Mobile IV Hydration Services Market Size, Share & Trends Analysis Report, By Services (Immunity Boosters, Energy Boosters, Skin Care, Migraine), By Application (Medical, Wellness & Aesthetic, Sports), By Region, And Segment Forecasts, 2025 - 2030
The global mobile IV hydration services market size was estimated at USD 2.0 billion in 2024 and is projected to grow at a CAGR of 9.8% from 2025 to 2030. This market is progressing on the strength of evolving consumer expectations, cross-functional health benefits, and widespread digital visibility. Providers capable of integrating medical reliability with lifestyle appeal are well-positioned to capture growth, especially as wellness becomes embedded in everyday routines. In April 2025, RevIVe Mobile intravenous (IV) launched services in Pittsburgh and Philadelphia, offering on-demand IV hydration for wellness and recovery. The service includes immune boosters, migraine relief, and vitamin drips delivered to homes and offices.
An increasing number of consumers are seeking health and wellness interventions that offer both personalization and immediacy. Mobile intravenous (IV) hydration services-particularly those addressing immunity, energy, and migraine relief-are becoming embedded in everyday wellness routines, especially in urban markets. As home-based care gains traction, these services are emerging as viable alternatives to conventional wellness clinics, aligning with the broader shift toward flexible healthcare delivery models. In March 2025, purelyIV launched its Take-Home B12 Kit, designed to complement in-home IV hydration therapy and help clients maintain their B12 levels between sessions. The kit includes a 3-month supply of Vitamin B12 injections, syringes, alcohol pads, and a sharps container, with a free online consultation included to ensure proper usage.
Consumers are no longer viewing wellness solely through the lens of illness prevention; instead, they are seeking solutions that offer both long-term health benefits and immediate enhancements in appearance or performance. IV hydration offers span recovery and proactive treatments for skin enhancement and stress-related symptoms. In June 2023, Liquid Mobile (formerly Liquid Mobile IV) expanded its services to include medical weight loss, hormone replacement therapy, aesthetics, and telehealth, in addition to its existing IV hydration therapy. The company, which operates in Kansas City and Phoenix, aims to provide on-demand health and wellness services directly to consumers' doorsteps.
Momentum in the mobile IV market is being amplified by digital culture and influencer-driven health narratives. Endorsements on social platforms have accelerated consumer interest, positioning IV therapies as accessible and socially validated wellness tools. As younger demographics become increasingly health-conscious, demand is expanding beyond traditional segments into areas such as post-exertion recovery, performance support, and workplace well-being. In November 2024, purelyIV launched its new mobile app to streamline the process of booking mobile IV hydration therapy, managing appointments, and purchasing packages. The app, available for iOS and Android, allows users to browse services, track purchases, and manage wellness journeys conveniently from their mobile devices.
Global Mobile IV Hydration Services Market Report Segmentation
This report forecasts revenue growth at global, regional & country levels and provides an analysis of the industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global mobile IV hydration services market report based on service, application, and region:
Service Outlook (Revenue, USD Million, 2018 - 2030)
Immune Boosters
Energy Boosters
Skin Care
Migraine
Others
Application Outlook (Revenue, USD Million, 2018 - 2030)
Medical
Wellness & Aesthetic
Sports
Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Denmark
Sweden
Norway
Asia Pacific
Japan
China
India
South Korea
Australia
Thailand
Latin America
Brazil
Argentina
Middle East & Africa
South Africa
Saudi Arabia
UAE
Kuwait
Table of Contents
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Segment Definitions
1.2.1. Service
1.2.2. Application
1.2.3. Regional scope
1.2.4. Estimates and forecast timeline.
1.3. Research Methodology
1.4. Information Procurement
1.4.1. Purchased database
1.4.2. GVR's internal database
1.4.3. Secondary sources
1.4.4. Primary research
1.4.5. Details of primary research
1.5. Information or Data Analysis
1.5.1. Data analysis models
1.6. Market Formulation & Validation
1.7. Model Details
1.7.1. Commodity price analysis (Model 1)
1.7.2. Approach 1: Commodity flow approach
1.8. List of Secondary Sources
1.9. List of Primary Sources
1.10. Objectives
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.2.1. Service Segment
2.2.2. Application Segment
2.2.3. Regional Outlook
2.3. Competitive Insights
Chapter 3. Global Mobile IV Hydration Services Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Related/ancillary market outlook
3.2. Market Dynamics
3.2.1. Market driver analysis
3.2.1.1. Growing demand for convenient and personalized healthcare
3.2.1.2. Rising interest in wellness and hydration therapies
3.2.1.3. Increased adoption of mobile healthcare services
3.2.2. Market restraint analysis
3.2.2.1. Regulatory challenges and licensing issues
3.2.2.2. High operational costs for supplies and training
3.3. Mobile IV Hydration Services Market Analysis Tools
3.3.1. Industry Analysis - Porter's
3.3.1.1. Supplier power
3.3.1.2. Buyer power
3.3.1.3. Substitution threat
3.3.1.4. Threat of new entrant
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Technological landscape
3.3.2.3. Economic landscape
Chapter 4. Mobile IV Hydration Services Market: Service Estimates & Trend Analysis
4.1. Mobile IV Hydration Services Market: Service Dashboard
4.2. Mobile IV Hydration Services Market: Service Movement Analysis
4.3. Mobile IV Hydration Services Market Size & Forecasts and Trend Analysis, by Service, 2018 to 2030 (USD Million)
4.4. Immune Boosters
4.4.1. Market estimates and forecast 2018 to 2030 (USD Million)
4.5. Energy Boosters
4.5.1. Market estimates and forecast 2018 to 2030 (USD Million)
4.6. Skin Care
4.6.1. Market estimates and forecast 2018 to 2030 (USD Million)
4.7. Migraine
4.7.1. Market estimates and forecast 2018 to 2030 (USD Million)
4.8. Others
4.8.1. Market estimates and forecast 2018 to 2030 (USD Million)
Chapter 5. Mobile IV Hydration Services Market: Application Estimates & Trend Analysis
5.1. Mobile IV Hydration Services Market: Application Dashboard
5.2. Mobile IV Hydration Services Market: Application Movement Analysis
5.3. Mobile IV Hydration Services Market Size & Forecasts and Trend Analysis, by Application, 2018 to 2030 (USD Million)
5.4. Medical
5.4.1. Market estimates and forecast 2018 to 2030 (USD Million)
5.5. Wellness & Aesthetic
5.5.1. Market estimates and forecast 2018 to 2030 (USD Million)
5.6. Sports
5.6.1. Market estimates and forecast 2018 to 2030 (USD Million)
Chapter 6. Mobile IV Hydration Services Market: Regional Estimates & Trend Analysis by Country, Service, & Application
6.1. Global Mobile IV Hydration Services Market: Regional Dashboard
6.2. Market Size & Forecasts Trend Analysis, 2018 to 2030
6.3. North America
6.3.1. Market Estimates and Forecasts 2018 to 2030 (USD Million)