RTD 주류 시장 : 세계 산업 분석, 규모, 점유율, 성장, 동향, 예측(2031년) - 성질별, 최종 용도별, 플레이버별, 유통 채널별, 지역별
RTD Alcoholic Beverages Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)
상품코드:1537545
리서치사:Fairfield Market Research
발행일:2024년 08월
페이지 정보:영문 367 Pages
라이선스 & 가격 (부가세 별도)
한글목차
RTD(Ready-to-Drink) 주류 시장 규모는 소비자 취향의 변화와 편리하고 저주류에 대한 수요 증가로 인해 큰 폭의 성장을 보이고 있습니다. 주류, 향료 및 기타 성분을 혼합하여 제공하는 이 음료는 특히 Z세대와 밀레니얼 세대와 같은 젊은 층에게 인기가 높습니다. RTD 주류 시장 규모는 2024년 195억 2,000만 달러, 2031년 266억 1,000만 달러에 달할 것으로 예측되며, 연평균 성장률(CAGR)은 4.50%에 달할 것으로 예상됩니다.
RTD 주류의 매력은 편리함과 다양성에 있으며, 기존 증류주보다 선호되는 선택이 되고 있습니다.
RTD 주류의 소비는 편의성과 다양한 맛의 제공으로 인해 눈에 띄게 증가하고 있으며, RTD 주류는 저알코올이지만 높은 관능적 경험을 제공하도록 특별히 제작되어 더 가벼운 선택을 원하는 소비자의 취향에 부응하고 있습니다. 제조사들은 스위트, 열대과일, 베리, 혼합 과일 등 독특한 맛의 고품질 RTD 주류를 제공하는 데 주력하고 있으며, 이는 시장 확대를 더욱 촉진하고 있습니다.
소비자 선호도가 프리미엄 제품으로 이동하고 있는 것은 RTD 주류 시장의 중요한 트렌드입니다. 중산층의 증가와 라이프스타일의 변화에 따라 프리미엄 RTD 음료에 대한 수요가 증가하고 있습니다. 소비자들은 고품질의 맥아를 사용한 보존성이 높은 주류를 원하고 있으며, 이는 프리미엄 RTD 제품의 인기로 이어지고 있습니다. 이러한 음료는 종종 고품질 원료를 사용하고 오늘날 소비자의 세련된 취향을 충족시키는 독특한 풍미를 특징으로 합니다. 이에 따라 업계 주요 기업들은 이러한 수요 증가에 대응하기 위해 프리미엄 RTD 음료 생산에 주력하고 있습니다.
이 보고서는 세계 RTD 주류 시장에 대해 조사했으며, 시장 개요와 함께 성질별, 최종 용도별, 플레이버별, 유통 채널별, 지역별 동향, 시장 진입 기업의 경쟁 동향 등을 제공합니다.
목차
제1장 주요 요약
제2장 시장 개요
시장 정의와 세분화
시장 역학
밸류체인 분석
Porter's Five Forces 분석
COVID-19의 영향 분석
우크라이나·러시아 분쟁의 영향
경제 개요
PESTLE 분석
제3장 생산량과 무역 통계, 2019-2023년
제4장 가격 분석, 2019-2023년
제5장 세계의 RTD 주류 시장 전망, 2019-2031년
세계의 RTD 주류 시장 전망, 성질별, 금액(10억 달러), 수량(리터), 2019-2031년
세계의 RTD 주류 시장 전망, 최종 용도별, 금액(10억 달러), 수량(리터), 2019-2031년
세계의 RTD 주류 시장 전망, 플레이버별, 금액(10억 달러), 수량(리터), 2019-2031년
세계의 RTD 주류 시장 전망, 유통 채널별, 금액(10억 달러), 수량(리터), 2019-2031년
세계의 RTD 주류 시장 전망, 지역별, 금액(10억 달러), 수량(리터), 2019-2031년
제6장 북미의 RTD 주류 시장 전망, 2019-2031년
제7장 유럽의 RTD 주류 시장 전망, 2019-2031년
제8장 아시아태평양의 RTD 주류 시장 전망, 2019-2031년
제9장 라틴아메리카의 RTD 주류 시장 전망, 2019-2031년
제10장 중동 및 아프리카의 RTD 주류 시장 전망, 2019-2031년
제11장 경쟁 상황
플레이버와 최종 용도 히트맵
제조업체별 최종 용도 히트맵
기업 시장 점유율 분석, 2023년
경쟁 대시보드
기업 개요
Anheuser-Busch InBev
Diageo PLC
Bacardi Limited
Halewood Wines & Spirits
Mark Anthony Group of Companies
Inspyration Siam Co., Ltd.
Brown-Forman
Manchester Drinks
Molson Coors Beverage Company
The BosLiters Beer Company
Davide Campari-Milano N.V.
Asahi Group Holdings, Ltd.
Carlsberg Breweries A/S
SHS Group
Pernod Ricard SA
Global Brands Ltd.
Radico Khaitan Limited
La Martiniquaise
Suntory Holdings Limited
Constellation Brands Inc.
제12장 부록
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영문 목차
영문목차
The market for RTD (Ready-to-Drink) alcoholic beverages is experiencing substantial growth, driven by evolving consumer preferences and the increasing demand for convenient, low-alcohol drinks. These beverages, which offer a mix of spirits, flavors, and other ingredients, are particularly popular among younger demographics, such as Gen-Z and millennials.The market is projected to reach a value of $19.52 billion in 2024, and $26.61 billion by 2031, with a compound annual growth rate (CAGR) of 4.50%.
The appeal of RTD alcoholic beverages lies in their convenience and variety, making them a preferred choice over traditional spirits.
RTD Alcoholic Beverages Market Dynamics
The consumption of RTD alcoholic beverages has seen a notable rise, thanks to their convenience and the broad spectrum of flavors available. These beverages are specifically crafted to offer a low alcohol content combined with a high sensory experience, catering to the preferences of consumers who are increasingly seeking lighter options. The focus of manufacturers on providing high-quality RTD alcoholic beverages with unique flavors such as sweet, tropical fruit, berry, and mixed fruits, further propels the market's expansion.
Key Market Trends
Premiumization in the Alcoholic Beverage Sector:
The shift in consumer preference toward premium products is a significant trend within the RTD alcoholic beverages market. With the rising middle-income population and changing lifestyles, there is an increasing demand for premium RTD beverages. Consumers are looking for high-quality, malted, and preserved alcoholic beverages, which has led to the popularity of premium RTD products. These beverages are often made using high-quality ingredients and feature unique flavor profiles that cater to the refined tastes of today's consumers. Key players in the industry are thus focusing on producing premium RTD beverages to meet this growing demand.
Health and Wellness Trends Influencing Demand:
As consumers become more health-conscious, there is a growing preference for beverages that contain natural ingredients and have lower alcohol content. The concept of RTD alcoholic beverages aligns with this trend, as these drinks are often perceived as healthier alternatives to traditional spirits. Manufacturers are increasingly using natural and organic ingredients in their products, which not only enhances the flavor but also meets the rising consumer demand for healthier options. This focus on health and wellness is expected to drive the growth of the RTD alcoholic beverages market in the coming years.
Innovation and Brand Building:
In the competitive Analysis of RTD alcoholic beverages, innovation is key to maintaining a strong market presence. Manufacturers are continuously developing new products with unique flavors and blends, often using premium alcohol as a base spirit. This innovation helps companies to stand out in the crowded market and attract a loyal customer base. Additionally, the focus on brand building through creative marketing strategies and the launch of seasonal products further boosts the demand for RTD alcoholic beverages.
Convenience as a Key Selling Point:
The convenience offered by RTD alcoholic beverages is one of the primary factors driving their popularity. Unlike traditional spirits, which require mixing and preparation, RTD beverages are ready to consume straight from the can or bottle. This grab-and-go convenience appeals to busy consumers who seek a quick and satisfying drink. The variety of flavors and sensory experiences offered by RTD beverages also makes them a preferred choice over beer and cider. These beverages are expertly mixed to provide a consistent flavor profile, which adds to their appeal among consumers.
Challenges in the RTD Alcoholic Beverages Market
Despite the positive growth prospects, the RTD alcoholic beverages market faces several challenges. Regulatory hurdles, particularly in the form of complex liquor licensing and taxation, pose significant barriers to market expansion. In many countries, obtaining the necessary licenses to sell alcoholic beverages is a time-consuming and bureaucratic process that requires approval from multiple government departments. High taxes on alcohol, which can account for a substantial portion of the product's price, further constrain market growth. These challenges create a difficult operating environment for manufacturers, particularly those looking to expand into new markets.
Regional Insights
United States:
The U.S. is a leading market for RTD alcoholic beverages, with a high number of consumers favoring these drinks over traditional spirits. The popularity of low-alcohol beverages such as hard seltzers has surged in recent years, driven by the convenience and variety offered by RTD products. Seltzers, in particular, have emerged as a popular alternative to beer and cider, contributing to the growth of the RTD alcoholic beverages market in the U.S.
United Kingdom:
The U.K. is another key market for RTD alcoholic beverages, particularly in Europe. The trend towards low-alcohol beverages has significantly influenced the growth of the RTD market in the country. Domestic players in the U.K. are increasingly focusing on producing and promoting RTD beverages, which has helped to establish the U.K. as a prominent market within the region.
Category Insights
Seltzers Leading the Growth:
Hard seltzers, also known as spiked seltzers or hard sparkling alcohol water, are gaining popularity as a simple and light alcoholic beverage. These drinks, which contain carbonated water, alcohol, and fruit flavoring, are particularly popular in North America. Seltzers are emerging as a preferred alternative to beer and ciders due to their simple ingredients and natural flavors. This category is expected to see robust growth in various regions, including Europe and East Asia, contributing significantly to the overall demand for RTD alcoholic beverages.
Travel Retail Sector's Influence:
The travel retail sector is playing an increasingly important role in the growth of the RTD alcoholic beverages market. As international travel continues to rise, airports, airlines, and other travel-related retail channels are becoming key sales points for alcoholic beverages. Manufacturers are leveraging this opportunity by offering premium RTD products tailored to the preferences of international travelers. The growing importance of travel retail is expected to further boost the demand for RTD alcoholic beverages in the coming years.
Competitive Analysis
The competitive Analysis of the RTD alcoholic beverages market is characterized by the emphasis on packaging and design. The presentation of a product is crucial in attracting consumers and establishing brand identity. RTD beverages are often distinguished by their ABV content, flavor, and the type of spirit used. Manufacturers are investing in innovative packaging solutions, such as unique bottles and cans, to make their products stand out on the shelves.
Key companies profiled
Anheuser-Busch InBev
Diageo PLC
Bacardi Limited
Halewood Wines & Spirits
Mark Anthony Group of Companies
Inspyration Siam Co., Ltd.
Brown-Forman
Manchester Drinks
Molson Coors Beverage Company
The Boston Beer Company
Davide Campari-Milano N.V.
Asahi Group Holdings, Ltd.
Carlsberg Breweries A/S
SHS Group
Pernod Ricard SA
Global Brands Ltd.
Radico Khaitan Limited
La Martiniquaise
Suntory Holdings Limited
Constellation Brands Inc
RTD Alcoholic Beverages Market Industry Research by Category
By Nature:
High Strength Premix
Malt Based RTD
Spirit Based RTD
Wine Based RTD
Hard seltzer
Other Alcoholic RTDs
By End Use:
Retail/Household
Foodservice Industry
By Flavor:
Citrus
Berries
Tropical
Mixed Fruits
Spices
Others
By Distribution Channel:
On-trade
Bars, Pubs, and Clubs
Fine Dining Restaurants
Other On-trade Channels
Off-trade
Mass Merchandisers
Specialty Stores
Online Retail
Other Off-trade Channels
By Region:
North America
Latin America
Europe
South Asia & Pacific
East Asia
Middle East & Africa
Table of Contents
1. Executive Summary
1.1. Global RTD Alcoholic Beverages Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Volume and Value, 2023
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. Covid-19 Impact Analysis
2.5.1. Supply
2.5.2. Demand
2.6. Impact Of Ukraine-Russia Conflict
2.7. Economic Overview
2.7.1. World Economic Projections
2.8. Pestle Analysis
3. Production Output and Trade Statistics, 2019-2023
3.1. Global RTD Alcoholic Beverages Market Production Output, by Region, Value (US$ Bn) and Volume (Liters),2019-2023
3.1.1. North America
3.1.2. Europe
3.1.3. Asia Pacific
3.1.4. Latin America
3.1.5. Middle East and Africa
4. Price Analysis, 2019-2023
4.1. Global Average Price Analysis, by Nature, US$ Per Unit, 2019-2023
