Cloud TV Market Size, Share & Trends Analysis Report By Deployment, By Platform (Smart TVs, Mobile Devices, Streaming Devices), By Enterprise Size, By Solution (IaaS, PaaS, SaaS), By Application, By Region, And Segment Forecasts, 2024 - 2030
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Ooyala Inc.
Brightcove Inc.
MediaKind
Fordela Corp.
Amino Technologies Plc
DaCast LLC
Kaltura Inc.
MatrixStream Technologies Inc.
MUVI Television Ltd.
Minoto Video Inc.
Monetize Media Inc.
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Cloud TV Market Size & Trends
The global cloud TV market size was estimated at USD 1.24 billion in 2023 and is projected to grow at a CAGR of 26.9% from 2024 to 2030. Transformative shifts in media consumption habits, technological advancements, and the evolution of digital content delivery platforms are driving the growth of global cloud TV market. Consumers increasingly prefer on-demand access to a diverse range of content, including movies, television shows, and live events, which are facilitated by cloud TV platforms through scalable and flexible streaming services. The proliferation of smart TVs, smartphones, tablets, and other connected devices has expanded the reach of cloud TV services, allowing users to access content anytime, anywhere.
Cloud-based infrastructure offers broadcasters and content providers scalable solutions that can handle fluctuating demand without upfront investments in physical hardware. This scalability also enables efficient content delivery across global markets. Advancements in streaming technologies, including adaptive bitrate streaming, content delivery networks (CDNs), and cloud-based transcoding, have improved video quality and reduced buffering, enhancing the user experience. The platforms provide robust monetization strategies such as subscription models, advertising insertion, pay-per-view, and content licensing, enabling broadcasters to maximize revenue streams and target specific audience segments effectively. Its services facilitate global expansion for content providers by overcoming geographical barriers and localizing content to cater to diverse cultural preferences and languages.
Strategic partnerships and content acquisitions emerge as essential tactics in this context. By collaborating with a range of content providers, cloud TV platforms can offer a rich tapestry of programming that appeals to various viewer segments. This not only helps widen the user base but also fosters viewer loyalty through personalized viewing experiences. Furthermore, targeting specific demographics with precision while ensuring the availability of a broad spectrum of content can significantly boost viewer engagement.
Cloud TV Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global cloud TV market report based on deployment, platform, enterprise size, solution, application, and region.
Deployment Outlook (Revenue, USD Million, 2018 - 2030)
Public Cloud
Private Cloud
Hybrid Cloud
Platform Outlook (Revenue, USD Million, 2018 - 2030)
Smart TVs
Mobile Devices
Streaming Devices
Others
Enterprise Size Outlook (Revenue, USD Million, 2018 - 2030)
Small and Medium Sized Enterprise
Large Enterprise
Solution Outlook (Revenue, USD Million, 2018 - 2030)
Infrastructure as a Service (IaaS)
Platform as a Service (PaaS)
Software as a Service (SaaS)
Application Outlook (Revenue, USD Million, 2018 - 2030)
Consumer Television
Media & Entertainment
Telecommunication
Others
Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Asia Pacific
China
Japan
India
South Korea
Australia
Latin America
Brazil
Middle East and Africa (MEA)
UAE
Saudi Arabia
South Africa
Table of Contents
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definitions
1.3. Information Procurement
1.3.1. Information analysis
1.3.2. Market formulation & data visualization
1.3.3. Data validation & publishing
1.4. 1.4 Research Scope and Assumptions
1.4.1. List of Data Sources
Chapter 2. Executive Summary
2.1. Cloud TV Market Snapshot
2.2. Cloud TV Market- Segment Snapshot
2.3. Cloud TV Market- Competitive Landscape Snapshot
Chapter 3. Cloud TV Platform Market - Industry Outlook
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
3.4.1. Porter's analysis
3.4.2. Macroeconomic analysis
3.5. Cloud TV Market Technology Trends
Chapter 4. Cloud TV Market: Deployment Estimates & Trend Analysis
4.1. Deployment Movement Analysis & Market Share, 2023 & 2030
4.2. Cloud TV Market Estimates & Forecast By Deployment (USD Million)
4.2.1. Public Cloud
4.2.2. Private Cloud
4.2.3. Hybrid Cloud
Chapter 5. Cloud TV Market: Platform Estimates & Trend Analysis
5.1. Platform Movement Analysis & Market Share, 2023 & 2030
5.2. Cloud TV Market Estimates & Forecast By Platform (USD Million)