Canned Wine Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031
상품코드:1624317
리서치사:Fairfield Market Research
발행일:2024년 12월
페이지 정보:영문 190 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계 캔 와인 시장 규모는 현저한 성장 궤도에 있으며, 17.2%의 연평균 복합 성장률(CAGR)로 확대될 것으로 예측되고 있습니다. 시장은 2024년 9억 1,493만 달러에서 2031년 말에는 27억 7,340 달러에 이를 전망입니다. 이 급격한 성장은 현대 소비자의 라이프 스타일에 맞는 휴대 가능하고 환경 친화적이고 편리한 음료 솔루션에 대한 수요 증가를 반영합니다.
경량 알루미늄 캔에 포장된 캔 와인은 기존의 유리병을 대체하는 편리하고 환경적으로 지속 가능한 옵션을 제공함으로써 음료 업계에 변화를 가져오고 있습니다. 그 매력은 휴대성, 파손 위험 감소, 야외 활동에 적합 성에 있어, 외출이 많은 소비자에 대응하고 있습니다. 또한, 캔 와인은 1회분씩 마실 수 있어 환경 발자국을 삭감할 수 있기 때문에 현대의 라이프 스타일에 맞는 지속 가능한 선택지로 인기를 모으고 있습니다.
이 보고서는 세계의 캔 와인 시장에 대해 조사했으며, 시장 개요와 함께 제품 유형별, 패키지 크기별, 판매 채널별, 지역별 동향 및 시장 진출기업의 경쟁 동향 등을 제공합니다.
목차
제1장 주요 요약
제2장 시장 개요
시장 정의와 세분화
시장 역학
밸류체인 분석
Porter's Five Forces 분석
COVID-19의 영향 분석
우크라이나·러시아 분쟁의 영향
경제 개요
PESTLE 분석
제3장 가격 분석, 2019-2023년
제4장 세계의 캔 와인 시장 전망, 2019-2031년
세계의 캔 와인 시장 전망, 제품 유형별, 금액(100만 달러), 2019-2031년
세계의 캔 와인 시장 전망, 패키지 사이즈별, 금액(100만 달러), 2019-2031년
세계의 캔 와인 시장 전망, 판매 채널별, 금액(100만 달러), 2019-2031년
세계의 캔 와인 시장 전망, 지역별, 금액(100만 달러), 2019-2031년
제5장 북미의 캔 와인 시장 전망, 2019-2031년
제6장 유럽의 통조림 와인 시장 전망, 2019-2031년
제7장 아시아태평양의 캔 와인 시장 전망, 2019-2031년
제8장 라틴아메리카의 캔 와인 시장 전망, 2019-2031년
제9장 중동 및 아프리카의 캔 와인 시장 전망, 2019-2031년
제10장 경쟁 구도
기업의 시장 점유율 분석, 2023년
경쟁 대시보드
기업 프로파일
Francis Ford Coppola Winery
Backpack Wine Co.
House Wine
Union Wine Company
Nomadic
Electric Sky Wine
Sans Wine Co.
Underwood
MANCAN Wine
The Infinite Monkey Theorem
Lila Wines
제11장 부록
JHS
영문 목차
영문목차
The global canned wine market is on a trajectory of significant growth, forecast to expand at a compound annual growth rate (CAGR) of 17.2%. The market, valued at US$914.93 million in 2024, is expected to reach an impressive US$2,773.4 million by the end of 2031. This exponential growth reflects the rising demand for portable, eco-friendly, and convenient beverage solutions that align with modern consumer lifestyles.
Canned wine, packaged in lightweight aluminum cans, is transforming the beverage industry by offering a convenient and environmentally sustainable alternative to traditional glass bottles. Its appeal lies in its portability, reduced risk of breakage, and suitability for outdoor activities, catering to on-the-go consumers. Additionally, canned wine is gaining traction due to its single-serving portions and reduced ecological footprint, positioning it as a sustainable choice for contemporary lifestyles.
Market Growth Drivers
1.Sustainability of Aluminum Packaging
Aluminum packaging offers a smaller carbon footprint, is lightweight, and is highly recyclable, making it an attractive option for eco-conscious consumers.
The transition to aluminum cans reduces energy-intensive processes associated with glass manufacturing, aligning with global sustainability goals.
2.Convenience for Modern Consumers
Canned wine's portability and durability make it ideal for outdoor gatherings, picnics, and casual events.
Single-serving portions cater to individual preferences, minimizing waste and ensuring easy handling.
Market Restraints
1.Traditional Perceptions of Wine Packaging
Established perceptions of glass bottles as the hallmark of quality and sophistication present challenges for canned wine adoption.
Overcoming skepticism requires robust marketing strategies emphasizing the premium quality and practicality of canned wine.
2.Regulatory Complexities
Diverse regulations regarding the packaging, labeling, and distribution of alcoholic beverages across regions can impede market expansion.
Navigating these regulatory frameworks necessitates significant investment in compliance efforts.
Opportunities
1.Outdoor and Experiential Dining Trends
The rise in outdoor dining and experiential consumption creates opportunities for canned wine producers to cater to informal and non-traditional settings.
Younger demographics, who prioritize experiences over conventions, find canned wine appealing for its versatility and convenience.
2.Technological Advancements and Marketing Strategies
Producers are leveraging innovative packaging technologies to enhance the appeal of canned wine.
Marketing strategies that link canned wine to vibrant outdoor experiences and sustainability resonate with target demographics, broadening market penetration.
Regional Analysis
1.North America: Market Leader
North America dominates the global canned wine market, driven by a strong wine culture and the demand for portable, high-quality beverage options.
The region's established distribution networks, including e-commerce platforms, facilitate widespread accessibility.
Early adoption of sustainable practices further strengthens North America's leadership.
2.South Asia and Pacific: Fastest-Growing Market
Rapid economic development and an expanding middle class in South Asia and Pacific are fueling market growth.
The youthful population's receptiveness to global trends and preference for innovative beverages make this region a hotspot for canned wine.
Favorable climates and a culture of social gatherings enhance the demand for portable wine options.
Competitive Analysis
The canned wine market is highly competitive, with key players focusing on innovation, product differentiation, and strategic partnerships to strengthen their market positions.
The canned wine market features several leading companies, including:
Union Wine Company
Underwood
MANCAN Wine
The Infinite Monkey Theorem
Lila Wines
Francis Ford Coppola Winery
Backpack Wine Co.
House Wine
Nomadic
Electric Sky Wine
Sans Wine Co.
Canned Wine Market Segmentation
1.By Product Type
Sparkling Wine
Still White Wine
Still Red Wine
Rose
2.By Packaging Size
250 ml (8.4 oz)
375 ml (12.7 oz)
187 ml (6.3 oz)
3.By Sales Channel
Hypermarket/supermarket
Wine Shops and Specialty Stores
Club Stores
Liquor Stores
Online Retail
4.By Region
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
Table of Contents
1. Executive Summary
1.1. Global Canned Wine Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2023
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. COVID-19 Impact Analysis
2.5.1. Supply
2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
2.7.1. World Economic Projections
2.8. PESTLE Analysis
3. Price Analysis, 2019 - 2023
3.1. Global Average Price Analysis, by Product Type, US$ Per Unit, 2019 - 2023
