The global ride-on mowers market is on a steady growth trajectory, with revenue projected to increase from US$ 4.17 billion in 2024 to US$ 5.77 billion by 2031, expanding at a CAGR of 4.7%. According to Fairfield Market Research, ride-on mowers currently contribute 25% to 30% of the global gardening tools market. Driven by advanced features and sustainability trends, the market is set to thrive in the coming years.
Market Insights
The global ride-on mowers market is witnessing a surge in demand due to rising awareness about lawn care, adoption of automated gardening tools, and increasing green initiatives worldwide.
Market Size: By the end of 2031, the market will reach a valuation of US$ 5.77 billion, reflecting significant growth opportunities for manufacturers.
Key Drivers: The residential and commercial sectors' preference for efficient, automated lawn maintenance tools is a major growth catalyst.
Share of Gardening Tools Market: Ride-on mowers currently hold 25% to 30% of the global gardening tools market, underlining their growing importance.
Drivers of Market Growth
1.Environmental Concerns and Regulations: Governments globally are mandating lawn maintenance to promote greenery, leading to increased use of ride-on mowers. Strict regulations in some countries impose fines on lawn owners for poor upkeep, boosting mower sales.
2.Urbanization and Green Spaces: Rapid urbanization has led to the development of residential and commercial spaces with dedicated green areas, driving demand for efficient lawn maintenance tools.
3.Technological Advancements: Newer models of ride-on mowers boast advanced features like reduced fuel consumption, enhanced efficiency, and ease of use, attracting a wide range of customers.
4.Sports and Recreation: The rise in sporting activities, especially golf, necessitates the maintenance of course turfs, providing a significant boost to the market.
Business Opportunities
Manufacturers of ride-on mowers are tapping into various opportunities to meet growing customer demands:
Product Innovation: Companies are launching new products with enhanced functionality to cater to diverse customer needs, such as lower fuel consumption, higher performance, and ease of operation.
Focus on Green Initiatives: Governments and private entities are investing in green infrastructure, creating avenues for increased sales.
Residential Growth: As more homeowners opt for automated gardening solutions, the residential segment remains a key revenue generator.
Global Reach: Companies are partnering with logistics firms to ensure efficient delivery of products, expanding their global footprint.
Regional Analysis
Germany:
Germany remains a key market in Europe, showcasing steady growth due to its strong golfing culture and environmental initiatives. With a significant number of golf courses and a growing focus on sustainability, the demand for ride-on mowers for turf and lawn maintenance continues to rise.
China:
China's market is experiencing robust growth, fueled by urbanization and the increasing development of gardens and parks in both residential and commercial areas. A rising focus on creating greener living spaces presents significant opportunities for ride-on mower manufacturers in the region.
United States:
The U.S. market offers lucrative opportunities, driven by widespread gardening practices among homeowners and a growing emphasis on green spaces in commercial developments. Hotels, corporate campuses, and other institutions are increasingly investing in landscaping, contributing to the rising demand for ride-on mowers.
Category Insights
Wheel Drive Type:
Zero-turn mowers are expected to lead the market due to their efficiency in handling large commercial and industrial spaces. Their superior performance and maneuverability make them a popular choice for various applications.
Transmission Type:
Hydrostatic ride-on mowers are gaining traction as a preferred option among users. Features such as variable speed control, dynamic braking, and a high power-to-weight ratio contribute to their widespread adoption.
End-Use Segments:
The residential sector is expected to remain dominant, driven by homeowners' increasing preference for hands-free and automated lawn maintenance solutions. Their ease of use and efficiency continue to attract significant demand.
Competitive Analysis
The ride-on mowers market is highly competitive, with prominent players focusing on innovation, acquisitions, and global expansion to strengthen their market presence. Key players include:
Honda Motor Co. Ltd
Textron Inc.
Deere & Company
Kubota Corporation
MTD Products
The Toro Company
Ariens Company
FrictionLess World LLC
Swisher Inc.
Techtronic Industries Ltd.
ANDREAS STIHL LIMITED
Manufacturers are partnering with logistics firms to ensure swift product delivery, emphasizing quality and durability. Many are also focusing on strategic acquisitions to capture a larger market share and enhance product portfolios.
Ride-on mowers Market Segmentation
By Wheel Drive:
Zero Turn Mowers
Steering Wheel Mowers
By Transmission Type:
Hydrostatic Mowers
Manual Mowers
Electric Mowers
By End User:
Residential
Commercial
By Region:
North America
Latin America
Europe
East Asia
South Asia & Pacific
Middle East & Africa
Table of Contents
1. Executive Summary
1.1. Global Ride-On Mowers Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2024
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. Regulatory Landscape
2.6. COVID-19 Impact Analysis
2.6.1. Supply
2.6.2. Demand
2.7. Economic Overview
2.7.1. World Economic Projections
2.8. PESTLE Analysis
3. Price Trend Analysis, 2018-2031,
3.1. Key Highlights
3.2. Global Average Price Analysis, by Wheel Drive, US$ per Unit