한글목차

컴플라이언스 요건, 5G 네트워크, 직원 만족도 및 생산성 향상을 목표로 하는 작업장 동향의 변화가 성장을 견인할 것으로 예상됩니다.

기업 모빌리티 시장은 모바일 장치, 소프트웨어 용도 및 기술 서비스를 기업 업무 및 전략에 통합하는 통신 서비스에 중점을 둡니다.

이 연구는 특히 휴대폰 기반 서비스에 중점을 둡니다. 지리적 범위는 라틴아메리카(LATAM)이며 아르헨티나, 브라질, 칠레, 콜롬비아, 멕시코에 중점을 둡니다.

이 분석은 주요 시장 성장 촉진요인, 억제요인, 업계 규제, 현재 시장 동향 및 새로운 시장 동향을 조사하고 기업 모빌리티 서비스에 대한 수요를 변화시키는 요인에 대한 인사이트력을 제공합니다. 또한 주요 기업, 주요 경쟁 전략, 이해 관계자 및 시장 관계자가 활용해야 하는 이 시장에서 태어난 성장 기회에 대해서도 분석했습니다.

수익 예측

기준연도인 2021년의 수익은 63억 7,690만 달러에 달했으며, 조사기간 2024-2030년의 CAGR은 3.5%를 나타낼 전망입니다.

주요 경쟁업체

• Claro Argentina
• Movistar Argentina
• Personal Argentina
• America Movil(Brazil)
• Vivo
• TIM Brasil
• Claro Chile
• Telefonica Chile
• Entel
• Claro Colombia
• Telefonica Colombia
• Tigo
• Telcel(Mexico)
• Movistar Mexico
• AT&T
• Pulsus
• Aranda
• BM Coder
• Ivanti
• Citrix Systems(US)
• VMware, Inc.(US)
• Applivery
• Manage Engine
• Level Blue
• Cisco Systems, Inc.(US)
• Ivanti(US)
• AWS
• Google
• CISCO Systems, Inc.(US)
• Microsoft Intune
• IBM MaaS360
• Apple
• Samsung
• Xiaomi
• LG
• Motorola

목차

조사 범위

• 분석 범위
• 세분화
• 주요 정의
• 휴대폰 기반 솔루션
• 휴대폰 기반 솔루션 : 첨단 서비스
• 휴대폰 기반 솔루션 : 첨단 기능
• 기업 모빌리티의 전개 유형

전략적 과제

• 왜 성장이 어려워지고 있는가?
• 전략적 과제 8(TM)
• 기업 모빌리티 업계에 대한 전략적 과제 톱 3의 영향

생태계

• 기업 모빌리티 벤더
• 경쟁 전략
• 주요 경쟁업체

성장 기회 분석

• 시장 동향
• 컴플라이언스 규정
• 보안 모범 사례
• 성장 지표
• 성장 촉진요인
• 성장 억제요인
• 가격 : 소비자 vs. 기업 클라이언트
• 기업용 가격 모델

예측 분석

• 구독별 시장 점유율
• 구독 예측
• 국가별 구독 예측
• 국가별 구독 예측 분석
• 국가별 사용자당 평균 수익 ARPU와 수익 점유율
• 국가별 ARPU와 수익 점유율 분석
• 수익 예측
• 국가별 수익 예측
• 국가별 수익 분석
• 시장 인사이트

성장 기회

• 성장 기회 1 : 맞춤형 MAM 솔루션
• 성장 기회 2 : 정부 기관을 위한 이동성 솔루션
• 성장 기회 3 : 블록체인·AI에 의한 사이버 보안 강화

다음 단계

• 성장 기회의 장점과 영향
• 다음 단계
• 자료 목록
• 면책사항

영문목차

Compliance Requirements, 5G Networks, and Changing Workplace Trends to Enhance Employee Satisfaction and Productivity are Driving Growth

The enterprise mobility market focuses on communication services that integrate mobile devices, software applications, and technology services into a company's operations and strategies. The market is categorized into 4 major segments, namely, mobile phone-based services, mobile internet solutions, cellular IoT services, and satellite IoT services.

This study will concentrate specifically on mobile phone-based services. The geographic scope of this study includes Latin America (LATAM), with a focus on Argentina, Brazil, Chile, Colombia, and Mexico. To assess the industry size, the research is based on revenue by country (including the rest of LATAM) and calculated in US dollars ($).

The analysis examines key drivers, restraints, industry regulations, and current and emerging market trends, providing insights into factors transforming enterprise demand for mobility services. The analysis also identifies key players, their principal competitive strategies, and the growth opportunities emerging from this market for stakeholders and market players to leverage. The base year is 2024, and the forecast period is from 2025 to 2030.

Revenue Forecast

The revenue estimate for the base year 2021 is $6,376.9 million with a CAGR of 3.5% for the study period 2024-2030.

Scope of Analysis

• The enterprise mobility industry encompasses 4 major categories: Mobile phone-based services, mobile internet services, cellular IoT services, and satellite IoT services. In this study, the focus will be on mobile phone-based services, that is, corporate mobile phone-based services
• Mobile phone-based services involve data and voice services, along with complementary services like unified endpoint management (UEM), mobile field service management, and sales automation services, among others.
• As this study covers the overall enterprise mobile phone services ecosystem, variables such as pricing and revenue forecasts segmented by company size are too varied to provide a statistically meaningful analysis and are therefore only discussed qualitatively.
• This study's geographic coverage is Latin America (LATAM). However, it has focused on 5 countries: Argentina, Brazil, Chile, Colombia, and Mexico.
• To measure the industry size of 2024 and its forecast for the next 6 years, the study uses the number of enterprise mobile phone subscriptions and revenue, which were calculated in US dollars ($).

Transformative Megatrends

• WHY: The COVID-19 pandemic prompted enterprises to make a rapid shift to remote working models to ensure business continuity. Consequently, the enterprise segment increased mobile phone adoption, giving rise to the need for centralized device management and new security measures. This complexity has translated into the need for enterprise mobility services to manage, control, and protect employees' devices.
• FROST PERSPECTIVE: Remote and hybrid work has transformed traditional working formats. As more companies in LATAM adopt these models, the mobile workforce and reliance on mobile phones are expected to grow. Consequently, it is projected that the demand for reliable and secure enterprise mobility services will increase over the next 4 to 5 years.

Competitive Intensity

• WHY: LATAM's enterprise mobility services can be categorized into 2 segments: The first is mobile operators, a space highly saturated by key voice and data providers leading the growth trajectory. The other is advanced mobility services, which are unblocking new revenue streams, with market leadership positions still frequently changing. In both cases, the region's enterprise vendors are competing for market leadership, driven by innovation and customization.
• FROST PERSPECTIVE: Service diversification and customized services will be essential to drive market evolution. The substantial investment capacity and extensive client bases of the larger communications service providers (CSPs) may drive growth for smaller players, who will have to come up with more aggressive marketing campaigns and form strategic alliances with disruptive technologies.

Disruptive Technologies

• WHY: As 5G becomes the predominant network in the LATAM market, it will significantly enhance the performance of artificial intelligence (AI), augmented reality (AR), virtual reality (VR), and video conferencing in mobile applications. To keep pace with these technological advancements, new services such as UEM, UC&C, and CRM software have become just as essential as mobile phone hardware providers.
• FROST PERSPECTIVE: 5G use cases will translate to an increasing number of devices. Businesses will need to simplify device and application management. Mobility vendors must work together to leverage this next-generation network and ensure strong, high-quality mobility services for clients.

Growth Drivers

Enterprise Mobility Market, Latin America, 2025-2030 Compliance Requirements, 5G Networks, and Changing Workplace Trends to Enhance Employee Satisfaction and Productivity are Driving Growth

• Growing Cybersecurity Concerns: The rise of remote and hybrid work models has influenced the growth of the number of corporate mobile phones, causing challenges in terms of security risks and increased concerns over data breaches and cyberattacks. This complex situation regarding corporate data security has resulted in a growing demand for enterprise mobility services.
• Increasing Use of Corporate Mobile Phone Devices: In the last 10 years, the increase in smartphone accessibility and affordable data plans has offered LATAM businesses the flexibility to work online from any place and at any time. The adoption of new online work dynamics gives rise to a need for more reliable connectivity in the form of data and voice services, and collaborative tools, such as those for file and document sharing, thus driving the need for enterprise mobility services.
• The Customer Experience Era: The mobile communication industry in LATAM has achieved maturity. Characterized by intense competition, it presents limited opportunities for finding new customers. To gain an edge in this market, customer experience enhancement needs to be prioritized. In this scenario, mobile phones become excellent tools to offer personalized and on-demand services.

Growth Restraints

• Enterprise Mobility Market, Latin America, 2025-2030 Compliance Requirements, 5G Networks, and Changing Workplace Trends to Enhance Employee Satisfaction and Productivity are Driving Growth
• High initial costs: For SMEs, enterprise mobility solutions represent a challenge due to their high costs. Most businesses in this segment lack the budget to afford these services, restraining market growth.
• BYOD trend: Enterprises are implementing BYOD strategies to enable employees to utilize their own devices to access enterprise data and resources, such as documents and applications. While it may be beneficial for enterprises to improve productivity and reduce costs, this affects CSPs focused on growing in the business segment, as enterprise voice and data plans are financially more rewarding than consumer segment plans.
• Complex integration challenges: With the advent of innovative technologies, the need to ensure a consistent and superior user experience across employees' devices is increasing. However, the increase of operating systems and software tools on mobile devices makes enterprise mobility solution deployment complex and expensive.

Key Competitors

• Claro Argentina
• Movistar Argentina
• Personal Argentina
• America Movil (Brazil)
• Vivo
• TIM Brasil
• Claro Chile
• Telefonica Chile
• Entel
• Claro Colombia
• Telefonica Colombia
• Tigo
• Telcel (Mexico)
• Movistar Mexico
• AT&T
• Pulsus
• Aranda
• BM Coder
• Ivanti
• Citrix Systems (US)
• VMware, Inc. (US)
• Applivery
• Manage Engine
• Level Blue
• Cisco Systems, Inc. (US)
• Ivanti (US)
• AWS
• Google
• CISCO Systems, Inc. (US)
• Microsoft Intune
• IBM MaaS360
• Apple
• Samsung
• Xiaomi
• LG
• Motorola

Table of Contents

Research Scope

• Scope of Analysis
• Segmentation
• Key Definitions
• Mobile Phone-based Solutions
• Mobile Phone-based Solutions: Advanced Services
• Mobile Phone-based Solutions: Advanced Functions
• Types of Enterprise Mobility Deployment

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8
• The Impact of the Top 3 Strategic Imperatives on the Enterprise Mobility Industry

Ecosystem

• Enterprise Mobility Vendors
• Competitive Strategies
• Key Competitors

Growth Opportunity Analysis

• Market Trends
• Compliance Regulations
• Security Best Practices
• Growth Metrics
• Growth Drivers
• Growth Restraints
• Pricing: Consumer vs. Enterprise Clients
• Enterprise Pricing Models

Forecast Analysis

• Market Share by Subscriptions
• Subscriptions Forecast
• Subscriptions Forecast by Country
• Subscriptions Forecast by Country Analysis
• Average Revenue Per User ARPU and Revenue Share by Country
• ARPU and Revenue Share Analysis by Country
• Revenue Forecast
• Revenue Forecast by Country
• Revenue Analysis by Country
• Market Insights

Growth Opportunity Universe

• Growth Opportunity 1: Tailored MAM Solutions
• Growth Opportunity 2: Mobility Solutions for the Government Segment
• Growth Opportunity 3: Cybersecurity Enhancement Through Blockchain and AI

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer