[시장보고서]자동 콘텐츠 인식 시장 규모, 점유율, 동향 분석 보고서(2025-2030년)

자동 콘텐츠 인식 시장 규모, 점유율, 동향 분석 보고서(2025-2030년)

Automatic Content Recognition Market Size, Share & Trends Analysis Report By Component, By Content, By Platform, By Technology, By Industry Vertical, By End Use, By Resolution, By Distribution Channel, And Segment Forecasts, 2025 - 2030

상품코드 : 1701231

리서치사 : Grand View Research, Inc.

발행일 : 2025년 03월

페이지 정보 : 영문 150 Pages

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한글목차

자동 콘텐츠 인식(ACR) 시장의 성장 및 동향

세계의 자동 콘텐츠 인식 시장 규모는 2030년에는 103억 1,000만 달러에 이를 것으로 추정되며, 2025-2030년에 걸쳐 CAGR 20.7%로 성장할 것으로 예측됩니다.

스마트 TV 및 스트리밍 디바이스의 개발 증가, 미디어 및 엔터테인먼트 기업의 자동 콘텐츠 인식 사용 급증, 시청자 측정 및 분석에 대한 수요 증가가 이러한 성장의 주요 원인으로 꼽힙니다.

자동 콘텐츠 인식(ACR) 기술의 주요 기능은 오디오, 비디오 또는 기타 콘텐츠를 실시간으로 식별하고 분석하여 다양한 산업, 특히 미디어 및 엔터테인먼트 분야에서 사용하도록 유도하는 것입니다. 여러 시장 플레이어가 경쟁 우위를 확보하기 위해 혁신적이고 효율적인 ACR 기술 솔루션을 제공하는 데 열중하고 있습니다. 예를 들어, Google LLC는 혁신적이고 완벽하게 관리되는 개발 환경인 Vertex AI Vision으로 구성된 Vision AI를 제공합니다. 이는 사용자가 컴퓨터 비전 애플리케이션을 만들거나 사전 학습된 API, AutoML 또는 사용자 지정 모델을 사용하여 이미지와 동영상에서 인사이트를 도출할 수 있도록 지원합니다.

ACR은 소비자가 시청하는 콘텐츠를 실시간으로 식별하는 데 사용되어 광고주가 보다 관련성 높은 타겟팅 광고를 게재할 수 있도록 지원합니다.

ACR 기술은 선형 케이블 텔레비전, CTV 시스템, 비디오 게임 등 다양한 미디어 플랫폼에서 작동합니다. 소비자 가전, BFSI, 소매 및 전자상거래 등 다양한 산업 분야의 마케팅 및 광고 활동은 타겟팅 광고에 ACR 기술을 사용함으로써 이점을 얻을 수 있습니다.

콘텐츠 자동 인식 시장 보고서 하이라이트

컴포넌트별로는 소프트웨어 부문이 2024년에 74.22%의 최대 수익 점유율로 시장을 리드하고 있습니다.
서비스 부문은 2025-2030년에 걸쳐 CAGR 21.7%로 빠른 성장이 전망됩니다.
콘텐츠별로는 오디오 부문이 2024년에 최대의 수익 점유율을 차지했습니다.
플랫폼별로는 스마트 TV 부문이 2024년에 최대 시장 수익 점유율을 차지했습니다.
북미의 자동 콘텐츠 인식 시장은 2024년 33.84%로 두 번째로 큰 매출 점유율을 차지했습니다.

자동 콘텐츠 인식 시장 점유율, 지역별(2024년, 2030년)
북미
- 미국
- 캐나다
유럽
- 영국
- 독일
- 프랑스
- 이탈리아
- 스페인
아시아태평양
- 중국
- 일본
- 인도
- 한국
- 호주
라틴아메리카
- 브라질
- 멕시코
중동 및 아프리카
- 사우디아라비아
- 아랍에미리트(UAE)
- 남아프리카

제11장 경쟁 구도

기업 분류
기업의 시장 포지셔닝
기업 히트맵 분석
기업 프로파일 및 상장 기업
- ACRCloud
- Apple Inc.
- Audible Magic Corporation
- Clarifai Inc.
- Digimarc Corporation
- Google LLC(Alphabet Inc.)
- Gracenote
- IBM Corporation
- KT Corporation
- Kudelski Group
- Microsoft Corporation
- Nuance Communications Inc.

HBR

영문 목차

영문목차

Automatic Content Recognition Market Growth & Trends:

The global automatic content recognition market size is estimated to reach USD 10.31 billion in 2030 and is projected to grow at a CAGR of 20.7% from 2025 to 2030. The significant growth is attributed to the increase in developments in smart TVs and streaming devices, upsurge in the use of automatic content recognition by media and entertainment companies, and the demand for audience measurement and analytics. Advances in machine learning and artificial intelligence and their significance in analyzing vast amounts of data and recognizing patterns and trends are expected to encourage market growth in upcoming years.

The primary function of automatic content recognition (ACR) technology is to identify and analyze audio, video, or other content in real-time, instigating its usage across various industries, especially media & entertainment. Several market players are keen on providing innovative and efficient ACR technology solutions to gain a competitive edge. For instance, Google LLC provides Vision AI, which comprises an innovative and fully managed development environment, Vertex AI Vision. It helps users create computer vision applications or derive insights from images and videos with pre-trained APIs, AutoML, or custom models.

ACR is used to identify content consumers view in real-time, allowing advertisers to deliver more relevant and targeted advertisements. It plays a substantial role in delivering targeted ads to consumers. The responsible use of ACR technology in advertising can benefit consumers and companies as long as privacy and security are maintained.

ACR technology works across various media platforms, including linear cable television, CTV systems, and video games. The marketing and advertising efforts in different industries, such as consumer electronics, BFSI, retail and e-commerce, etc., can benefit from using ACR technology for targeted advertising. The share of TV and other digital ad spending is further projected to create opportunities for the market. For instance, according to the Dentsu Global Ad Spend Forecasts, 2023, the digital spend is anticipated to reach US$424.3 billion by the end of 2023, accounting for about 58.3% of all advertising spend.

Automatic Content Recognition Market Report Highlights:

Based on component, the software segment led the market with the largest revenue share of 74.22% in 2024
The services segment is expected to witness at the fastest CAGR of 21.7% from 2025 to 2030
Based on content, the audio segment accounted for the largest revenue share in 2024
Based on platform, the smart TVs segment accounted for the largest market revenue share in 2024
The automatic content recognition market in North America accounted for the second-largest revenue share of 33.84% in 2024

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope
1.2. Market Definitions
- 1.2.1. Information analysis
- 1.2.2. Market formulation & data visualization
- 1.2.3. Data validation & publishing
1.3. Research Scope and Assumptions
- 1.3.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights

Chapter 3. Automatic Content Recognition Market Variables, Trends, & Scope

3.1. Market Lineage Outlook
3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.2. Market Restraint Analysis
- 3.2.3. Industry Challenge
3.3. Automatic Content Recognition Market Analysis Tools
- 3.3.1. Industry Analysis - Porter's
  - 3.3.1.1. Bargaining power of the suppliers
  - 3.3.1.2. Bargaining power of the buyers
  - 3.3.1.3. Threats of substitution
  - 3.3.1.4. Threats from new entrants
  - 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
  - 3.3.2.1. Political landscape
  - 3.3.2.2. Economic and social landscape
  - 3.3.2.3. Technological landscape

Chapter 4. Automatic Content Recognition Market: Component Estimates & Trend Analysis

4.1. Segment Dashboard
4.2. Automatic Content Recognition Market: Component Movement Analysis, USD Million, 2024 & 2030
4.3. Software
- 4.3.1. Software Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.4. Services
- 4.4.1. Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Automatic Content Recognition Market: Content Estimates & Trend Analysis

5.1. Segment Dashboard
5.2. Automatic Content Recognition Market: Content Movement Analysis, USD Million, 2024 & 2030
5.3. Audio
- 5.3.1. Audio Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.4. Video
- 5.4.1. Video Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.5. Text
- 5.5.1. Text Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.6. Image
- 5.6.1. Image Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Automatic Content Recognition Market: Platform Estimates & Trend Analysis

6.1. Segment Dashboard
6.2. Automatic Content Recognition Market: Platform Movement Analysis, USD Million, 2024 & 2030
6.3. Smart TVs
- 6.3.1. Smart TVs Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.4. Linear TVs
- 6.4.1. Linear TVs Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.5. Over-The-Top (OTT)
- 6.5.1. Over-The-Top (OTT) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.6. Others
- 6.6.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Automatic Content Recognition Market: Technology Estimates & Trend Analysis

7.1. Segment Dashboard
7.2. Automatic Content Recognition Market: Technology Movement Analysis, USD Million, 2024 & 2030
7.3. Audio & Video Watermarking
- 7.3.1. Audio & Video Watermarking Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4. Audio & Video Fingerprinting
- 7.4.1. Audio & Video Fingerprinting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
7.5. Speech Recognition
- 7.5.1. Speech Recognition Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
7.6. Optical Character Recognition (OCR)
- 7.6.1. Optical Character Recognition (OCR) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
7.7. Others
- 7.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Automatic Content Recognition Market: Industry Vertical Estimates & Trend Analysis

8.1. Segment Dashboard
8.2. Automatic Content Recognition Market: Industry Vertical Movement Analysis, USD Million, 2024 & 2030
8.3. Media & Entertainment
- 8.3.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.4. IT & Telecommunication
- 8.4.1. IT & Telecommunication Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.5. Automotive
- 8.5.1. Automotive Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.6. Retail & E-commerce
- 8.6.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.7. Education
- 8.7.1. Education Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.8. Healthcare
- 8.8.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.9. Consumer Electronics
- 8.9.1. Consumer Electronics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.10. Government & Defense
- 8.10.1. Government & Defense Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.11. Others
- 8.11.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. Automatic Content Recognition Market: End Use Estimates & Trend Analysis

9.1. Segment Dashboard
9.2. Automatic Content Recognition Market: End Use Movement Analysis, USD Million, 2024 & 2030
9.3. Audience Measurement
- 9.3.1. Audience Measurement Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
9.4. Content Enhancement
- 9.4.1. Content Enhancement Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
9.5. Broadcast Monitoring
- 9.5.1. Broadcast Monitoring Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
9.6. Content Filtering
- 9.6.1. Content Filtering Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
9.7. AD-Tracking
- 9.7.1. AD-Tracking Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
9.8. Others
- 9.8.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 10. Automatic Content Recognition Market: Regional Estimates & Trend Analysis

10.1. Automatic Content Recognition Market Share, By Region, 2024 & 2030 USD Million
10.2. North America
- 10.2.1. North America Automatic Content Recognition Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 10.2.2. U.S.
  - 10.2.2.1. U.S. Automatic Content Recognition Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 10.2.3. Canada
  - 10.2.3.1. Canada Automatic Content Recognition Market Estimates and Forecasts, 2018 - 2030 (USD Million)
10.3. Europe
- 10.3.1. Europe Automatic Content Recognition Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 10.3.2. UK
  - 10.3.2.1. UK Automatic Content Recognition Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 10.3.3. Germany
  - 10.3.3.1. Germany Automatic Content Recognition Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 10.3.4. France
  - 10.3.4.1. France Automatic Content Recognition Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 10.3.5. Italy
  - 10.3.5.1. Italy Automatic Content Recognition Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 10.3.6. Spain
  - 10.3.6.1. Spain Automatic Content Recognition Market Estimates and Forecasts, 2018 - 2030 (USD Million)
10.4. Asia Pacific
- 10.4.1. Asia Pacific Automatic Content Recognition Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 10.4.2. China
  - 10.4.2.1. China Automatic Content Recognition Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 10.4.3. Japan
  - 10.4.3.1. Japan Automatic Content Recognition Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 10.4.4. India
  - 10.4.4.1. India Automatic Content Recognition Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 10.4.5. South Korea
  - 10.4.5.1. South Korea Automatic Content Recognition Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 10.4.6. Australia
  - 10.4.6.1. Australia Automatic Content Recognition Market Estimates and Forecasts, 2018 - 2030 (USD Million)
10.5. Latin America
- 10.5.1. Latin America Automatic Content Recognition Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 10.5.2. Brazil
  - 10.5.2.1. Brazil Automatic Content Recognition Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 10.5.3. Mexico
  - 10.5.3.1. Mexico Automatic Content Recognition Market Estimates and Forecasts, 2018 - 2030 (USD Million)
10.6. Middle East and Africa
- 10.6.1. Middle East and Africa Automatic Content Recognition Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 10.6.2. Saudi Arabia
  - 10.6.2.1. Saudi Arabia Automatic Content Recognition Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 10.6.3. UAE
  - 10.6.3.1. UAE Automatic Content Recognition Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 10.6.4. South Africa
  - 10.6.4.1. South Africa Automatic Content Recognition Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 11. Competitive Landscape

11.1. Company Categorization
11.2. Company Market Positioning
11.3. Company Heat Map Analysis
11.4. Company Profiles/Listing
- 11.4.1. ACRCloud
  - 11.4.1.1. Participant's Overview
  - 11.4.1.2. Financial Performance
  - 11.4.1.3. Product Benchmarking
  - 11.4.1.4. Strategic Initiatives
- 11.4.2. Apple Inc.
  - 11.4.2.1. Participant's Overview
  - 11.4.2.2. Financial Performance
  - 11.4.2.3. Product Benchmarking
  - 11.4.2.4. Strategic Initiatives
- 11.4.3. Audible Magic Corporation
  - 11.4.3.1. Participant's Overview
  - 11.4.3.2. Financial Performance
  - 11.4.3.3. Product Benchmarking
  - 11.4.3.4. Strategic Initiatives
- 11.4.4. Clarifai Inc.
  - 11.4.4.1. Participant's Overview
  - 11.4.4.2. Financial Performance
  - 11.4.4.3. Product Benchmarking
  - 11.4.4.4. Strategic Initiatives
- 11.4.5. Digimarc Corporation
  - 11.4.5.1. Participant's Overview
  - 11.4.5.2. Financial Performance
  - 11.4.5.3. Product Benchmarking
  - 11.4.5.4. Strategic Initiatives
- 11.4.6. Google LLC (Alphabet Inc.)
  - 11.4.6.1. Participant's Overview
  - 11.4.6.2. Financial Performance
  - 11.4.6.3. Product Benchmarking
  - 11.4.6.4. Strategic Initiatives
- 11.4.7. Gracenote
  - 11.4.7.1. Participant's Overview
  - 11.4.7.2. Financial Performance
  - 11.4.7.3. Product Benchmarking
  - 11.4.7.4. Strategic Initiatives
- 11.4.8. IBM Corporation
  - 11.4.8.1. Participant's Overview
  - 11.4.8.2. Financial Performance
  - 11.4.8.3. Product Benchmarking
  - 11.4.8.4. Strategic Initiatives
- 11.4.9. KT Corporation
  - 11.4.9.1. Participant's Overview
  - 11.4.9.2. Financial Performance
  - 11.4.9.3. Product Benchmarking
  - 11.4.9.4. Strategic Initiatives
- 11.4.10. Kudelski Group
  - 11.4.10.1. Participant's Overview
  - 11.4.10.2. Financial Performance
  - 11.4.10.3. Product Benchmarking
  - 11.4.10.4. Strategic Initiatives
- 11.4.11. Microsoft Corporation
  - 11.4.11.1. Participant's Overview
  - 11.4.11.2. Financial Performance
  - 11.4.11.3. Product Benchmarking
  - 11.4.11.4. Strategic Initiatives
- 11.4.12. Nuance Communications Inc.
  - 11.4.12.1. Participant's Overview
  - 11.4.12.2. Financial Performance
  - 11.4.12.3. Product Benchmarking
  - 11.4.12.4. Strategic Initiatives

한글목차

자동 콘텐츠 인식(ACR) 시장의 성장 및 동향

콘텐츠 자동 인식 시장 보고서 하이라이트

목차

제1장 조사 방법과 범위

제2장 주요 요약

제3장 자동 콘텐츠 인식 시장의 변수, 동향, 범위

제4장 자동 콘텐츠 인식 시장 : 컴포넌트별, 추정 및 동향 분석

제5장 자동 콘텐츠 인식 시장 : 콘텐츠별, 추정 및 동향 분석

제6장 자동 콘텐츠 인식 시장 : 플랫폼별, 추정 및 동향 분석

제7장 자동 콘텐츠 인식 시장 : 기술별, 추정 및 동향 분석

제8장 자동 콘텐츠 인식 시장 : 업계별, 추정 및 동향 분석

제9장 자동 콘텐츠 인식 시장 : 최종 용도별, 추정 및 동향 분석

제10장 자동 콘텐츠 인식 시장 : 지역별, 추정 및 동향 분석