세계 기업용 데스크톱 무선 전화기 시장은 감소 추세에 있지만 감소율은 이전에 비해 둔화하고 있습니다. 2024년 총매출은 2023년 24억 4,000만 달러에서 9.2% 감소한 22억 1,000만 달러입니다. 2024-2031년 업계 매출은 CAGR 3.2%로 감소할 것으로 예측됩니다.
업계가 직면한 중요한 도전은 주력 제품의 상품화이며, 기술 혁신에 대한 지속적인 투자에도 불구하고 벤더의 가격 인상 능력은 제한되어 있습니다. 기업에서는 소프트웨어 기반 커뮤니케이션 툴, BYOD 정책, 휴대용 스피커폰의 채택이 증가하고 있으며, 전통적인 하드웨어의 필요성이 감소하고 있습니다. 하이브리드 업무 환경으로의 전환과 AI를 활용한 커뮤니케이션 툴의 통합은 시장을 더욱 재편하고 있습니다.
데스크톱 무선 전화기는 비즈니스가 보다 광범위한 협업 및 워크플로우 시스템에 통합하려고 하므로 기본적인 PBX 기능 이상의 것을 제공해야 합니다. 또한 일부 벤더는 시장에서 철수하고 다른 벤더는 틈새 시장이나 전문화된 제품에 집중함으로써 새로운 성장 기회를 창출하는 등 업계는 변화하고 있습니다.
향후 시장 성장은 주로 교체 및 리프레시 사이클에 의해 이루어질 것입니다. 공급업체는 고객 기반을 확대하거나 고객당 매출을 늘릴 수 있습니다. 고객 확대는 주로 아시아태평양 및 중국과 같은 신흥 지역이 주도할 것으로 예상되며, 전화 인프라가 제한적이기 때문에 DECT 및 VoWLAN 장비에 대한 수요가 증가하고 있습니다.
고객 1인당 매출을 늘리는 것은 여전히 큰 과제입니다. 디바이스 수가 증가하고 있는 분야에서도 가격 경쟁이 치열해지면서 매출이 같은 속도로 성장하지 못하고 있으며, 업계 통합의 기회가 발생하고 있습니다. 전략적인 재배치, 집중적인 투자, 기술 혁신을 통해 적응하는 기업은 진화하는 환경에서 성공할 수 있는 더 나은 장비를 갖추게 될 것입니다.
주요 경쟁사
Alcatel-Lucent Enterprise
Ascom
Avaya
AudioCodes
Cisco
D-Link
Fanvil Technology
Gigaset
Grandstream
Mitel
HP Poly
Spectralink
Vtech/Snom
Yealink
Zebra Technologies
AT&T
Cetis
DenwaIP
ESI
Fortinet
Sangoma
Zultys
기타 북미 지역의 소규모 벤더
Fijiwave
Funkel
Innovaphone AG
Xorcom
기타 유럽 지역의 소규모 벤더
Escene Communication Co.
Htek
Karel
Real Tone Technologies
Xingtel
기타 아시아태평양의 소규모 벤더
Leucotron
기타 라틴아메리카 지역의 소규모 벤더
경쟁 환경
경쟁사 수: 50개 이상, 매출 100만 달러 이상.
경쟁 요소: 제품 포트폴리오의 폭과 깊이,구성 요소의 품질,음질,제품 신뢰성,고급 기능,UCC 통합,상호 운용성,용도 지원,무선 범위,사용자 정의 옵션,가격,연결 옵션,고객 서비스 지원,세계 존재감, 공급망, 채널 네트워크.
주요 최종사용자 업종 : 항공우주, 자동차, 교육, 금융, 정부, 의료, 숙박, 석유 및 가스, 제조, 소매.
주요 경쟁사 : Alcatel-Lucent Enterprise, Cisco, Grandstream, Mitel, Poly, Yealink.
상위 5개사 매출 점유율 : 50.4%(2024년 기준).
기타 주목할 만한 경쟁사 : AudioCodes, Ascom, Avaya, Snom, Gigaset, Vtech Phones.
유통 구조: 주로 대리점 및 채널 파트너의 간접적인 네트워크를 통해.
주목할 만한 인수합병 : Vtech Phones가 Gigaset을 인수하고, NEC가 시장에서 철수
목차
조사 범위
분석 범위
성장 환경 : 세계의 데스크톱·VoWLAN·DECT 폰 시장의 트랜스포메이션
왜 성장이 어려워지고 있는가?
The Strategic Imperative 8
데스크톱·코드리스 폰 업계에서 전략적 필수 요건 TOP 3의 영향
세계의 데스크톱·VoWLAN·DECT 폰 시장의 에코시스템
밸류체인
경쟁 환경
주요 경쟁사
주요 조사 결과
시장 개요
세계의 데스크톱·VoWLAN·DECT 폰 시장의 성장 제너레이터
성장 지표
촉진요인
성장 촉진요인 분석
성장 억제요인
성장 억제요인 분석
예측 고려사항
매출과 출하대수 예측 - 데스크톱·코드리스 폰 시장
제품별 매출 예측 - 데스크톱·코드리스 폰 시장
제품별 매출 기여 - 데스크톱·코드리스 폰 시장
매출과 예측 분석
제품별 출하대수 예측 - 데스크톱·코드리스 폰 시장
제품별 출하대수 기여 - 데스크톱·코드리스 폰 시장
가격 동향과 예측 분석
매출 점유율 - 데스크톱·코드리스 폰 시장
출하대수 점유율 - 데스크톱·코드리스 폰 시장
매출 점유율 분석
성장 제너레이터 : IP 데스크톱 폰
성장 지표
매출과 출하대수 예측
예측 분석
성장 제너레이터 : TDM 데스크톱 폰
성장 지표
매출과 출하대수 예측
예측 분석
성장 제너레이터 : DECT 폰
성장 지표
매출과 출하대수 예측
예측 분석
성장 제너레이터 : VoWLAN 폰
성장 지표
매출과 출하대수 예측
예측 분석
세계의 데스크톱·VoWLAN·DECT 폰 시장의 성장 기회 유니버스
성장 기회 1 : 클라우드 통합의 강화
성장 기회 2 : 무선 접속의 융합
성장 기회 3 : 스마트 오피스에 대한 디바이스 통합
성장 기회 4 : 보안과 컴플라이언스의 강화
성장 기회 5 : AI에 의한 통신의 다음 단계
성장 기회 6 : 지속가능성 갭 해소
부록·다음 스텝
성장 기회의 이점과 영향
다음 스텝
첨부 리스트
면책사항
KSA
영문 목차
영문목차
Mobility is Key to Growth Opportunities
The global enterprise desktop and cordless phone market is in decline, although the rate of decline has slowed compared to previous years. In 2024, total revenue fell by 9.2% to $2.21 billion from $2.44 billion in 2023. Between 2024 and 2031, industry revenues are projected to decline at a compound annual growth rate of 3.2%.
A key challenge facing the industry is the commoditization of core products, which limits vendors' ability to raise prices despite ongoing investment in innovation. Enterprises are increasingly adopting software-based communication tools, BYOD policies, and portable speakerphones, reducing the need for traditional hardware. The shift to hybrid work environments and the integration of AI-powered communication tools are further reshaping the market.
Desktop and cordless phones must now offer more than basic PBX functions as businesses seek to integrate them into broader collaboration and workflow systems. The industry is also transforming, with some vendors exiting the market and others focusing on niche segments or specialized offerings, creating new growth opportunities.
Future market growth will primarily come from replacement or refresh cycles. Vendors can either increase their customer base or generate more revenue per customer. Customer expansion will be driven mainly by emerging regions such as Asia-Pacific and China, where demand for DECT and VoWLAN devices is rising due to limited telephony infrastructure.
Increasing revenue per customer remains a significant challenge. Even in segments experiencing growth in device numbers, revenues are not increasing at the same pace due to intense price competition, which creates opportunities for the industry to consolidate. Companies that adapt through strategic repositioning, targeted investments, and innovation will be better equipped to thrive in the evolving landscape.
Scope of Analysis
This research analyses the global desktop and cordless phone market.
Enterprise-grade phones included in this study are time division multiplexing (TDM) desktop phones, internet protocol (IP) desktop phones, digital enhanced cordless telecommunications (DECT) phones, and voice over wireless local area network (VoWLAN)/Wi-Fi phones.
Shipments are based on handset units.
Revenues represent manufacturer-level sales of endpoints to service providers, distributors, retailers, resellers, and other distribution channels, as well as direct sales to enterprise customers.
In the case of original equipment manufacturer (OEM) deals, revenues are attributed to the buyer that owns the copyright to the branding and intellectual property of the specific customized products instead of the original equipment manufacturer.
Primary and secondary information, in conjunction with internal databases, has been used to analyze the market and provide the observations and conclusions in this study.
Any previous-year(s) market size and market share estimates, if revised, are updated in this study.
The Impact of the Top 3 Strategic Imperatives on the Desktop and Cordless Phone Industry
Disruptive Technologies
Why:
Organizations are prioritizing flexibility and scalability in their communication platforms, which is reshaping the role of traditional desktop and cordless phones in communications deployments.
Artificial Intelligence (AI) and machine learning (ML)-powered features support a growing list of use cases in both enterprise and contact center environments.
Frost Perspective:
Vendors must adapt their endpoints portfolios to benefit from potential refresh and acquisition of new devices as businesses migrate from on-premises to hosted/cloud-based communications within the next seven years.
Broadening endpoint integration with third-party communications and collaboration providers is essential for vendors to remain competitive.
Industry Convergence
Why:
The boundaries between telecom, IT, and smart home/office automation are blurring.
Tech giants (e.g., Microsoft, Zoom, Cisco) are integrating voice communication with collaboration tools, eliminating the need for dedicated phones.
The merger of telecom with AI, cloud, and cybersecurity is reshaping how businesses communicate.
Frost Perspective:
Desktop and cordless phone devices must be able to work seamlessly with other business tools, such as CRM systems, video conferencing platforms, and collaboration software.
This will drive the need for devices that are integrated communication hubs.
Transformative Megatrends
Why:
The shift towards Unified Communication-as-a-Service (UCaaS) is creating a compelling reason for enterprises to converge their estates, enhancing the benefits of collaboration by integrating phone devices.
Organizations are continually evolving their work models, leading to changes in office space usage and impacting demand for devices.
Frost Perspective:
To remain competitive, manufacturers must focus on developing devices with enhanced features, such as high-definition audio and video, noise cancellation, and integration within productivity applications.
There is a growing demand for specialized cordless phones in sectors where ruggedness and reliability are crucial.
Key Competitors
Alcatel-Lucent Enterprise
Ascom
Avaya
AudioCodes
Cisco
D-Link
Fanvil Technology
Gigaset
Grandstream
Mitel
HP Poly
Spectralink
Vtech/Snom
Yealink
Zebra Technologies
AT&T
Cetis
DenwaIP
ESI
Fortinet
Sangoma
Zultys
Other smaller North American regional vendors
Fijiwave
Funkel
Innovaphone AG
Xorcom
Other smaller European regional vendors
Escene Communication Co.
Htek
Karel
Real Tone Technologies
Xingtel
Other smaller Asia-Pacific regional vendors
Leucotron
Other smaller Latin American regional vendors
Competitive Environment
Number of Competitors: 50 plus with revenue greater than $1.0 million.
Competitive Factors: Depth and breadth of product portfolio, component quality, audio quality, product reliability, advanced features, UCC integration, interoperability, application support, wireless range, customization options, price, connectivity options, customer service support, global presence, supply chain and channel network.
Key End-user Industry Verticals: Aerospace, automotive, education, finance, government, healthcare, hospitality, oil and gas, manufacturing, and retail.
Leading Competitors: Alcatel-Lucent Enterprise, Cisco, Grandstream, Mitel, Poly, and Yealink.
Revenue Share of Top 5 Competitors: 50.4% (Base Year 2024).
Other Notable Competitors: AudioCodes, Ascom, Avaya, Snom, Gigaset, Vtech Phones.
Distribution Structure: Predominantly through and indirect network of distributors and channel partners.
Notable Acquisitions and Mergers: Vtech Phones acquired Gigaset, NEC has exited the market.
Growth Drivers
Growth of UCaaS - cloud-based communication solutions are driving the need for organisations to invest in devices that integrate seamlessly with UCaaS platforms.
Demand for secure and interference-free communication - legacy technologies (TDM and DECT) offer secure connectivity and low interference thanks to dedicated frequency, making them ideal for businesses concerned about reliability and cybersecurity.
Hybrid work and return to office programs - enterprises are adopting hybrid work models, requiring a mix of hot-desking, fixed workstations, and cordless communication solutions, as well as a variety of devices.
Increased adoption in healthcare and industrial sectors - DECT and enterprise IP phones are widely used in hospitals, warehouses, and manufacturing for reliable, hands-free, and interference-free communication.
Cost efficiency and total cost of ownership - Businesses are prioritizing low-cost devices that integrate seamlessly with existing IT infrastructure to reduce expenses.
Growth Restraints
Growth of softphones, mobile UC apps, and BYOD - Businesses are shifting to mobile UC apps and softphones, reducing reliance on DECT and desktop phones.
Declining investment in proprietary wireless infrastructure - organizations are moving away from dedicated DECT infrastructure in favor of 5G-based communication, reducing demand for DECT phone deployments. 5G networks offer better scalability, broader coverage, and integration with smartphones, making them strong alternatives to cordless and, in some use cases, desktop phones.
Security and cyber threat concerns - IP and SIP phones connected to enterprise networks are vulnerable to hacking, VoIP fraud, and eavesdropping, raising concerns about cybersecurity risks.
PSTN/ISDN shutdown accelerating VoIP adoption - the phase-out of PSTN and ISDN networks is driving businesses towards alternative communication types. While TDM devices will remain in legacy environments, their long-term decline is inevitable. Growth in IP phones is not offsetting the decline in TDM devices either.
Competition from AI driven virtual assistants and chatbots - AI powered virtual assistants and chatbots are reducing the need for phone-based interactions, especially in customer service and internal communication.
Table of Contents
Research Scope
Scope of Analysis
Growth Environment: Transformation in Global Desktop, VoWLAN and DECT Phone Market
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8
The Impact of the Top 3 Strategic Imperatives on the Desktop and Cordless Phone Industry
Ecosystem in Global Desktop, VoWLAN and DECT Phone Market
Value Chain
Competitive Environment
Key Competitors
Key Findings
Market Overview
Growth Generator in Global Desktop, VoWLAN and DECT Phone Market
Growth Metrics
Growth Drivers
Growth Driver Analysis
Growth Restraints
Growth Restraint Analysis
Forecast Considerations
Revenue and Unit Shipment Forecast-Desktop and Cordless Phone Market
Revenue Forecast by Product-Desktop and Cordless Phone Market
Revenue Contribution by Product-Desktop and Cordless Phone Market
Revenue Forecast Analysis
Unit Shipment Forecast by Product-Desktop and Cordless Phone Market
Unit Shipment Contribution by Product-Desktop and Cordless Phone Market
Pricing Trends and Forecast Analysis
Revenue Share-Desktop and Cordless Phone Market
Unit Share-Desktop and Cordless Phone Market
Revenue Share Analysis
Growth Generator IP Desktop Phones
Growth Metrics
Revenue and Unit Shipment Forecast
Forecast Analysis
Growth Generator TDM Desktop Phones
Growth Metrics
Revenue and Unit Shipment Forecast
Forecast Analysis
Growth Generator DECT Phones
Growth Metrics
Revenue and Unit Shipment Forecast
Forecast Analysis
Growth Generator VoWLAN Phones
Growth Metrics
Revenue and Unit Shipment Forecast
Forecast Analysis
Growth Opportunity Universe in Global Desktop, VoWLAN and DECT Phone Market
