비전 케어 세계 시장 규모는 2024년에 737억 3,000만 달러에 달했습니다. IMARC Group은 향후 2033년에는 943억 3,000만 달러에 이르고, 2025년부터 2033년에 걸쳐 2.75%의 연평균 복합 성장률(CAGR)을 나타낼 것으로 예측했습니다. 현재 북미가 시장을 독점하고 있으며 2024년 시장 점유율은 45.6%를 넘었습니다. 헬스케어 서비스에 대한 접근성 향상, 눈 건강의 중요성에 대한 의식 증가, 콘택트렌즈, 안경 프레임, 렌즈 소재의 새로운 기술 진보 등이 북미 시장을 추진하고 있는 주요 요인입니다.
비전 케어는 눈의 건강을 유지 및 개선하고 최적의 시력을 확보하는 것을 목적으로 한 종합적인 진료와 서비스입니다. 여기에는 예방 조치, 진단 절차 및 다양한 눈과 관련된 상태의 치료가 포함됩니다. 근시, 원시, 난시 등의 굴절 이상이나 녹내장, 백내장, 황반 변성증 등의 안질환의 조기 발견을 가능하게 하기 위해, 정기적인 안과 검진은 비전 케어에 필수적입니다. 교정 안경 및 기타 개입의 필요성을 결정하는 데 도움이 됩니다. 또한, 특히 안구 피로와 부상을 입을 수 있는 작업과 레크리에이션 환경에서 눈의 안전과 위생을 촉진합니다.
이 시장은 주로 시각 장애와 눈과 관련된 장애의 만연에 의해 견인되고 있습니다. 게다가 노년 인구 증가, 디지털화에 의한 스크린 사용 시간 증가, 개인의 라이프 스타일의 변화가 시장의 성장에 기여하고 있습니다. 게다가, 의료기술의 일부 진보는 많은 눈 증상에 대한 혁신적인 치료와 해결책을 가져오고, 시각 건강 개선을 요구하는 개인의 낙관적인 감각을 키우고, 이것도 큰 성장 촉진요인이 되고 있습니다. 또한 고품질 안경, 콘택트렌즈, 외과적 개입에 투자하는 소비자의 의욕이 높아지고 있는 것도 시장을 발전시키고 있습니다. 이 외에도 좋은 시력을 유지하기 위한 의식의 고조와 적극적인 접근, 정기적인 안과 검진을 포함한 예방 조치, 보호 안경의 채용이 지지를 모으고 판매 수요를 가속화하고 있습니다. 또한 안경은 단순한 교정기구에서 유행 액세서리로 진화하고 있으며 소비자 선택에 영향을 미치고 시장 성장을 가속하고 있습니다.
의료 서비스에 쉽게 액세스
비전 케어 시장에서 건강 관리 서비스를 개선하면 시장 성장에 영향을 미칩니다. 또한 정부 및 의료기관은 원격지나 충분한 서비스를 받지 않는 지역에서 비전 케어 클리닉의 설립, 눈 건강 의식 향상 캠페인 실시, 1차 헬스 케어 시스템에 비전 케어 서비스의 통합 등 많은 노력을 통해 비전 케어 서비스에 대한 액세스를 강화하고 있어 시장 성장에 공헌하고 있습니다. 게다가 원격 의료와 온라인 상담 플랫폼의 통합은 개인이 물리적인 예약을 필요로 하지 않고 안과 의사나 검안의에게 전문적인 조언을 요구할 수 있게 하고, 이것도 성장을 가속하는 큰 요인이 되고 있습니다. 헬스케어에서 이러한 디지털 변혁은 지리적 장벽과 이동의 어려움에 직면하는 사람들에게 혜택을 제공합니다. 이 외에도 비정부기구(NGO), 민간 건강 관리 제공업체 및 국제기구의 협력은 일반적인 시력 문제의 조기 발견과 치료에 중점을 둔 지역 밀착형 아이 케어 프로그램을 시행하여 회피 가능한 시력 장애를 예방하고 있으며, 이는 시장 성장을 가속하고 있습니다.
눈 건강의 중요성에 대한 의식 증가
눈 건강의 중요성은 계몽 캠페인이 증가함에 따라 시각 건강을 선호하기 위해 개인을 추구합니다. 이 캠페인은 정기적인 안과 검진의 중요성, 눈 질환의 조기 발견, 최적의 눈 건강을 유지하기위한 건강 습관의 채택에 대한 개인을 교육하는 데 필수적입니다. 또한, 계발 캠페인은 소셜 미디어, 전통 미디어, 지역 이벤트, 교육 프로그램 등 다양한 채널을 통해 청중에게 도달하기 때문에 시장 성장에 기여하고 있습니다. 또한 교육 캠페인은 근시, 난시, 노화 황반 변성과 같은 일반적인 눈 상태에 대한 정보를 제공하는 한편, 장기간의 스크린 사용 및 부적절한 보호 대책과 관련된 잠재적인 위험을 강조하고 시장 성장을 가속하고 있습니다. 또한, 개인은 정기적인 안과 검진을 받는 경향이 있으며, 눈의 상태를 조기에 발견함으로써 시기 적절한 개입이 가능해 시력 저하의 위험을 최소화하고 시력을 유지할 수 있습니다. 또한, 이러한 캠페인은 눈의 자외선(UV) 보호의 중요성을 강조하고 선글라스 및 기타 보호 안경의 사용을 촉진합니다.
새로운 기술의 진보
시장은 아이케어 분야를 변화시키는 기술적 진보의 급속한 유입을 목격하고 있습니다. 이러한 기술 혁신에는 시력 교정, 안경테, 콘택트렌즈, 렌즈 소재 등 다양한 측면이 포함되어 시각 체험의 향상과 눈의 건강 증진에 공헌하고 있습니다. 또한 쾌적성, 통기성, 착용 시간을 향상시키는 첨단 소재의 개발도 성장을 가속하는 큰 요인이 되고 있습니다. 예를 들어, 실리콘 하이드로겔 렌즈는 산소 투과성을 높여 눈 건조와 염증의 위험을 줄입니다. 이와 함께 콘택트렌즈에 스마트 기술을 통합함으로써 안압을 모니터하고 녹내장 등의 증상을 가진 사람에게 실시간 데이터를 제공할 수 있어 시장 성장을 증대시킵니다. 이 외에 안경 프레임은 눈부신 진보를 이루고 있으며, 티타늄이나 형상 기억 금속 등의 경량으로 내구성 있는 소재와 기능성을 겸비한 스타일이 쾌적함과 장수명을 제공해 시장 성장을 뒷받침하고 있습니다. 게다가, 3차원(3D) 프린팅 기술은 개인의 취향과 얼굴 구조에 맞게 맞춤형 프레임을 만들 수 있기 때문에 시장 전망은 밝습니다.
The global vision care market size was valued at USD 73.73 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 94.33 Billion by 2033, exhibiting a CAGR of 2.75% from 2025-2033. North America currently dominates the market, holding a market share of over 45.6% in 2024. Better access to healthcare services, heightened awareness about the importance of eye health, and emerging technological advancements in contact lenses, eyeglass frames, and lens materials are some of the major factors propelling the market in North America.
Vision care refers to a comprehensive range of practices and services aimed at maintaining and improving the health of the eyes and ensuring optimal vision. It includes preventive measures, diagnostic procedures, and treatments for various eye-related conditions. Regular eye examinations are essential in vision care, as they allow early detection of issues such as refractive errors including nearsightedness, farsightedness, astigmatism, and eye diseases such as glaucoma, cataracts, and macular degeneration. It helps determine the need for corrective eyewear or other interventions. Additionally, it promotes eye safety and hygiene, particularly in work and recreational settings where eye strain or injuries are possible.
The market is primarily driven by the prevalence of visual impairments and eye-related disorders. In addition, the growing geriatric population, the increasing screen time due to digitalization, and the changing lifestyles of individuals are contributing to the market growth. Moreover, several advancements in medical technology led to innovative treatments and solutions for numerous eye conditions, fostering a sense of optimism among individuals seeking improved visual health which represents another major growth-inducing factor. Also, the growing consumer willingness to invest in high-quality eyewear, contact lenses, and surgical interventions is propelling the market forward. Besides this, the growing awareness and proactive approach toward maintaining good vision, preventive measures, including regular eye check-ups and the adoption of protective eyewear are gaining traction, thus accelerating the sales demand. Furthermore, eyewear is evolving from being solely a corrective tool to a fashionable accessory, influencing consumer choices and driving the market growth.
The easy access to healthcare services
The increasing improvement in healthcare services in the vision care market is influencing the market growth. In addition, governments and healthcare organizations are enhancing access to vision care services with numerous initiatives such as establishing vision care clinics in remote and underserved areas, conducting eye health awareness campaigns, and integrating eye care services into primary healthcare systems, thus contributing to the market growth. Moreover, the integration of telemedicine and online consultation platforms has made it possible for individuals to seek professional advice from ophthalmologists and optometrists without the need for physical appointments representing another major growth-inducing factor. This digital transformation in healthcare is benefitting individuals who face geographical barriers or mobility challenges. Besides this, collaborations between non-governmental organizations (NGOs), private healthcare providers, and international agencies are resulting in community-based eye care programs focusing on early detection and treatment of common vision problems, thus preventing avoidable vision impairments, which is propelling the market growth.
The growing awareness regarding the importance of eye health
The importance of eye health with the rising awareness campaigns is compelling individuals to prioritize their visual well-being. These campaigns are essential in educating individuals about the significance of regular eye check-ups, early detection of eye conditions, and adopting healthy practices to maintain optimal eye health. In addition, awareness campaigns are reaching audiences through various channels, including social media, traditional media outlets, community events, and educational programs thus contributing to the market growth. Also, the educational campaigns provide information about common eye conditions such as myopia, astigmatism, and age-related macular degeneration, while highlighting the potential risks associated with prolonged screen time and inadequate protective measures thus augmenting the market growth. Moreover, individuals are now inclined to schedule regular eye examinations, and early detection of eye conditions allows for timely interventions, minimizing the risk of vision loss and preserving visual acuity which represents another major growth-inducing factor. Furthermore, these campaigns emphasize the importance of ultraviolet (UV) protection for the eyes, fostering the use of sunglasses and other protective eyewear.
The emerging technological advancements
The market is witnessing a rapid influx of technological advancements that are transforming the field of eye care. These innovations include various aspects of vision correction, eyeglass frames, contact lenses, and lens materials, contributing to enhanced visual experiences and improved eye health. Moreover, the development of advanced materials that offer greater comfort, breathability, and longer wear times represents another major growth-inducing factor. For instance, silicon hydrogel lenses allow for increased oxygen permeability, reducing the risk of eye dryness and irritation. Along with this, the integration of smart technologies into contact lenses holds the potential to monitor intraocular pressure and provide real-time data for individuals with conditions such as glaucoma, thus augmenting the market growth. Besides this, eyeglass frames are undergoing remarkable advancements, combining style with functionality with lightweight and durable materials, such as titanium and memory metals, to offer comfort and longevity are propelling the market growth. Furthermore, three-dimensional (3D) printing technology allows the creation of customizable frames catering to individual preferences and facial structures, thus creating a positive market outlook.
Glass Lenses
Contact Lenses
Intraocular Lenses
Contact Solutions
LASIK Equipment
Artificial Tears
Glass lenses represents the most popular product type
Glass lenses also known as eyeglasses or spectacles are driven by the traditional and widely used vision correction solution. They offer various designs and coatings to address refractive errors like myopia, hyperopia, and astigmatism due to their durability, scratch resistance, and affordability to individuals seeking reliable and cost-effective visual correction. Additionally, glass lenses offer excellent ultraviolet (UV) protection, shielding the eyes from harmful ultraviolet rays which enhances eye health, thus contributing to the market growth.
Besides this, contact lenses are available in numerous types, including soft, rigid gas permeable (RGP), and specialty lenses. It addresses numerous refractive errors and conditions, including myopia, hyperopia, astigmatism, and presbyopia. Along with this, intraocular lenses are primarily used in cataract surgery to replace the eye's natural lens which are artificial lenses implanted to restore clear vision after cataract removal. Furthermore, artificial tears are lubricating eye drops used to alleviate dryness, discomfort, and irritation in the eyes which are beneficial for individuals with dry eye syndrome, which can result from environmental conditions, aging, and prolonged screen time.
Retail Stores
Online Stores
Clinics
Hospitals
Retail stores presently accounts for the largest market share
Retail stores offer unparalleled accessibility to consumers seeking vision care products. In addition, these stores are strategically positioned in urban and rural locales, ensuring easy availability for a numerous clientele. It facilitates convenience and enhances the brand's visibility, fostering trust and familiarity among consumers.
Moreover, retail stores provide a tactile and immersive shopping experience, allowing customers to interact directly with products which are essential in the vision care sector. Also, consumers can examine eyewear, try on frames, and consult knowledgeable staff, thereby making informed decisions that align with their optical needs and preferences thus contributing to the market growth.
Furthermore, the comprehensive nature of retail stores engenders a one-stop solution for all vision care requirements. These establishments include various eyeglasses, contact lenses, and accessories under a single roof which simplifies the shopping journey and resonates with consumers seeking convenience and variety.
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America market is driven by the growing healthcare infrastructure, characterized by advanced medical facilities and cutting-edge technologies. In addition, the increasing eye care centers, equipped with state-of-the-art diagnostic tools and treatment options are contributing to exceptional patient care.
Moreover, the growing emphasis on research and innovation is essential resulting in collaborations between renowned medical institutions, optometry schools, and pharmaceutical companies yielding groundbreaking advancements in ocular health.
Besides this, consumers are willing to invest in premium eye care services and products, and the increasing public awareness campaigns and government support for preventive eye care initiatives are fostering a culture of proactive ocular health management to ensure sustained demand for vision care services, thus accelerating market growth.
At present, key players in the market are strategically implementing various measures to strengthen their positions and remain competitive in a rapidly evolving industry. These efforts encompass innovation, expansion, strategic partnerships, and a focus on customer-centric approaches. Additionally, companies are investing in research and development (R&D) to introduce innovative products that address emerging trends and consumer needs including advanced contact lens materials, lens coatings, and design options to enhance comfort, visual clarity, and eye health. Moreover, they are embracing digital platforms and e-commerce channels to engage with customers directly and provide convenient purchasing options. Online platforms allow customers to order contact lenses, eyeglasses, and related products with ease. Also, digital tools are used to offer virtual try-on experiences, aiding customers in selecting frames and lenses that suit their preferences. Furthermore, key players are focusing on providing personalized solutions by offering customization options for eyewear and contact lenses which allows customers to choose frame styles, lens coatings, and prescription options that cater to their individual preferences and needs.
The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Johnson & Johnson Services, Inc.
CooperVision, Inc. (Cooper Companies, Inc.)
Bausch Health Companies, Inc.
Essilor International
Novartis International AG