세계의 프로테인 보충제 시장 규모는 2023년에 245억 달러에 달했습니다. 향후 IMARC Group은 2024-2032년 6.9%의 성장률(CAGR)을 보이며, 시장은 2032년까지 453억 달러에 달할 것으로 예측하고 있습니다. 일상 생활에서 건강 보조 식품 소비 증가, 노화에 따른 근육 감소에 대한 인식 증가, 소셜미디어 인플루언서 및 유명인의 영향력 증가 등이 시장을 촉진하는 주요 요인 중 일부입니다.
단백질 보충제는 유청, 카제인, 콩, 완두콩, 달걀 등 다양한 공급원에서 추출한 단백질 농축액입니다. 일반적으로 근육 강화, 체중 관리, 일일 식단 충족 등 다양한 이유로 단백질 섭취량을 늘리는 데 중점을 두는 사람들이 사용합니다. 추출, 정제, 건조 등의 공정을 거쳐 분말, 바, 쉐이크 등으로 가공되어 생산됩니다. 단백질 보충제는 근육 회복, 면역 지원, 효소 생성 등 신체가 다양한 기능을 수행하는 데 필요한 필수 아미노산을 제공합니다. 특히 운동 후 근육 회복을 돕고 전반적인 단백질 요구량을 충족시키는 데 도움이 됩니다.
전 세계에서 종합적인 건강 유지를 위해 일상적으로 영양 보충제를 섭취하는 기회가 증가하면서 전 세계에서 단백질 보충제에 대한 수요가 증가하고 있습니다. 또한 노화에 따른 근육 감소와 근육량 유지를 위한 단백질 섭취의 중요성에 대한 인식이 높아지면서 시장 성장을 가속하고 있습니다. 또한 건강한 라이프스타일과 제품을 옹호하는 소셜미디어 인플루언서와 유명인들의 영향력이 커지면서 시장에 긍정적인 영향을 미치고 있습니다. 이와는 별도로, 건강하고 영양가 있는 식단의 채택이 증가하고 있는 것도 시장 성장에 기여하고 있습니다. 또한 레크리에이션 스포츠, 피트니스 및 운동 활동에 대한 참여가 증가함에 따라 시장 성장을 가속하고 있습니다.
건강과 피트니스에 대한 인식이 높아지고 있습니다.
건강에 대한 인식이 높아짐에 따라 개인은 피트니스 목표를 달성할 수 있는 방법을 모색하고 있습니다. 단백질 보충제는 근육의 회복과 성장에 필수적인 필수 아미노산을 쉽게 섭취할 수 있는 방법입니다. 건강한 체성분 유지와 체중 조절에 있으며, 단백질의 역할에 대한 인식이 높아지면서 단백질 보충제에 대한 관심이 높아지고 있습니다.
비건-채식주의 라이프스타일 증가
비건과 채식주의자들은 식물성 식단만으로는 충분한 단백질을 섭취할 수 없습니다는 어려움에 직면하는 경우가 많습니다. 완두콩, 콩, 쌀 등을 원료로 한 단백질 보충제는 이러한 증가하는 계층의 영양 선호도를 충족시킬 수 있는 실행 가능한 솔루션을 제공합니다.
라이프스타일과 식생활 패턴의 변화
현대인의 라이프스타일은 일반적인 식단에서 단백질 섭취가 부족하기 쉽습니다. 영양 보충제는 바쁜 일정과 식단 제한이 있는 사람들에게 빠르고 효율적인 해결책을 제공합니다. 식물성 식단으로의 전환은 식물성 단백질 보충제와 같은 대체 단백질 공급원에 대한 수요를 증가시키고 있습니다.
The global protein supplements market size reached US$ 24.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 45.3 Billion by 2032, exhibiting a growth rate (CAGR) of 6.9% during 2024-2032. The increasing consumption of dietary supplements in daily routines, rising awareness about age related muscle loss, and the growing influence of social media influencers and celebrities are some of the major factors propelling the market.
Protein supplements are concentrated sources of protein derived from various sources, including whey, casein, soy, pea, or egg. They are commonly used by individuals focusing on increasing their protein intake for various reasons, including muscle building, weight management, or to meet every day dietary needs. They are produced through processes like extraction, purification, and drying, which results in powders, bars, or shakes. Protein supplements provide essential amino acids that the body needs for various functions, including muscle repair, immune support, and enzyme production. They offer convenient and quick protein intake, especially after workouts, aid in muscle recovery and support overall protein requirements, particularly for those with limited dietary options or specific fitness goals.
The increasing consumption of dietary supplements in daily routines for maintaining overall health is catalyzing the demand for protein supplements around the world. Moreover, the rising awareness about age related muscle loss and the importance of consuming protein for maintaining muscle mass is favoring the growth of the market. In addition, the growing influence of social media influencers and celebrities endorsing healthy lifestyles and products is influencing the market positively. Apart from this, the increasing adoption of a healthy and nutritious diet is contributing to the market growth. Furthermore, the rising participation in recreational sports, fitness, and athletic activities is bolstering the market growth.
Increase in health and fitness awareness
As health consciousness is rising, individuals are seeking ways to achieve their fitness goals. Protein supplements provide a convenient source of essential amino acids crucial for muscle repair and growth. People are increasingly aware about the role protein plays in maintaining a healthy body composition and aiding weight management.
Rise in vegan and vegetarian lifestyles
The vegan and vegetarian population often faces challenges in obtaining adequate protein from plant-based diets alone. Protein supplements derived from sources like pea, soy, or rice offer a feasible solution, which caters to the dietary preferences of this growing demographic.
Growing change in lifestyles and dietary patterns
Modern lifestyles often lead to inadequate protein intake from regular diets. Protein supplements provide a quick and efficient solution for those with busy schedules or dietary restrictions. The shift towards plant-based diets has also boosted the demand for alternative protein sources, such as plant-based protein supplements.
IMARC Group provides an analysis of the key trends in each segment of the global protein supplements market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on type, form, source, application and distribution channel.
Casein
Whey Protein
Egg Protein
Soy Protein
Others
Whey protein dominates the market
The report has provided a detailed breakup and analysis of the market based on the type. This includes casein, whey protein, egg protein, soy protein, and others. According to the report, whey protein represented the largest segment. It is a fast-digesting protein derived from milk. It is rich in essential amino acids and quickly absorbed by the body, which makes it a popular choice for post-workout recovery. It is available in three main forms, including whey concentrate, whey isolate, and whey hydrolysate.
Casein is a slow-digesting protein derived from milk. It forms a gel-like consistency in the stomach, leading to a gradual release of amino acids into the bloodstream. This makes it an excellent option for sustained protein intake.
Soy protein is a plant-based protein source derived from soybeans. It is considered a complete protein, which contains all essential amino acids. It is particularly popular among vegetarians and vegans as an alternative to animal-based protein sources. It can also offer some potential health benefits due to its phytochemical content.
Protein Powder
Protein Bars
Ready to Drink
Others
Protein powder holds the largest share in the market
A detailed breakup and analysis of the market based on the form has also been provided in the report. This includes protein powder, protein bars, ready to drink, and others. According to the report, protein powder accounted for the largest market share. It is a popular and versatile form of protein supplement. It is available in various types, such as whey, casein, soy, and plant-based proteins. It is typically mixed with water, milk, or other liquids to create a protein-rich shake. It can be used as post-workout recovery shakes, meal replacements, or added to recipes like smoothies and baked goods.
Protein bars are convenient, portable options for getting protein on the go. They usually combine protein sources with carbohydrates, fats, and various flavors. They are available in a wide range of flavors and formulations, which cater to different dietary preferences. Protein bars are handy for a quick protein boost between meals or as a snack after a workout.
Ready to drink (RTD) protein supplements are pre-mixed liquid shakes that come in bottles or cans. They are a convenient option when you do not have the time or means to mix the protein powder. RTD protein beverages are often used as grab-and-go post-workout options or as a quick protein source.
Animal-Based
Plant-Based
Animal-based dominates the market
The report has provided a detailed breakup and analysis of the market based on the source. This includes animal-based and plant-based. According to the report, animal-based represented the largest segment. Animal-based protein supplements are derived from animal sources, such as dairy (whey, casein), eggs, beef, chicken, and fish. They are usually complete proteins and contain all essential amino acids in adequate proportions. They are particularly popular among those looking to build muscle and recover after intense workouts due to their rich amino acid profiles.
Plant-based protein supplements are derived from plant sources, such as soy, pea, rice, hemp, and others. They are often sought after by vegetarians, vegans, and individuals with dairy or other animal-based protein allergies. They can also offer additional nutritional benefits like fiber and phytonutrients.
Sports Nutrition
Functional Food
Sports nutrition dominates the market
The report has provided a detailed breakup and analysis of the market based on the application. This includes sports nutrition and functional food. According to the report, sports nutrition represented the largest segment. Protein supplements are widely used in sports nutrition to support athletic performance, muscle growth, and recovery. Athletes and active individuals often have increased protein needs to repair and build muscles after intense workouts. Protein supplements, such as protein shakes and bars, are convenient ways to meet these increased protein requirements. They can be consumed before or after exercise to enhance muscle recovery, reduce muscle breakdown, and promote muscle protein synthesis.
Protein supplements are also used as ingredients in functional foods, which are foods that provide additional health benefits beyond basic nutrition. These foods are designed to improve overall health, well-being, and even prevent certain health conditions. Protein-fortified foods, such as protein-enriched cereals, snacks, and beverages, can help individuals increase their protein intake without consuming traditional protein supplements. These functional foods cater to a wider audience by incorporating protein into everyday dietary choices.
Supermarkets and Hypermarkets
Online Stores
Direct to Customers (DTC)
Others
Online stores holds the largest share in the market
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, online stores, direct to customers (DTC), and others. According to the report, online stores accounted for the largest market share. Protein supplements are widely available through online retailers and e-commerce platforms. Online stores offer a convenient way for consumers to explore a wide variety of brands and products from the comfort of their homes. Customers can compare prices, read reviews, and make purchases with ease. The online distribution channel also opens up access to a broader selection of products that may not be available in local stores.
Protein supplements are commonly distributed through traditional retail channels, such as supermarkets and hypermarkets. These are brick-and-mortar stores where consumers can physically visit to purchase products. Protein supplements may be found in the health and wellness section, sports nutrition aisle, or as part of the dietary supplements category. This distribution channel provides convenience for shoppers who prefer to browse and purchase products in person.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest protein supplements market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The increasing awareness about the health benefits of consuming protein supplements represents one of the primary factors fueling the market growth in the North America region. Moreover, the rising health consciousness among the masses is bolstering the market growth in the region. Besides this, the growing purchase of protein supplement-based beverages and bakery products through online retail channels is influencing the market positively in the region.
The leading companies are using advanced biotechnology to create novel protein sources with improved nutritional profiles. This includes genetic modification of microorganisms or plants to produce proteins with enhanced amino acid compositions, allergen reduction, and increased digestibility. Moreover, product manufacturers are utilizing genetic testing, biomarker analysis, and artificial intelligence (AI)-driven algorithms to recommend specific protein blends and dosages tailored to the genetic makeup, fitness goals, and dietary preferences of an individual. They are also adopting the 3D printing technology to create customized protein bars and supplements. Consumers can select ingredients, flavors, and nutritional content to create products tailored to their specific needs. This allows for greater flexibility and personalization. Besides this, key players are adopting nanoencapsulation techniques to improve the solubility, stability, and absorption of protein supplements. Nano-sized particles can protect protein molecules from degradation, which ensures that they reach the bloodstream intact for optimal utilization.
Abbott Laboratories
Amway
Dymatize Enterprises LLC (BellRing Brands)
Glanbia PLC
GNC Holdings Inc. (Harbin Pharmaceutical Group)
Herbalife International of America Inc.
Iovate Health Sciences Inc.
Makers Nutrition LLC
Melaleuca Inc.
Nestle S.A
Quest Nutrition LLC (Atkins Nutritionals Holdings Inc.)
Weider Global Nutrition LLC
In 2022, Dymatize Enterprises LLC (BellRing Brands) launched its new plant-based protein supplement named Complete Plant Protein, which is developed with vegan ingredients like soy protein that contains 25g of protein in every pack.
In 2021, Glanbia PLC brand Optimum Nutrition expanded its consumer in India to meet the growing demand for its products in the Indian market and further establish its global presence.
In 2020, Nestle S.A acquired Vital Proteins, a Chicago-based manufacturer of collagen-based foods, beverages, and supplements.