IMARC Group은 2024년 대마 우유 시장 세계 시장 규모가 3억 2,520만 달러에 달했으며, 2025년부터 2033년까지 연평균 11.45%의 성장률(CAGR)로 2033년에는 8억 6,780만 달러에 달할 것으로 예측했습니다. 건강 지향 증가로 인한 식물성 식단으로의 전환, 식품 알레르기에 대한 대중의 인식 증가, 외식 산업에서의 제품 채택 증가 등이 시장 성장의 주요 요인으로 꼽힙니다.
햄프밀크는 대마(Cannabis sativa)의 씨앗에서 추출한 식물성 대체 우유로, 대마의 씨앗에서 추출한 식물성 우유입니다. 이 비유제품 우유는 필수 지방산, 단백질, 다양한 비타민과 미네랄 등 높은 영양 성분을 함유하고 있는 것으로 알려져 있습니다. 대마 열매를 물과 섞어 고형분을 분리하여 크림처럼 부드럽고 견과류 맛이 나는 액체로 만듭니다. 특징적인 것은 오메가3 지방산과 오메가6 지방산이 풍부하게 함유되어 있어 건강을 중시하는 소비자들에게 인기가 높습니다. 햄프밀크는 유당, 콩, 글루텐을 함유하지 않아 채식주의자나 유당불내증과 같은 식습관이나 생활습관 선택에 대한 요구를 충족시킬 수 있습니다. 기능적으로, 대마유는 동물성 식품을 피하면서 필요한 영양소를 섭취하고, 입에 맞는 맛을 즐기고자 하는 사람들에게 적합한 대안이 될 수 있습니다.
세계 시장의 주요 원동력은 소비자의 건강 지향성 증가로 인한 식물성 식품으로의 전환입니다. 이러한 추세로 인해 대마 우유를 포함한 비유제품 대체 우유에 대한 소비자층이 확대되고 있습니다. 또한, 지속 가능한 농업 관행을 옹호하는 규제 프레임워크는 대마 재배를 더욱 장려하고 있으며, 그 결과 우유 생산에 대한 활용 가능성이 높아지고 있습니다. 이와 더불어, 식물성 식품의 판매 촉진에 대한 소매업체의 참여가 증가하면서 시장에 유리한 기회를 창출하고 있습니다. 또한, 육류 소비를 줄이고 식물성 식품을 섭취하는 플렉시테리언 식단의 부상도 시장에 긍정적인 영향을 미치고 있습니다. 시장은 또한 가정 요리 증가, 특히 세계 팬데믹으로 인한 라이프 스타일 변화로 인해 강화된 트렌드인 가정 요리 증가에 대한 지지를 발견하고 있습니다. 시장에 긍정적인 영향을 미치는 다른 요인으로는 클린 라벨 제품의 강력한 매력, 세계 식품 교환에서 적극적인 무역 정책의 역할, 대마유의 품질과 효능 개선에 초점을 맞춘 광범위한 조사 개발 활동 등이 있습니다.
대중들의 식품 알레르기에 대한 인식이 높아짐
식품 알레르기와 불내증에 대한 사회적 인식이 높아지면서 대체 식품에 대한 수요도 함께 증가하고 있습니다. 유당불내증, 글루텐 과민증 및 기타 알레르기 질환은 소비자들이 기존과 다른 식품 및 음료에 대한 선택을 추구하게 하는 원동력이 되고 있습니다. 대마유는 천연 유당 및 글루텐을 함유하지 않아 이러한 식습관 문제에 대한 완벽한 해결책을 제시합니다. 많은 소비자들에게 대마유로의 전환은 신중하게 고려된 선택이며, 건강 요건과 윤리적 또는 라이프스타일 선호도를 모두 충족하는 제품을 찾아야 할 필요성에 의해 결정된 것입니다. 이러한 추세에 따라 각 제조업체는 제품 라인을 지속적으로 혁신하고 소비자층의 확대에 맞추어 다양한 제품군을 늘려야 할 필요성이 대두되고 있습니다. 현재, 기본적인 햄프밀크뿐만 아니라 비타민과 미네랄이 강화된 농축액과 향이 첨가된 제품도 출시되어 맛과 영양을 모두 만족시킬 수 있는 제품들이 출시되고 있습니다.
지속가능경영에 대한 집중도 강화
대마 재배에 필요한 자원은 다른 현금 작물에 비해 훨씬 적습니다. 물, 합성 비료, 농약이 덜 필요하기 때문에 환경 발자국을 줄일 수 있습니다. 소비자들은 자신의 선택에 대한 지속가능성에 대해 점점 더 많은 주의를 기울이고 있으며, 이러한 윤리적 고려사항에 부합하는 제품에 대한 수요가 증가하고 있습니다. 대마유는 환경에 미치는 영향을 최소화하고자 하는 소비자들에게 적합한 선택이 될 수 있습니다. 지속 가능한 관행에 대한 관심은 소비자 주도의 현상에 그치지 않고 기업 전략에도 반영되고 있습니다. 기업들은 지속 가능한 대마 재배 기술에 투자하고 마케팅 캠페인에서 친환경적인 관행을 강조하고 있습니다. 이러한 노력은 소비자의 생태에 대한 관심 증가와 맞물려 세계 시장 확대에 기여하고 있습니다.
외식산업에서 제품 채택 증가
외식업계는 식음료 트렌드 형성에 있어 매우 중요한 역할을 하고 있습니다. 식물성 대안에 대한 선호도가 높아짐에 따라 레스토랑, 카페, 상업용 주방에서 대마유의 채택이 증가하고 있는 것은 당연합니다. 처음에는 스페셜티 커피숍에서 유제품 대체품으로 등장했던 햄프밀크는 이제 더 광범위한 푸드서비스 부문으로 확산되고 있습니다. 대마유는 레시피에 포함되고, 패스트푸드 체인점에서는 맞춤형 옵션으로 제공되며, 학교나 병원과 같은 시설에까지 침투하고 있습니다. 첫째, 제품의 인지도와 접근성이 향상되어 소비자들에게 새로운 경로로 다가갈 수 있는 길이 열리고 있습니다. 둘째, 더 많은 매장에서 햄프밀크를 도입할수록 소비자의 기대에 부응하기 위해 다른 매장들도 햄프밀크를 도입해야 한다는 압박을 받게 되고, 그 결과 수요 증가와 공급 확대의 순환이 지속될 수 있습니다.
The global hemp milk market size reached USD 325.2 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 867.8 Million by 2033, exhibiting a growth rate (CAGR) of 11.45% during 2025-2033. The increasing health consciousness resulting in a subsequent shift toward plant-based dietary options the increasing awareness of food allergies among the masses, and rising product adoption in the foodservice industry represent some of the factors that are propelling the market.
Hemp milk is a plant-based milk alternative derived from the seeds of the hemp plant, a member of the Cannabis sativa family. This non-dairy milk has gained recognition for its high nutritional content, including essential fatty acids, proteins, and a range of vitamins and minerals. It is produced by blending hemp seeds with water and then separating the solid components, resulting in a creamy, nutty-flavored liquid. One of its distinctive characteristics is its rich omega-3 and omega-6 fatty acid profile, making it a sought-after option for health-conscious consumers. The milk is naturally free from lactose, soy, and gluten, thereby catering to dietary needs and lifestyle choices such as veganism and lactose intolerance. Functionally, hemp milk serves as a viable alternative for people seeking to avoid animal-based products while still obtaining necessary nutrients and enjoying a palatable taste.
The global market is mainly driven by increasing health consciousness among consumers resulting in a subsequent shift toward plant-based dietary options. This trend has led to a broadening consumer base for non-dairy milk alternatives, including hemp milk. Moreover, regulatory frameworks advocating for sustainable agricultural practices are further encouraging the cultivation of hemp, thus enhancing its availability for milk production. Besides this, the growing retailer involvement in the promotion of plant-based foods is also creating lucrative opportunities in the market. Additionally, the rise of flexitarian diets, which incorporate plant-based options alongside reduced meat consumption, is positively impacting the market. The market also finds support in increased home cooking, a trend reinforced by lifestyle changes, particularly due to the outbreak of a global pandemic. Some of the other factors influencing the market positively encompass the strong appeal of clean-label products, the role of positive trade policies in global food exchange, and extensive research and development (R&D) activities focusing on improving the quality and benefits of hemp milk.
Increasing awareness of food allergies among the masses
As societal awareness about food allergies and intolerances gains momentum, the demand for alternative dietary products is experiencing a parallel growth. Lactose intolerance, gluten sensitivity, and other allergic conditions are driving consumers to seek non-traditional food and beverage options. Hemp milk, with its naturally lactose-free and gluten-free attributes, offers a seamless solution to these dietary challenges. For many consumers, the transition to hemp milk is a carefully considered choice, motivated by the need to find a product that aligns with both health requirements and ethical or lifestyle preferences. The trend is compelling manufacturers to continually innovate their product lines, adding variations that cater to this growing consumer base. Options now extend beyond basic hemp milk to include enriched or flavored versions, fortified with vitamins and minerals, thus offering an enriched nutritional profile alongside taste.
An enhanced focus on sustainable practices
Hemp plants require considerably fewer resources for cultivation compared to other cash crops. This includes a lesser need for water, synthetic fertilizers, and pesticides, leading to a lower environmental footprint. Consumers are becoming increasingly vigilant about the sustainability of their choices, driving the demand for products that align with these ethical considerations. Hemp milk, thus, serves as a fitting option for consumers aiming to minimize their environmental impact. This focus on sustainable practices is not just a consumer-driven phenomenon; it is also reflected in corporate strategies. Businesses are investing in sustainable farming techniques for hemp and emphasizing their eco-friendly practices in marketing campaigns. These initiatives are resonating with the consumer's growing ecological concerns and are therefore contributing to the market expansion on a global level.
Rising product adoption in the foodservice industry
The role of the foodservice industry in shaping food and beverage trends is monumental. With plant-based options gaining traction, it's no surprise that hemp milk is experiencing a rise in adoption across restaurants, cafes, and commercial kitchens. Initially appearing as an alternative to dairy milk in specialty coffee shops, hemp milk is now penetrating more extensive foodservice sectors. It is being integrated into recipes, offered as a customizable option in fast-food chains, and even making its way into institutional settings like schools and hospitals. This inclusion by the foodservice industry achieves two significant milestones: first, it increases the visibility and accessibility of the product, creating new avenues for consumer exposure. Second, as more establishments adopt hemp milk, it puts pressure on others to follow suit to meet consumer expectations, resulting in a perpetuating cycle of growing demand and expanded supply.
Flavored
Unflavored
The flavored segment is seeing growth largely because of consumer demand for variety and taste in plant-based milk alternatives. High market visibility and targeted advertising campaigns also play a significant role in encouraging people to try flavored options. The infusion of natural flavors like chocolate, vanilla, and strawberry adds to the product's appeal. Specialized culinary use of flavored hemp milk in recipes is also driving this segment. Lastly, the collaboration between food influencers and flavored hemp milk brands on social media platforms can further drive consumer interest and market growth.
On the other hand, the unflavored segment is propelled by consumer preference for natural and unaltered forms of plant-based milk. The versatility of unflavored hemp milk in cooking and baking also contributes to its popularity. Health-conscious consumers opt for unflavored variants due to the absence of artificial flavors and sweeteners. This segment is also favored by those seeking allergen-free and easily digestible milk alternatives. Overall, unflavored hemp milk offers a simpler, more wholesome option for consumers.
Sweetened
Unsweetened
Sweetened accounts for the majority of the market share
The sweetened segment is growing due to consumer preference for richer flavors. These variants often serve as direct substitutes for traditional dairy milk in coffee, cereals, and desserts. The use of natural sweeteners like agave nectar or cane sugar in sweetened hemp milk increases its appeal among health-conscious consumers. Marketing efforts around the "guilt-free indulgence" concept are contributing to the segment's growth. This segment often attracts first-time buyers who find the taste of plant-based milk an important criterion.
On the other hand, the unsweetened segment is gaining traction among health-conscious consumers who are wary of added sugar. The absence of sweeteners makes this a viable option for those managing weight or sugar levels. This segment often appeals to those who prefer a more natural and less processed product.
Organic
Conventional
Organic represents the largest market segment
The organic-minor segment is driven by consumers who prioritize pesticide-free and non-GMO options. The growing awareness of organic farming practices and their benefits are indeed contributing to this segment's incremental growth. It specifically appeals to a demographic prioritizing environmental responsibility. This segment is particularly buoyed by consumers who are cautious about their dietary choices and who are willing to invest in products that align with their lifestyle and health goals.
The conventional segment, on the other hand, comprises the bulk of the hemp milk market, primarily due to its cost-effectiveness. Conventional hemp milk is generally less expensive to produce and purchase than its organic counterpart. Because it is more readily available, this segment enjoys higher consumer awareness and widespread distribution. The lower price point and accessibility make it a popular choice for mainstream consumers.
Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Supermarkets and hypermarkets account for the majority of the market share
Supermarkets and hypermarkets remain dominant in the hemp milk market due to the sheer variety of options they offer. These retail channels allow consumers to compare multiple brands and flavors, thus driving sales. Marketing strategies like in-store promotions, tastings, and shelf placements make products more accessible and appealing. Supermarkets and hypermarkets often have cold storage, ensuring product quality, which further boosts consumer trust. Therefore, the one-stop-shopping experience they offer is a significant growth driver for this segment.
On the other hand, convenience stores, specialty stores, and online platforms offer targeted options for consumers. While convenience stores offer quick access, specialty stores provide niche products for specific dietary needs. Online stores provide the advantage of easy comparison and home delivery. These channels are particularly beneficial for consumers who know exactly what they are looking for.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest hemp milk market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
In North America, strong consumer awareness and acceptance of plant-based diets are fueling a positive demand for hemp milk. This is further supported by well-defined guidelines from regulatory bodies such as the FDA in the United States, which enhance market entry and foster consumer trust.
Adding to the consumer appeal is continuous innovation in product offerings, particularly in the segment of flavors and formulations. Extensive distribution channels, ranging from large supermarkets to nimble online platforms, ensure that hemp milk is easily accessible to a wide consumer base.
Advanced marketing and brand-building strategies effectively leverage consumer data to target potential markets. Several established brands in the region offer a plethora of options to consumers, thereby stimulating competition and market growth. The relative economic affluence of the North American population enables a higher level of spending on specialty products, including hemp milk. Furthermore, rising concerns about sustainability are pushing consumers toward eco-friendly options, and hemp milk often satisfies this criterion.
Key players in the market are constantly working on product diversification by introducing a variety of flavors and fortifications. These companies are conducting research to validate the nutritional benefits of hemp milk, aiming to differentiate it from other plant-based milk alternatives. They are also forging partnerships with retailers to ensure broader distribution channels. To cater to the health-conscious segment, initiatives to produce organic and non-GMO variants are in progress. Moreover, these players are adopting eco-friendly packaging to align with sustainable practices. Investments in marketing campaigns, particularly through digital media, are being scaled up to boost consumer awareness and demand. Furthermore, educational efforts are being made to enlighten consumers about the advantages of hemp milk over traditional dairy products. They are also monitoring consumer preferences closely through market research and social media interactions.
Good Hemp Food
Goodmylk Co.
Hudson River Foods
Living Harvest Foods Inc
Manitoba Harvest Hemp Foods
Pacific Foods of Oregon Inc
Sunopta Inc
Kindly, note that this only represents a partial list of companies, and the complete list has been provided in the report