세계의 WaaS(WiFi As A Service) 시장 규모는 2024년 65억 달러에 달했습니다. 향후 IMARC Group은 시장이 2033년까지 211억 달러에 이르며 2025년부터 2033년까지 13.23%의 성장률(CAGR)을 나타낼 것으로 예측했습니다. 무선 연결에 대한 수요 증가, 다양한 기업, 교육 기관, 의료 시설에서 WiFi의 광범위한 채용, BYOD(Bring Your Own Device) 경향으로의 전환은 시장을 추진하는 주요 요인의 일부입니다.
WaaS(WiFi As A Service)는 클라우드 기반 솔루션으로 기업 및 조직에 무선 네트워크 연결을 제공하며 하드웨어, 유지보수, 관리 등의 선행 투자가 필요하지 않습니다. WaaS를 활용함으로써 기업은 WiFi 인프라의 설계, 구축 및 유지보수 프로세스를 서비스 제공업체에 위탁할 수 있습니다. 또한 공급자가 하드웨어 및 인프라 비용을 관리하기 때문에 네트워크 장비 구매와 관련된 자본 지출도 필요하지 않습니다. 또한 WaaS는 확장성과 유연성을 제공하므로 기업의 요구에 따라 Wi-Fi 서비스를 늘리거나 줄일 수 있습니다. 또한 서비스 제공업체는 일반적으로 네트워크 성능 모니터링, 문제 해결 및 보안 조치 구현과 같은 지속적인 관리 작업을 처리하므로 내부 IT 팀의 부담을 줄일 수 있습니다.
무선 접속에 대한 수요 증가가 세계 시장을 견인하고 있습니다. 모바일 디바이스의 확산과 클라우드 기반 용도 및 서비스에 대한 의존도가 증가함에 따라 원활하고 안정적인 무선 연결에 대한 수요가 증가하고 있습니다. 또한, 다양한 기업, 교육기관, 의료시설, 공공시설에서 고객, 직원, 게스트에게 무선 액세스를 제공하기 위해 WiFi가 널리 채택되어 시장 성장을 지원하고 있습니다. 또한 스마트 디바이스, 센서, 커넥티드 어플라이언스와 같은 IoT 디바이스의 급속한 성장은 WiFi 솔루션이 고밀도 네트워크 및 IoT 플랫폼과의 원활한 통합을 포함하여 IoT 배포의 독특한 요구 사항을 충족하므로 시장을 활성화하고 있습니다. 이에 따라 원격 근무과 BYOD(Bring Your Own Device) 트렌드로의 전환은 WaaS(WiFi As A Service)가 기업이 원격 근무자에게 WiFi 네트워크를 확장하는 편리한 솔루션을 제공하고 원격 근무자와의 연결과 생산성을 유지할 수 있도록 시장의 긍정적인 전망을 창출하고 있습니다.
클라우드 기반 솔루션에 대한 수요 증가
클라우드 컴퓨팅의 상승은 WaaS(WiFi As A Service)의 도입에 큰 영향을 미쳤습니다. 기업이 비즈니스를 클라우드로 전환하는 동안 원격으로 쉽게 관리 및 액세스할 수 있는 유연하고 확장 가능한 WiFi 솔루션에 대한 요구가 커지고 있습니다. WaaS는 WiFi 관리에 클라우드 기반 접근 방식을 제공함으로써 이러한 추세에 완벽하게 부합합니다. 클라우드 인프라를 활용함으로써 기업은 온프레미스 하드웨어나 복잡한 설정을 필요로 하지 않습니다. 이를 통해 네트워크 관리가 간소화될 뿐만 아니라 IT 전문 지식 없이도 여러 사이트에 무선 네트워크를 신속하게 배포할 수 있습니다. 클라우드 기반 WiFi 솔루션의 편의성과 접근성을 통해 WaaS는 신뢰성과 확장성이 높은 무선 연결을 보장하면서 클라우드 컴퓨팅의 이점을 활용하려는 조직에 매력적인 선택이 되었습니다.
비용 효율성과 운영 절약
WaaS(WiFi As A Service)의 비용 효과는 채택의 중요한 성장 촉진요인입니다. 기존의 WiFi 배포에서는 하드웨어와 인프라, 지속적인 유지보수에 많은 투자를 필요로 하는 적이 없었습니다. WaaS를 사용하면 서비스 제공업체가 인프라 및 하드웨어 비용을 맡기 때문에 기업은 이러한 설비 투자를 생략할 수 있습니다. 또한 서비스 제공업체가 네트워크 모니터링, 유지보수, 소프트웨어 업데이트, 보안 패치 등 일상 업무를 처리하므로 운영 비용도 절감할 수 있습니다. WaaS의 종량 과금 모델을 통해 기업은 WiFi 비용을 실제 사용량에 맞추어 비용 효율성과 예산 배분을 최적화할 수 있습니다. 인프라와 유지보수 비용 부담을 서비스 제공업체로 옮겨 기업은 자원을 보다 효과적으로 핵심 업무 및 전략적 이니셔티브에 할당할 수 있어 전반적인 비용 절감과 업무 효율성을 높일 수 있습니다.
사용자 경험과 생산성 향상에 대한 요구 증가
WaaS(WiFi As A Service)는 오늘날의 디지털 환경에서 점점 더 중요해지고 있는 탁월한 사용자 경험을 제공하는 데 중점을 둡니다. 신뢰성과 성능이 높은 WiFi 네트워크는 직원 생산성과 고객 만족도 향상에 필수적입니다. WaaS는 신뢰할 수 있는 연결성, 최적의 성능, 구내 전역의 원활한 커버리지를 보장합니다. 서비스 제공업체는 전문 지식을 활용하여 엄격한 성능 기준을 충족하는 WiFi 네트워크를 설계, 배포 및 관리합니다. 또한 WaaS는 게스트 네트워크 관리, 용도 우선 순위 지정, 서비스 품질 관리 등의 고급 기능을 제공하여 기업이 특정 사용자 요구 사항에 맞게 WiFi 서비스를 사용자 지정할 수 있도록 합니다. 또한, 접객, 소매, 공공시설 등 고객 경험이 중요한 역할을 하는 업계에서 WaaS는 만족도, 충성도, 브랜드 인지도 향상에 기여합니다.
The global WiFi as a service market size reached USD 6.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 21.1 Billion by 2033, exhibiting a growth rate (CAGR) of 13.23% during 2025-2033. The increasing demand for wireless connectivity, the wide adoption of WiFi in various businesses, educational institutions, and healthcare facilities, and the shift towards bring your own device (BYOD) trend are some of the major factors propelling the market.
WiFi as a service (WaaS) is a cloud-based solution that provides businesses and organizations with wireless network connectivity without the need for upfront investments in hardware, maintenance, or management. With WaaS, companies can outsource the entire process of designing, deploying, and maintaining their WiFi infrastructure to a service provider. It also eliminates the capital expenses associated with purchasing networking equipment, as the provider takes care of the hardware and infrastructure costs. Additionally, WaaS offers scalability and flexibility, allowing organizations to easily scale up or down their WiFi services based on their changing needs. Also, service providers typically handle ongoing management tasks, such as monitoring network performance, troubleshooting issues, and implementing security measures, relieving the burden on internal IT teams.
The increasing demand for wireless connectivity is driving the global market. With the proliferation of mobile devices and the growing reliance on cloud-based applications and services, there is a significant demand for seamless and reliable wireless connectivity. Furthermore, the wide adoption of WiFi in various businesses, educational institutions, healthcare facilities, and public venues to provide wireless access to their customers, employees, and guests is supporting the growth of the market. Besides, the rapid growth of IoT devices, such as smart devices, sensors, and connected appliances, is catalyzing the market as WiFi solutions cater to the unique requirements of IoT deployments, including high-density networks and seamless integration with IoT platforms. In line with this, the shift towards remote work and the bring your own device (BYOD) trend is creating a positive market outlook as WiFi as a Service provides a convenient solution for businesses to extend their WiFi networks to remote workers, enabling them to stay connected and productive.
Increasing Demand for Cloud-Based Solutions
The rise of cloud computing has significantly influenced the adoption of WiFi as a Service (WaaS). As businesses continue to migrate their operations to the cloud, there is a growing need for flexible and scalable WiFi solutions that can be easily managed and accessed remotely. WaaS aligns perfectly with this trend by providing a cloud-based approach to WiFi management. By leveraging cloud infrastructure, businesses can eliminate the need for on-premises hardware and complex configurations. This not only simplifies network management but also allows for quick deployment of wireless networks across multiple locations without extensive IT expertise. The convenience and accessibility of cloud-based WiFi solutions make WaaS an attractive option for organizations looking to leverage the benefits of cloud computing while ensuring reliable and scalable wireless connectivity.
Cost Efficiency and Operational Savings
The cost-effectiveness of WiFi as a service is a significant driving factor for its adoption. Traditional WiFi deployments often require substantial upfront investments in hardware, infrastructure, and ongoing maintenance. With WaaS, businesses can eliminate these capital expenses as the service provider takes care of the infrastructure and hardware costs. Additionally, service providers handle routine tasks such as network monitoring, maintenance, software updates, and security patches, reducing operational expenses. The pay-as-you-go subscription model of WaaS allows organizations to align their WiFi expenses with their actual usage, optimizing cost efficiency and budget allocation. By shifting the burden of infrastructure and maintenance costs to the service provider, organizations can allocate their resources more effectively towards core operations and strategic initiatives, augmenting overall cost savings and operational efficiency.
Growing Need for Enhanced User Experience and Productivity
WiFi as a Service focuses on delivering an exceptional user experience, which has become increasingly crucial in today's digital landscape. A reliable and high-performance WiFi network is essential for both employee productivity and customer satisfaction. WaaS ensures reliable connectivity, optimal performance, and seamless coverage throughout the premises. Service providers leverage their expertise to design, deploy, and manage WiFi networks that meet stringent performance standards. Moreover, WaaS offers advanced features such as guest network management, application prioritization, and quality of service controls, enabling businesses to customize their WiFi services to meet specific user requirements. Furthermore, in industries such as hospitality, retail, and public venues, where customer experience plays a crucial role, WaaS contributes to enhanced satisfaction, loyalty, and positive brand perception.
Professional Services
Managed Services
Professional services equipment dominates the market
The component segment of professional services emerges as the largest. Professional Services encompass a wide range of expertise and support that service providers offer to businesses implementing WaaS solutions. These services include consulting, network design, installation, configuration, maintenance, and ongoing technical support. Service providers fill the gap by offering specialized knowledge and experience in designing customized WiFi solutions tailored to the specific needs of the business. This includes conducting site surveys, analyzing network requirements, and determining the optimal placement of access points. Moreover, the installation and configuration of WiFi networks can be complex, requiring technical skills and domain expertise. Service providers play a crucial role in ensuring a smooth and efficient deployment by handling tasks such as access point installation, network configuration, security setup, and integration with existing IT systems.
Indoor
Outdoor
Outdoor hold the largest share in the market
The dominance of the outdoor location type segment is driven by the increasing demand for connectivity in public spaces and outdoor environments. Outdoor WiFi networks enable seamless internet access for individuals, whether they are working remotely, attending events, or simply seeking connectivity while on the go. The growing popularity of smart devices and the need for constant connectivity have further fueled the demand for outdoor WiFi solutions. Moreover, outdoor WiFi networks play a crucial role in supporting smart city initiatives and enhancing public services. These networks facilitate the deployment of various Internet of Things (IoT) devices and applications, including smart street lighting, surveillance cameras, environmental monitoring, and public Wi-Fi hotspots. They also enable cities and municipalities to provide innovative services, improve safety, and enhance the overall quality of life for residents and visitors.
Large Enterprises
Small and Medium-sized Enterprises
Large enterprises hold the largest share in the market
Large enterprises have a higher demand for WiFi connectivity due to their size and workforce. These organizations require robust and scalable WiFi networks to support a large number of employees accessing critical applications, collaborating on projects, and utilizing cloud-based services. WiFi as a Service offers large enterprises the flexibility to expand their network capacity and coverage as their workforce grows or as they open new locations. Moreover, these enterprises often have more complex networking requirements. They may require advanced features such as VLAN segmentation, guest network management, quality of service controls, and policy-based access control. WiFi as a Service providers cater to these needs by offering customizable solutions that can meet the specific requirements of large enterprises. Furthermore, large enterprises typically have dedicated IT departments and resources to manage their technology infrastructure.
Telecom and IT
BFSI
Education
Healthcare
Hospitality
Transportation
Retail
Others
Telecom and IT hold the largest share in the market
The telecom and IT industry heavily relies on robust and reliable connectivity to deliver its services and support. As providers of telecommunications and IT services, companies in this industry require seamless and high-performance WiFi networks to deliver their offerings effectively. This includes ensuring connectivity for communication services, data transmission, cloud computing, and hosting services. WaaS providers cater to the specific requirements of the telecom and IT sector by offering scalable and secure WiFi solutions that can handle the high bandwidth demands and support the diverse range of services provided by these companies. Moreover, the telecom and IT industry is a significant consumer of WiFi infrastructure for its internal operations. Furthermore, the telecom and IT industry is characterized by rapid technological advancements and evolving customer needs. WaaS allows companies in this sector to quickly adapt to changing demands and market trends.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The region exhibits clear market dominance due to several factors, including technological advancements, widespread adoption of cloud computing, and a robust digital infrastructure. The region has a highly developed IT industry, with a large number of enterprises and businesses embracing digital transformation. This has led to a strong demand for reliable and scalable WiFi solutions, which WaaS effectively addresses. Furthermore, the prevalence of cloud computing in North America has significantly contributed to the dominance of the market. The region has a mature cloud services ecosystem, with many businesses shifting their IT infrastructure to the cloud. Additionally, North America benefits from a robust digital infrastructure, including widespread high-speed internet connectivity. This infrastructure provides a solid foundation for the implementation and utilization of WiFi services. It enables businesses and consumers to access and utilize WiFi networks seamlessly, fostering increased demand for WiFi as a service solution.
Companies operating in the market are primarily focused on providing comprehensive solutions for designing, deploying, and managing WiFi networks for businesses and organizations. These companies offer a range of services and technologies to deliver reliable and scalable WiFi connectivity. WaaS providers conduct thorough assessments and site surveys to understand the specific requirements and network needs of their clients. They leverage their expertise to design customized WiFi solutions that optimize coverage, performance, and security. Moreover, the companies handle the installation and configuration of WiFi infrastructure, including access point placement, network configuration, and integration with existing IT systems. They also ensure that the WiFi network is set up correctly and efficiently to provide seamless connectivity. Additionally, WaaS companies offer advanced features and services such as guest network management, application prioritization, quality of service controls, and analytics and reporting.
Arista Networks Inc.
Cisco Systems Inc.
CommScope Inc.
Extreme Networks
Fortinet Inc.
Fujitsu Limited
Hewlett Packard Enterprise Development LP
Huawei Technologies Co. Ltd.
Juniper Networks Inc.
Riverbed Technology Inc.
Rogers Communications Inc.
Singtel
Telstra Corporation Limited
Viasat Inc.