소화기 건강 제품 시장 규모는 2023년 490억 달러에 달했습니다. 향후 IMARC Group은 시장이 2032년까지 908억 달러에 이를 전망이고, 예측 기간 동안 6.9%의 복합 연간 성장률(CAGR)을 나타낼 것으로 예측했습니다. 소비자의 건강 의식이 높아짐에 따라 위장 질환의 유병률이 상승하는 것이 주로 시장을 강화하고 있습니다.
주요 시장 성장 촉진요인 앉아있는 라이프 스타일과 건강에 해로운 식습관으로 인한 생활 습관병의 이환율 상승은 시장을 촉진하는 주요 요인 중 하나입니다. 또한, prebiotics, probiotics 및 다른 효소의 일상적인 식생활에서의 사용이 증가하고 있음은 또한 장내 유해 박테리아의 발생을 최소화하고 장내 환경을 개선함으로써 면역력을 높이는 데 도움이 되기 때문에 또 다른 중요한 성장 촉진요인으로 작용하고 있습니다.
주요 시장 동향 : 다양한 풍미의 무알코올 소화기 건강 식품 개발 등 지속적인 제품 혁신이 시장을 자극하고 있습니다. 이 외에도 논알코올 제품은 알코올 제품을 대체하는 건강한 대안으로 작용하여 소화기계의 건강을 높이면서 불안과 스트레스를 완화시키는 것으로 알려져 있으며, 시장에 긍정적인 영향을 미칩니다. 있습니다.
경쟁 구도 : 시장의 유명 기업은 Abbott Laboratories, Arla Foods, Biogaia AB, Cargill Incorporated, Chr. Hansen Holding A/S, Deerland Probiotics &Enzymes Inc., General Mills Inc., Lallemand Inc., Mondelez International Inc. ., Nestle SA, Pepsico Inc., Yakult Honsha Co. Ltd. 등이 있습니다.
지리적 동향 : 자연 식품 및 프로바이오틱스를 기반으로 하는 보충제에 대한 소비자의 선호도 변화가 북미 시장을 활성화하고 있습니다. 또한 아시아태평양 제품 처방의 진보도 시장을 강화하고 있습니다. 이와는 별도로 유통 채널의 확대가 유럽 시장을 강화하고 있습니다. 게다가, 소화기 질환에 대한 개인의 의식 증가는 향후 몇 년동안 라틴아메리카 시장을 계속 활성화시킬 것으로 예상됩니다.
과제와 기회: 시장을 저해하는 주요 과제 중 하나는 지역에 따라 기준이 다르기 때문에 제품의 유효성을 확보할 수 있는지 여부가 우려된다는 점입니다. 그러나 주요 기업이 투명성이 높은 라벨링에 널리 집중하고 있기 때문에 예측 기간 동안 시장 활성화가 기대됩니다.
소화기 건강에 대한 관심 증가
소화기의 건강에 대한 소비자의 의식 증가가 시장을 자극하고 있습니다. 또한, 소화기 건강이 면역 기능과 정신 건강을 포함한 종합적인 웰빙과 관련된 조사를 통해 소비자는 건강한 소화 시스템을 촉진하는 항목을 더 적극적으로 요구합니다. 예를 들어, 모리나가 유업은 2024년 3월 일본의 개인의 주요 건강 관심사를 대상으로 다기능 제품에 대한 증가 수요에 부응하여 소화기 건강에 중점을 둔 새로운 기능성 표시 식품(FFC) 를 발표했습니다. 게다가 케피아나 요구르트와 같은 프로바이오틱스가 풍부한 식품은 가정의 정평이 되어, 이것도 시장을 강화하고 있습니다. 예를 들어, 2023년 9월에는 포장 전문가인 SIG가 나노기술 전문가인 AnaBio와 공동으로 보존 안정성이 높은 무균 포장의 긴 수명 프로바이오틱스 요구르트를 출시했습니다. 게다가, 2023년 10월에, Biotful Gut Health는 과일, 글루텐 자유로운 귀리 및 다양한 살아있는 채식주의 문화를 사용하는 귀리 Kefia 요구르트의 새로운 시리즈를 발표했습니다. 이와는 별도로 기업은 추가 교육 캠페인을 도입하고 균형 잡힌 장내 박테리아총을 유지하는 이점을 소비자에게 알려주며, 이는 당시 소화기 건강 제품 시장의 성장을 가속한다고 예상됩니다. 예를 들어, 2024년 5월, 대형 가루 우유 브랜드 중 하나인 Friso는 유아의 장내 건강을 촉진하기 위한 최신 캠페인을 개발했습니다.
다양한 제품 출시
소화기계의 건강을 개선하기 위한 자연적인 방법을 요구하는 사람이 늘어나고 있기 때문에 프로바이오틱스나 프리바이오틱스의 사용량은 증가의 일도를 따르고 있습니다. 예를 들어, 2024년 4월, 머신러닝과 인공지능을 활용하여 SeedHealth는 차세대 정밀 프로바이오틱스와 마이크로바이옴 지향 개입의 발견과 개발을 목표로 하는 새로운 CODA 플랫폼을 발표했습니다. 게다가 2024년 3월에는 마이크로바이옴을 대상으로 한 제품을 통해 대사 건강의 다음 프론티어를 개척하는 바이오 테크놀로지 기업의 하나인 펜쥬럼 세라퓨틱스사가 GLP-1 생산을 자연스럽게 강화, 건강한 체중을 자연스럽게 유지하는데 도움이 되는 효과적이고 강력하고 과학적 뒷받침이 가능한 도구인 GLP-1 프로바이오틱스를 출시했습니다. 이와 더불어, 기능성 음료의 인기 증가도 또 다른 큰 성장 촉진요인으로 작용하고 있습니다. 예를 들어, 2024년 1월, 브루 박사는 Sprouts Farmers에서 유기농 원료로 양념한 십 조이를 발표했습니다. 또한 5g의 유기 사탕수수 설탕, 장 친화적인 프로바이오틱스, 인공 감미료를 사용하지 않고 즐겁고 깨끗하고 죄책감 없는 리프레쉬먼트를 제공합니다.
천연 보충제에 대한 수요 증가
단순성과 투명성에 대한 주목 증가는 가공을 최소화한 천연 재료를 사용한 소화기 건강 보조제 수요를 높이고 있습니다. 예를 들어 2023년 8월, 건강 및 웰니스 기업인 Herbalife Nutrition은 코셔, 오가닉 인증, 비유전자 재조합 인증 제품을 특징으로 하는 Herbalife V 라인을 출시했습니다. 마찬가지로 브라이트시드는 2023년 10월, 회사 최초의 생리활성 함유 성분인 Brightseed Bio Gut Fiber가 업사이클 인증을 획득했다고 발표했습니다. 이와는 별도로, 개인이 인식할 수 있는 식물 유래의 성분을 포함하는 라벨이나 제품을 채용하는 경우도 늘고 있습니다. 예를 들어, 2024년 3월 Nestle Health Science의 브랜드에서 추적성이 있는 깨끗한 비유전자 재조합 원료를 사용한 보충제로 유명한 Garden of Life는 깨끗하고 임상적으로 연구된 성능 지원을 개인에게 제공 스포츠 영양 제품을 개발했습니다.
The global digestive health products market size reached US$ 49.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 90.8 Billion by 2032, exhibiting a growth rate (CAGR) of 6.9% during 2024-2032. The rising prevalence of gastrointestinal diseases, along with the increasing consumer health consciousness, is primarily bolstering the market.
Major Market Drivers: The rising incidences of lifestyle disorders, owing to sedentary lifestyles and unhealthy dietary habits, are among the key drivers propelling the market. Additionally, the increasing use of prebiotics, probiotics, and other enzymes in daily diets, as they aid in minimizing the development of harmful bacteria in the gut and enhance immunity by improving intestinal health, is also acting as another significant growth-inducing factor.
Key Market Trends: Continuous product innovations, such as the development of non-alcoholic digestive health products in a wide variety of flavors, are stimulating the global market. Besides this, they act as a healthy alternative to their alcoholic counterparts and are known to alleviate anxiety and stress while enhancing digestive health, which is positively influencing the market.
Competitive Landscape: Some of the prominent companies in the global market include Abbott Laboratories, Arla Foods, Biogaia AB, Cargill Incorporated, Chr. Hansen Holding A/S, Deerland Probiotics & Enzymes Inc., General Mills Inc., Lallemand Inc., Mondelez International Inc., Nestle S.A., Pepsico Inc., and Yakult Honsha Co. Ltd., among many others.
Geographical Trends: The shifting consumer preferences for natural and probiotic-based supplements are catalyzing the market in North America. Moreover, advancements in product formulations across the Asia Pacific are also bolstering the market. Apart from this, the expanding distribution channels are strengthening the market in Europe. Furthermore, the elevating awareness among individuals towards digestive disorders will continue to fuel the market across Latin America in the coming years.
Challenges and Opportunities: One of the primary challenges hindering the market is the concern over ensuring product efficacy, on account of the varying regional standards. However, the widespread focus of key players on transparent labeling is anticipated to fuel the market over the forecasted period.
Increasing Focus on Gut Health
The increasing awareness among consumers about digestive health is stimulating the market. Moreover, with research linking gut health to overall wellness, including immune function and mental health, they are becoming more proactive in seeking items that promote a healthy digestive system. For example, in March 2024, Morinaga Milk unveiled new Foods with Function Claims (FFCs) that target the major health concerns of individuals in Japan and meet the escalating demand for multifunctional products, thereby emphasizing on gut health. Besides this, probiotic-rich foods like kefir and yogurt have become household staples, which are also bolstering the market. For instance, in September 2023, packaging specialists SIG collaborated with nanotechnology experts AnaBio to launch the long-life probiotic yogurt within shelf-stable aseptic packaging. Additionally, in October 2023, Biotful Gut Health announced a novel range of Oat Kefir yogurts made with fruit, gluten-free oats, and various live vegan cultures. Apart from this, companies are further introducing educational campaigns to inform consumers about the benefits of maintaining a balanced gut microbiome, which is expected to fuel the digestive health products market growth over the foreseeable future. For instance, in May 2024, Friso, one of the leading nutrition formula milk brands, developed its latest campaign aimed at promoting gut health in children.
Various Product Launches
As individuals are looking for natural ways to improve their digestive health, the usage of probiotics and prebiotics is continuously rising. For instance, in April 2024, using machine learning and artificial intelligence, Seed Health introduced a new CODA platform that targets the discovery and development of next-generation precision probiotics and microbiome-directed interventions. Moreover, in March 2024, Pendulum Therapeutics, one of the biotech companies pioneering the next frontier of metabolic health through its microbiome-targeted products, launched a GLP-1 Probiotic that is an effective, powerful, and science-backed tool to help naturally boost GLP-1 production and naturally help maintain a healthy weight. Besides this, the inflating popularity of functional drinks is also acting as another significant growth-inducing factor. For example, in January 2024, Brew Dr. unveiled Sipjoy at Sprouts Farmers, flavored with organic ingredients. It also contains 5g of organic cane sugar, gut-friendly probiotics, and no artificial sweeteners, thereby delivering an enjoyable, clean, and guilt-free refreshment.
Rising Demand for Natural Supplements
The elevating focus on simplicity and transparency is elevating the demand for digestive health products made with minimally processed and natural ingredients. For example, in August 2023, a health and wellness company, Herbalife Nutrition, launched the Herbalife V line that features kosher, certified organic, and non-GMO verified products, including two protein shake offerings and a variety of dietary supplements designed to improve gut and immune health. Similarly, in October 2023, Brightseed announced that its first bioactive-containing ingredient, Brightseed Bio Gut Fiber, was Upcycled Certified. Apart from this, individuals are increasingly adopting labels and products with recognizable as well as plant-based components. For instance, in March 2024, Garden of Life, a Nestle Health Science brand and prominent player in supplements made from traceable, clean, and non-GMO ingredients, developed sports nutrition products that are made to deliver clean and clinically studied performance support to individuals.
IMARC Group provides an analysis of the key trends in each segment of the market, along with the forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on the ingredient, form, product, and distribution channel.
Prebiotics
Probiotics
Enzymes
Others
The report has provided a detailed breakup and analysis of the market based on the ingredient. This includes prebiotics, probiotics, enzymes, and others.
The prebiotics segment features products enriched with inulin and fructooligosaccharides (FOS), widely used for their ability to promote beneficial gut bacteria. For instance, in June 2024, Chong Kun Dang Healthcare (CKDHC) launched a probiotic formula that supports the body's production of the appetite hormone. In the probiotics category, recent product launches include advanced formulations of Lactobacillus and Bifidobacterium strains in various forms, such as yogurts, kefirs, and dietary supplements. On the other hand, enzymes offer enhanced amylase, protease, and lipase blends designed to improve digestive efficiency.
Capsules
Tablets
Powders
Liquid
Others
The report has provided a detailed breakup and analysis of the market based on the form. This includes capsules, tablets, powders, liquid, and others.
Capsules designed for ease of consumption and precise dosing are often favored for their convenience and portability. For example, in May 2024, Bio-K Plus introduced shelf-stable, multi-benefit, vegan, and gluten-free probiotic capsules catering to consumers' specific needs. This innovative line of specialized wellness features Bio-K+'s proprietary strains and scientifically supported extra ingredients for women's health. Tablets are similarly popular, offering a solid form that ensures the controlled release of digestive health ingredients. On the other hand, powders represent a versatile option, thereby allowing consumers to mix them with beverages or food for personalized intake, and they often include prebiotics and probiotics. Liquid is gaining traction for its fast absorption and ease of use, which is particularly in products like probiotic drinks and enzyme solutions. This, in turn, is contributing to the digestive health products market share.
Dairy Products
Bakery Products and Cereals
Non-Alcoholic Beverages
Others
The report has provided a detailed breakup and analysis of the market based on the product. This includes dairy products, bakery products and cereals, non-alcoholic beverages, and others.
Dairy products, such as yogurt and kefir, are widely used owing to their rich probiotic content and widespread consumer acceptance. For example, in January 2024, Nuchev launched its first bovine product for older children and adults aimed at enhancing their digestion and immunity. The bakery products and cereals segment include biscuits, fortified breads, and breakfast cereals infused with prebiotics and probiotics to enhance digestive health. Non-alcoholic beverages, comprising probiotic drinks, kombucha, and fortified juices, are rapidly growing in popularity due to their convenient consumption and health benefits. This, in turn, is positively influencing the digestive health products market outlook. Additionally, other products, such as dietary supplements, snack bars, infant formula, etc., are specifically formulated to support digestive health, catering to the increasing consumer demand for functional foods and beverages that promote gut wellness.
Supermarkets and Hypermarkets
Pharmacies
Online Stores
Others
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, pharmacies, online stores, and others.
Supermarkets and hypermarkets represent a significant portion of the market, offering a wide range of digestive health products in a convenient, one-stop shopping environment. On the other hand, pharmacies are trusted outlets for digestive health products, particularly supplements and medications, due to the professional advice and assurance of quality they provide. The rise of online stores has transformed the market, providing consumers with easy access to a vast array of products, detailed information, and the convenience of home delivery. Additionally, other distribution channels, such as specialty health stores and direct sales, cater to niche markets and offer personalized shopping experiences, further diversifying the ways consumers can access digestive health products.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
The rising consumer inclination towards functional foods is primarily bolstering the market in North America. Additionally, key players are adopting several strategies, such as the expansion of product portfolios and collaborations, to gain a competitive edge. For instance, in November 2020, Kerry acquired Bio-K Plus, one of the manufacturers of probiotic supplements and beverages in Canada, to strengthen its leadership position in the growing probiotics segment. Besides this, the easy availability of digestive health products via e-commerce platforms in countries across the Asia Pacific is also acting as another significant growth-inducing factor. For example, online retailers, such as Amazon, Flipkart, and Nutrabay, have made it easier for individuals to access a wide range of items. Moreover, regulations by the European Commission and EPA regarding the consumption of naturally derived ingredients are expected to propel the regional market over the forecasted period.
Abbott Laboratories
Arla Foods
Biogaia AB
Cargill Incorporated
Chr. Hansen Holding A/S
Deerland Probiotics & Enzymes Inc.
General Mills Inc.
Lallemand Inc.
Mondelez International Inc.
Nestle S.A.
Pepsico Inc.
Yakult Honsha Co. Ltd.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
June 2024: Chong Kun Dang Healthcare (CKDHC) launched a probiotic formula that supports the body's production of the appetite hormone.
May 2024: Bio-K Plus introduced digestive health products, including shelf-stable, vegan, and gluten-free probiotic capsules catering to consumers' specific needs.
April 2024: Seed Health developed a new CODA platform that targets the discovery of next-generation precision probiotics and microbiome-directed interventions.