액체 비누 시장 : 세계 업계 분석, 규모, 점유율, 성장, 동향, 예측(2031년) - 몰비별, 용도별, 지역별
Liquid Soap Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)
상품코드:1420326
리서치사:Fairfield Market Research
발행일:2024년 01월
페이지 정보:영문 300 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계가 개인 위생에 대한 중요성을 인식함에 따라 세계 액체 비누 시장 규모는 기술 혁신과 천연, 유기농, 약용 제품에 대한 소비자 수요로 인해 변화하고 있습니다.
액체 비누 시장 규모는 2024-2031년 약 5%의 연평균 복합 성장률(CAGR)을 달성할 것으로 예상되며, 2023년에는 동아시아가 가장 큰 시장 점유율을 차지할 것으로 예상되며, 중국이 이 지역의 매출을 주도할 것으로 예상됩니다. 그러나 위생 습관 증가, 온라인 보급 및 경쟁 제품 제공으로 인해 남아시아가 가장 높은 성장률(8%)을 기록할 것으로 예상됩니다.
소비자들이 기존 비누를 대체할 수 있는 낮은 pH의 비누를 찾으면서 액체 비누 제품에 대한 관심이 높아지고 있습니다. 더 많은 브랜드가 시장에 진입하고 친환경적이고 피부 친화적인 선택에 대한 소비자의 진화하는 수요를 충족시키면서 천연 유기농 액체 비누가 인기를 얻고 있습니다.
COVID-19로 인해 개인 위생이 전 세계인의 관심사로 떠올랐습니다. 액체 비누에 대한 수요는 일반 가정뿐만 아니라 상업시설과 정부 기관에서도 급증했습니다. 특히 영국의 프레스티지 브랜드는 2020년 3월 첫째 주 매출이 102% 증가하는 등 놀라운 성장세를 보였습니다.
전 세계 도시 지역에서 천연 유기농 액체 비누에 대한 수요가 급증하고 있습니다. 라이프스타일의 변화와 건강 및 개인 위생의 이점에 대한 인식이 높아짐에 따라 자연적이고 친환경적인 선택으로 전환하는 추세입니다.
세계의 액체 비누 시장에 대해 조사했으며, 시장의 개요와 몰비별, 용도별, 지역별 동향 및 시장에 참여하는 기업의 경쟁 동향 등을 제공하고 있습니다.
목차
제1장 주요 요약
제2장 시장 개요
시장의 정의와 세분화
시장 역학
밸류체인 분석
Porter's Five Forces 분석
COVID-19의 영향 분석
우크라이나와 러시아의 분쟁의 영향
경제 개요
PESTLE 분석
제3장 세계의 액체 비누 시장 전망, 2018-2031년
세계의 액체 비누 시장 전망, 몰비별, 금액(10억 달러), 2018-2031년
세계의 액체 비누 시장 전망, 용도별, 금액(10억 달러), 2018-2031년
세계의 액체 비누 시장 전망, 지역별, 금액(10억 달러), 2018-2031년
제4장 북미의 액체 비누 시장 전망, 2018-2031년
제5장 유럽의 액체 비누 시장 전망, 2018-2031년
제6장 아시아태평양의 액체 비누 시장 전망, 2018-2031년
제7장 라틴아메리카의 액체 비누 시장 전망, 2018-2031년
제8장 중동 및 아프리카의 액체 비누 시장 전망, 2018-2031년
제9장 경쟁 구도
제조업체와 용도별 히트맵
기업의 시장 점유율 분석, 2023년
경쟁 대시보드
기업 개요
Aroma Chimie Company Limited
Cerberus and Koch
OxyChem Corporation
W.R. Grace & Company
PPG Industries, Inc.
BASF SE
Evonik Industries AG
Glassven C.A.
Kiran Global Chem Limited
Nippon Chemical Industrial CO, LTD.
Comfia Industries Pvt.Ltd
MALPRO SILICA PRIVATE LTD.
Solvay
제10장 부록
KSA
영문 목차
영문목차
As the world places increased emphasis on personal hygiene, the global liquid soap market is witnessing a transformation driven by innovation and consumer demand for natural, organic, and medicated products. Fairfield Market Research unveils key insights into this dynamic industry, exploring market trends, the impact of COVID-19, regional dynamics, and competitive strategies.
Evolving Consumer Preferences: A Shift towards Natural and Organic Liquid Soaps
Consumers are increasingly seeking low pH alternatives to traditional soaps, with a growing interest in liquid soap products. Natural and organic liquid soaps have gained popularity as more brands enter the market, catering to the evolving consumer demand for eco-friendly and skin-friendly options.
Manufacturers are investing in enhancing the texture of liquid soaps, focusing on jelly-like formulations that offer convenience and profitability. Notably, companies are also exploring the development of liquid soaps suitable for use as facial cleansers.
The COVID-19 Impact: A Surge in Demand for Personal Hygiene
The COVID-19 pandemic has propelled personal hygiene to the forefront of global consciousness. Demand for liquid soaps has surged not only in households but also in commercial and government institutions. Prestige brands, especially in the U.K., experienced a remarkable 102% sales growth in the first week of March 2020, reflecting heightened consumer interest in liquid soaps during these challenging times.
Market Trends: Natural, Flavored, and Medicinal Liquid Soaps
Increasing Demand for Natural Products: Urban areas worldwide are witnessing a rapid rise in the demand for natural and organic liquid soaps. Changing lifestyles and growing awareness of health and personal hygiene benefits are driving this shift towards natural and eco-friendly options.
Rising Demand for Flavored Variants: Consumers are open to experimenting with flavored options, with non-medicated liquid soaps dominating the market due to their diverse flavor range. Lavender is a top-selling flavor for liquid hand wash, followed by botanical and natural options.
Use in Hotels & Restaurants: Despite challenges posed by the pandemic, the hotel and hospitality industry is gradually recovering. Large hotel chains are partnering with liquid soap manufacturers to offer branded toiletries, contributing to market growth.
Regional Insights: Asia Leads the Way
According to Fairfield Market Research, the liquid soap market is projected to achieve a CAGR of approximately 5% between 2024 and 2031. East Asia held the largest market share in 2023, with China driving sales in the region. However, South Asia is expected to experience the highest growth rate (8%) due to increasing hygiene practices, online penetration, and competitive product offerings.
Competitive Analysis: Innovation Takes Center Stage
The global liquid soap market is highly competitive, with companies prioritizing innovation in formulation development to gain a competitive edge. Strategies range from patenting dispensing pump designs to launching natural liquid soaps made from vegetable oil.
Leading players in this market include: Procter & Gamble Company, Cleenol Group Ltd, Premier English Manufacturing (PREMCO), Unilever Plc, Amway Corporation, 3M, Lion Corporation, Medline, Vi-Jon, Henkel, Chattem Inc., Colgate-Palmolive Company (Softsoap), Kao Corporation, and Bluemoon, among others.
Analysts' Perspective
The liquid soap market is gaining momentum, driven by innovation and consumer preferences for botanical-based, natural, and medicated liquid soaps. Leading manufacturers like Procter & Gamble, Unilever, and Kao Corporation are at the forefront of innovation and new formulation development, focusing on skincare properties to gain a competitive edge.
Market Segmentation
By Product
Hand Wash
Body Wash
By Source
Natural/ Organic
Conventional
By Function
Medicated
Non-medicated
Lavender
Rose
Lemon
Others
By End Use
Residential
Commercial
Hotels & Restaurants
Corporates/ Offices
Schools/ Colleges/Universities
Others
By Price Range
High/ Premium
Mass/ Economy
By Sales Channel
Direct
Indirect
Hypermarkets/Supermarkets
Speciality / Multi-brand Stores
Drug Stores
Online Retailers
Convenience Stores
Others
By Region
North America
Latin America
Europe
South Asia
East Asia
Oceania
Middle East & Africa
Table of Contents
1. Executive Summary
1.1. Global Liquid Soap Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2023
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. COVID-19 Impact Analysis
2.5.1. Supply
2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
2.7.1. World Economic Projections
2.8. PESTLE Analysis
3. Global Liquid Soap Market Outlook, 2018 - 2031
3.1. Global Liquid Soap Market Outlook, by Molar Ratio, Value (US$ Bn), 2018 - 2031
3.1.1. Key Highlights
3.1.1.1. 1.6 to 2.8 (Alkaline)
3.1.1.2. 2.8 to 3.3 (Neutral)
3.2. Global Liquid Soap Market Outlook, by Application, Value (US$ Bn), 2018 - 2031
3.2.1. Key Highlights
3.2.1.1. Detergent/Cleaning Compounds
3.2.1.2. Paper production
3.2.1.3. Cement and Binders
3.2.1.4. Silicate Adhesives
3.2.1.5. Petroleum Processing
3.2.1.6. Metal Production
3.2.1.7. Others
3.3. Global Liquid Soap Market Outlook, by Region, Value (US$ Bn), 2018 - 2031
3.3.1. Key Highlights
3.3.1.1. North America
3.3.1.2. Europe
3.3.1.3. Asia Pacific
3.3.1.4. Latin America
3.3.1.5. Middle East & Africa
4. North America Liquid Soap Market Outlook, 2018 - 2031
4.1. North America Liquid Soap Market Outlook, by Molar Ratio, Value (US$ Bn), 2018 - 2031
4.1.1. Key Highlights
4.1.1.1. 1.6 to 2.8 (Alkaline)
4.1.1.2. 2.8 to 3.3 (Neutral)
4.2. North America Liquid Soap Market Outlook, by Application, Value (US$ Bn), 2018 - 2031
4.2.1. Key Highlights
4.2.1.1. Detergent/Cleaning Compounds
4.2.1.2. Paper production
4.2.1.3. Cement and Binders
4.2.1.4. Silicate Adhesives
4.2.1.5. Petroleum Processing
4.2.1.6. Metal Production
4.2.1.7. Others
4.3. North America Liquid Soap Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
4.3.1. Key Highlights
4.3.1.1. U.S. Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
4.3.1.2. U.S. Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
4.3.1.3. Canada Liquid Soap Market by Molar Ratio, Value (US$ Bn), 2018 - 2031
4.3.1.4. Canada Liquid Soap Market by Application, Value (US$ Bn), 2018 - 2031
