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Premium Hair Care Market Size, Share & Trends Analysis Report By Product (Shampoo, Dry Shampoo), By Distribution Channel (Specialty Stores, Online), By Demography (Men, Women), By Region, And Segment Forecasts, 2021 - 2028
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¸®¼­Ä¡»ç : Grand View Research, Inc.
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ÆäÀÌÁö Á¤º¸ : ¿µ¹® 127 Pages
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Premium Hair Care Market Growth & Trends:

The global premium hair care market size is anticipated to reach USD 31.17 billion by 2028, registering a CAGR of 6.6% over the forecast period, according to a new report by Grand View Research, Inc. The overall personal care industry has a significant dependence on the chemicals and pharmaceutical industry for raw materials used in the final products. Thus, any price variations in these sectors have repercussions across the market. Consumers prefer buying premium haircare, skincare, and other beauty products through online channels, as it is convenient for them to shop for a wide range of brands and products that are available at comparatively lower prices. With the growing internet penetration, along with several technological advancements, consumers are increasingly buying premium hair care products from online retailers. In addition, the technology to enhance the conversion rate of website visits plays a crucial role in the salability of new products.

Features, such as chatbots and touchscreens, are being used online as well as in stores to improve customer experience and offer customized product suggestions. Such techniques help brands reach their target audience. Concerns regarding the efficacy of basic hair care products continue to bolster consumers' demand for premium products. There has been a considerable shift in the channels through which people shop premium hair care products. Before the COVID-19 crisis, in-store shopping accounted for over 85%, on average, across all the beauty and personal care product purchases. The lockdown has severely impacted this aspect with over 30% of the beauty industry market under shut down. In addition, in most countries, the majority of these stores have closed down forever, and new openings have been delayed till the mid or end of 2021.

Premium Hair Care Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Premium Hair Care Market Variables, Trends & Scope

Chapter 4. Consumer Behavior Analysis

Chapter 5. Premium Hair Care Market: Product Estimates & Trend Analysis

Chapter 6. Premium Hair Care Market: Demography Estimates & Trend Analysis

Chapter 7. Premium Hair Care Market: Distribution Channel Estimates & Trend Analysis

Chapter 8. Premium Hair Care Market: Country Estimates & Trend Analysis

Chapter 9. Competitive Analysis

Chapter 10. Company Profiles

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