세계 비건 보충제 시장 규모는 2023년 80억 달러에 달했습니다. 향후 IMARC Group은 2032년까지 시장 규모가 2024-2032년 사이 6.1%의 연평균 성장률(CAGR)로 138억 달러에 달할 것으로 예상하고 있습니다. 개인들의 비건 식단 채택 증가, 식품 관련 알레르기 및 불내증에 대한 지식 증가, 성분 소싱의 투명성에 대한 요구 증가 등이 시장을 주도하는 주요 요인 중 일부입니다.
비건 보충제는 비건 라이프스타일을 실천하는 사람들에게 필수 영양소를 제공하기 위해 만들어진 영양 보충제입니다. 비타민 B12, 비타민 D, 철분, 칼슘, 조류 유래 오메가 3 지방산, 완두콩, 쌀, 대마 등 식물성 단백질 분말로 구성되어 있습니다. 동물성 원료를 사용하지 않고 식물성 원료와 합성 공법을 사용해 배합했습니다. 이 제품들은 비건 라이프스타일을 실천하는 개인의 영양 요구를 지원하도록 설계되어 최적의 건강과 웰빙을 위해 필요한 모든 필수 영양소를 섭취할 수 있도록 돕습니다.
개인들 사이에서 비건 채식을 채택하는 사람들이 늘어나고 비건 라이프스타일과 제품을 지지하는 소셜 미디어 인플루언서와 유명인들의 영향력이 커지면서 전 세계적으로 비건 시장의 성장이 가속화되고 있습니다. 또한, 식품 관련 알레르기 및 불내증에 대한 지식과 인식의 증가, 비건 보충제를 식단에 도입할 경우 얻을 수 있는 이점이 시장에 긍정적인 영향을 미치고 있습니다. 또한, 원재료 조달 및 제조 과정의 투명성에 대한 소비자 니즈의 변화는 깨끗하고 이해하기 쉬운 라벨을 제공하는 비건 보충제에 대한 수요를 불러일으키고 있습니다. 이와는 별도로, 캐시백, 할인, 택배 및 다양한 결제 옵션을 지원하는 온라인 약국 웹사이트와 애플리케이션을 통해 비건 보충제를 쉽게 구할 수 있다는 인식이 확산되고 있는 것도 시장 성장에 기여하고 있습니다. 비건 보충제는 일반적으로 다양한 만성 질환과 관련된 통증을 완화하기 위해 일반의약품(OTC) 또는 처방전을 통해 쉽게 구할 수 있는 제네릭 의약품입니다.
건강에 대한 인식 제고
개인 건강과 웰빙에 대한 인식이 높아지면서 전 세계적으로 비건 보충제 수요를 이끄는 중요한 요인 중 하나가 되고 있습니다. 소비자들은 알레르기와 윤리적 문제를 야기할 수 있는 동물성 성분을 피하기 위해 천연 식물성 성분의 선택에 점점 더 많은 관심을 기울이고 있습니다. 소화 개선, 심장 질환 위험 감소, 건강보조식품으로서의 필요 조건 충족 등 비건 보충제와 관련된 이점이 널리 알려지면서 더 많은 사람들이 비건 보충제를 선택하게 되었습니다. 이러한 건강 트렌드와 맞물려 비건 보충제가 건강하고 책임감 있는 선택이라는 인식이 확산되고 있습니다.
윤리적 고려사항의 증가
동물 학대 및 환경 지속가능성에 반대하는 윤리적 입장은 비건 보충제 수요 확대에 매우 중요한 역할을 하고 있습니다. 많은 사람들이 동물 보호, 환경 보호, 지속가능성에 대한 가치관에 따라 비건 제품을 선택하고 있습니다. 생태적 발자국을 줄이고 잔인한 관행을 없애기 위한 의식적인 선택이 비건 보충제에 대한 선호도를 높이고 있습니다.
식습관 선호도와 제한의 증가
유당불내증, 글루텐 과민증, 채식주의와 같은 특정 라이프스타일을 고수하는 등 다양한 식습관 및 제한이 증가하면서 비건 보충제에 대한 수요가 증가하고 있습니다. 이러한 제품들은 식습관 제한에 대한 타협 없이 다양한 영양 요구 사항을 충족시킵니다. 더 많은 사람들이 특정 식습관을 채택하고 영양 요구 사항에 맞는 대안을 찾으면서 비건 보충제가 선호되는 선택이 되고 있습니다. 이러한 보충제는 다양하고 쉽게 구할 수 있기 때문에 더 많은 사람들이 쉽게 이용할 수 있고 다양한 영양 요구를 충족시킬 수 있습니다.
The global vegan supplements market size reached US$ 8.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 13.8 Billion by 2032, exhibiting a growth rate (CAGR) of 6.1% during 2024-2032. The increasing adoption of vegan diets among individuals, rising knowledge about food related allergies and intolerances, and the growing demand for transparency in ingredient sourcing are some of the major factors propelling the market.
Vegan supplements are dietary products made to provide essential nutrients to individuals following a vegan lifestyle. They comprise vitamin B12, vitamin D, iron, calcium, omega-3 fatty acids derived from algae, and protein powders sourced from plants like peas, rice, or hemp. They are formulated using plant-based sources or synthetic methods to ensure they are free from animal-derived ingredients. They are designed to support the nutritional needs of individuals following a vegan lifestyle, which ensures they receive all the essential nutrients needed for optimal health and well-being.
The increasing adoption of veganism among individuals and the rising influence of social media influencers and celebrities endorsing vegan lifestyles and products is strengthening the growth of the market around the world. Moreover, the growing knowledge or awareness about food related allergies and intolerances and the benefits of incorporating vegan supplements in the diet is influencing the market positively. In addition, the shifting consumer demand toward transparency in ingredient sourcing and production methods is catalyzing the need for vegan supplements that offer clean and understandable labels. Apart from this, the rising awareness about the easy availability of vegan supplements through online pharmacy websites and applications that support cashback, discounts, home delivery, and innumerable payment options is bolstering the market growth. They generally involve generic supplements that are readily available over the counter (OTC) and by prescription for alleviating pain associated with various chronic diseases.
Increase in health consciousness
The rising awareness about personal health and wellness is one of the significant factors driving the demand for vegan supplements around the world. Consumers are increasingly focusing on natural, plant-based options to avoid animal-derived ingredients, often linked to allergies and ethical concerns. The widespread understanding of the benefits associated with vegan supplements, such as better digestion, reduced risk of heart diseases, and alignment with dietary requirements, is encouraging more people to opt for these products. This alignment with health trends reinforces the perception that vegan supplements are a wholesome and responsible choice.
Rise in ethical considerations
The ethical standpoint against animal cruelty and environmental sustainability plays a pivotal role in the growing demand for vegan supplements. Many individuals are opting for vegan products to align with their values related to animal welfare, environmental conservation, and sustainability. The conscious choice to reduce the ecological footprint and promote cruelty-free practices is increasing the preference for vegan supplements.
Growing dietary preferences and restrictions
An increase in various dietary preferences and restrictions, such as lactose intolerance, gluten sensitivity, and adherence to specific lifestyles like veganism, is catalyzing the demand for vegan supplements. These products cater to a broad spectrum of nutritional needs without compromising dietary constraints. As more people adopt specific eating habits and search for alternatives that suit their nutritional requirements, vegan supplements are becoming the preferred option. The variety and availability of such supplements also make them accessible to a wider audience, fulfilling different nutritional needs.
IMARC Group provides an analysis of the key trends in each segment of the global vegan supplements market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, form and distribution channel.
Protein
Minerals
Vitamins
Others
Protein dominates the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes protein, minerals, vitamins, and others. According to the report, protein represented the largest segment. Vegan protein supplements are formulated to provide an additional source of protein for individuals who can have difficulty meeting their protein needs through a plant-based diet alone. They often use plant-based protein sources like pea, rice, hemp, soy, or a blend of these. They can be helpful for vegans, athletes, or anyone aiming to increase their protein intake. Vegan protein supplements come in various forms, including powders and ready-to-drink shakes.
Mineral supplements for vegans typically focus on providing essential minerals such as iron, calcium, zinc, and magnesium. These supplements come in various forms like tablets, capsules, and chewable.
Vitamin supplements cater to the potential deficiencies that can arise in a vegan diet, such as vitamin B12, vitamin D, and omega-3 fatty acids. Vitamin B12, primarily found in animal products, is often supplemented by vegans. Vitamin D, which can be harder to obtain from sunlight due to factors like geographic location, is another common supplement. Omega-3 fatty acids derived from algae are used to provide the essential fatty acids commonly obtained from fish in non-vegan diets.
Powder
Capsules/Tablets
Others
Powder holds the largest share in the market
A detailed breakup and analysis of the market based on the form has also been provided in the report. This includes powder, capsules/tablets and others. According to the report, powder accounted for the largest market share. Vegan supplements in powder form can be mixed with liquids or food. They offer versatility in consumption and are often used for protein supplements, such as plant-based protein powders. They can be blended into smoothies, shakes, oatmeal, or other recipes to increase protein intake. They are available in various flavors and protein sources, catering to different dietary preferences. Powdered forms of vitamins, minerals, and greens blends are also available. Powdered supplements generally provide a convenient and customizable way to incorporate specific nutrients into the diet of an individual.
Capsules and tablets are solid forms of supplements designed for oral consumption. Capsules are typically made from gelatin-free plant-based materials or cellulose and contain powdered or liquid supplement ingredients. On the other hand, tablets are compressed forms of powdered supplements. Both forms come in a variety of sizes and shapes. They offer ease of use and precise dosing, as the dosage is usually pre-measured. They are commonly used for various vitamins, minerals, and herbal supplements.
Pharmacies/Drug Stores
Supermarkets and Hypermarkets
Specialty Stores
Online Stores
Pharmacies/drug stores dominate the market
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes pharmacies/drug stores, supermarkets and hypermarkets, specialty stores, and online stores. According to the report, pharmacies/drug stores represented the largest segment. Vegan supplements are commonly sold via pharmacies and drug stores. These establishments offer a convenient and reliable option for individuals looking to purchase supplements, including vitamins, minerals, and protein powders. Pharmacies often carry a selection of well-known and trusted supplement brands, which makes it easy for customers to find what they need to supplement their vegan diets.
Many supermarkets and hypermarkets also stock a variety of vegan supplements. These retail outlets offer a wide range of products, including groceries and household items. They provide a convenient option for individuals to purchase vegan supplements along with their regular grocery shopping.
Specialty stores focusing on health, wellness, or organic products are dedicated to providing a wide array of vegan supplements. These stores often have a broader selection of plant-based supplements, catering to specific dietary preferences and needs. The staff in these stores can have specialized knowledge to assist customers in finding the right supplements for their requirements.
Online stores, including e-commerce platforms and the official websites of supplement brands, offer a convenient way to purchase vegan supplements. These platforms provide a vast selection, which allows customers to browse and compare various products. Online shopping also provides access to customer reviews and detailed product information. Customers can have supplements delivered to their doorstep, which makes it a convenient option for those who prefer shopping from the comfort of their homes.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest vegan supplements market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The increasing health and environmental concerns represents one of the primary factors driving the demand for vegan supplements in the North America region. Moreover, the wide availability of vegan supplements through online stores is supporting the market growth in the region. Besides this, the growing prevalence of numerous lifestyle diseases is influencing the market positively in the region.
Asia Pacific is estimated to witness stable growth, owing to increasing influence of social media, rising of natural, energy-rich, clean-label products, and product innovations, etc.
The leading companies are using microencapsulation and nanotechnology to enable better protection and controlled release of sensitive nutrients in supplements, which enhances their absorption and effectiveness within the body. They are also adopting the usage of plant based bioavailability enhancers to identify natural compounds from plant sources that can enhance the bioavailability of certain nutrients in vegan supplements and improve the absorption of nutrients that can be less bioavailable in plant-based diets. Moreover, key players are adopting the use of 3D printing technology to create personalized and customized vegan supplement formulations with precise dosages and combinations of nutrients. Besides this, leading manufacturers are developing mobile applications and digital platforms that offer personalized nutrition recommendations based on individual dietary preferences and goals. These platforms can suggest suitable vegan supplements to address specific nutrient gaps.
Aloha Inc.
Amway Corp.
Deva Nutrition LLC
DuPont de Nemours Inc.
Eversea Inc.
HTC Health
Jarrow Formulas Inc.
Nestle S.A.
NOW Foods
Nutrazee
Ora Organic
PepsiCo Inc.
In 2022, Jarrow Formulas Inc. introduced dual action immune booster that are formulated with two clinically studied and supported ingredients.
In 2022, Ora Organic, a leading producer of plant-based wellness products, has been positioned as the official nutrition partner of Major League Pickleball. The company produces workout and recovery products for this affiliation. Other product lines focus on stress and sleep support and beauty and skin, immune and gut health.