세계의 이벤트 관리 소프트웨어 시장 규모는 2024년 66억 3,000만 달러가 됐습니다. IMARC Group은 향후 시장이 2033년까지 134억 달러에 이를 전망이며, 2025년부터 2033년까지 CAGR은 8.1%가 될 것으로 예측했습니다. 현재 북미가 시장을 독점하고 있으며 2024년에는 42.8% 이상의 큰 시장 점유율을 차지했습니다. 가상 및 하이브리드 이벤트 증가, 실시간 분석에 대한 수요 증가, 혁신을 촉진하고 조직이 더 높은 효율성과 유연성으로 이벤트를 관리할 수 있도록 하는 급속한 클라우드 통합은 시장을 추진하는 주요 요인의 일부입니다.
이벤트 관리 소프트웨어는 이벤트의 계획, 실행 및 분석을 용이하게 하는 기술 솔루션입니다. 현재 이벤트 조정의 다양한 측면을 간소화하는 이 소프트웨어는 전문가가 중앙 집중화된 플랫폼을 통해 초대, 등록, 참가자 추적, 지불 등을 관리할 수 있도록 합니다. 여러 기능을 통합하여 효율성을 향상시키고 기획자와 참가자 모두의 경험을 향상시킬 수 있습니다. 특히 오늘날의 디지털 시대에서 이벤트 관리 소프트웨어는 복잡한 프로세스를 단순화하고 실시간 협업을 가능하게 하며 데이터 분석을 통해 인사이트를 제공합니다. 이벤트 관리를 보다 효과적으로, 시간을 들이지 않고 실시하기 위한 기술의 역할이 인식되고 있는 것을 반영해, 그 채용은 업계를 불문하고 확대하고 있습니다.
효율적인 이벤트 계획과 실행에 대한 수요가 증가함에 따라 예측 기간 동안 시장 성장을 자극하는 것으로 보입니다. 또한 클라우드와의 통합을 통해 기업은 어디서나 데이터에 액세스하고 이벤트를 관리할 수 있어 기존 기술에서는 제공할 수 없었던 유연성과 확장성을 제공합니다. 이와 함께 기업의 급속한 세계화로 다양한 장소와 문화권에서 이벤트를 관리할 수 있는 툴에 대한 수요가 높아지고 있어 범용성이 높은 소프트웨어 솔루션이 요구되고 있습니다. 이 외에도 대중들 사이에서 증가하는 지속가능성에 대한 우려는 조직이 폐기물 및 환경에 미치는 영향을 줄이는 관행을 채택하도록 촉구하고 이러한 이니셔티브를 지원하는 이벤트 관리 소프트웨어의 채택을 가속화하고 있습니다. 또한 코로나바이러스(COVID-19)의 대유행은 이벤트 구현 방법을 재구성하고 가상 및 하이브리드 이벤트 관리 솔루션에 대한 필요성을 증가시키고 있습니다. 이러한 가상 플랫폼으로의 전환은 이벤트 관리 소프트웨어의 범위를 더욱 확대하고 다양한 새로운 형식과 요구 사항을 수용할 수 있게 하고 시장 성장을 가속합니다.
자동화 수요 증가
이벤트의 기획 및 실행에 있어서 효율성과 정확성에 대한 요구의 고조가, 이벤트 관리 업계에서 자동화 수요의 기폭제가 되고 있습니다. 스케줄링, 참가자 등록, 지불 처리 등 다양한 작업을 간소화하는 기능을 갖춘 이벤트 관리 소프트웨어는 이벤트 플래너가 종종 직면하는 복잡성에 대한 솔루션을 제공합니다. 반복적이고 시간이 많이 걸리는 프로세스를 자동화함으로써 이러한 소프트웨어 도구는 전문가들이 참가자의 참여와 경험을 개선하는 등 이벤트 계획의 보다 전략적인 측면에 집중할 수 있도록 합니다. 휴먼 에러를 줄이고 시간을 절약하는 자동화의 가치가 기업이나 조직에 인식됨에 따라 이벤트 관리 소프트웨어의 도입을 추진하는 움직임이 시장의 큰 원동력이 되고 있습니다.
이벤트 수 증가
현재 기업 회의에서 사교장까지 세계에서 개최되는 행사의 수는 증가의 길을 따라가고 있습니다. 따라서 이벤트 성공을 보장하기 위해 이벤트를 계획하고 관리하는 효율적인 도구가 필요합니다. 이벤트 관리 소프트웨어는 마케팅, 티켓팅, 참가자 관리 등 이벤트 조직의 다양한 측면에 종합적인 솔루션을 제공함으로써 이러한 요구를 충족합니다. 산업이 확대되고 사회적 교류가 더욱 복잡해짐에 따라 이러한 이벤트를 효과적으로 관리하기 위한 전문 소프트웨어에 대한 수요가 세계적으로 증가하고 있습니다. 이러한 이벤트 수 증가 경향은 이벤트 관리 소프트웨어 수요 급증의 현저한 요인이 되고 있습니다.
끊임없는 기술의 진보
혁신은 이벤트 관리 소프트웨어의 향상에 중요한 역할을 합니다. 실시간 분석, 인공지능 중심의 개인화, 다른 비즈니스 툴과의 원활한 통합 등 참신한 기능의 소개는 이벤트를 계획하고 실행하는 방법을 변화시키고 있습니다. 이러한 진보는 소프트웨어의 기능성을 향상시키는 동시에 이벤트 내에서의 참여와 상호작용의 새로운 가능성을 창출하고 있습니다. 이벤트 관리 소프트웨어에 최첨단 기술을 도입함으로써 기술을 활용하여 이벤트를 보다 역동적이고 매력적인 것으로 만들려는 사용자가 증가하고 있습니다. 이러한 기술의 진보와의 연계가 이벤트 관리 소프트웨어 시장의 성장을 뒷받침하는 중요한 요인이 되고 있습니다.
The global event management software market size was valued at USD 6.63 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 13.4 Billion by 2033, exhibiting a CAGR of 8.1% during 2025-2033. North America currently dominates the market, holding a significant market share of over 42.8% in 2024. The rise in virtual and hybrid events, escalating demand for real-time analytics, and rapid cloud integration fostering innovation and enabling organizations to manage events with greater efficiency and flexibility are some of the major factors propelling the market.
Event management software is a technological solution that facilitates the planning, execution, and analysis of events. Currently streamlining various aspects of event coordination, this software allows professionals to manage invitations, registrations, attendee tracking, payments, and more through a centralized platform. By integrating multiple functionalities, it assists organizations in improving efficiency and enhancing the experience of both the planners and the participants. Particularly in today's digital age, event management software simplifies complex processes, enables real-time collaboration, and offers insights through data analytics. Its adoption is growing across industries, reflecting the increasing recognition of technology's role in making event management more effective and less time-consuming.
The rising demand for efficient event planning and execution will stimulate market growth during the forecast period. Moreover, cloud integration is enabling businesses to access data and manage events from anywhere, providing flexibility and scalability that traditional methods could not offer. Along with this, the rapid globalization of companies is creating a demand for tools that can manage events across various locations and cultures, pushing for more versatile software solutions. Besides this, the growing sustainability concerns among the masses are encouraging organizations to adopt practices that reduce waste and environmental impact, leading to the accelerated adoption of event management software that supports these initiatives. In addition, the coronavirus (COVID-19) pandemic has reshaped the way events are conducted, necessitating virtual and hybrid event management solutions. This shift toward virtual platforms has further expanded the scope of event management software, enabling it to cater to various new formats and requirements, thus propelling market growth.
Rise in Demand for Automation
The growing need for efficiency and precision in event planning and execution is catalyzing the demand for automation in the event management industry. With its ability to streamline various tasks such as scheduling, attendee registration, and payment processing, event management software offers a solution to the complexities often faced by event planners. By automating repetitive and time-consuming processes, these software tools allow professionals to focus on more strategic aspects of event planning, such as enhancing attendee engagement and experience. As businesses and organizations recognize the value of automation in reducing human error and saving time, the push toward incorporating event management software is becoming a significant driving force in the market.
Increase in the Number of Events
At present, there is a continuous rise in the number of events being held across the world, ranging from corporate conferences to social gatherings. This, in turn, has strengthened the need for efficient tools for planning and managing events to ensure their success. Event management software fulfills this need by providing comprehensive solutions for various aspects of event organization, including marketing, ticketing, and attendee management. As industries expand and social interactions become more complex, the demand for specialized software to manage these events effectively is escalating globally. This trend of growing event numbers is a prominent factor contributing to the surge in demand for event management software.
Continual Technological Advancements
Technological innovations are playing a crucial role in enhancing the capabilities of event management software. The introduction of novel features, such as real-time analytics, artificial intelligence-driven personalization, and seamless integration with other business tools, are transforming the way events are planned and executed. Such advancements are improving the software functionality while creating new possibilities for engagement and interaction within events. The incorporation of cutting-edge technologies in event management software is attracting more users who seek to leverage technology to make their events more dynamic and engaging. This alignment with technological progress is a key factor fueling the growth of the event management software market.
Software
Venue Management Software
Ticketing Software
Event Registration Software
Event Marketing Software
Event Planning Software
Others
Content Management Software
Visitor Management Software
Analytics and Reporting Software
Resource Scheduling Software
Others
Service
Professional Services
Deployment and Integration
Consulting
Support and Maintenance
Managed Services
Software dominates the market
The software component encompasses various specialized tools designed to assist in different aspects of event management. These typically include applications for venue management, ticketing, event registration, event marketing, event planning, and additional functionalities such as content management, visitor management, analytics, and reporting. On the other hand, the service component focuses on the professional and managed services that complement the software, ensuring its effective installation, integration, and ongoing support and maintenance. This segment comprises a range of professional services, including deployment and integration, consulting, and support and maintenance, as well as managed services offered by third-party vendors.
Businesses can identify and choose from the diverse variety of solutions that align with their specific needs and preferences. The combination of software tools and complementary services offers organizations the opportunity to create a tailored approach to event management, whether they require standalone applications or comprehensive, managed solutions, thereby positively influencing market growth.
On-Premise
Cloud
On-premise represents the most popular type of deployment
On-premises deployment involves installing the event management software on the physical servers located within the organization's premises. This type of deployment offers greater control over data and security, as all the information is housed within the organization's own infrastructure. On-premises solutions are often favored by companies with stringent regulatory compliance requirements or need highly customized solutions. It requires substantial investment in hardware, ongoing maintenance, and internal IT support, making it a substantial commitment in terms of resources.
Cloud deployment refers to hosting the event management software on a remote server, maintained by a third-party provider. This approach enables organizations to access the software over the internet, providing flexibility and scalability. Cloud-based solutions are often more cost-effective, as they eliminate the need for physical infrastructure and reduce maintenance responsibilities. They facilitate real-time collaboration and access from various locations, making them suitable for organizations with decentralized teams or those needing to manage events in multiple locations.
Small and Medium Enterprises
Large Enterprises
Large enterprises hold the largest share in the market
Small enterprises generally include businesses with fewer employees and more limited resources. In this segment, the emphasis is usually on cost-effective, easy-to-use solutions that address basic event management needs without requiring extensive customization or integration. Medium-sized organizations may seek a balance between functionality and scalability, often requiring more advanced features than small enterprises but still maintaining a focus on cost efficiency.
For SMEs, cloud-based solutions are often appealing due to lower upfront costs and maintenance requirements. Event management software targeted at this segment typically provides user-friendly interfaces and essential features such as ticketing, registration, and simple marketing tools.
Large enterprises typically handle complex, multifaceted events that may require robust event management software. These organizations mainly seek comprehensive solutions that can easily integrate with existing enterprise systems, provide extensive analytics, and offer flexibility for customization.
Corporate
Government
Third-party Planner
Education
Mining
Others
Third-party planner accounts for the majority of the market share
Businesses and corporate organizations utilize event management software for conferences, product launches, training sessions, and other professional gatherings. Solutions for this segment are typically designed to enhance collaboration, branding, and networking opportunities. Government entities often require event management software for public meetings, internal training, conferences, and community events. Security, compliance, and transparency are often key considerations in this segment.
Third-party event planning firms and independent planners seek comprehensive and flexible solutions that can manage diverse events for multiple clients. Tools for marketing, customization, and reporting may be of particular importance here. Moreover, educational institutions rely on event management software for organizing seminars, workshops, conferences, and student events. Ease of use, integration with educational tools, and cost-effectiveness are common considerations.
Within the mining sector, event management software may be employed for safety training, stakeholder meetings, or industry conferences. Specific features may include compliance tracking, resource allocation, and specialized reporting. Other sectors, such as non-profit organizations, healthcare, hospitality, and sports. Each of these sectors may have unique requirements, whether it's fundraising tools for non-profits, patient engagement for healthcare, or guest experience optimization for hospitality.
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Asia Pacific, Europe, the Middle East and Africa, and Latin America. According to the report, North America accounted for the largest market share.
North America, encompassing the U.S. and Canada, leads in the adoption of new technologies, including event management software. A strong presence of corporate and tech industries, coupled with advanced infrastructure, fuels demand in this region. Asia Pacific, including countries such as China, India, Japan, and Australia, is a diverse and rapidly growing market. Increasing globalization, expanding corporate sectors, and technological advancements are augmenting the market growth in this region. Europe's market includes key economies like Germany, the UK, France, and Italy. Factors such as strong governmental regulations, an emphasis on data privacy, and a robust corporate sector contribute to the demand for event management software.
The Middle East and Africa region, with its varied cultural and economic landscape, is seeing growth in industries like tourism, mining, and construction. Demand in this region may be driven by an interest in technological innovation and a growing corporate sector. Latin America, including countries such as Brazil, Mexico, and Argentina, is witnessing growth in sectors like manufacturing, tourism, and education. This growth, alongside rising technological adoption, is favoring the expansion of the market for event management software.
The market is experiencing moderate growth as key players in the industry are actively engaging in innovation, expansion, collaboration, and acquisition strategies to strengthen their positions. They are focusing on incorporating advanced features, such as artificial intelligence (AI) integration, real-time analytics, and virtual event capabilities, to cater to evolving customer needs. Numerous vendors are also expanding their global reach by entering new regional markets or forming strategic partnerships with local entities. Emphasizing customer support, offering tailored solutions for various industry segments, and staying abreast of regulatory compliance are also common pursuits by leading players in this domain. These concerted efforts reflect a dynamic and competitive landscape, where continuous adaptation and forward-thinking are vital for success.
The market research report has provided a comprehensive analysis of the competitive landscape in the global event management software market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Active Network
Bizzabo Ltd.
RegPack Inc.
Hubb
Gather Technologies
Eventbrite
EMS Software LLC
XING SE
Cvent
RainFocus Inc.
SignUpGenius Inc.
Ungerboeck Software International
Hubilo