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Global On-Highway Vehicle Market to Reach 8.9 Million Units by 2030

The global market for On-Highway Vehicle estimated at 6.6 Million Units in the year 2023, is expected to reach 8.9 Million Units by 2030, growing at a CAGR of 4.4% over the analysis period 2023-2030. Trucks, one of the segments analyzed in the report, is expected to record a 5.2% CAGR and reach 4.7 Million Units by the end of the analysis period. Growth in the Buses segment is estimated at 4.2% CAGR over the analysis period.

The U.S. Market is Estimated at 1.7 Million Units While China is Forecast to Grow at 7.0% CAGR

The On-Highway Vehicle market in the U.S. is estimated at 1.7 Million Units in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of 2.0 Million Units by the year 2030 trailing a CAGR of 7.0% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.6% and 3.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.2% CAGR.

Global On-Highway Vehicle Market – Key Trends & Drivers Summarized

What Defines On-Highway Vehicles and Why Is the Market Evolving?

On-highway vehicles refer to vehicles designed for use on public roads, including passenger cars, trucks, buses, and commercial vehicles. These vehicles are essential for personal transportation, goods delivery, and public transit in urban and rural areas. The on-highway vehicle market is witnessing rapid evolution due to technological advancements, changing consumer preferences, and regulatory pressures aimed at reducing emissions and improving fuel efficiency. With the rise of electric vehicles (EVs), autonomous driving technologies, and connectivity features, the market is experiencing a transformative shift. These innovations are not only enhancing vehicle performance and safety but also reshaping how consumers and businesses approach mobility and logistics, making the on-highway vehicle market a dynamic sector to watch.

How Are Technological Advancements Revolutionizing On-Highway Vehicles?

The on-highway vehicle market is being transformed by several technological innovations, particularly in the areas of electrification, autonomous driving, and connected vehicle technologies. Electric vehicles (EVs) are gaining significant market share as automakers ramp up production and governments offer incentives to promote cleaner transportation. Advances in battery technology, such as longer range and faster charging capabilities, are making EVs more practical for everyday use, while reducing their total cost of ownership. Autonomous driving technologies, including advanced driver-assistance systems (ADAS) and full self-driving (FSD) capabilities, are also rapidly progressing, enhancing safety and convenience for drivers. Moreover, vehicle-to-everything (V2X) communication is enabling cars to interact with infrastructure and other vehicles, improving traffic management and reducing accidents. These technological trends are reshaping the landscape of on-highway vehicles, making them smarter, safer, and more sustainable.

Why Are Consumer Preferences and Regulations Shaping the Future of On-Highway Vehicles?

Consumer preferences are shifting towards environmentally friendly, connected, and safer vehicles, driving demand for electric vehicles (EVs) and hybrid models. Growing environmental awareness, coupled with rising fuel prices, is pushing consumers to opt for more energy-efficient and sustainable options. Additionally, urbanization and changing lifestyles are boosting the demand for shared mobility solutions and electric buses, which contribute to reduced congestion and emissions. On the regulatory front, governments worldwide are implementing stringent emission standards and offering incentives for the adoption of low-emission vehicles, accelerating the transition to electric and hybrid vehicles. At the same time, safety regulations are mandating the inclusion of advanced driver-assistance systems (ADAS), pushing automakers to integrate cutting-edge safety features. These regulatory and consumer trends are shaping the future of on-highway vehicles, driving innovation and market growth.

What Factors Are Driving Growth in the On-Highway Vehicle Market?

The growth in the on-highway vehicle market is driven by several factors, most notably the increasing shift towards electric vehicles (EVs) and stringent emissions regulations. The global push for reducing carbon emissions and combating climate change has led to heightened demand for EVs and hybrid vehicles, which are more environmentally friendly. Government incentives, such as tax credits and subsidies for EV buyers, along with expanded charging infrastructure, are further accelerating the adoption of electric vehicles. Advances in autonomous driving technology and vehicle connectivity are also driving growth, as consumers seek safer and more convenient driving experiences. Moreover, the growing e-commerce sector is fueling demand for commercial vehicles, particularly trucks and delivery vans, to support last-mile logistics. As urbanization continues and cities expand, the demand for on-highway public transport, including electric buses, is also on the rise, contributing to the overall

expansion of the on-highway vehicle market. Additionally, investments in smart infrastructure and the integration of vehicle-to-infrastructure (V2I) technologies are improving traffic efficiency, further driving the adoption of advanced on-highway vehicles. The global shift towards sustainable transportation solutions, combined with technological innovation, is expected to sustain robust growth in this market for years to come.

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TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

III. MARKET ANALYSIS

IV. COMPETITION

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