U.S. Natural Insect Repellent Market Growth & Trends:
The U.S. natural insect repellent market size is expected to reach USD 1.13 billion by 2030, growing at a CAGR of 7.9% from 2025 to 2030, according to a new report by Grand View Research, Inc. Increasing consumer awareness and preference for natural and eco-friendly products. As consumers become more health-conscious, they are actively seeking alternatives to chemical-based insect repellents, which can contain harmful substances like DEET. Natural insect repellents, which use ingredients such as essential oils and plant extracts, offer a safer and more environmentally friendly option, appealing to consumers who prioritize their health and the well-being of the planet.
The growing popularity of outdoor activities, such as camping, hiking, and gardening, particularly among Millennials and Gen Z is expected to boost the market. With an increasing number of people participating in these activities, the demand for effective and natural insect repellents has surged. This trend is further amplified by the rise in eco-tourism and a general increase in outdoor recreational activities as people seek to reconnect with nature and embrace a more active lifestyle.
The increasing incidence of vector-borne diseases, such as Lyme disease and West Nile virus, has heightened the demand for effective insect repellents. As people become more aware of the health risks associated with insect bites, they are more likely to invest in reliable and natural solutions to protect themselves and their families. This heightened awareness, coupled with the desire for safer and more sustainable products, is expected to drive the growth of the U.S. natural insect repellent market in the coming years.
U.S. Natural Insect Repellent Market Report Highlights:
Natural sprays are gaining popularity as an effective and eco-friendly alternative to chemical-based repellents. They work by forming a protective barrier with plant-based ingredients like citronella, peppermint, and lemon eucalyptus, which mask human scents that attract insects
Creams and lotions are often preferred in the U.S. due to their controlled application, allowing for precise and even coverage across the skin. Additionally, creams and lotions minimize the potential for inhaling aerosols, making them a safer option for sensitive areas like the face. Their targeted application also makes them ideal for precise use, providing reliable protection while avoiding unintended exposure to non-targeted areas
The increasing use of essential oils for insect repellency in the U.S. is driven by growing awareness of potential allergic reactions and environmental concerns associated with chemical repellents such as DEET. Products combining multiple oils, such as citronella with cedarwood or lemongrass, are particularly popular for their broad-spectrum efficacy
Natural insect-repellent candles, especially those infused with citronella oil, have become a summertime staple in the U.S., combining practicality with aesthetic appeal. Their ability to naturally deter mosquitoes and other pests, coupled with their pleasant citrusy scent, has made them a popular alternative to chemical repellents