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Global Textured Vegetable Protein Market will witness 5.3% CAGR between 2023 and 2032, fueled by frequent product launches and industry events. As companies innovate and unveil new TVP varieties, the market expands to cater to diverse dietary preferences.
For instance, in July 2023, InnovoPro, a prominent provider of chickpea protein solutions, made a splash at IFT First in Chicago. The company's booth offered visitors an exceptional culinary journey with InnovoPro's entirely plant-based Mexican menu. This gastronomic experience reimagines traditional Mexican dishes, showcasing the company's innovative chickpea protein platform. Attendees at IFT First relished InnovoPro's plant-based tacos featuring zesty ground chorizo and plant-based chicken, made achievable by CP-XTURA65, the pioneering chickpea-derived textured vegetable protein (TVP).
Events focusing on plant-based diets and meat alternatives propel consumer awareness, spurring interest in TVP. With versatile applications in various cuisines and the growing demand for plant-based protein sources, the market experiences a surge in interest and consumption, marking a significant shift in dietary choices towards sustainable and nutritious options.
The overall Textured Vegetable Protein Market share is classified based on product type, application, and region.
Textured wheat protein segment will undergo significant development from 2023 to 2032. As a close counterpart to TVP, textured wheat protein, derived from wheat gluten, offers a versatile alternative to plant-based protein. Its gluten-based nature and similar texture to TVP make it an appealing choice for consumers seeking meat alternatives. With its compatibility with various cuisines and growing interest in plant-based diets, the market witnesses heightened demand for textured wheat protein, marking a shift toward sustainable and nutritious food choices.
Textured vegetable protein market size from the meat extenders segment will register a noteworthy CAGR from 2023 to 2032. TVP, renowned for its meat-like texture and protein-rich composition sourced from soybeans, serves as an ideal substitute. Embraced by the food industry, it enhances meat-based products by improving texture, nutritional content, and cost efficiency. With a growing focus on sustainability and dietary diversity, TVP's role as a versatile meat extender propels its market demand, catering to evolving consumer preferences for healthier and environmentally conscious food options.
Europe textured vegetable protein industry will showcase a commendable CAGR from 2023 to 2032. With a burgeoning interest in plant-based diets and sustainable alternatives, TVP emerges as a favored choice. Its versatile nature and high protein content appeal to health-conscious consumers seeking meat alternatives.
As Europe champions eco-friendly practices and dietary diversity, TVP's role in creating nutritious and environmentally conscious food solutions drives its escalating demand. This surge reflects the region's commitment to embracing innovative and sustainable food sources, shaping the landscape of plant-based protein consumption across diverse culinary preferences. For instance, in December 2022, Royal DSM, a globally recognized science-driven company with a purpose, introduced Vertis™ Textured Pea Canola Protein-a groundbreaking innovation in plant-based protein.