규모: 카놀라유는 요리에 카놀라유를 꾸준히 사용함으로써 얻을 수 있는 건강상의 이점에 힘입어 꾸준히 성장하고 있습니다.
기술 발전: 추출 방법과 정제 과정의 혁신은 카놀라유의 생산 효율을 개선하고 비용을 절감하며 제품의 품질을 향상시키고 있습니다.
산업용도: 카놀라유는 포화지방 함량이 낮고 발연점이 높기 때문에 가정용 요리와 식품 가공 산업에서 널리 사용되고 있습니다.
지역별 동향 : 호텔, 레스토랑, 기타 외식 산업의 확대로 유럽이 시장을 주도하고 있습니다. 그러나 아시아태평양은 인구 증가와 식음료(F&B) 산업 확대에 힘입어 급성장하는 시장으로 부상하고 있습니다.
경쟁 환경: 이 시장은 주요 기업들이 기술 혁신, 인수합병(M&A), 세계 진출에 집중하는 치열한 경쟁이 특징입니다. 이러한 전략은 제품 포트폴리오를 강화하고, 업계의 특정 니즈를 충족시키며, 진화하는 시장 과제에 대응하는 것을 목표로 합니다.
과제와 기회: 시장은 작황 변동에 따른 가격 변동과 다른 식물성 기름과의 경쟁이라는 문제에 직면해 있는 반면, 건강한 식용유에 대한 선호도가 높아지면서 기회도 있습니다.
미래 전망: 소비자의 건강 지향성이 높아짐에 따라 카놀라유 시장은 안정적인 성장을 보일 것으로 예상됩니다. 지속 가능한 유기농 생산 방식은 업계의 미래를 형성하는 데 중요한 역할을 할 것으로 보입니다.
건강과 웰빙에 대한 인식
건강 및 웰빙에 대한 대중의 인식이 높아지는 것은 시장 성장에 기여하는 주요 요인 중 하나입니다. 또한, 식생활 목표에 부합하는 식품에 대한 개인의 선호도가 높아지고 있습니다. 카놀라유는 포화지방 함량이 낮아 심장 건강에 좋은 식품으로 유명합니다. 오메가3 지방산을 포함한 단일 불포화 지방산과 고도 불포화 지방산의 비율이 높습니다. 또한, 카놀라유의 높은 발연점과 중성적인 맛은 주방에서 다양한 용도로 사용할 수 있습니다. 튀김, 볶음, 구이 등 다양한 요리에 적합하며, 재료를 손상시키거나 불필요한 향을 첨가하지 않습니다. 이에 따라 비 유전자 변형 및 유기농 카놀라유에 대한 수요가 증가하고 있으며, 시장 성장을 강화하고 있습니다. 이러한 제품들은 자연스럽고 지속 가능한 대안을 찾는 사람들의 공감을 불러일으키며 시장 성장을 더욱 촉진하고 있습니다. 또한, 건강에 해로운 식습관으로 인한 심혈관 질환의 유병률 증가는 카놀라유에 대한 수요를 촉진하고 있습니다.
지속가능성과 책임 있는 조달
환경과 지속가능성에 대한 대중의 관심이 높아지면서 자연 재배 및 자연 생산 제품에 대한 수요가 증가하고 있습니다. 개인과 업계 이해관계자들은 작물 재배부터 가공, 포장에 이르기까지 환경적으로 책임감 있는 관행을 채택하는 데 점점 더 많은 관심을 기울이고 있습니다. 이에 따라 업계의 많은 주요 기업들이 지속가능한 인증 카놀라유의 보급에 큰 진전을 보이고 있습니다. 여기에는 지속 가능한 팜유에 관한 원탁회의(RSPO) 및 지속 가능한 바이오 소재에 관한 원탁회의(RSB)와 같은 지속가능성 표준을 준수하여 공급망 전반에 걸쳐 환경적으로 책임감 있고 사회적으로 윤리적인 관행을 보장하는 것이 포함됩니다. 또한, 책임감 있는 토지 관리, 효율적인 물 사용, 에너지 효율적인 가공 기술 등 카놀라유 생산에 있어 환경적 발자국을 줄이는 데에도 주력하고 있습니다. 또한, 소비자의 기대에 부응하기 위해 재활용 가능한 재료와 플라스틱 사용량을 줄이는 등 환경 친화적인 패키징을 모색하는 기업도 있습니다.
다양한 요리 용도와 세계 요리 트렌드
식음료(F&B) 산업의 지속적인 성장과 다양한 요리 용도에서 카놀라유의 사용 증가는 시장 성장을 강화하고 있습니다. 카놀라유의 높은 발연점과 순한 맛은 튀김부터 볶음까지 다양한 요리에 적합합니다. 중성적인 맛은 재료의 자연스러운 맛을 방해하지 않고 다양한 요리를 돋보이게 할 수 있습니다. 또한, 카놀라유를 많이 사용하는 아시아 및 지중해 요리의 인기가 높아지면서 카놀라유가 전 세계적으로 인기를 얻고 있습니다. 이들 요리에서는 심장에 좋은 지방의 사용과 카놀라유의 특성에 맞는 조리법이 강조되고 있습니다. 이와 함께, 식물성 식단이 널리 보급되고 건강한 지방을 식단에 포함시키는 데 중점을 두고 있는 것도 시장 전망을 밝게 하고 있습니다. 카놀라유는 채식주의자, 채식주의자, 지중해식 및 고혈압 예방 식단(DASH 식단)을 실천하는 사람들이 선호합니다.
The global canola oil market size reached 29.1 Million Tons in 2024. Looking forward, IMARC Group expects the market to reach 32.0 Million Tons by 2033, exhibiting a growth rate (CAGR) of 1.1% during 2025-2033. The market is experiencing steady growth driven by rising preferences of individuals for food products that align with their dietary goals, the growing environmental and sustainability concerns, and the increasing use of canola oil in various culinary applications.
Market Growth and Size: The market is witnessing consistent growth, driven by the health benefits associated with the regular use of canola oil in cooking.
Technological Advancements: Innovations in extraction methods and refining processes are improving canola oil production efficiency, reducing costs and enhancing product quality.
Industry Applications: Canola oil is widely used in both household cooking and the food processing industry due to its low saturated fat content and high smoking point.
Geographical Trends: Europe leads the market on account of the expansion of hotels, restaurants, and other foodservice establishments. However, Asia Pacific is emerging as a fast-growing market, driven by the expanding population and the expansion of the food and beverage (F&B) industry.
Competitive Landscape: The market is characterized by intense competition with key players focusing on innovation, mergers and acquisitions (M&A), and expanding their global footprint. These strategies aim to enhance product portfolios, meet specific industry needs, and address the challenges of an evolving market.
Challenges and Opportunities: While the market faces challenges, such as price volatility, due to crop fluctuations and competition from other vegetable oils, it also encounters opportunities on account of rising preferences for healthier cooking oils.
Future Outlook: The canola oil market is expected to grow steadily, driven by increasing health-consciousness among consumers. Sustainable and organic production practices will play a crucial role in shaping the future of the industry.
Health and Wellness Consciousness
The increasing awareness about health and wellness among the masses represents one of the primary factors contributing to the market growth. In addition, the rising preferences of individuals for food products that align with their dietary goals. Canola oil is renowned for its low saturated fat content, making it a heart-healthy option. It contains a high proportion of monounsaturated and polyunsaturated fats, including omega-3 fatty acids. Along with this, the high smoking point and neutral flavor of canola oil make it versatile in the kitchen. It is suitable for various cooking methods, including frying, sauteing, and baking, without breaking down or imparting unwanted flavors to the food. In line with this, the escalating demand for non-GMO and organic canola oil offerings is strengthening the growth of the market. These products resonate with those seeking natural and sustainable options, further driving market growth. Moreover, the rising prevalence of cardiovascular diseases due to unhealthy dietary patterns is driving the demand for canola oil.
Sustainability and Responsible Sourcing
The growing environmental and sustainability concerns among the masses is catalyzing the demand for naturally grown and produced products. Individuals and industry stakeholders are increasingly focusing on adopting environmentally responsible practices, from crop cultivation to processing and packaging. Along with this, many major players in the industry are making significant strides in promoting certified sustainable canola oil. This includes adherence to sustainability standards, such as the Roundtable on Sustainable Palm Oil (RSPO) and Roundtable on Sustainable Biomaterials (RSB), to ensure environmentally responsible and socially ethical practices throughout the supply chain. They are also focusing on reducing the environmental footprint of canola oil production, including responsible land management, efficient water usage, and energy-efficient processing techniques. Moreover, several companies are exploring eco-friendly packaging options, such as recyclable materials and reduced plastic use, to align their products with consumer expectations.
Diverse Culinary Applications and Global Cuisine Trends
The continuous growth of the food and beverage (F&B) industry and the increasing use of canola oil in various culinary applications are strengthening the growth of the market. The high smoking point and mild flavor of canola oil make it suitable for a wide range of cooking techniques, from deep-frying to stir-frying. Its neutral taste allows it to complement diverse cuisines without overpowering the natural flavors of the ingredients. Along with this, the rising popularity of Asian and Mediterranean cuisines, which often utilize canola oil, is contributing to its global acceptance. These cuisines emphasize the use of heart-healthy fats and cooking methods that align with the properties of canola oil. In line with this, the widespread adoption of plant-based diets and the growing emphasis on incorporating healthier fats into meals is offering a favorable market outlook. It is a preferred choice for vegans, vegetarians, and those following Mediterranean or dietary approaches to stop hypertension (DASH) diets.
Cooking accounts for the majority of the market share
Canola oil is widely used for cooking due to its high smoking point and neutral flavor. It is a preferred choice for frying, sauteing, and baking. Its low saturated fat content and heart-healthy profile make it a popular option among health-conscious consumers. Its versatility in various culinary applications positions it as a staple in kitchens worldwide.
In the food processing industry, canola oil is a valuable ingredient in products like snacks, salad dressings, and margarine. Its neutral taste allows it to blend seamlessly with other ingredients, while its health benefits align with the demand for healthier processed foods.
The lubricating properties of canola oil make it suitable for industrial and mechanical applications. It serves as a biodegradable and environmentally friendly alternative to traditional petroleum-based lubricants, particularly in agricultural and automotive industries.
Canola oil finds applications in personal care products, such as cosmetics, skincare, and haircare. Its moisturizing and skin-nourishing properties make it a component in various beauty formulations, contributing to its presence in the personal care sector.
Canola oil is a feedstock for biodiesel production, contributing to the biofuels industry. It undergoes a conversion process into biodiesel, serving as a renewable and sustainable energy source, reducing greenhouse gas emissions in the transportation sector.
Drums hold the largest share of the market
Canola oil packaged in cans is a common choice, particularly for bulk and commercial use. These cans vary in size, from small to industrial-sized containers, making them suitable for both household and foodservice applications. Cans provide excellent protection against light and air, preserving the quality and shelf life of oil. They are often preferred for their convenience and recyclability, making them an eco-friendly packaging option.
Drums are typically used for large-scale industrial purposes, such as the food processing industry and the manufacture of biofuels and lubricants. These bulk containers can hold a significant volume of canola oil, reducing the need for frequent refills in high-demand settings. Drums are designed for efficiency and ease of transport, ensuring a steady supply for manufacturing processes.
Bottles are a popular choice for retail and household consumers. Canola oil in bottles comes in various sizes, from small glass bottles to larger plastic ones. These containers offer convenience, allowing consumers to pour or measure the oil easily. Clear bottles provide visibility of the product, while dark bottles protect against light exposure, preserving the freshness. Bottles are ideal for cooking and salad dressing applications.
Pouches are a flexible and lightweight packaging option gaining popularity in the canola oil market. They are convenient for consumers seeking single-use or travel-sized portions of canola oil. Pouches are easy to store and carry, making them suitable for on-the-go use. Additionally, they are often resealable, helping to maintain the oil quality and preventing spills.
Europe exhibits a clear dominance, accounting for the largest canola oil market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, North America, Europe, Middle East and Africa, and Latin America. According to the report, Europe accounted for the largest market share.
Canola oil is gaining traction in Europe, with countries like Germany and France witnessing increased consumption. The popularity stems from its health benefits, particularly its heart-healthy attributes and versatility in cooking. Apart from this, the regulatory support for sustainable agriculture and transparent labeling further promotes the market for certified sustainable canola oil. Moreover, the rising preferences of individuals for non-genetically modified organisms (GMO) and organic options are leading to diversification in product offerings. Furthermore, as health-consciousness continues to rise, canola oil is likely to maintain its upward trajectory in the European market, where consumers are increasingly opting for healthier cooking oils.
Asia Pacific is a significant player in the global canola oil market, driven by populous countries like China and India. In these nations, the growing health consciousness and the quest for healthier dietary options have led to an increased consumption of canola oil. Rapid urbanization, changing lifestyles, and versatile culinary applications contribute to the rising demand. The canola oil market in Asia Pacific is characterized by both domestic production and imports, with consumers favoring this heart-healthy oil for its neutral taste and high smoking point. As the region continues to experience economic growth, the canola oil market is poised for expansion, especially in emerging markets.
North America, notably Canada, stands out as a key producer and exporter of canola oil globally. Canola fields stretching across the Canadian prairies are securing the nation position as a major supplier. The market in North America is driven by a steady demand for canola oil in households and the food processing industry. Health-conscious consumers appreciate its low saturated fat content and suitability for various cooking methods. Moreover, there is a growing emphasis on sustainable and responsible sourcing practices, aligning with the trend toward environmentally friendly products. The continued focus of the region on quality and innovation ensures a strong presence for canola oil in both domestic and international markets.
In the Middle East and Africa, the canola oil market is experiencing growth as consumers seek healthier cooking alternatives. Traditional cooking oils are gradually being replaced by canola oil, driven by heightened health awareness and urbanization. The region offers significant investment opportunities, with potential for local production to meet the rising demand. Canola oil has a mild flavor and high smoking point, make it suitable for the diverse cuisines of the region. As dietary preferences evolve and consumers increasingly prioritize health, the Middle East and Africa are poised to become emerging markets in the canola oil industry.
Latin America is experiencing continuous rise in canola oil consumption, with countries like Brazil and Argentina at the forefront. Health-conscious consumers are turning to canola oil for its heart-healthy profile and versatility in cooking. In addition, the agricultural potential of the country presents opportunities for local canola oil production, reducing dependence on imports. As consumers in Latin America continue to seek healthier dietary options, the canola oil market is expected to grow, making it an attractive market for both domestic and international producers. With the right strategies, companies can tap into this rising demand and expand their presence in the Latin American market.
The key players in the market are investing in research and development (R&D) activities to enhance canola crop yields, improve processing methods, and reduce the environmental footprint of canola oil production. Additionally, they are exploring novel applications for canola oil in the personal care and industrial sectors, diversifying their product range. Along with this, they are emphasizing quality control in their production processes, ensuring consistency and purity in their canola oil offerings. Apart from this, smaller canola oil producers and organic brands are gaining market share by focusing on transparency and niche markets. They offer non-GMO and organic canola oil options, catering to health-conscious and environmentally conscious consumers. Moreover, some major players are investing in research and partnerships to advance the use of canola oil in the biofuels sector, aligning with sustainability goals and reducing carbon emissions in the transportation industry.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include: