클라우드 광고 시장 규모, 점유율, 동향 분석 리포트 : 서비스별, 채널별, 도입별, 기업 규모별, 용도별, 최종 용도 산업별, 지역별, 부문별 예측(2023-2030년)

Cloud Advertising Market Size, Share & Trends Analysis Report By Service, By Channel, By Deployment, By Enterprise Size, By Application, By End-use Industry, By Region, And Segment Forecasts, 2023 - 2030

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한글목차

클라우드 광고 시장의 성장과 동향 :

Grand View Research, Inc.의 최신 리포트에 따르면 세계의 클라우드 광고 시장 규모는 2030년까지 143억 1,000만 달러에 달할 것으로 예측되고 있습니다.

2023-2030년 연평균 18.1%의 CAGR을 나타낼 것으로 예상됩니다. 데이터 프라이버시 및 컴플라이언스 규제에 대한 관심이 높아지면서 클라우드 광고에 대한 수요가 증가함에 따라 세계 클라우드 광고 시장은 예측 기간 중 성장할 것으로 예상됩니다.

광고주들은 일반개인정보보호규정(GDPR), 캘리포니아 소비자 개인정보 보호법(CCPA)과 같은 개인정보 보호 규정을 준수하는 것에 대한 관심이 높아지고 있습니다. 클라우드 광고 플랫폼은 높은 수준의 데이터 보호 및 컴플라이언스 기능을 제공하여 광고주가 사용자 데이터의 보안과 프라이버시를 보장하면서 개인화된 광고를 제공할 수 있도록 지원합니다. 데이터 프라이버시에 대한 우려가 소비자와 규제기관 사이에서 확산됨에 따라 이러한 추진력이 주목을 받고 있습니다.

클라우드 광고 시장 보고서 하이라이트

• 서비스별로는 PaaS(Platform as a Service) 부문이 2022년 53.2%의 주요 매출 점유율을 차지하며 예측 기간 중 우위를 유지할 것으로 예상됩니다. 혁신과 고객 경험 향상에 대한 수요가 PaaS 기반 클라우드 광고의 채택을 촉진하고 있습니다. 광고주들은 타깃 시청자와 소통하고 개인화된 인터랙티브하고 몰입도 높은 광고 경험을 제공할 수 있는 새로운 방법을 끊임없이 모색하고 있으며, PaaS 플랫폼은 새로운 광고 형식, 기술, 채널을 실험하는 데 필요한 인프라와 툴을 제공합니다. SaaS(Software as a Service) 부문은 셀프 서비스 및 자동화된 마케팅 솔루션으로의 전환으로 인해 예측 기간 중 21.6%의 가장 높은 성장률을 기록할 것으로 예상됩니다.
• 채널별로는 인앱 부문이 예측 기간인 2022년 33.6%로 가장 큰 매출 점유율을 차지할 것으로 보입니다. 모바일 게임은 최근 수년간 비약적으로 성장하고 있으며, 많은 사용자들이 다양한 게임 앱에 참여하고 있습니다. 클라우드 광고를 통해 광고주들은 게임 경험에 관련성 높은 광고와 방해가 되지 않는 광고를 통합함으로써 이 유리한 시장에 진입할 수 있습니다. 광고주는 클라우드 플랫폼을 통해 참여도가 높은 사용자에게 도달하고, 타깃팅된 프로모션, 리워드, 인앱 결제를 제공함으로써 게임 환경을 효과적으로 수익화할 수 있습니다. 소셜미디어 분야는 예측 기간 중 20.5%의 가장 높은 CAGR을 기록할 것으로 예상됩니다. 클라우드 광고를 통해 광고주는 빠르게 변화하는 트렌드와 사용자 취향에 맞추어 소셜미디어 캠페인을 신속하게 조정하고, 광고 크리에이티브를 조정하고, 타깃팅 매개변수를 변경할 수 있습니다. 이러한 유연성은 트렌드와 대화가 빠르게 변화하는 소셜미디어 마케팅에서 매우 중요합니다.
• 확산 측면에서는 하이브리드 클라우드 부문이 2022년 43.3%로 가장 높은 매출 점유율을 차지하며 시장을 주도할 것으로 예상됩니다. 하이브리드 클라우드 환경에서 클라우드 광고는 데이터 프라이버시 및 컴플라이언스에 대한 고려가 매우 중요합니다. 광고주는 개인화된 광고를 제공하면서도 규제 요건을 충족하고 소비자 데이터를 보호해야 합니다. 프라이빗 클라우드는 프라이빗 클라우드 환경에서의 클라우드 컴퓨팅의 성장으로 인해 예측 기간 중 20.4%의 높은 성장률을 기록할 것으로 예상됩니다.
• 기업 규모별로는 대기업이 2022년 56.8%로 가장 큰 매출 점유율을 차지하고 있으며, 예측 기간 중에도 대기업의 우위가 지속될 것으로 예상됩니다. 클라우드 광고를 통해 대기업은 광고 업무를 효율적으로 관리하고 간소화할 수 있습니다. 이들 기업은 여러 부서, 지역 및 브랜드를 보유한 경우가 많으며, 일관성과 효율성을 위해 광고 관리의 중앙 집중화가 중요해집니다. 중소기업 부문은 예측 기간 중 19.7%의 가장 높은 CAGR로 성장할 것으로 예상됩니다. 클라우드 광고는 강력한 추적 및 측정 기능을 제공하므로 중소기업은 캠페인 성과를 실시간으로 모니터링할 수 있습니다.
• 용도별로는 캠페인 관리가 2022년 28.9%의 주요 매출 점유율을 차지할 것으로 예상되며, 예측 기간 중에도 우위를 점할 것으로 보입니다. 클라우드 플랫폼은 AI와 ML의 잠재력을 활용하는 데 필요한 컴퓨팅 능력과 인프라를 제공하여 광고주가 캠페인을 최적화하고 시청자에게 맞춤화된 메시지를 전달할 수 있도록 지원합니다. 실시간 인게이지먼트 분야는 예측 기간 중 CAGR 22.6%로 가장 높은 성장세를 보일 것으로 예상됩니다. 개인화되고 맥락화된 경험에 대한 수요가 증가함에 따라 광고에서 실시간 인게이지먼트의 필요성이 증가하고 있습니다.
• 최종 사용 산업을 기준으로 BFSI 부문은 2022년 14.8%의 주요 매출 점유율을 차지했으며, BFSI 부문은 급속한 디지털 변혁을 목격하고 있으며, 금융 기관은 운영 및 고객 경험을 강화하기 위해 클라우드 기술을 점점 더 많이 도입하고 있습니다. 클라우드 광고는 이러한 금융 기관에 확장성과 민첩성을 제공하여 고객에게 타깃팅된 개인화된 광고를 제공할 수 있습니다. 제조업은 예측 기간 중 19.9%의 CAGR을 나타낼 것으로 예상됩니다. 환자 참여와 교육에 대한 수요가 헬스케어 분야의 클라우드 광고 도입에 박차를 가하고 있습니다. 클라우드 기반 광고 솔루션은 의료 기관에 관련성 있고 유익한 컨텐츠를 환자에게 전달할 수 있는 기회를 제공하여 환자가 자신의 건강에 대한 정보에 입각한 의사결정을 내릴 수 있도록 돕습니다.
• 북미는 2022년 33.1%로 가장 높은 시장 점유율을 차지할 것으로 예상되며, 빅데이터와 애널리틱스의 부상으로 인해 예측 기간 중 성장할 것으로 예상됩니다. 인터넷 사용자 증가, 모바일 기기 사용 증가, 온라인 플랫폼의 확산으로 광고주들은 디지털 광고 전략을 최적화해야 할 필요성을 인식하고 있습니다. 클라우드 광고를 통해 광고주는 여러 채널과 기기에 효율적으로 캠페인을 배포할 수 있으며, 북미 시청자에게 최대한의 도달과 참여를 보장할 수 있습니다.
• 예측 기간 중 아시아태평양의 CAGR은 22.5%로 가장 높은 성장률을 보일 것으로 예상됩니다. 소셜미디어와 온라인 플랫폼의 인기가 높아짐에 따라 아시아태평양은 클라우드 광고에 큰 기회를 제공하고 있으며, Facebook, Instagram, WeChat, LINE, KakaoTalk와 같은 플랫폼은 지역내 대규모 사용자층을 보유하고 있으며, 광고주에게 광범위한 도달 범위와 참여 가능성을 제공합니다.

목차

제1장 조사 방법과 범위

제2장 주요 요약

제3장 클라우드 광고 업계의 전망

• 시장 계통 전망
• 시장 규모, 보급률, 성장 전망 매핑
• 규제 시나리오
• 클라우드 광고 시장 - 시장 역학
• 클라우드 광고 시장 - Porter의 산업 분석
• 클라우드 광고 시장 - PEST 분석
• COVID-19에 의한 클라우드 광고 시장에 대한 영향

제4장 클라우드 광고 서비스 전망

• 서비스별 클라우드 광고 시장 점유율, 2022년
• IaaS(Infrastructure as a Software as a Service)
• SaaS(Software as a Service)
• PaaS(Platform as a Service)

제5장 클라우드 광고 채널 전망

• 채널별 클라우드 광고 시장 점유율, 2022년
• 메일 마케팅
• 인앱
• 소셜미디어 마케팅
• 회사 웹사이트
• 기타

제6장 클라우드 광고 도입 전망

• 도입별 클라우드 광고 시장 점유율, 2022년
• 공공
• 프라이빗
• 하이브리드

제7장 클라우드 광고 기업 규모 전망

• 기업 규모별 클라우드 광고 시장 점유율, 2022년
• 대기업
• 중소기업(SME)

제8장 클라우드 광고 애플리케이션 전망

• 애플리케이션별 클라우드 광고 시장 점유율, 2022년
• 캠페인 관리
• 고객 관리
• 경험 관리
• 분석과 인사이트
• 실시간 관여

제9장 클라우드 광고 기업 규모 전망

• 기업 규모별 클라우드 광고 시장 점유율, 2022년
• IT와 통신
• BFSI
• 헬스케어
• 여행과 접객(Hoapitality)
• 제조업
• 자동차
• 소매 및 소비재
• 미디어와 엔터테인먼트
• 기타

제10장 클라우드 광고 지역별 전망

• 지역별 클라우드 광고 시장 점유율, 2022년
• 북미
  • 미국
  • 캐나다
• 유럽
  • 영국
  • 독일
  • 이탈리아
  • 프랑스
  • 스페인
  • 네덜란드
• 아시아태평양
  • 중국
  • 인도
  • 일본
  • 호주
  • 싱가포르
• 라틴아메리카
  • 브라질
  • 멕시코
  • 칠레
  • 아르헨티나
• 중동 및 아프리카
  • 사우디아라비아
  • 아랍에미리트
  • 남아프리카공화국

제11장 경쟁 분석

• 주요 기업의 히트맵 분석, 2022년
• 주요 시장 참여 기업에 의한 최근 동향과 영향 분석
• 소수 기업 리스트
• 벤더 구도

제12장 경쟁 구도

• Google LLC
  • 회사 개요
  • 재무 실적
  • 제품 벤치마킹
  • 전략적 구상
• Oracle
  • 회사 개요
  • 재무 실적
  • 제품 벤치마킹
  • 전략적 구상
• IBM Corporation
  • 회사 개요
  • 재무 실적
  • 제품 벤치마킹
  • 전략적 구상
• Amazon Web Services, Inc.
  • 회사 개요
  • 재무 실적
  • 제품 벤치마킹
  • 전략적 구상
• Adobe
  • 회사 개요
  • 재무 실적
  • 제품 벤치마킹
  • 전략적 구상
• Salesforce, Inc.
  • 회사 개요
  • 재무 실적
  • 제품 벤치마킹
  • 전략적 구상
• Wipro
  • 회사 개요
  • 재무 실적
  • 제품 벤치마킹
  • 전략적 구상
• The Nielsen Company(US), LLC.
  • 회사 개요
  • 재무 실적
  • 제품 벤치마킹
  • 전략적 구상
• Viant Technology LLC
  • 회사 개요
  • 제품 벤치마킹
  • 전략적 구상
• Cavai
  • 회사 개요
  • 제품 벤치마킹
  • 전략적 구상
• Kubient
  • 회사 개요
  • 제품 벤치마킹
  • 전략적 구상
• Imagine Communications
  • 회사 개요
  • 제품 벤치마킹
  • 전략적 구상

제13장 KoL 해설

• KoL 해설

KSA

영문 목차

영문목차

Cloud Advertising Market Growth & Trends:

The global cloud advertising market size is anticipated to reach USD 14.31 billion by 2030, according to a new report by Grand View Research, Inc.. The market is expected to grow at a CAGR of 18.1% from 2023 to 2030. The global market for cloud advertising is expected to experience growth in the forecast period owing to the increasing focus on data privacy, and compliance regulations, which has bolstered the demand for cloud advertising.

Advertisers are increasingly concerned about adhering to privacy regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Cloud advertising platforms offer advanced data protection and compliance features, enabling advertisers to ensure the security and privacy of user data while delivering personalized ads. This driver has gained prominence as data privacy concerns have become more prevalent among consumers and regulatory bodies.

Cloud Advertising Market Report Highlights:

• By service, the platform as a service (PaaS) segment accounted for the major revenue share of 53.2% in 2022 and is anticipated to maintain its dominance over the forecast period. The demand for innovation and enhanced customer experiences fuels the adoption of PaaS-based cloud advertising. Advertisers constantly seek novel ways to engage with their target audience and deliver personalized, interactive, and immersive advertising experiences. PaaS platforms provide the necessary infrastructure and tools to experiment with new ad formats, technologies, and channels, facilitating innovation and creativity in advertising campaigns. The software as a service (SaaS) segment is expected to witness the highest growth rate of 21.6% during the forecast period due to a shift towards self-service and automated marketing solutions
• In terms of channel, the in-app segment held the largest revenue share of 33.6% in 2022 over the forecast period. Mobile gaming has grown exponentially in recent years, with a large user base engaging in various gaming apps. Cloud advertising allows advertisers to tap into this lucrative market by integrating relevant and non-intrusive ads within gaming experiences. Advertisers can leverage cloud platforms to reach highly engaged users, offering targeted promotions, rewards, or in-app purchases, thus effectively monetizing the gaming environment. The social media segment is expected to witness the highest CAGR of 20.5% during the forecast period. Cloud advertising enables advertisers to quickly adapt their social media campaigns, adjust ad creatives, and modify targeting parameters to keep up with rapidly changing trends and user preferences. This flexibility is precious in social media marketing, where trends and conversations can evolve rapidly
• In terms of deployment, the hybrid cloud segment dominated the market and captured the highest revenue share of 43.3% in 2022. Data privacy and compliance considerations are critical for cloud advertising in hybrid cloud setups. Advertisers must navigate regulatory requirements and protect consumer data while delivering personalized ads. The private cloud segment is anticipated to witness the highest growth rate of 20.4% during the forecast period owing to the growth of cloud computing in private cloud environments
• Based on the enterprise size, the large-size enterprise captured the major revenue share of 56.8% in 2022 and is expected to continue its dominance over the forecast period. Cloud advertising enables large-sized enterprises to manage and streamline their advertising operations effectively. These enterprises often have multiple departments, regions, and brands, making centralized advertising management crucial for consistency and efficiency. The small and medium-sized enterprise segment is anticipated to grow at the highest CAGR of 19.7% during the forecast period. Cloud advertising offers robust tracking and measurement capabilities, allowing SMEs to monitor the performance of their campaigns in real-time
• Based on the application, the campaign management captured the major revenue share of 28.9% in 2022 and is expected to continue its dominance over the forecast period. Cloud platforms provide the computational power and infrastructure needed to harness the potential of AI and ML, enabling advertisers to optimize their campaigns and deliver tailored messages to their audience. The real-time engagement segment is anticipated to grow at the highest CAGR of 22.6% during the forecast period. Growing demand for personalized and contextualized experiences has fueled the need for real-time engagement in advertising
• Based on the end-use industry, the BFSI segment had a major revenue share of 14.8% in 2022. The BFSI sector has witnessed a rapid digital transformation, with financial institutions increasingly embracing cloud technology to enhance their operations and customer experiences. Cloud advertising gives these institutions the scalability and agility to deliver targeted and personalized ads to their customers. The manufacturing industry is expected to grow at a CAGR of 19.9% during the forecast period. The demand for patient engagement and education has fueled the adoption of cloud advertising in the healthcare segment. Cloud-based advertising solutions provide opportunities for healthcare organizations to deliver relevant and informative content to patients, empowering them to make informed decisions about their health
• North America held the highest market share of 33.1% in 2022 and is anticipated to grow over the forecast period owing to the rise of big data and analytics. With the increasing number of internet users, mobile device usage, and online platforms' popularity, advertisers recognize the need to optimize their digital advertising strategies. Cloud advertising allows advertisers to efficiently deliver their campaigns across multiple channels and devices, ensuring maximum reach and engagement with the North American audience
• Asia Pacific is expected to grow at the highest CAGR of 22.5% during the forecast period. The increasing popularity of social media and online platforms has created vast opportunities for cloud advertising in the Asia Pacific. Platforms like Facebook, Instagram, WeChat, LINE, and KakaoTalk have massive regional user bases, offering advertisers extensive reach and engagement potential

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Research Methodology
• 1.2 Research Scope and Assumptions
• 1.3 List of Data Sources
• 1.4 Market Segmentation and Scope

Chapter 2 Executive Summary

• 2.1 Cloud Advertising Market - Industry Snapshot & Key Buying Criteria, 2018 - 2030
• 2.2 Global Cloud Advertising Market, 2018 - 2030
  • 2.2.1 Global Cloud Advertising Market, by Region, 2018 - 2030
  • 2.2.2 Global Cloud Advertising Market, by Service, 2018 - 2030
  • 2.2.3 Global Cloud Advertising Market, by Channel, 2018 - 2030
  • 2.2.4 Global Cloud Advertising Market, by Deployment, 2018 - 2030
  • 2.2.5 Global Cloud Advertising Market, by Enterprise size, 2018 - 2030
  • 2.2.6 Global Cloud Advertising Market, by Application, 2018 - 2030
  • 2.2.7 Global Cloud Advertising Market, by End-use industry, 2018 - 2030

Chapter 3 Cloud Advertising Industry Outlook

• 3.1 Market Lineage Outlook
  • 3.1.1 Parent market outlook
• 3.2 Market Size, Penetration, and Growth Prospect Mapping
• 3.3 Regulatory Scenario
• 3.4 Cloud Advertising Market - Market Dynamics
  • 3.4.1 Market driver analysis
    • 3.4.1.1 Rise in adoption of cloud services
    • 3.4.1.2 Emergence of personalized marketing
  • 3.4.2 Market restraint/challenge analysis
    • 3.4.2.1 Increasing concerns about the security and privacy of data
  • 3.4.3 Market opportunity analysis
    • 3.4.3.1 Accelerating user engagement on digital platforms
• 3.5 Cloud Advertising Market- Porter's Five Forces Analysis
• 3.6 Cloud Advertising Market - PEST Analysis
• 3.7 COVID-19 Impact on the Cloud Advertising Market

Chapter 4 Cloud Advertising Service Outlook

• 4.1 Cloud Advertising Market Share By Service, 2022
• 4.2 Infrastructure as a Software as a Service (IaaS)
  • 4.2.1 Cloud advertising Infrastructure as a Software as a Service (IaaS) market, 2018 - 2030
• 4.3 Software as a Service (SaaS)
  • 4.3.1 Cloud advertising Software as a Service (SaaS) market, 2018 - 2030
• 4.4 Platform as a Service (PaaS)
  • 4.4.1 Cloud advertising Platform as a Service (PaaS) market, 2018 - 2030

Chapter 5 Cloud Advertising Channel Outlook

• 5.1 Cloud Advertising Market Share By Channel, 2022
• 5.2 Email Marketing
  • 5.2.1 Cloud advertising email marketing market, 2018 - 2030
• 5.3 In-App
  • 5.3.1 Cloud advertising in-app market, 2018 - 2030
• 5.4 Social Media Marketing
  • 5.4.1 Cloud advertising social media marketing market, 2018 - 2030
• 5.5 Company Website
  • 5.5.1 Cloud advertising company website market, 2018 - 2030
• 5.6 Others
  • 5.6.1 Cloud advertising others market, 2018 - 2030

Chapter 6 Cloud Advertising Deployment Outlook

• 6.1 Cloud Advertising Market Share By Deployment, 2022
• 6.2 Public
  • 6.2.1 Public cloud advertising market, 2018 - 2030
• 6.3 Private
  • 6.3.1 Private cloud advertising market, 2018 - 2030
• 6.4 Hybrid
  • 6.4.1 Hybrid cloud advertising market, 2018 - 2030

Chapter 7 Cloud Advertising Enterprise Size Outlook

• 7.1 Cloud Advertising Market Share By Enterprise Size, 2022
• 7.2 Large Size Enterprises
  • 7.2.1 Cloud advertising for large size enterprises market, 2018 - 2030
• 7.3 Small and Medium Sized Enterprises (SMEs)
  • 7.3.1 Cloud advertising for small and medium sized enterprises (SMEs) market, 2018 - 2030

Chapter 8 Cloud Advertising Application Outlook

• 8.1 Cloud Advertising Market Share By Application, 2022
• 8.2 Campaign Management
  • 8.2.1 Cloud advertising campaign management market, 2018 - 2030
• 8.3 Customer Management
  • 8.3.1 Cloud advertising customer management market, 2018 - 2030
• 8.4 Experience Management
  • 8.4.1 Cloud advertising experience management market, 2018 - 2030
• 8.5 Analytic and Insights
  • 8.5.1 Cloud advertising analytic and insights market, 2018 - 2030
• 8.6 Real-Time Engagement
  • 8.6.1 Cloud advertising real-time engagement market, 2018 - 2030

Chapter 9 Cloud Advertising Enterprise Size Outlook

• 9.1 Cloud Advertising Market Share By Enterprise Size, 2022
• 9.2 IT & Telecommunications
  • 9.2.1 IT & telecommunications cloud advertising market, 2018 - 2030
• 9.3 BFSI
  • 9.3.1 BFSI Cloud advertising market, 2018 - 2030
• 9.4 Healthcare
  • 9.4.1 Healthcare cloud advertising market, 2018 - 2030
• 9.5 Travel and Hospitality
  • 9.5.1 Travel and hospitality cloud advertising market, 2018 - 2030
• 9.6 Manufacturing
  • 9.6.1 Manufacturing cloud advertising market, 2018 - 2030
• 9.7 Automotive
  • 9.7.1 Automotive cloud advertising market, 2018 - 2030
• 9.8 Retail & Consumer Goods
  • 9.8.1 Retail & consumer goods cloud advertising market, 2018 - 2030
• 9.9 Media & Entertainment
  • 9.9.1 Media & entertainment cloud advertising market, 2018 - 2030
• 9.10 Others
  • 9.10.1 Others cloud advertising market, 2018 - 2030

Chapter 10 Cloud Advertising Regional Outlook

• 10.1 Cloud Advertising Market Share By Region, 2022
• 10.2 North America
  • 10.2.1 North America cloud advertising market, 2018 - 2030
  • 10.2.2 North America cloud advertising market, by Service, 2018 - 2030
  • 10.2.3 North America cloud advertising market, by channel, 2018 - 2030
  • 10.2.4 North America cloud advertising market, by deployment, 2018 - 2030
  • 10.2.5 North America cloud advertising market, by enterprise size, 2018 - 2030
  • 10.2.6 North America cloud advertising market, by application, 2018 - 2030
  • 10.2.7 North America cloud advertising market, by end-use industry, 2018 - 2030
  • 10.2.8 U.S.
    • 10.2.8.1 U.S. cloud advertising market, 2018 - 2030
    • 10.2.8.2 U.S. cloud advertising market, by service, 2018 - 2030
    • 10.2.8.3 U.S. cloud advertising market, by channel, 2018 - 2030
    • 10.2.8.4 U.S. cloud advertising market, by deployment, 2018 - 2030
    • 10.2.8.5 U.S. cloud advertising market, by enterprise size, 2018 - 2030
    • 10.2.8.6 U.S. cloud advertising market, by application, 2018 - 2030
    • 10.2.8.7 U.S. cloud advertising market, by end-use industry, 2018 - 2030
  • 10.2.9 Canada
    • 10.2.9.1 Canada cloud advertising market, 2018 - 2030
    • 10.2.9.2 Canada cloud advertising market, by service, 2018 - 2030
    • 10.2.9.3 Canada cloud advertising market, by channel, 2018 - 2030
    • 10.2.9.4 Canada cloud advertising market, by deployment, 2018 - 2030
    • 10.2.9.5 Canada cloud advertising market, by enterprise size, 2018 - 2030
    • 10.2.9.6 Canada cloud advertising market, by application, 2018 - 2030
    • 10.2.9.7 Canada cloud advertising market, by end-use industry, 2018 - 2030
• 10.3 Europe
  • 10.3.1 Europe cloud advertising market, 2018 - 2030
  • 10.3.2 Europe cloud advertising market, by service, 2018 - 2030
  • 10.3.3 Europe cloud advertising market, by channel, 2018 - 2030
  • 10.3.4 Europe cloud advertising market, by deployment, 2018 - 2030
  • 10.3.5 Europe cloud advertising market, by enterprise size, 2018 - 2030
  • 10.3.6 Europe cloud advertising market, by application, 2018 - 2030
  • 10.3.7 Europe cloud advertising market, by end-use industry, 2018 - 2030
  • 10.3.8 U.K.
    • 10.3.8.1 U.K. cloud advertising market, 2018 - 2030
    • 10.3.8.2 U.K. cloud advertising market, by service, 2018 - 2030
    • 10.3.8.3 U.K. cloud advertising market, by channel, 2018 - 2030
    • 10.3.8.4 U.K. cloud advertising market, by deployment, 2018 - 2030
    • 10.3.8.5 U.K. cloud advertising market, by enterprise size, 2018 - 2030
    • 10.3.8.6 U.K. cloud advertising market, by end-use industry, 2018 - 2030
  • 10.3.9 Germany
    • 10.3.9.1 Germany cloud advertising market, 2018 - 2030
    • 10.3.9.2 Germany cloud advertising market, by service, 2018 - 2030
    • 10.3.9.3 Germany cloud advertising market, by channel, 2018 - 2030
    • 10.3.9.4 Germany cloud advertising market, by deployment, 2018 - 2030
    • 10.3.9.5 Germany cloud advertising market, by enterprise size, 2018 - 2030
    • 10.3.9.6 Germany cloud advertising market, by application, 2018 - 2030
    • 10.3.9.7 Germany Cloud advertising market, by end-use industry, 2018 - 2030
  • 10.3.10 Italy
    • 10.3.10.1 Italy cloud advertising market, 2018 - 2030
    • 10.3.10.2 Italy cloud advertising market, by service, 2018 - 2030
    • 10.3.10.3 Italy cloud advertising market, by channel, 2018 - 2030
    • 10.3.10.4 Italy cloud advertising market, by deployment, 2018 - 2030
    • 10.3.10.5 Italy cloud advertising market, by enterprise size, 2018 - 2030
    • 10.3.10.6 Italy cloud advertising market, by application, 2018 - 2030
    • 10.3.10.7 Italy cloud advertising market, by end-use industry, 2018 - 2030
  • 10.3.11 France
    • 10.3.11.1 France cloud advertising market, 2018 - 2030
    • 10.3.11.2 France cloud advertising market, by service, 2018 - 2030
    • 10.3.11.3 France cloud advertising market, by channel, 2018 - 2030
    • 10.3.11.4 France cloud advertising market, by deployment, 2018 - 2030
    • 10.3.11.5 France cloud advertising market, by enterprise size, 2018 - 2030
    • 10.3.11.6 France cloud advertising market, by application, 2018 - 2030
    • 10.3.11.7 France cloud advertising market, by end-use industry, 2018 - 2030
  • 10.3.12 Spain
    • 10.3.12.1 Spain cloud advertising market, 2018 - 2030
    • 10.3.12.2 Spain cloud advertising market, by service, 2018 - 2030
    • 10.3.12.3 Spain cloud advertising market, by channel, 2018 - 2030
    • 10.3.12.4 Spain cloud advertising market, by deployment, 2018 - 2030
    • 10.3.12.5 Spain cloud advertising market, by enterprise size, 2018 - 2030
    • 10.3.12.6 Spain cloud advertising market, by application, 2018 - 2030
    • 10.3.12.7 Spain cloud advertising market, by end-use industry, 2018 - 2030
  • 10.3.13 Netherlands
    • 10.3.13.1 Netherlands cloud advertising market, 2018 - 2030
    • 10.3.13.2 Netherlands cloud advertising market, by service, 2018 - 2030
    • 10.3.13.3 Netherlands cloud advertising market, by channel, 2018 - 2030
    • 10.3.13.4 Netherlands cloud advertising market, by deployment, 2018 - 2030
    • 10.3.13.5 Netherlands cloud advertising market, by enterprise size, 2018 - 2030
    • 10.3.13.6 Netherlands cloud advertising market, by application, 2018 - 2030
    • 10.3.13.7 Netherlands cloud advertising market, by end-use industry, 2018 - 2030
• 10.4 Asia Pacific
  • 10.4.1 Asia Pacific cloud advertising market, 2018 - 2030
  • 10.4.2 Asia Pacific cloud advertising market, by service, 2018 - 2030
  • 10.4.3 Asia Pacific cloud advertising market, by channel, 2018 - 2030
  • 10.4.4 Asia Pacific cloud advertising market, by deployment, 2018 - 2030
  • 10.4.5 Asia Pacific cloud advertising market, by enterprise size, 2018 - 2030
  • 10.4.6 Asia Pacific cloud advertising market, by application, 2018 - 2030
  • 10.4.7 Asia Pacific cloud advertising market, by end-use industry, 2018 - 2030
  • 10.4.8 China
    • 10.4.8.1 China cloud advertising market, 2018 - 2030
    • 10.4.8.2 China cloud advertising market, by service, 2018 - 2030
    • 11.4.8.3 China cloud advertising market, by channel, 2018 - 2030
    • 11.4.8.4 China cloud advertising market, by deployment, 2018 - 2030
    • 11.4.8.5 China cloud advertising market, by enterprise size, 2018 - 2030
    • 11.4.8.6 China cloud advertising market, by application, 2018 - 2030
    • 11.4.8.7 China cloud advertising market, by end-use industry, 2018 - 2030
  • 10.4.9 India
    • 10.4.9.1 India cloud advertising market, 2018 - 2030
    • 10.4.9.2 India cloud advertising market, by service, 2018 - 2030
    • 10.4.9.3 India cloud advertising market, by channel, 2018 - 2030
    • 10.4.9.4 India cloud advertising market, by deployment, 2018 - 2030
    • 10.4.9.5 India cloud advertising market, by enterprise size, 2018 - 2030
    • 10.4.9.6 India cloud advertising market, by application, 2018 - 2030
    • 10.4.9.7 India cloud advertising market, by end-use industry, 2018 - 2030
  • 10.4.10 Japan
    • 10.4.10.1 Japan cloud advertising market, 2018 - 2030
    • 11.4.10.2 Japan cloud advertising market, by service, 2018 - 2030
    • 11.4.10.3 Japan cloud advertising market, by channel, 2018 - 2030
    • 11.4.10.4 Japan cloud advertising market, by deployment, 2018 - 2030
    • 11.4.10.5 Japan cloud advertising market, by enterprise size, 2018 - 2030
    • 11.4.10.6 Japan cloud advertising market, by application, 2018 - 2030
    • 11.4.10.7 Japan Cloud advertising market, by end-use industry, 2018 - 2030
  • 10.4.11 Australia
    • 10.4.11.1 Australia cloud advertising market, 2018 - 2030
    • 10.4.11.2 Australia cloud advertising market, by service, 2018 - 2030
    • 10.4.11.3 Australia cloud advertising market, by channel, 2018 - 2030
    • 10.4.11.4 Australia cloud advertising market, by deployment, 2018 - 2030
    • 10.4.11.5 Australia cloud advertising market, by enterprise size, 2018 - 2030
    • 10.4.11.6 Australia cloud advertising market, by application, 2018 - 2030
    • 10.4.11.7 Australia cloud advertising market, by end-use industry, 2018 - 2030
  • 10.4.12 Singapore
    • 10.4.12.1 Singapore cloud advertising market, 2018 - 2030
    • 10.4.12.2 Singapore cloud advertising market, by service, 2018 - 2030
    • 10.4.12.3 Singapore cloud advertising market, by channel, 2018 - 2030
    • 10.4.12.4 Singapore cloud advertising market, by deployment, 2018 - 2030
    • 10.4.12.5 Singapore cloud advertising market, by enterprise size, 2018 - 2030
    • 10.4.12.6 Singapore cloud advertising market, by application, 2018 - 2030
    • 10.4.12.7 Singapore cloud advertising market, by end-use industry, 2018 - 2030
• 10.5 Latin America
  • 10.5.1 Latin America cloud advertising market, 2018 - 2030
  • 10.5.2 Latin America cloud advertising market, by service, 2018 - 2030
  • 10.5.3 Latin America cloud advertising market, by channel, 2018 - 2030
  • 10.5.4 Latin America cloud advertising market, by deployment, 2018 - 2030
  • 10.5.5 Latin America cloud advertising market, by enterprise size, 2018 - 2030
  • 10.5.6 Latin America cloud advertising market, by application, 2018 - 2030
  • 10.5.7 Latin America cloud advertising market, by end-use industry, 2018 - 2030
  • 10.5.8 Brazil
    • 10.5.8.1 Brazil cloud advertising market, 2018 - 2030
    • 10.5.8.2 Brazil cloud advertising market, by service, 2018 - 2030
    • 10.5.8.3 Brazil cloud advertising market, by channel, 2018 - 2030
    • 10.5.8.4 Brazil cloud advertising market, by deployment, 2018 - 2030
    • 10.5.8.5 Brazil cloud advertising market, by enterprise size, 2018 - 2030
    • 10.5.8.6 Brazil cloud advertising market, by application, 2018 - 2030
    • 10.5.8.7 Brazil cloud advertising market, by end-use industry, 2018 - 2030
  • 10.5.9 Mexico
    • 10.5.9.1 Mexico cloud advertising market, 2018 - 2030
    • 10.5.9.2 Mexico cloud advertising market, by service, 2018 - 2030
    • 10.5.9.3 Mexico cloud advertising market, by channel, 2018 - 2030
    • 10.5.9.4 Mexico cloud advertising market, by deployment, 2018 - 2030
    • 10.5.9.5 Mexico cloud advertising market, by enterprise size, 2018 - 2030
    • 10.5.9.6 Mexico cloud advertising market, by application, 2018 - 2030
    • 10.5.9.7 Mexico cloud advertising market, by end-use industry, 2018 - 2030
  • 10.5.10 Chile
    • 10.5.10.1 Chile cloud advertising market, 2018 - 2030
    • 10.5.10.2 Chile cloud advertising market, by service, 2018 - 2030
    • 10.5.10.3 Chile cloud advertising market, by channel, 2018 - 2030
    • 10.5.10.4 Chile cloud advertising market, by deployment, 2018 - 2030
    • 10.5.10.5 Chile cloud advertising market, by enterprise size, 2018 - 2030
    • 10.5.10.6 Chile cloud advertising market, by application, 2018 - 2030
    • 10.5.10.7 Chile cloud advertising market, by end-use industry, 2018 - 2030
  • 10.5.11 Argentina
    • 10.5.11.1 Argentina cloud advertising market, 2018 - 2030
    • 10.5.11.2 Argentina cloud advertising market, by service, 2018 - 2030
    • 10.5.11.3 Argentina cloud advertising market, by channel, 2018 - 2030
    • 10.5.11.4 Argentina cloud advertising market, by deployment, 2018 - 2030
    • 10.5.11.5 Argentina cloud advertising market, by enterprise size, 2018 - 2030
    • 10.5.11.6 Argentina cloud advertising market, by application, 2018 - 2030
    • 10.5.11.7 Argentina cloud advertising market, by end-use industry, 2018 - 2030
• 10.6 MEA
  • 10.6.1 MEA cloud advertising market, 2018 - 2030
  • 10.6.2 MEA cloud advertising market, by service, 2018 - 2030
  • 10.6.3 MEA cloud advertising market, by channel, 2018 - 2030
  • 10.6.4 MEA cloud advertising market, by deployment, 2018 - 2030
  • 10.6.5 MEA cloud advertising market, by enterprise size, 2018 - 2030
  • 10.6.6 MEA cloud advertising market, by application, 2018 - 2030
  • 10.6.7 MEA cloud advertising market, by end-use industry, 2018 - 2030
  • 10.6.8 Saudi Arabia
    • 10.6.8.1 Saudi Arabia cloud advertising market, 2018 - 2030
    • 10.6.8.2 Saudi Arabia cloud advertising market, by service, 2018 - 2030
    • 10.6.8.3 Saudi Arabia cloud advertising market, by channel, 2018 - 2030
    • 10.6.8.4 Saudi Arabia cloud advertising market, by deployment, 2018 - 2030
    • 10.6.8.5 Saudi Arabia cloud advertising market, by enterprise size, 2018 - 2030
    • 10.6.8.6 Saudi Arabia cloud advertising market, by application, 2018 - 2030
    • 10.6.8.7 Saudi Arabia cloud advertising market, by end-use industry, 2018 - 2030
  • 10.6.9 UAE
    • 10.6.9.1 UAE cloud advertising market, 2018 - 2030
    • 10.6.9.2 UAE cloud advertising market, by service, 2018 - 2030
    • 10.6.9.3 UAE cloud advertising market, by channel, 2018 - 2030
    • 10.6.9.4 UAE cloud advertising market, by deployment, 2018 - 2030
    • 10.6.9.5 UAE cloud advertising market, by enterprise size, 2018 - 2030
    • 10.6.9.6 UAE cloud advertising market, by application, 2018 - 2030
    • 10.6.9.7 UAE cloud advertising market, by end-use industry, 2018 - 2030
  • 10.6.10 South Africa
    • 10.6.10.1 South Africa cloud advertising market, 2018 - 2030
    • 10.6.10.2 South Africa cloud advertising market, by service, 2018 - 2030
    • 10.6.10.3 South Africa cloud advertising market, by channel, 2018 - 2030
    • 10.6.10.4 South Africa cloud advertising market, by deployment, 2018 - 2030
    • 10.6.10.5 South Africa cloud advertising market, by enterprise size, 2018 - 2030
    • 10.6.10.6 South Africa cloud advertising market, by application, 2018 - 2030
    • 10.6.10.7 South Africa cloud advertising market, by end-use industry, 2018 - 2030

Chapter 11 Competitive Analysis

• 11.1 Key Company Heat Map Analysis, 2022
• 11.2 Recent Developments & Impact Analysis, By Key Market Participants
• 11.3 List of Few Players
• 11.4 Vendor Landscape

Chapter 12 Competitive Landscape

• 12.1 Google LLC
  • 12.1.1 Company overview
  • 12.1.2 Financial performance
  • 12.1.3 Product benchmarking
  • 12.1.4 Strategic initiatives
• 12.2 Oracle
  • 12.2.1 Company overview
  • 12.2.2 Financial performance
  • 12.2.3 Product benchmarking
  • 12.2.4 Strategic initiatives
• 12.3 IBM Corporation
  • 12.3.1 Company overview
  • 12.3.2 Financial performance
  • 12.3.3 Product benchmarking
  • 12.3.4 Strategic initiatives
• 12.4 Amazon Web Services, Inc.
  • 12.4.1 Company overview
  • 12.4.2 Financial performance
  • 12.4.3 Product benchmarking
  • 12.4.4 Strategic initiatives
• 12.5 Adobe
  • 12.5.1 Company overview
  • 12.5.2 Financial performance
  • 12.5.3 Product benchmarking
  • 12.5.4 Strategic initiatives
• 12.6 Salesforce, Inc.
  • 12.6.1 Company overview
  • 12.6.2 Financial performance
  • 12.6.3 Product benchmarking
  • 12.6.4 Strategic initiatives
• 12.7 Wipro
  • 12.7.1 Company overview
  • 12.7.2 Financial performance
  • 12.7.3 Product benchmarking
  • 12.7.4 Strategic initiatives
• 12.8 The Nielsen Company (US), LLC.
  • 12.8.1 Company overview
  • 12.8.2 Financial performance
  • 12.8.3 Product benchmarking
  • 12.8.4 Strategic initiatives
• 12.9 Viant Technology LLC
  • 12.9.1 Company overview
  • 12.9.2 Product benchmarking
  • 12.9.3 Strategic initiatives
• 12.10 Cavai
  • 12.10.1 Company overview
  • 12.10.2 Product benchmarking
  • 12.10.3 Strategic initiatives
• 12.11 Kubient
  • 12.11.1 Company overview
  • 12.11.2 Product benchmarking
  • 12.11.3 Strategic initiatives
• 12.12 Imagine Communications
  • 12.12.1 Company overview
  • 12.12.2 Product benchmarking
  • 12.12.3 Strategic initiatives

Chapter 13 KoL Commentary

• 13.1 KoL Commentary

관련자료