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플랫 브레드 시장 분석과 예측 : 유형, 제품, 용도, 최종 사용자, 재료 유형, 프로세스, 기술, 형태, 기능(-2034년)
Flatbread Market Analysis and Forecast to 2034: Type, Product, Application, End User, Material Type, Process, Technology, Form, Functionality
상품코드 : 1740666
리서치사 : Global Insight Services
발행일 : 2025년 06월
페이지 정보 : 영문 313 Pages
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한글목차

플랫 브레드 시장은 2024년 485억 달러로 평가되었고, 2034년에는 741억 달러에 이르고, CAGR 약 4.3%로 성장할 것으로 예측됩니다. 식사 옵션에 대한 소비자의 기호의 높아짐이, 시장의 성장을 뒷받침하고 있습니다. 맛과 글루텐 프리의 대체품에 있어서의 기술 혁신은 외식 및 소매 부문에서의 수요 증가와 함께 시장 확대의 원동력이 되고 있습니다. 시장은 제조업체들이 지속 가능한 소싱 및 포장 솔루션에 집중하는 등 민족 음식의 인기와 건강에 민감한 식습관의 트렌드로부터 혜택을 받고 있습니다.

시장 개요 :

플랫 브레드 시장은 편리하고 건강한 식품 옵션에 대한 소비자의 선호도의 진화로 강력한 성장을 이루고 있습니다. 이 시장에서 선도적인 부문은 피타, 난, 토르티야와 같은 제품을 아우르는 전통적인 플랫 브레드 부문입니다. 이 부문이 우세한 것은 요리의 범용성이 넓고, 세계의 다양한 요리와 문화적으로 융합하고 있기 때문입니다. 무료 및 유기농 플랫 브레드가 있으며, 건강 지향 증가와 식사 제한으로 인기를 끌고 있습니다. 식품 가공과 패키징의 기술적 진보도 제품의 보존성과 품질을 높여, 그것에 의해 시장의 밑단을 넓혀가고 있습니다.

시장 세분화
유형 전체 곡물, 잡곡, 글루텐 프리, 유기농, 맛, 채우기
제품 난, 피타, 토르티야, 포카차, 라바시, 차파티, 피자베이스, 랩
용도 푸드서비스, 소매, 베이커리, HoReCa, RTE 밀, 냉동 식품, 샌드위치
최종 사용자 레스토랑, 가정, 케이터링 서비스, 패스트 푸드 체인, 빵집, 슈퍼마켓, 편의점
재료 유형 시리얼, 씨앗, 허브, 향신료, 효모, 소금, 물
프로세스 베이킹, 그릴, 토스트, 전자레인지 가열
기술 기존 베이킹, 자동 베이킹, 장인
형태 신선, 냉동, RTC
기능 저칼로리, 고식이 섬유, 감염

주요 동향과 촉진요인 :

플랫 브레드 시장은 소비자의 기호와 식습관의 변화에 힘입어 강력한 성장을 이루고 있습니다. 민족 요리의 대두도 시장에 영향을 미치는 중요한 동향입니다. 바로 먹을 수 있어 요리가 간편한 플랫 브레드 제품의 인기를 뒷받침하고 있습니다. 소비자들은 투명한 성분 목록과 지속 가능한 소싱 관행을 갖춘 제품에 관심을 보이고 있습니다. 환경 친화적인 포장이나 윤리적인 생산을 중시하는 브랜드는 경쟁력을 늘리고 있습니다. 식품 가공에 있어서의 기술의 진보는 제품의 품질과 보존성을 높여, 제조업체가 증대하는 수요에 응할 수 있게 하고 있습니다. 패키징과 저장 솔루션의 혁신도 시장 확대에 공헌하고 있습니다.

주요 억제요인과 도전 :

플랫 브레드 시장은 현재 중대한 억제요인과 과제로 가득 찬 상황에 있습니다. 기존의 플랫 브레드 제품으로는 대응할 수 없는 경우가 있습니다. 현지 생산자와의 치열한 경쟁은 시장을 세분화하여 대기업이 경쟁력을 유지하는 것을 어렵게 만듭니다. 제품의 안전성과 표시에 대한 엄격한 규제 요건은 컴플라이언스에 엄청난 노력을 요구하고 시장 운영을 더욱 복잡하게 만들고 있습니다.

목차

제1장 플랫 브레드 시장 개요

제2장 주요 요약

제3장 시장에 관한 중요 인사이트

제4장 플랫 브레드 시장 전망

제5장 플랫 브레드 시장 전략

제6장 플랫 브레드 시장 규모

제7장 플랫 브레드 시장 : 유형별

제8장 플랫 브레드 시장 : 제품별

제9장 플랫 브레드 시장 : 용도별

제10장 플랫 브레드 시장 : 최종 사용자별

제11장 플랫 브레드 시장 : 재료 유형별

제12장 플랫 브레드 시장 : 프로세스별

제13장 플랫 브레드 시장 : 기술별

제14장 플랫 브레드 시장 : 형태별

제15장 플랫 브레드 시장 : 기능별

제16장 플랫 브레드 시장 :지역별

제17장 경쟁 구도

제18장 기업 프로파일

SHW
영문 목차

영문목차

Flatbread Market is anticipated to expand from $48.5 billion in 2024 to $74.1 billion by 2034, growing at a CAGR of approximately 4.3%. The market encompasses the production and distribution of versatile, unleavened bread varieties, including tortillas, naan, and pita. These products cater to diverse culinary applications across global cuisines. Rising consumer preference for convenient and healthy meal options fuels market growth. Innovations in flavors and gluten-free alternatives, alongside increasing demand from foodservice and retail sectors, drive expansion. The market benefits from trends in ethnic food popularity and health-conscious eating, with manufacturers focusing on sustainable sourcing and packaging solutions.

Market Overview:

The Flatbread Market is experiencing robust growth, catalyzed by evolving consumer preferences for convenient and healthier food options. The leading segment within this market is the traditional flatbread segment, encompassing products like pita, naan, and tortillas. This segment's dominance is attributed to its widespread culinary versatility and cultural integration across diverse global cuisines. The rising consumer inclination towards artisanal and ethnic foods further propels its demand. Emerging sub-segments include gluten-free and organic flatbreads, which are gaining traction due to increasing health consciousness and dietary restrictions. These sub-segments hold significant potential, driven by the growing trend of clean-label products and the rising prevalence of gluten intolerance and celiac disease. Technological advancements in food processing and packaging are also enhancing product shelf life and quality, thereby expanding market reach. The fusion of traditional recipes with modern health trends is anticipated to continue shaping the flatbread market's trajectory.

Market Segmentation
TypeWhole Wheat, Multigrain, Gluten-Free, Organic, Flavored, Stuffed
ProductNaan, Pita, Tortilla, Focaccia, Lavash, Chapati, Pizza Base, Wraps
ApplicationFood Service, Retail, Bakery, HoReCa, Ready-to-Eat Meals, Frozen Foods, Sandwiches
End UserRestaurants, Households, Catering Services, Fast Food Chains, Bakeries, Supermarkets, Convenience Stores
Material TypeGrains, Seeds, Herbs, Spices, Yeast, Salt, Water
ProcessBaking, Grilling, Toasting, Microwave Heating
TechnologyTraditional Baking, Automated Baking, Artisanal Techniques
FormFresh, Frozen, Ready-to-Cook
FunctionalityLow-Calorie, High-Fiber, Low-Sodium

Geographical Overview:

The flatbread market is witnessing varied growth across regions, each displaying unique characteristics and opportunities. In North America, the demand for flatbread is driven by a shift towards healthier eating habits. Consumers are increasingly seeking convenient and nutritious options, which flatbreads provide. The region's diverse culinary landscape also supports the market's expansion. Europe is experiencing a steady rise in flatbread consumption, bolstered by the popularity of Mediterranean diets. The region's strong tradition of artisanal baking contributes to the market's appeal. In addition, the growing trend of ethnic cuisines enhances flatbread's presence in the European market. In the Asia Pacific region, the flatbread market is expanding rapidly due to urbanization and changing consumer preferences. The increasing influence of Western diets and a burgeoning middle class are key drivers. Local flatbread varieties are gaining popularity, adding to the market's growth. Latin America presents emerging opportunities, with rising awareness of global culinary trends. The region's rich agricultural resources support the production of diverse flatbread options. As consumers become more adventurous in their food choices, the flatbread market is poised for growth. The Middle East & Africa region has a longstanding tradition of flatbread consumption. The market here is stable, with opportunities for premium and innovative products. As tourism and expatriate populations grow, the demand for diverse flatbread offerings is expected to increase.

Recent Developments:

The flatbread market has been dynamic over the past quarter, with several notable developments shaping the industry landscape. Mondelez International recently acquired a leading flatbread manufacturer in Europe, aiming to expand its portfolio and strengthen its presence in the European market. This acquisition is set to enhance Mondelez's product offerings and distribution channels. Meanwhile, a strategic partnership between a major Middle Eastern flatbread producer and a prominent North American retailer has been announced, focusing on the introduction of authentic flatbread varieties to the North American market. In product innovation, a renowned artisanal bakery in the United States launched a new line of gluten-free flatbreads, catering to the growing demand for gluten-free options. On the regulatory front, the European Union introduced new guidelines for the labeling and marketing of flatbread products, emphasizing transparency and consumer information. Lastly, a significant investment was made by a venture capital firm in a tech-driven startup specializing in sustainable flatbread production, highlighting the increasing focus on sustainability within the industry.

Key Companies:

Flatbread Company, Stonefire Authentic Flatbreads, Kontos Foods, Atoria's Family Bakery, Toufayan Bakeries, Cedar's Mediterranean Foods, Joseph's Bakery, Brooklyn Bred, Papa Pita Bakery, Damascus Bakeries, BFree Foods, Kronos Foods, Sahara Bakery, Rotella's Italian Bakery, Aladdin Bakers, California Lavash, La Brea Bakery, Ozery Bakery, Sami's Bakery

Key Trends and Drivers:

The flatbread market is experiencing robust growth, propelled by changing consumer preferences and dietary habits. Health-conscious consumers are increasingly opting for flatbreads as a healthier alternative to traditional bread, driven by their lower calorie content and versatility. This shift is encouraging manufacturers to innovate with whole grains and gluten-free options, catering to diverse dietary needs. The rise of ethnic cuisines is another significant trend influencing the market. As consumers explore global flavors, the demand for traditional flatbreads like naan, tortillas, and pita is surging. This trend is further amplified by the proliferation of international dining experiences and food festivals, highlighting the culinary diversity of flatbreads. Convenience is a key driver, with busy lifestyles boosting the popularity of ready-to-eat and easy-to-prepare flatbread products. The increasing number of dual-income households is fueling the demand for quick meal solutions, presenting lucrative opportunities for flatbread producers. Sustainability and clean-label trends are reshaping the market landscape. Consumers are gravitating towards products with transparent ingredient lists and sustainable sourcing practices. Brands that emphasize eco-friendly packaging and ethical production are gaining a competitive edge. Technological advancements in food processing are enhancing product quality and shelf life, enabling manufacturers to meet growing demand. Innovations in packaging and storage solutions are also contributing to market expansion, ensuring product freshness and extending distribution reach.

Key Restraints and Challenges:

The flatbread market is currently navigating a landscape filled with significant restraints and challenges. Firstly, the rising cost of raw materials, such as wheat and other grains, poses a substantial challenge. This increase in input costs directly impacts profit margins and pricing strategies. Secondly, there is a growing consumer demand for gluten-free and low-carb alternatives, which traditional flatbread products may not meet. This shift in consumer preferences necessitates innovation and adaptation, potentially straining resources. Additionally, intense competition from artisanal and local producers is fragmenting the market, making it difficult for larger players to maintain a competitive edge. Fourthly, supply chain disruptions, exacerbated by geopolitical tensions and global pandemics, have led to delays and increased operational costs. Lastly, stringent regulatory requirements regarding food safety and labeling demand significant compliance efforts, further complicating market operations. Together, these challenges underscore the need for strategic agility and innovation in the flatbread market.

Sources:

U.S. Department of Agriculture - Economic Research Service, European Commission - Eurostat, Food and Agriculture Organization of the United Nations, United Nations Conference on Trade and Development (UNCTAD), International Grains Council, U.S. Census Bureau - International Trade Data, Australian Bureau of Agricultural and Resource Economics and Sciences, Indian Ministry of Food Processing Industries, Canadian Grain Commission, International Food Policy Research Institute, World Trade Organization, International Wheat Council, Agribusiness Global Trade Forum, International Association for Cereal Science and Technology, International Conference on Food Science and Nutrition, Global Grain Conference, European Association for Grain Legislation, World Food Programme, International Food and Agribusiness Management Association, International Conference on Agribusiness and Food Supply Chain Management

Research Scope:

Our research scope provides comprehensive market data, insights, and analysis across a variety of critical areas. We cover Local Market Analysis, assessing consumer demographics, purchasing behaviors, and market size within specific regions to identify growth opportunities. Our Local Competition Review offers a detailed evaluation of competitors, including their strengths, weaknesses, and market positioning. We also conduct Local Regulatory Reviews to ensure businesses comply with relevant laws and regulations. Industry Analysis provides an in-depth look at market dynamics, key players, and trends. Additionally, we offer Cross-Segmental Analysis to identify synergies between different market segments, as well as Production-Consumption and Demand-Supply Analysis to optimize supply chain efficiency. Our Import-Export Analysis helps businesses navigate global trade environments by evaluating trade flows and policies. These insights empower clients to make informed strategic decisions, mitigate risks, and capitalize on market opportunities.

TABLE OF CONTENTS

1: Flatbread Market Overview

2: Executive Summary

3: Premium Insights on the Market

4: Flatbread Market Outlook

5: Flatbread Market Strategy

6: Flatbread Market Size

7: Flatbread Market, by Type

8: Flatbread Market, by Product

9: Flatbread Market, by Application

10: Flatbread Market, by End User

11: Flatbread Market, by Material Type

12: Flatbread Market, by Process

13: Flatbread Market, by Technology

14: Flatbread Market, by Form

15: Flatbread Market, by Functionality

16: Flatbread Market, by Region

17: Competitive Landscape

18: Company Profiles

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