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U.S. Retail Pharmacy De-identified Health Data Market Size, Share & Trends Analysis Report By Dataset Type (DSCSA Data, Market Basket Data, Inventory Data, Prior Authorization Data), And Segment Forecasts, 2025 - 2030
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Market Size & Trends:

The U.S. retail pharmacy de-identified health data market size was estimated at USD 2.90 billion in 2024 and is expected to grow at a CAGR of 7.88% from 2025 to 2030. This growth is primarily driven by the rising demand for real-world evidence (RWE) and real-world data (RWD), alongside the continued expansion of value-based care (VBC) and outcome-based reimbursement models. Additionally, favorable regulatory initiatives, such as compliance with the Drug Supply Chain Security Act (DSCSA), are further fueling market expansion. The rapid adoption of VBC models is reshaping the U.S. healthcare landscape by redefining how care outcomes are evaluated, priced, and incentivized.

De-identified health data is essential for clinical research as it allows researchers to analyze large datasets while protecting patient privacy. This data identifies trends, evaluates treatment effectiveness, and supports population health studies without compromising individual identities. By leveraging de-identified data, researchers can enhance the quality of their findings and facilitate advancements in medical knowledge and practice.

For instance, in April 2023, Philips and MIT's Institute for Medical Engineering and Science (IMES) collaborated to develop an enhanced critical care dataset to advance clinical research and AI applications in healthcare. This dataset includes de-identified data from ICU patients and integrates comprehensive clinical information to support researchers and educators in gaining insights into critical care and improving patient outcomes. The initiative fosters innovation in AI-driven healthcare solutions, contributing to more accurate diagnostics and personalized treatments.

The volume and urgency of treatment approvals related to COVID-19 drove significant demand for de-identified data. Payers and providers utilized these datasets to streamline access pathways, automate administrative workflows, and support rapid decision-making. These developments also informed the evolution of policies to reduce friction in care delivery during public health emergencies. Widespread drug and medical supply shortages highlighted the need for enhanced visibility into real-time inventory data at the pharmacy level. Stakeholders, including pharmaceutical manufacturers, wholesalers, and health tech companies, invested heavily in predictive analytics and AI-based inventory tracking to proactively manage stockouts and ensure timely access to critical therapies.

U.S. Retail Pharmacy De-identified Health Data Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. Retail Pharmacy de-identified health data market report on the basis of dataset type:

Table of Content

Chapter 1 Methodology and Scope

Chapter 2 Executive Summary

Chapter 3 Industry Outlook - Market Variables, Trends & Scope

Chapter 4 U.S. Retail Pharmacy de-identified health data market (Specific to the Five Datasets - Retail Pharmacy as Seller): Dataset Type Estimates & Trend Analysis

Chapter 5 Competitive Landscape

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